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Also traded in: Germany

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength

vs
industry
vs
history
Cash-to-Debt 0.97
FUEL's Cash-to-Debt is ranked lower than
61% of the 195 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.78 vs. FUEL: 0.97 )
Ranked among companies with meaningful Cash-to-Debt only.
FUEL' s Cash-to-Debt Range Over the Past 10 Years
Min: 0.94  Med: 1.2 Max: 4.15
Current: 0.97
0.94
4.15
Equity-to-Asset 0.29
FUEL's Equity-to-Asset is ranked lower than
74% of the 191 Companies
in the Global Advertising Agencies industry.

( Industry Median: 0.52 vs. FUEL: 0.29 )
Ranked among companies with meaningful Equity-to-Asset only.
FUEL' s Equity-to-Asset Range Over the Past 10 Years
Min: 0.29  Med: 0.52 Max: 0.6
Current: 0.29
0.29
0.6
Piotroski F-Score: 5
Altman Z-Score: -0.52
Beneish M-Score: -3.85
WACC vs ROIC
5.56%
-49.88%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth

vs
industry
vs
history
Operating Margin % -12.65
FUEL's Operating Margin % is ranked lower than
86% of the 191 Companies
in the Global Advertising Agencies industry.

( Industry Median: 5.12 vs. FUEL: -12.65 )
Ranked among companies with meaningful Operating Margin % only.
FUEL' s Operating Margin % Range Over the Past 10 Years
Min: -43.68  Med: -10.57 Max: -6.1
Current: -12.65
-43.68
-6.1
Net Margin % -14.40
FUEL's Net Margin % is ranked lower than
84% of the 191 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.95 vs. FUEL: -14.40 )
Ranked among companies with meaningful Net Margin % only.
FUEL' s Net Margin % Range Over the Past 10 Years
Min: -45.61  Med: -12.05 Max: -8.7
Current: -14.4
-45.61
-8.7
ROE % -60.09
FUEL's ROE % is ranked lower than
92% of the 180 Companies
in the Global Advertising Agencies industry.

( Industry Median: 7.58 vs. FUEL: -60.09 )
Ranked among companies with meaningful ROE % only.
FUEL' s ROE % Range Over the Past 10 Years
Min: -94.27  Med: -35.22 Max: -22.75
Current: -60.09
-94.27
-22.75
ROA % -20.93
FUEL's ROA % is ranked lower than
87% of the 195 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.34 vs. FUEL: -20.93 )
Ranked among companies with meaningful ROA % only.
FUEL' s ROA % Range Over the Past 10 Years
Min: -47.51  Med: -18.39 Max: -13.39
Current: -20.93
-47.51
-13.39
ROC (Joel Greenblatt) % -69.59
FUEL's ROC (Joel Greenblatt) % is ranked lower than
79% of the 193 Companies
in the Global Advertising Agencies industry.

( Industry Median: 39.64 vs. FUEL: -69.59 )
Ranked among companies with meaningful ROC (Joel Greenblatt) % only.
FUEL' s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: -177.55  Med: -54.73 Max: -30.56
Current: -69.59
-177.55
-30.56
3-Year Revenue Growth Rate -13.60
FUEL's 3-Year Revenue Growth Rate is ranked lower than
99.99% of the 145 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.30 vs. FUEL: -13.60 )
Ranked among companies with meaningful 3-Year Revenue Growth Rate only.
FUEL' s 3-Year Revenue Growth Rate Range Over the Past 10 Years
Min: -13.6  Med: -6.5 Max: 23.4
Current: -13.6
-13.6
23.4
3-Year EPS without NRI Growth Rate 2.10
FUEL's 3-Year EPS without NRI Growth Rate is ranked lower than
99.99% of the 106 Companies
in the Global Advertising Agencies industry.

( Industry Median: 4.90 vs. FUEL: 2.10 )
Ranked among companies with meaningful 3-Year EPS without NRI Growth Rate only.
FUEL' s 3-Year EPS without NRI Growth Rate Range Over the Past 10 Years
Min: 2.1  Med: 45.1 Max: 56.6
Current: 2.1
2.1
56.6
GuruFocus has detected 2 Warning Signs with Rocket Fuel Inc $FUEL.
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» FUEL's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Operating Cash Flow & Free Cash Flow
Operating Cash Flow & Net Income

» Details

Guru Trades

Q1 2016

FUEL Guru Trades in Q1 2016

Jim Simons 2,065,300 sh (+41.23%)
» More
Q2 2016

FUEL Guru Trades in Q2 2016

Jim Simons 2,558,965 sh (+23.90%)
» More
Q3 2016

FUEL Guru Trades in Q3 2016

Jim Simons 2,647,700 sh (+3.47%)
» More
Q4 2016

FUEL Guru Trades in Q4 2016

Jim Simons 2,978,000 sh (+12.47%)
» More
» Details

Insider Trades

Latest Guru Trades with FUEL

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

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Business Description

Industry: Advertising & Marketing Services » Advertising Agencies    NAICS: 541810    SIC: 7311
Compare:OTCPK:HWTFF, NAS:SRAX, NAS:VISN, OTCPK:NCAP, NAS:CNET, OTCPK:MOBQ, OTCPK:FDMCF, OTCPK:RVUE, OTCPK:KSIX, OTCPK:HKUOY, OTCPK:JCDXF, NYSE:IPG, OTCPK:PUBGY, NYSE:OMC, NAS:WPPGY » details
Traded in other countries:7RF.Germany,
Rocket Fuel Inc is a technology company that has developed an Artificial Intelligence and Big Data-driven predictive modeling and automated decision-making platform.

Ratios

vs
industry
vs
history
PB Ratio 1.41
FUEL's PB Ratio is ranked higher than
78% of the 192 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.04 vs. FUEL: 1.41 )
Ranked among companies with meaningful PB Ratio only.
FUEL' s PB Ratio Range Over the Past 10 Years
Min: 0.8  Med: 1.38 Max: 15.42
Current: 1.41
0.8
15.42
PS Ratio 0.26
FUEL's PS Ratio is ranked higher than
94% of the 187 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.20 vs. FUEL: 0.26 )
Ranked among companies with meaningful PS Ratio only.
FUEL' s PS Ratio Range Over the Past 10 Years
Min: 0.17  Med: 0.7 Max: 3.08
Current: 0.26
0.17
3.08
Price-to-Free-Cash-Flow 28.02
FUEL's Price-to-Free-Cash-Flow is ranked lower than
99.99% of the 90 Companies
in the Global Advertising Agencies industry.

( Industry Median: 18.28 vs. FUEL: 28.02 )
Ranked among companies with meaningful Price-to-Free-Cash-Flow only.
FUEL' s Price-to-Free-Cash-Flow Range Over the Past 10 Years
Min: 17.81  Med: 21.04 Max: 28.02
Current: 28.02
17.81
28.02
Price-to-Operating-Cash-Flow 5.84
FUEL's Price-to-Operating-Cash-Flow is ranked higher than
75% of the 110 Companies
in the Global Advertising Agencies industry.

( Industry Median: 12.31 vs. FUEL: 5.84 )
Ranked among companies with meaningful Price-to-Operating-Cash-Flow only.
FUEL' s Price-to-Operating-Cash-Flow Range Over the Past 10 Years
Min: 3.71  Med: 14.21 Max: 4662.5
Current: 5.84
3.71
4662.5
Current Ratio 1.08
FUEL's Current Ratio is ranked lower than
72% of the 189 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.57 vs. FUEL: 1.08 )
Ranked among companies with meaningful Current Ratio only.
FUEL' s Current Ratio Range Over the Past 10 Years
Min: 1.08  Med: 2.01 Max: 3.02
Current: 1.08
1.08
3.02
Quick Ratio 1.08
FUEL's Quick Ratio is ranked lower than
68% of the 189 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.49 vs. FUEL: 1.08 )
Ranked among companies with meaningful Quick Ratio only.
FUEL' s Quick Ratio Range Over the Past 10 Years
Min: 1.08  Med: 2.01 Max: 3.02
Current: 1.08
1.08
3.02
Days Sales Outstanding 100.60
FUEL's Days Sales Outstanding is ranked lower than
57% of the 151 Companies
in the Global Advertising Agencies industry.

( Industry Median: 81.22 vs. FUEL: 100.60 )
Ranked among companies with meaningful Days Sales Outstanding only.
FUEL' s Days Sales Outstanding Range Over the Past 10 Years
Min: 98.83  Med: 127.87 Max: 162.09
Current: 100.6
98.83
162.09
Days Payable 104.72
FUEL's Days Payable is ranked higher than
63% of the 133 Companies
in the Global Advertising Agencies industry.

( Industry Median: 61.14 vs. FUEL: 104.72 )
Ranked among companies with meaningful Days Payable only.
FUEL' s Days Payable Range Over the Past 10 Years
Min: 93.43  Med: 105.53 Max: 125.06
Current: 104.72
93.43
125.06

Buy Back

vs
industry
vs
history
3-Year Average Share Buyback Ratio -10.70
FUEL's 3-Year Average Share Buyback Ratio is ranked lower than
99.99% of the 120 Companies
in the Global Advertising Agencies industry.

( Industry Median: -2.20 vs. FUEL: -10.70 )
Ranked among companies with meaningful 3-Year Average Share Buyback Ratio only.
FUEL' s 3-Year Average Share Buyback Ratio Range Over the Past 10 Years
Min: -76.9  Med: -75.8 Max: -10.7
Current: -10.7
-76.9
-10.7

Valuation & Return

vs
industry
vs
history
Price-to-Tangible-Book 2.36
FUEL's Price-to-Tangible-Book is ranked higher than
74% of the 139 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.36 vs. FUEL: 2.36 )
Ranked among companies with meaningful Price-to-Tangible-Book only.
FUEL' s Price-to-Tangible-Book Range Over the Past 10 Years
Min: 1.46  Med: 3.57 Max: 14.1
Current: 2.36
1.46
14.1
Price-to-Median-PS-Value 0.38
FUEL's Price-to-Median-PS-Value is ranked higher than
95% of the 129 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.06 vs. FUEL: 0.38 )
Ranked among companies with meaningful Price-to-Median-PS-Value only.
FUEL' s Price-to-Median-PS-Value Range Over the Past 10 Years
Min: 0.24  Med: 1.25 Max: 3.95
Current: 0.38
0.24
3.95

More Statistics

Revenue (TTM) (Mil) $456.3
EPS (TTM) $ -1.48
Beta0.44
Short Percentage of Float17.11%
52-Week Range $1.70 - 4.10
Shares Outstanding (Mil)45.58

Analyst Estimate

Dec17
Revenue (Mil $)
EPS ($) -0.42
EPS without NRI ($) -0.42
EPS Growth Rate
(Future 3Y To 5Y Estimate)
N/A
Dividends per Share ($)
» More Articles for FUEL

Headlines

Articles On GuruFocus.com
Weekly 3-Year Low Highlights: TWTR, SFM, IRM, FUEL Apr 13 2014 
Weekly CEO Sells Highlight: Rocket Fuel Inc, Gilead Sciences Inc, ServiceNow Inc, and First American Feb 09 2014 

More From Other Websites
Rocket Fuel to Present at Upcoming Investor Conference Feb 23 2017
Edited Transcript of FUEL earnings conference call or presentation 21-Feb-17 10:00pm GMT Feb 21 2017
Rocket Fuel drops 10% on Lower Q1 View Feb 21 2017
Rocket Fuel reports 4Q loss Feb 21 2017
Rocket Fuel reports 4Q loss Feb 21 2017
ROCKET FUEL INC. Files SEC form 8-K, Entry into a Material Definitive Agreement, Results of... Feb 21 2017
Rocket Fuel’s Predictive Marketing Platform Gains Momentum; Platform Business Grew 165 Percent In... Feb 21 2017
Rocket Fuel Reports Financial Results for the Fourth Quarter and Full Year 2016 Feb 21 2017
Q4 2016 Rocket Fuel Inc Earnings Release - After Market Close Feb 21 2017
Rocket Fuel Grants Equity Awards For January Under Its 2016 Inducement Equity Incentive Plan Feb 17 2017
ROCKET FUEL INC. Files SEC form 8-K, Change in Directors or Principal Officers, Financial Statements... Feb 13 2017
Rocket Fuel to Report Fourth Quarter and Fiscal Year 2016 Results and Host Quarterly Conference Call... Jan 31 2017
Rocket Fuel Grants Equity Award for December Under its 2016 Inducement Equity Incentive Plan Jan 17 2017
Rocket Fuel (FUEL) Looks Good: Stock Adds 6.9% in Session Jan 12 2017
Rocket Fuel's CEO talks about the company's future as it lays off 11% of staff Jan 10 2017
ROCKET FUEL INC. Files SEC form 8-K, Results of Operations and Financial Condition, Costs Associated... Jan 09 2017
Rocket Fuel Continues Shift to Platform Business with Restructuring Initiative Jan 09 2017
ROCKET FUEL INC. Files SEC form 8-K, Entry into a Material Definitive Agreement, Financial... Jan 03 2017
Rocket Fuel Grants Equity Awards For December Under Its 2016 Inducement Equity Incentive Plan Dec 13 2016
ETFs with exposure to Rocket Fuel, Inc. : December 13, 2016 Dec 13 2016

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