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Also traded in: Germany

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 8/10

vs
industry
vs
history
Cash-to-Debt No Debt
FIT's Cash-to-Debt is ranked higher than
86% of the 2242 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 1.55 vs. FIT: No Debt )
Ranked among companies with meaningful Cash-to-Debt only.
FIT' s Cash-to-Debt Range Over the Past 10 Years
Min: 1.48  Med: N/A Max: No Debt
Current: No Debt
Equity-to-Asset 0.55
FIT's Equity-to-Asset is ranked lower than
54% of the 2209 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 0.57 vs. FIT: 0.55 )
Ranked among companies with meaningful Equity-to-Asset only.
FIT' s Equity-to-Asset Range Over the Past 10 Years
Min: -0.28  Med: 0.33 Max: 0.65
Current: 0.55
-0.28
0.65
Interest Coverage No Debt
FIT's Interest Coverage is ranked higher than
82% of the 1799 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 55.20 vs. FIT: No Debt )
Ranked among companies with meaningful Interest Coverage only.
FIT' s Interest Coverage Range Over the Past 10 Years
Min: 71.08  Med: 341.71 Max: No Debt
Current: No Debt
Piotroski F-Score: 3
Altman Z-Score: 2.56
Beneish M-Score: -2.69
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 3/10

vs
industry
vs
history
Operating Margin % -5.18
FIT's Operating Margin % is ranked lower than
83% of the 2217 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 3.96 vs. FIT: -5.18 )
Ranked among companies with meaningful Operating Margin % only.
FIT' s Operating Margin % Range Over the Past 10 Years
Min: -5.18  Med: -3.3 Max: 21.19
Current: -5.18
-5.18
21.19
Net Margin % -4.74
FIT's Net Margin % is ranked lower than
81% of the 2219 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 3.06 vs. FIT: -4.74 )
Ranked among companies with meaningful Net Margin % only.
FIT' s Net Margin % Range Over the Past 10 Years
Min: -19.04  Med: -4.74 Max: 17.68
Current: -4.74
-19.04
17.68
ROE % -9.93
FIT's ROE % is ranked lower than
84% of the 2195 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 5.68 vs. FIT: -9.93 )
Ranked among companies with meaningful ROE % only.
FIT' s ROE % Range Over the Past 10 Years
Min: -10.38  Med: 21.58 Max: 480.64
Current: -9.93
-10.38
480.64
ROA % -6.24
FIT's ROA % is ranked lower than
85% of the 2247 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 2.94 vs. FIT: -6.24 )
Ranked among companies with meaningful ROA % only.
FIT' s ROA % Range Over the Past 10 Years
Min: -44.74  Med: 5.09 Max: 30.51
Current: -6.24
-44.74
30.51
ROC (Joel Greenblatt) % -57.24
FIT's ROC (Joel Greenblatt) % is ranked lower than
92% of the 2238 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 10.55 vs. FIT: -57.24 )
Ranked among companies with meaningful ROC (Joel Greenblatt) % only.
FIT' s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: -276.1  Med: 83.52 Max: 440.26
Current: -57.24
-276.1
440.26
GuruFocus has detected 4 Warning Signs with Fitbit Inc $FIT.
More than 500,000 people have already joined GuruFocus to track the stocks they follow and exchange investment ideas.
» FIT's 10-Y Financials

Financials (Next Earnings Date: 2017-05-22 Est.)


Revenue & Net Income
Cash & Debt
Operating Cash Flow & Free Cash Flow
Operating Cash Flow & Net Income

» Details

Guru Trades

Q1 2016

FIT Guru Trades in Q1 2016

Steven Cohen 654,300 sh (New)
George Soros 40,000 sh (New)
Jim Simons 797,000 sh (New)
Joel Greenblatt 872,235 sh (+1879.83%)
John Griffin 1,035,000 sh (unchged)
Chase Coleman 500,000 sh (unchged)
Caxton Associates Sold Out
Paul Tudor Jones 33,950 sh (-14.77%)
» More
Q2 2016

FIT Guru Trades in Q2 2016

Wilbur Ross 98,693 sh (New)
Pioneer Investments 400,189 sh (New)
Chuck Royce 731,600 sh (New)
Joel Greenblatt 3,060,337 sh (+250.86%)
Jim Simons 1,332,700 sh (+67.21%)
Chase Coleman 500,000 sh (unchged)
John Griffin 1,035,000 sh (unchged)
George Soros Sold Out
Paul Tudor Jones 10,745 sh (-68.35%)
Steven Cohen 15,900 sh (-97.57%)
» More
Q3 2016

FIT Guru Trades in Q3 2016

Pioneer Investments 1,110,139 sh (+177.40%)
Chuck Royce 1,486,483 sh (+103.18%)
Jim Simons 2,013,820 sh (+51.11%)
John Griffin 1,035,000 sh (unchged)
Chase Coleman 500,000 sh (unchged)
Paul Tudor Jones 1,209,200 sh (unchged)
Steven Cohen Sold Out
Paul Tudor Jones Sold Out
Wilbur Ross Sold Out
Joel Greenblatt 11,521 sh (-99.62%)
» More
Q4 2016

FIT Guru Trades in Q4 2016

Paul Tudor Jones 86,307 sh (New)
John Griffin 3,868,700 sh (+273.79%)
Paul Tudor Jones 161,100 sh (unchged)
Chase Coleman 500,000 sh (unchged)
Joel Greenblatt Sold Out
Chuck Royce 1,315,269 sh (-11.52%)
Jim Simons 1,359,600 sh (-32.49%)
Pioneer Investments 653,870 sh (-41.10%)
» More
» Details

Insider Trades

Latest Guru Trades with FIT

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

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Business Description

Industry: Computer Hardware » Scientific & Technical Instruments    NAICS: 334519    SIC: 3829
Compare:NYSE:BMI, NYSE:ESE, NAS:ORBK, NAS:MTSC, NAS:NOVT, NYSE:RTEC, NAS:FARO, OTCPK:CHLDF, NYSE:LDR, OTCPK:GGRGF, NAS:IIVI, OTCPK:TMOAY, OTCPK:CAZGF, NAS:ITRI, NYSE:VPG, NAS:HURC, OTCPK:PPEHF, NAS:CYBE, NAS:MOCO, OTCPK:JSCIF » details
Traded in other countries:5FB.Germany,
Headquarter Location:USA
Fitbit Inc provides fitness tracking devices, wearable devices, and the health and fitness goals. It provides platform to combine connected health and fitness devices with software and services.

Fitbit Inc provides platform to combine connected health and fitness devices with software and services, including an online dashboard and mobile apps, data analytics, motivational and social tools, personalized insights, and virtual coaching through customized fitness plans and interactive workouts. It sells devices through diversified sales channels that include distributors, retailers, a corporate wellness offering, and Fitbit.com. Its sells its products through retail channel, consumer direct channel and corporate wellness channel. It provides retailers with freestanding, in-line, and endcap POP displays of varying sizes. These displays communicate its marketing messages, present its products and their features and, in many cases, allow consumers to try on its devices and view an interactive app that enables them to learn more about its products. The Company's trademarks include Fitbit, the Fitbit logo, Fitbit Zip, Fitbit One, Fitbit Flex, Fitbit Charge, Fitbit Charge HR, Fitbit Surge, Fitbit Aria, PurePulse, and its other registered or common law trade names.

Top Ranked Articles about Fitbit Inc

Wilbur Ross Sells 2 Holdings, Trims Another Guru divests Fitbit, Zayo Group Holdings in 3rd quarter
Competitors Will Hurt Fitbit Growing competition in the wearables segment will hurt Fitbit
Fitbit (NYSE:FIT) has performed nicely since it reported better-than-expected earnings last month. Although shares have rallied on the back of strong earnings, this is not a turnaround and Fitbit will probably head lower in the long-term. Read more...
Wilbur Ross Gets FIT Guru buys fitness tracker in 2nd quarter
Wilbur Ross (Trades, Portfolio) of Invesco Private Capital (Trades, Portfolio) acquired a new holding in Fitbit Inc. (NYSE:FIT) during the second quarter. Read more...
Fitbit, A Leading IoT Investment FIT has better chance of doubling value than Facebook
When legends like Steven Cohen, George Soros (Trades, Portfolio), Jim Simons (Trades, Portfolio) and Joel Greenblatt (Trades, Portfolio), all buy into a stock during the most recent quarter, it is worth taking note. Fitbit (NYSE:FIT) offers a great long-term growth opportunity at this price. Read more...
Insiders Roundup: Buy of Advance Auto Parts, Sale of Fitbit Largest insider trades of the week
The All-in-One Screener can be used to find insider buys and sells over the last week by clicking on the Insiders tab and changing the settings for All Insider Buying to “$1,000,000+” and duration to "May 2016” and “May 2016.” Read more...

Ratios

vs
industry
vs
history
PB Ratio 1.26
FIT's PB Ratio is ranked higher than
59% of the 2184 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 1.67 vs. FIT: 1.26 )
Ranked among companies with meaningful PB Ratio only.
FIT' s PB Ratio Range Over the Past 10 Years
Min: 1.2  Med: 3.16 Max: 13.47
Current: 1.26
1.2
13.47
PS Ratio 0.61
FIT's PS Ratio is ranked higher than
67% of the 2190 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 1.10 vs. FIT: 0.61 )
Ranked among companies with meaningful PS Ratio only.
FIT' s PS Ratio Range Over the Past 10 Years
Min: 0.59  Med: 1.31 Max: 4
Current: 0.61
0.59
4
Price-to-Free-Cash-Flow 36.43
FIT's Price-to-Free-Cash-Flow is ranked lower than
80% of the 934 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 15.50 vs. FIT: 36.43 )
Ranked among companies with meaningful Price-to-Free-Cash-Flow only.
FIT' s Price-to-Free-Cash-Flow Range Over the Past 10 Years
Min: 21.12  Med: 41.36 Max: 547.05
Current: 36.43
21.12
547.05
Price-to-Operating-Cash-Flow 11.61
FIT's Price-to-Operating-Cash-Flow is ranked lower than
54% of the 1146 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 10.97 vs. FIT: 11.61 )
Ranked among companies with meaningful Price-to-Operating-Cash-Flow only.
FIT' s Price-to-Operating-Cash-Flow Range Over the Past 10 Years
Min: 11.12  Med: 45.86 Max: 436.7
Current: 11.61
11.12
436.7
EV-to-EBIT -5.74
FIT's EV-to-EBIT is ranked lower than
99.99% of the 2054 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 16.00 vs. FIT: -5.74 )
Ranked among companies with meaningful EV-to-EBIT only.
FIT' s EV-to-EBIT Range Over the Past 10 Years
Min: -9.7  Med: 11.2 Max: 30.1
Current: -5.74
-9.7
30.1
EV-to-EBITDA -11.83
FIT's EV-to-EBITDA is ranked lower than
99.99% of the 2194 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 11.64 vs. FIT: -11.83 )
Ranked among companies with meaningful EV-to-EBITDA only.
FIT' s EV-to-EBITDA Range Over the Past 10 Years
Min: -20  Med: 10 Max: 28.5
Current: -11.83
-20
28.5
Current Ratio 1.94
FIT's Current Ratio is ranked lower than
51% of the 2158 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 1.95 vs. FIT: 1.94 )
Ranked among companies with meaningful Current Ratio only.
FIT' s Current Ratio Range Over the Past 10 Years
Min: 1.07  Med: 1.58 Max: 2.67
Current: 1.94
1.07
2.67
Quick Ratio 1.64
FIT's Quick Ratio is ranked higher than
55% of the 2158 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 1.50 vs. FIT: 1.64 )
Ranked among companies with meaningful Quick Ratio only.
FIT' s Quick Ratio Range Over the Past 10 Years
Min: 0.8  Med: 1.31 Max: 2.32
Current: 1.64
0.8
2.32
Days Inventory 56.60
FIT's Days Inventory is ranked higher than
62% of the 2159 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 71.67 vs. FIT: 56.60 )
Ranked among companies with meaningful Days Inventory only.
FIT' s Days Inventory Range Over the Past 10 Years
Min: 48.86  Med: 56.13 Max: 80.72
Current: 56.6
48.86
80.72
Days Sales Outstanding 80.39
FIT's Days Sales Outstanding is ranked lower than
53% of the 1832 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 77.75 vs. FIT: 80.39 )
Ranked among companies with meaningful Days Sales Outstanding only.
FIT' s Days Sales Outstanding Range Over the Past 10 Years
Min: 80.39  Med: 100.37 Max: 116.96
Current: 80.39
80.39
116.96
Days Payable 86.53
FIT's Days Payable is ranked higher than
71% of the 1756 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 60.05 vs. FIT: 86.53 )
Ranked among companies with meaningful Days Payable only.
FIT' s Days Payable Range Over the Past 10 Years
Min: 86.53  Med: 111.12 Max: 184.17
Current: 86.53
86.53
184.17

Buy Back

vs
industry
vs
history

Valuation & Return

vs
industry
vs
history
Price-to-Net-Current-Asset-Value 1.91
FIT's Price-to-Net-Current-Asset-Value is ranked higher than
74% of the 1601 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 3.95 vs. FIT: 1.91 )
Ranked among companies with meaningful Price-to-Net-Current-Asset-Value only.
FIT' s Price-to-Net-Current-Asset-Value Range Over the Past 10 Years
Min: 1.91  Med: 5.13 Max: 7.77
Current: 1.91
1.91
7.77
Price-to-Tangible-Book 1.36
FIT's Price-to-Tangible-Book is ranked higher than
58% of the 2121 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 1.79 vs. FIT: 1.36 )
Ranked among companies with meaningful Price-to-Tangible-Book only.
FIT' s Price-to-Tangible-Book Range Over the Past 10 Years
Min: 1.36  Med: 4.25 Max: 6.71
Current: 1.36
1.36
6.71
Price-to-Median-PS-Value 0.47
FIT's Price-to-Median-PS-Value is ranked higher than
96% of the 1941 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 1.18 vs. FIT: 0.47 )
Ranked among companies with meaningful Price-to-Median-PS-Value only.
FIT' s Price-to-Median-PS-Value Range Over the Past 10 Years
Min: 0.47  Med: 1.26 Max: 1.9
Current: 0.47
0.47
1.9
Earnings Yield (Greenblatt) % -17.42
FIT's Earnings Yield (Greenblatt) % is ranked lower than
92% of the 2702 Companies
in the Global Scientific & Technical Instruments industry.

( Industry Median: 4.15 vs. FIT: -17.42 )
Ranked among companies with meaningful Earnings Yield (Greenblatt) % only.
FIT' s Earnings Yield (Greenblatt) % Range Over the Past 10 Years
Min: -17.42  Med: 8.1 Max: 26.2
Current: -17.42
-17.42
26.2

More Statistics

Revenue (TTM) (Mil) $2,169
EPS (TTM) $ -0.48
Short Percentage of Float25.59%
52-Week Range $5.31 - 18.85
Shares Outstanding (Mil)228.26

Analyst Estimate

Dec17 Dec18 Dec19
Revenue (Mil $) 1,540 1,671 1,785
EPS ($) -0.31 -0.19 -0.59
EPS without NRI ($) -0.31 -0.19 -0.59
EPS Growth Rate
(Future 3Y To 5Y Estimate)
25.00%
Dividends per Share ($)
» More Articles for FIT

Headlines

Articles On GuruFocus.com
Time to Cover Your Fitbit Short Mar 06 2017 
Stocks With the Worst Returns in Gurus' Portfolios Feb 16 2017 
A Disruptive Force in Diabetes Monitoring Feb 01 2017 
Fitbit Is a Disaster Jan 31 2017 
Should You Go Against the Trend on Fitbit? Jan 15 2017 
Why Stockholders Should Stay Away From Fitbit Dec 12 2016 
Wilbur Ross Sells 2 Holdings, Trims Another Dec 01 2016 
Is Twilio Cheap Now? Nov 28 2016 
These Stocks Are More Than You Think Nov 21 2016 
Fitbit Is Set to Breakout Sep 21 2016 

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Fitbit Schedules Q117 Financial Results for May 3, 2017 Apr 17 2017
Will Garmin’s new fitness tracker give Fitbit a run for its money? Apr 17 2017
More than half of companies have or might get you a Fitbit discount Apr 17 2017
Fitbit (FIT) Shares Down More Than 3% on Watch Launch Delay Apr 12 2017
GoPro Focuses on Growth and Reduction, Fitbit Looks to Improve Production Snags Apr 12 2017
Fitbit Reportedly Struggling With Smartwatch Development Apr 11 2017
FitBit Slips on Watch Delay Rumor; There Goes Father's Day, Says SunTrust Apr 11 2017
Fitbit Stock Dips on Reports That New Smartwatch Wont Launch Until Fall Apr 11 2017
Fitbit’s new smartwatch has been plagued by production mishaps Apr 11 2017
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Is the Time Finally Right for Wearable Tech? Apr 07 2017
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Fitbit’s Downward Spiral, Turnaround Efforts in 2017 Apr 06 2017
A first-time wearables user reviews the Fitbit Alta HR Apr 06 2017
Better Buy: Fitbit Inc. vs. Garmin Ltd. Apr 06 2017
How Apple, GoPro, Fitbit, HP, and BlackBerry Performed in 1Q17 Apr 06 2017

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