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Also traded in: Germany

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 4/10

vs
industry
vs
history
Cash to Debt 0.90
NAS:FUEL's Cash to Debt is ranked lower than
62% of the 207 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.90 vs. NAS:FUEL: 0.90 )
Ranked among companies with meaningful Cash to Debt only.
NAS:FUEL' s Cash to Debt Range Over the Past 10 Years
Min: 0.84  Med: 1.42 Max: N/A
Current: 0.9
Equity to Asset 0.33
NAS:FUEL's Equity to Asset is ranked lower than
75% of the 200 Companies
in the Global Advertising Agencies industry.

( Industry Median: 0.52 vs. NAS:FUEL: 0.33 )
Ranked among companies with meaningful Equity to Asset only.
NAS:FUEL' s Equity to Asset Range Over the Past 10 Years
Min: 0.33  Med: 0.56 Max: 0.72
Current: 0.33
0.33
0.72
F-Score: 5
Z-Score: -0.44
M-Score: -3.69
WACC vs ROIC
4.88%
-42.58%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 3/10

vs
industry
vs
history
Operating margin (%) -11.73
NAS:FUEL's Operating margin (%) is ranked lower than
85% of the 203 Companies
in the Global Advertising Agencies industry.

( Industry Median: 5.09 vs. NAS:FUEL: -11.73 )
Ranked among companies with meaningful Operating margin (%) only.
NAS:FUEL' s Operating margin (%) Range Over the Past 10 Years
Min: -43.68  Med: -8.48 Max: -6.1
Current: -11.73
-43.68
-6.1
Net-margin (%) -13.33
NAS:FUEL's Net-margin (%) is ranked lower than
83% of the 203 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.91 vs. NAS:FUEL: -13.33 )
Ranked among companies with meaningful Net-margin (%) only.
NAS:FUEL' s Net-margin (%) Range Over the Past 10 Years
Min: -45.61  Med: -9.7 Max: -8.7
Current: -13.33
-45.61
-8.7
ROE (%) -50.81
NAS:FUEL's ROE (%) is ranked lower than
92% of the 191 Companies
in the Global Advertising Agencies industry.

( Industry Median: 7.39 vs. NAS:FUEL: -50.81 )
Ranked among companies with meaningful ROE (%) only.
NAS:FUEL' s ROE (%) Range Over the Past 10 Years
Min: -94.27  Med: -32.31 Max: -22.75
Current: -50.81
-94.27
-22.75
ROA (%) -18.87
NAS:FUEL's ROA (%) is ranked lower than
86% of the 207 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.07 vs. NAS:FUEL: -18.87 )
Ranked among companies with meaningful ROA (%) only.
NAS:FUEL' s ROA (%) Range Over the Past 10 Years
Min: -47.51  Med: -16.56 Max: -13.39
Current: -18.87
-47.51
-13.39
ROC (Joel Greenblatt) (%) -57.80
NAS:FUEL's ROC (Joel Greenblatt) (%) is ranked lower than
79% of the 205 Companies
in the Global Advertising Agencies industry.

( Industry Median: 27.77 vs. NAS:FUEL: -57.80 )
Ranked among companies with meaningful ROC (Joel Greenblatt) (%) only.
NAS:FUEL' s ROC (Joel Greenblatt) (%) Range Over the Past 10 Years
Min: -177.55  Med: -41.03 Max: -30.56
Current: -57.8
-177.55
-30.56
GuruFocus has detected 2 Warning Signs with Rocket Fuel Inc $NAS:FUEL.
More than 500,000 people have already joined GuruFocus to track the stocks they follow and exchange investment ideas.
» NAS:FUEL's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow
Oprt. Cash Flow & Net Income

» Details

Guru Trades

Q4 2015

FUEL Guru Trades in Q4 2015

Jim Simons 1,462,377 sh (+100.33%)
» More
Q1 2016

FUEL Guru Trades in Q1 2016

Jim Simons 2,065,300 sh (+41.23%)
» More
Q2 2016

FUEL Guru Trades in Q2 2016

Jim Simons 2,558,965 sh (+23.90%)
» More
Q3 2016

FUEL Guru Trades in Q3 2016

Jim Simons 2,647,700 sh (+3.47%)
» More
» Details

Insider Trades

Latest Guru Trades with FUEL

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Business Description

Industry: Advertising & Marketing Services » Advertising Agencies    NAICS: 541810    SIC: 7311
Compare:NAS:SRAX, NAS:VISN, OTCPK:NCAP, NAS:CNET, OTCPK:SNIPF, OTCPK:KSIX, OTCPK:FDMCF, OTCPK:MOBQ, OTCPK:RVUE, OTCPK:HKUOY, OTCPK:JCDXF, NYSE:IPG, OTCPK:PUBGY, NYSE:OMC, OTCPK:WPPGF » details
Traded in other countries:7RF.Germany,
Rocket Fuel Inc is a technology company that has developed an Artificial Intelligence and Big Data-driven predictive modeling and automated decision-making platform.

Ratios

vs
industry
vs
history
P/B 0.93
FUEL's P/B is ranked higher than
82% of the 189 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.02 vs. FUEL: 0.93 )
Ranked among companies with meaningful P/B only.
FUEL' s P/B Range Over the Past 10 Years
Min: 0.77  Med: 1.4 Max: 15.42
Current: 0.93
0.77
15.42
P/S 0.21
FUEL's P/S is ranked higher than
95% of the 187 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.07 vs. FUEL: 0.21 )
Ranked among companies with meaningful P/S only.
FUEL' s P/S Range Over the Past 10 Years
Min: 0.16  Med: 0.72 Max: 3.08
Current: 0.21
0.16
3.08
POCF 7.07
FUEL's POCF is ranked higher than
74% of the 109 Companies
in the Global Advertising Agencies industry.

( Industry Median: 11.71 vs. FUEL: 7.07 )
Ranked among companies with meaningful POCF only.
FUEL' s POCF Range Over the Past 10 Years
Min: 5.9  Med: 18.79 Max: 4662.5
Current: 7.07
5.9
4662.5
EV-to-EBITDA 52.40
FUEL's EV-to-EBITDA is ranked lower than
94% of the 141 Companies
in the Global Advertising Agencies industry.

( Industry Median: 10.19 vs. FUEL: 52.40 )
Ranked among companies with meaningful EV-to-EBITDA only.
FUEL' s EV-to-EBITDA Range Over the Past 10 Years
Min: -122.3  Med: -5.9 Max: 73.1
Current: 52.4
-122.3
73.1
Current Ratio 1.10
FUEL's Current Ratio is ranked lower than
73% of the 202 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.64 vs. FUEL: 1.10 )
Ranked among companies with meaningful Current Ratio only.
FUEL' s Current Ratio Range Over the Past 10 Years
Min: 1.1  Med: 1.61 Max: 4.49
Current: 1.1
1.1
4.49
Quick Ratio 1.10
FUEL's Quick Ratio is ranked lower than
67% of the 202 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.53 vs. FUEL: 1.10 )
Ranked among companies with meaningful Quick Ratio only.
FUEL' s Quick Ratio Range Over the Past 10 Years
Min: 1.1  Med: 1.61 Max: 4.49
Current: 1.1
1.1
4.49
Days Sales Outstanding 90.42
FUEL's Days Sales Outstanding is ranked lower than
59% of the 160 Companies
in the Global Advertising Agencies industry.

( Industry Median: 79.02 vs. FUEL: 90.42 )
Ranked among companies with meaningful Days Sales Outstanding only.
FUEL' s Days Sales Outstanding Range Over the Past 10 Years
Min: 90.42  Med: 134.79 Max: 162.09
Current: 90.42
90.42
162.09
Days Payable 85.18
FUEL's Days Payable is ranked higher than
65% of the 139 Companies
in the Global Advertising Agencies industry.

( Industry Median: 57.36 vs. FUEL: 85.18 )
Ranked among companies with meaningful Days Payable only.
FUEL' s Days Payable Range Over the Past 10 Years
Min: 85.18  Med: 106.33 Max: 125.06
Current: 85.18
85.18
125.06

Buy Back

vs
industry
vs
history

Valuation & Return

vs
industry
vs
history
Price/Tangible Book 1.51
FUEL's Price/Tangible Book is ranked higher than
72% of the 144 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.98 vs. FUEL: 1.51 )
Ranked among companies with meaningful Price/Tangible Book only.
FUEL' s Price/Tangible Book Range Over the Past 10 Years
Min: 1.5  Med: 3.75 Max: 14.1
Current: 1.51
1.5
14.1
Price/Median PS Value 0.27
FUEL's Price/Median PS Value is ranked higher than
93% of the 124 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.03 vs. FUEL: 0.27 )
Ranked among companies with meaningful Price/Median PS Value only.
FUEL' s Price/Median PS Value Range Over the Past 10 Years
Min: 0.27  Med: 1.1 Max: 3.84
Current: 0.27
0.27
3.84
Earnings Yield (Greenblatt) (%) -54.22
FUEL's Earnings Yield (Greenblatt) (%) is ranked lower than
93% of the 193 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.70 vs. FUEL: -54.22 )
Ranked among companies with meaningful Earnings Yield (Greenblatt) (%) only.
FUEL' s Earnings Yield (Greenblatt) (%) Range Over the Past 10 Years
Min: -209.51  Med: 0 Max: 0
Current: -54.22
-209.51
0

More Statistics

Revenue (TTM) (Mil) $456.8
EPS (TTM) $ -1.38
Beta0.29
Short Percentage of Float15.98%
52-Week Range $1.70 - 4.10
Shares Outstanding (Mil)45.58

Analyst Estimate

Dec16 Dec17
Revenue (Mil $) 253 245
EPS ($) -0.64 -0.42
EPS w/o NRI ($) -0.64 -0.42
EPS Growth Rate
(3Y to 5Y Estimate)
31.00%
Dividends Per Share ($)
» More Articles for FUEL

Headlines

Articles On GuruFocus.com
Weekly 3-Year Low Highlights: TWTR, SFM, IRM, FUEL Apr 13 2014 
Weekly CEO Sells Highlight: Rocket Fuel Inc, Gilead Sciences Inc, ServiceNow Inc, and First American Feb 09 2014 

More From Other Websites
Rocket Fuel Grants Equity Award for December Under its 2016 Inducement Equity Incentive Plan Jan 17 2017
Rocket Fuel (FUEL) Looks Good: Stock Adds 6.9% in Session Jan 12 2017
Rocket Fuel's CEO talks about the company's future as it lays off 11% of staff Jan 10 2017
ROCKET FUEL INC. Files SEC form 8-K, Results of Operations and Financial Condition, Costs Associated... Jan 09 2017
Rocket Fuel Continues Shift to Platform Business with Restructuring Initiative Jan 09 2017
ROCKET FUEL INC. Files SEC form 8-K, Entry into a Material Definitive Agreement, Financial... Jan 03 2017
Rocket Fuel Grants Equity Awards For December Under Its 2016 Inducement Equity Incentive Plan Dec 13 2016
ETFs with exposure to Rocket Fuel, Inc. : December 13, 2016 Dec 13 2016
ETFs with exposure to Rocket Fuel, Inc. : November 30, 2016 Nov 30 2016
CORRECTING and REPLACING Rocket Fuel to Present at Upcoming Investor Conference Nov 28 2016
ROCKET FUEL INC. Financials Nov 17 2016
Rocket Fuel to Present at Upcoming Investor Conference Nov 16 2016
Rocket Fuel Grants Equity Awards Under Its 2016 Inducement Equity Incentive Plan Nov 10 2016
Rocket Fuel Grants Equity Awards Under Its 2016 Inducement Equity Incentive Plan Nov 10 2016
Rocket Fuel to Host Customer Conference Call on November 15 Nov 09 2016
Rocket Fuel to Host Customer Conference Call on November 15 Nov 09 2016
ROCKET FUEL INC. Files SEC form 10-Q, Quarterly Report Nov 08 2016
Media Alert: Olapic and Rocket Fuel to Host Webinar on Creating Better Marketing Experiences for... Nov 04 2016
ETF’s with exposure to Rocket Fuel, Inc. : October 28, 2016 Oct 28 2016
Exclusive: Rocket Fuel terminates Peninsula headquarters lease with Google, will downsize next door Oct 27 2016

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