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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

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Q2 2013

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Mario Gabelli 1,043,868 sh (New)
Jim Simons 90,400 sh (New)
Eric Mindich 3,000,000 sh (New)
First Eagle Investment 500,000 sh (New)
PRIMECAP Management 2,235,407 sh (+154.98%)
Louis Moore Bacon 73,000 sh (unchged)
Paul Singer 2,229,900 sh (unchged)
Pioneer Investments Sold Out
Steven Cohen Sold Out
RS Investment Management Sold Out
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Q3 2013

ET Guru Trades in Q3 2013

Paul Singer Sold Out
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PRIMECAP Management Sold Out
First Eagle Investment Sold Out
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Guru Investment Theses on ExactTarget Inc

Mario Gabelli Comments on ExactTarget Inc. - Jan 03, 2014

ExactTarget Inc. (NYSE:ET) is a provider of cross channel interactive marketing solutions based in Indianapolis, IN. The company went public in November of 2012 at $19 and on June 4, 2013 received a $33.75 cash tender offer from Salesforce.com, a global leader in cloud computing based CRM software. The two companies had partnership agreements in the past, and this combination represents Saleforce.com's largest acquisition to date. The $2.5 billion offer, which came at a premium of over 50% to the previous close of ExactTarget shares, closed on July 12, 2013 for an annualized return of 1.74%. 

From Mario Gabelli's third quarter 2013 commentary.

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Business Description

Industry: Online Media » Internet Content & Information
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ExactTarget Inc is a Delaware Corporation. The Company is a global provider of cross-channel, interactive marketing SaaS solutions that allow organizations of all sizes to communicate with their customers through the interactive channels they use: email, mobile, social media and websites. The Company's solutions provide marketers with a suite of integrated applications to plan, automate, deliver and optimize data-driven interactive marketing campaigns and real-time communications to drive customer engagement, increase sales and improve their return on marketing investment. The Company's suite of cross-channel, interactive marketing applications, which include email, mobile, social media and sites, is built on its scalable and flexible multi-tenant SaaS platform. These channel applications are integrated with its campaign management, calendaring, real-time dashboard, integrated reporting, marketing automation and data management tools to provide marketers a comprehensive, yet easy-to-use, solution to manage, automate and engage in real-time interactive marketing. In addition, its cloud-based platform's robust integration framework enables clients to integrate data from virtually any relevant source and leverage productized integrations with third-party CRM, web analytics and e-commerce providers to further enhance the relevancy of their interactive communications. It also provides open APIs and developer tools that allow third parties to embed its technology into their solutions and build applications on its platform. Among its direct clients are U.S.-based companies such as Ally Financial, Inc., Angie's List, Inc., CareerBuilder, LLC, Groupon, Inc., Microsoft Corporation, Nationwide Mutual Insurance Company, Oakley, Inc., OneAmerica Financial Partners, Inc., One King's Lane, Inc., Papa John's International, Inc., priceline.com Incorporated, The Scotts Miracle-Gro Company, Tommy Hilfiger Group, WellPoint, Inc. and Zappos.com, Inc., and companies headquartered outside the United States such as Abril Group (Brazil), Fairfax Media Limited (Australia), Icelandair Group (Iceland) and Telegraph Media Group Limited (United Kingdom). Several thousand additional organizations utilize its SaaS solutions through their relationships with its marketing service provider clients. The Company's suite of cross-channel, interactive marketing applications enables organizations of all sizes to plan, automate, deliver and optimize data-driven interactive marketing campaigns and critical real-time communications through email, mobile, social media and websites. The Company's vision, focus on innovation and significant investments have fueled its growth and enabled it to deliver interactive marketing solutions that solve marketers' complex challenges. The Company's SaaS architecture and modular product offerings enable its clients to easily add functionality and increase messaging volume as they expand their interactive marketing programs. The Company's

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