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Also traded in: Germany

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 4/10

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 2/10

» DEXO's 10-Y Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow
Oprt. Cash Flow & Net Income

» Details

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Business Description

Industry: Advertising & Marketing Services » Marketing Services
Traded in other countries:9DX.Germany,

Dex One Corp was formed on February 6, 1973 as a Delaware corporation. In November 1996, the Company then known as The Dun & Bradstreet Corporation separated through a spin-off into three separate public companies: The Dun and Bradstreet Corporation, ACNielsen Corporation, and Cognizant Corporation. In June 1998, The Dun & Bradstreet Corporation separated through a spin-off into two separate public companies: R.H. Donnelley Corporation and a new company that changed its name to The Dun & Bradstreet Corporation. It is a marketing services company that helps local businesses reach and keep ready-to-buy consumers. The Company's marketing consultants offers marketing products and services that help businesses get found by actively shopping consumers. It offers local businesses personalized marketing consulting services and exposure across a network of local marketing products, including its print, online and mobile yellow pages and search solutions, as well as major search engines. To help its clients grow their businesses, the company provides marketing products that help them get found by ready-to-buy consumers. The Company provides the Dex(r) Advantage, an integrated offering that ensures its local clients' business information is published and marketed through a single profile and distributed via a variety of both owned and operated products and through other local search products. The Company's marketing products, which it provides with branded local search solutions, are complemented by its partnerships with some of the search engine companies, such as Google and Yahoo!, to promote businesses on the rest of the Internet via its proprietary search network, DexNet. Dex published yellow pages, Dex published white pages, DexKnows.com, 1-800-Call-Dex and Business.com and Work.com. Marketing Services: With these services, the company is able to optimize a clients' marketing program to help them attract the right kind of customer. Marketing services that the company provides include: Marketing consultation: Assessment of marketing programs and advertisements, Message and image creation and Recommendations for advertising placement. Research and data: Industry-specific research and information, Market-specific research and information; and In-depth understanding of how consumers search for businesses. Tactical execution: Search engine optimization strategies, Keyword implementation, Social strategies and Tracking and reporting. The Company offers three primary types of printed yellow pages directories: core directories, community directories and Plus companion directories. Core directories generally cover large population or regional areas, whereas community directories typically focus on a sub-section of the areas addressed by corresponding core directories. The Plus companion directory is a small format directory used in addition to the core and community directories. It is complementary to the core directory with replicated advertis



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