Switch to:
Also traded in: Germany

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 3/10

vs
industry
vs
history
Cash to Debt 0.84
FUEL's Cash to Debt is ranked lower than
66% of the 207 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.91 vs. FUEL: 0.84 )
Ranked among companies with meaningful Cash to Debt only.
FUEL' s Cash to Debt Range Over the Past 10 Years
Min: 0.84  Med: 1.87 Max: N/A
Current: 0.84
Equity to Asset 0.38
FUEL's Equity to Asset is ranked lower than
69% of the 203 Companies
in the Global Advertising Agencies industry.

( Industry Median: 0.52 vs. FUEL: 0.38 )
Ranked among companies with meaningful Equity to Asset only.
FUEL' s Equity to Asset Range Over the Past 10 Years
Min: 0.38  Med: 0.58 Max: 0.72
Current: 0.38
0.38
0.72
F-Score: 3
Z-Score: -1.64
M-Score: -5.93
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 3/10

vs
industry
vs
history
Operating margin (%) -40.73
FUEL's Operating margin (%) is ranked lower than
89% of the 205 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.91 vs. FUEL: -40.73 )
Ranked among companies with meaningful Operating margin (%) only.
FUEL' s Operating margin (%) Range Over the Past 10 Years
Min: -14.73  Med: -7.89 Max: -6.1
Current: -40.73
-14.73
-6.1
Net-margin (%) -42.09
FUEL's Net-margin (%) is ranked lower than
87% of the 205 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.47 vs. FUEL: -42.09 )
Ranked among companies with meaningful Net-margin (%) only.
FUEL' s Net-margin (%) Range Over the Past 10 Years
Min: -15.74  Med: -9.70 Max: -8.7
Current: -42.09
-15.74
-8.7
ROE (%) -102.86
FUEL's ROE (%) is ranked lower than
97% of the 190 Companies
in the Global Advertising Agencies industry.

( Industry Median: 6.42 vs. FUEL: -102.86 )
Ranked among companies with meaningful ROE (%) only.
FUEL' s ROE (%) Range Over the Past 10 Years
Min: -38.13  Med: -30.26 Max: -22.75
Current: -102.86
-38.13
-22.75
ROA (%) -49.17
FUEL's ROA (%) is ranked lower than
92% of the 207 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.94 vs. FUEL: -49.17 )
Ranked among companies with meaningful ROA (%) only.
FUEL' s ROA (%) Range Over the Past 10 Years
Min: -20.21  Med: -16.25 Max: -13.39
Current: -49.17
-20.21
-13.39
ROC (Joel Greenblatt) (%) -172.49
FUEL's ROC (Joel Greenblatt) (%) is ranked lower than
83% of the 204 Companies
in the Global Advertising Agencies industry.

( Industry Median: 33.89 vs. FUEL: -172.49 )
Ranked among companies with meaningful ROC (Joel Greenblatt) (%) only.
FUEL' s ROC (Joel Greenblatt) (%) Range Over the Past 10 Years
Min: -67.81  Med: -40.72 Max: -30.56
Current: -172.49
-67.81
-30.56
» FUEL's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow
Oprt. Cash Flow & Net Income

» Details

Guru Trades

Q2 2015

FUEL Guru Trades in Q2 2015

Jim Simons 347,900 sh (New)
» More
Q3 2015

FUEL Guru Trades in Q3 2015

Jim Simons 730,000 sh (+109.83%)
» More
Q4 2015

FUEL Guru Trades in Q4 2015

Jim Simons 1,462,377 sh (+100.33%)
» More
Q1 2016

FUEL Guru Trades in Q1 2016

Jim Simons 2,065,300 sh (+41.23%)
» More
» Details

Insider Trades

Latest Guru Trades with FUEL

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

No Entry found in the selected group of Gurus. You can
  • 1. Modify your Personalized List of Gurus, or
  • 2. Click on Premium Premium Tools above to check out all the Gurus, or
  • 3. Click on Premium Plus Premium Plus above for the stocks picks of all the institutional investment advisors (>4000)
» Interactive Charts

Peter Lynch Chart ( What is Peter Lynch Charts )

Business Description

Industry: Advertising & Marketing Services » Advertising Agencies
Compare:XKRX:037270, XSWX:GBMN, HKSE:00623, NYSE:YUME, XKRX:035900, TSE:2178 » details
Traded in other countries:7RF.Germany,
Rocket Fuel Inc is a technology company that has developed an Artificial Intelligence and Big Data-driven predictive modeling and automated decision-making platform.

Ratios

vs
industry
vs
history
P/B 0.99
FUEL's P/B is ranked higher than
81% of the 188 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.19 vs. FUEL: 0.99 )
Ranked among companies with meaningful P/B only.
FUEL' s P/B Range Over the Past 10 Years
Min: 0.89  Med: 1.90 Max: 15.42
Current: 0.99
0.89
15.42
P/S 0.24
FUEL's P/S is ranked higher than
95% of the 193 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.15 vs. FUEL: 0.24 )
Ranked among companies with meaningful P/S only.
FUEL' s P/S Range Over the Past 10 Years
Min: 0.23  Med: 1.07 Max: 3.68
Current: 0.24
0.23
3.68
POCF 18.29
FUEL's POCF is ranked lower than
73% of the 107 Companies
in the Global Advertising Agencies industry.

( Industry Median: 12.53 vs. FUEL: 18.29 )
Ranked among companies with meaningful POCF only.
FUEL' s POCF Range Over the Past 10 Years
Min: 17.71  Med: 31.02 Max: 4662.5
Current: 18.29
17.71
4662.5
Current Ratio 1.11
FUEL's Current Ratio is ranked lower than
72% of the 202 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.58 vs. FUEL: 1.11 )
Ranked among companies with meaningful Current Ratio only.
FUEL' s Current Ratio Range Over the Past 10 Years
Min: 1.11  Med: 1.67 Max: 4.49
Current: 1.11
1.11
4.49
Quick Ratio 1.11
FUEL's Quick Ratio is ranked lower than
69% of the 202 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.51 vs. FUEL: 1.11 )
Ranked among companies with meaningful Quick Ratio only.
FUEL' s Quick Ratio Range Over the Past 10 Years
Min: 1.11  Med: 1.67 Max: 4.49
Current: 1.11
1.11
4.49
Days Sales Outstanding 86.75
FUEL's Days Sales Outstanding is ranked lower than
51% of the 161 Companies
in the Global Advertising Agencies industry.

( Industry Median: 85.16 vs. FUEL: 86.75 )
Ranked among companies with meaningful Days Sales Outstanding only.
FUEL' s Days Sales Outstanding Range Over the Past 10 Years
Min: 120.94  Med: 136.04 Max: 162.09
Current: 86.75
120.94
162.09
Days Payable 82.30
FUEL's Days Payable is ranked higher than
61% of the 140 Companies
in the Global Advertising Agencies industry.

( Industry Median: 63.66 vs. FUEL: 82.30 )
Ranked among companies with meaningful Days Payable only.
FUEL' s Days Payable Range Over the Past 10 Years
Min: 93.43  Med: 111.19 Max: 125.06
Current: 82.3
93.43
125.06

Valuation & Return

vs
industry
vs
history
Price/Tangible Book 1.56
FUEL's Price/Tangible Book is ranked higher than
72% of the 146 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.13 vs. FUEL: 1.56 )
Ranked among companies with meaningful Price/Tangible Book only.
FUEL' s Price/Tangible Book Range Over the Past 10 Years
Min: 1.83  Med: 4.35 Max: 14.1
Current: 1.56
1.83
14.1
Price/Median PS Value 0.22
FUEL's Price/Median PS Value is ranked higher than
96% of the 165 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.00 vs. FUEL: 0.22 )
Ranked among companies with meaningful Price/Median PS Value only.
FUEL' s Price/Median PS Value Range Over the Past 10 Years
Min: 0.27  Med: 1.12 Max: 2.78
Current: 0.22
0.27
2.78
Earnings Yield (Greenblatt) (%) -161.45
FUEL's Earnings Yield (Greenblatt) (%) is ranked lower than
98% of the 192 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.50 vs. FUEL: -161.45 )
Ranked among companies with meaningful Earnings Yield (Greenblatt) (%) only.
FUEL' s Earnings Yield (Greenblatt) (%) Range Over the Past 10 Years
Min: -209.51  Med: 0.00 Max: 0
Current: -161.45
-209.51
0

More Statistics

Revenue (TTM) (Mil) $462.0
EPS (TTM) $ -4.54
Short Percentage of Float14.95%
52-Week Range $2.40 - 9.05
Shares Outstanding (Mil)43.86

Analyst Estimate

Dec16 Dec17
Revenue (Mil $) 271 269
EPS ($) -0.69 -0.67
EPS without NRI ($) -0.69 -0.67
EPS Growth Rate
(3Y to 5Y Estimate)
N/A
» More Articles for FUEL

Headlines

Articles On GuruFocus.com
Weekly 3-Year Low Highlights: TWTR, SFM, IRM, FUEL Apr 13 2014 
Weekly CEO Sells Highlight: Rocket Fuel Inc, Gilead Sciences Inc, ServiceNow Inc, and First American Feb 09 2014 

More From Other Websites
ROCKET FUEL INC. Financials May 19 2016
Rocket Fuel Grants Equity Awards Under its 2016 Inducement Equity Incentive Plan May 12 2016
Rocket Fuel Grants Equity Awards Under its 2016 Inducement Equity Incentive Plan May 12 2016
Rocket Fuel to Present at Upcoming Investor Conference May 11 2016
Rocket Fuel to Present at Upcoming Investor Conference May 11 2016
Will Rocket Fuel (FUEL) Stock Advance on Q1 Beat? May 11 2016
Edited Transcript of FUEL earnings conference call or presentation 10-May-16 9:00pm GMT May 11 2016
Rocket Fuel Inc Earnings Call scheduled for 5:00 pm ET today May 10 2016
Rocket Fuel reports 1Q loss May 10 2016
Rocket Fuel reports 1Q loss May 10 2016
Rocket Fuel Reports Financial Results for First Quarter 2016 Q1 2016 Earnings Presentation May 10 2016
ROCKET FUEL INC. Files SEC form 8-K, Results of Operations and Financial Condition, Financial... May 10 2016
Rocket Fuel Reports Financial Results for First Quarter 2016 May 10 2016
Q1 2016 Rocket Fuel Inc Earnings Release - After Market Close May 10 2016
Media Alert: Rocket Fuel Names William Cormier as Canada Country Director May 05 2016
Media Alert: Rocket Fuel Names William Cormier as Canada Country Director May 05 2016
Media Alert: Rocket Fuel to Participate in Political Digital Advertising Panel at CampaignTech East Apr 28 2016
Media Alert: Rocket Fuel to Participate in Political Digital Advertising Panel at CampaignTech East Apr 28 2016
Finding Opportunities in Marketing Technology and the Ad Tech Industry Apr 27 2016
National Media Chooses Rocket Fuel's Programmatic Marketing Platform to Engage Right-Leaning Voters Apr 21 2016

Personalized Checklist

Checklist has been moved to "Checklist" tab.

Get WordPress Plugins for easy affiliate links on Stock Tickers and Guru Names | Earn affiliate commissions by embedding GuruFocus Charts
GuruFocus Affiliate Program: Earn up to $400 per referral. ( Learn More)