Coldwater Creek Inc

Coldwater Creek was founded in 1984. The Company is a specialty retailer of women's apparel, accessories, jewelry, and gift items. The Company's proprietary merchandise assortment reflects a sophisticated yet relaxed and casual lifestyle. A commitment to providing superior customer service is manifest in all aspects of its business. It conducts business in two operating segments: retail and direct. The retail segment consists of premium retail stores, factory outlet stores, and day spas. The direct segment consists of sales generated through its e-commerce website and from orders taken from customers over the phone and through the mail. Retail Segment - As of February 2, 2013, it operated 349 premium retail stores throughout the United States at an average size of approximately 5,700 square feet per store. The Company also operates its Coldwater Creek, The Spa concept in 8 locations. These day spas offer a complete menu of spa treatments, including massages, facials, body treatments, manicures and pedicures. In addition to spa treatments, the day spas carry an assortment of relevant apparel as well as lines of personal care products. The Company's day spas are staffed with experienced professionals in all treatment areas. Direct Segment - It use its e-commerce website, www.coldwatercreek.com, to cost-effectively reach its customer base and provide another convenient shopping alternative for customers. The website features the entire full-price merchandise offering found in its catalogs and also serves as an efficient promotional vehicle for the clearance of excess inventory. The women's retail apparel market is highly competitive. Competitors range from specialty apparel retail companies such as Chico's FAS, Inc. (Chico's), The Talbots, Inc. (Talbots), Christopher & Banks Corporation (Christopher & Banks) and ANN INC., to small single channel catalog, e-commerce and retail store companies. The Company's registered trademarks include Coldwater Creek, Coldwater Creek The Spa and the stylized Coldwater Creek logo.