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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 8/10

vs
industry
vs
history
Cash to Debt 12.50
GOOG's Cash to Debt is ranked higher than
66% of the 534 Companies
in the Global Internet Content & Information industry.

( Industry Median: 12.50 vs. GOOG: 12.50 )
GOOG' s 10-Year Cash to Debt Range
Min: 6.95   Max: 763014.7
Current: 12.5

6.95
763014.7
Equity to Asset 0.81
GOOG's Equity to Asset is ranked higher than
89% of the 526 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.61 vs. GOOG: 0.81 )
GOOG' s 10-Year Equity to Asset Range
Min: 0.75   Max: 0.93
Current: 0.81

0.75
0.93
Interest Coverage 163.33
GOOG's Interest Coverage is ranked higher than
59% of the 364 Companies
in the Global Internet Content & Information industry.

( Industry Median: 10000.00 vs. GOOG: 163.33 )
GOOG' s 10-Year Interest Coverage Range
Min: 12.24   Max: 9999.99
Current: 163.33

12.24
9999.99
F-Score: 6
Z-Score: 11.41
M-Score: -2.65
WACC vs ROIC
8.26%
31.37%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 8/10

vs
industry
vs
history
Operating margin (%) 24.81
GOOG's Operating margin (%) is ranked higher than
91% of the 534 Companies
in the Global Internet Content & Information industry.

( Industry Median: 3.88 vs. GOOG: 24.81 )
GOOG' s 10-Year Operating margin (%) Range
Min: -77.12   Max: 42.43
Current: 24.81

-77.12
42.43
Net-margin (%) 21.49
GOOG's Net-margin (%) is ranked higher than
90% of the 534 Companies
in the Global Internet Content & Information industry.

( Industry Median: 3.49 vs. GOOG: 21.49 )
GOOG' s 10-Year Net-margin (%) Range
Min: -76.88   Max: 29.02
Current: 21.49

-76.88
29.02
ROE (%) 14.60
GOOG's ROE (%) is ranked higher than
83% of the 503 Companies
in the Global Internet Content & Information industry.

( Industry Median: 5.95 vs. GOOG: 14.60 )
GOOG' s 10-Year ROE (%) Range
Min: 15.06   Max: 114.58
Current: 14.6

15.06
114.58
ROA (%) 11.60
GOOG's ROA (%) is ranked higher than
87% of the 538 Companies
in the Global Internet Content & Information industry.

( Industry Median: 3.40 vs. GOOG: 11.60 )
GOOG' s 10-Year ROA (%) Range
Min: 11.93   Max: 69.47
Current: 11.6

11.93
69.47
ROC (Joel Greenblatt) (%) 71.27
GOOG's ROC (Joel Greenblatt) (%) is ranked higher than
77% of the 535 Companies
in the Global Internet Content & Information industry.

( Industry Median: 20.90 vs. GOOG: 71.27 )
GOOG' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: 76.42   Max: 688.32
Current: 71.27

76.42
688.32
Revenue Growth (3Y)(%) 18.30
GOOG's Revenue Growth (3Y)(%) is ranked higher than
82% of the 358 Companies
in the Global Internet Content & Information industry.

( Industry Median: 9.60 vs. GOOG: 18.30 )
GOOG' s 10-Year Revenue Growth (3Y)(%) Range
Min: 18.3   Max: 194.1
Current: 18.3

18.3
194.1
EBITDA Growth (3Y)(%) 14.30
GOOG's EBITDA Growth (3Y)(%) is ranked higher than
79% of the 282 Companies
in the Global Internet Content & Information industry.

( Industry Median: 7.90 vs. GOOG: 14.30 )
GOOG' s 10-Year EBITDA Growth (3Y)(%) Range
Min: 14.3   Max: 264.3
Current: 14.3

14.3
264.3
EPS Growth (3Y)(%) 10.80
GOOG's EPS Growth (3Y)(%) is ranked higher than
75% of the 260 Companies
in the Global Internet Content & Information industry.

( Industry Median: 9.10 vs. GOOG: 10.80 )
GOOG' s 10-Year EPS Growth (3Y)(%) Range
Min: 10.8   Max: 231.7
Current: 10.8

10.8
231.7
» GOOG's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q2 2014

GOOG Guru Trades in Q2 2014

Jean-Marie Eveillard 338,529 sh (New)
Caxton Associates 2,200 sh (New)
John Griffin 458,000 sh (+100.00%)
Dodge & Cox 2,495,357 sh (+99.15%)
George Soros 194,489 sh (+69.09%)
RS Investment Management 40,343 sh (+60.10%)
Louis Moore Bacon 26,100 sh (+56.72%)
David Tepper 637,067 sh (+44.05%)
Wallace Weitz 65,492 sh (+15.14%)
Mario Gabelli 14,387 sh (+14.30%)
Ron Baron 14,745 sh (+6.65%)
Manning & Napier Advisors, Inc 347,636 sh (+4.72%)
Robert Karr 85,964 sh (+2.26%)
First Pacific Advisors 230,544 sh (+0.38%)
David Rolfe 198,487 sh (+0.17%)
Charles de Vaulx 18,331 sh (unchged)
Bill Nygren 196,000 sh (unchged)
Steven Romick 215,700 sh (unchged)
Caxton Associates 15,000 sh (unchged)
Julian Robertson 20,396 sh (unchged)
Wintergreen Fund 30,094 sh (unchged)
Tom Gayner 12,500 sh (unchged)
Mariko Gordon 711 sh (unchged)
Steven Cohen 10,000 sh (unchged)
Tweedy Browne Global Value 76,000 sh (unchged)
Daniel Loeb Sold Out
John Burbank Sold Out
Paul Tudor Jones Sold Out
Ken Heebner Sold Out
Ray Dalio Sold Out
Jeff Auxier Sold Out
Pioneer Investments Sold Out
Ruane Cunniff 590,600 sh (-0.03%)
PRIMECAP Management 2,576,835 sh (-0.22%)
Tweedy Browne 141,057 sh (-0.35%)
Tom Russo 1,011 sh (-0.49%)
David Winters 36,532 sh (-0.63%)
Murray Stahl 40,205 sh (-0.94%)
Ken Fisher 638,736 sh (-2.31%)
Bill Frels 527 sh (-5.89%)
Chris Davis 1,975,118 sh (-7.10%)
Frank Sands 1,995,584 sh (-17.08%)
Mario Cibelli 2,800 sh (-28.21%)
Jeremy Grantham 910,810 sh (-38.04%)
Stanley Druckenmiller 128,910 sh (-50.34%)
» More
Q3 2014

GOOG Guru Trades in Q3 2014

Robert Karr 112,964 sh (+31.41%)
Bill Frels 625 sh (+18.60%)
Dodge & Cox 2,624,338 sh (+5.17%)
Signature Select Canadian Fund 16,100 sh (+3.87%)
Manning & Napier Advisors, Inc 357,508 sh (+2.84%)
Wallace Weitz 67,331 sh (+2.81%)
Jean-Marie Eveillard 345,138 sh (+1.95%)
Ron Baron 15,010 sh (+1.80%)
Charles de Vaulx 18,610 sh (+1.52%)
First Pacific Advisors 232,739 sh (+0.95%)
Ruane Cunniff 591,684 sh (+0.18%)
PRIMECAP Management 2,578,622 sh (+0.07%)
Wintergreen Fund 30,094 sh (unchged)
Louis Moore Bacon 26,100 sh (unchged)
Tom Gayner 12,500 sh (unchged)
Mariko Gordon 711 sh (unchged)
Tweedy Browne Global Value 76,000 sh (unchged)
Pioneer Investments 354,601 sh (unchged)
David Tepper 637,067 sh (unchged)
Mario Cibelli 2,800 sh (unchged)
Steven Romick 215,700 sh (unchged)
Stanley Druckenmiller Sold Out
Caxton Associates Sold Out
Bill Nygren Sold Out
Tweedy Browne 140,837 sh (-0.16%)
Chris Davis 1,966,541 sh (-0.43%)
Murray Stahl 39,897 sh (-0.77%)
RS Investment Management 40,028 sh (-0.78%)
Ken Fisher 622,181 sh (-2.59%)
Mario Gabelli 13,977 sh (-2.85%)
David Rolfe 192,769 sh (-2.88%)
David Winters 34,023 sh (-6.87%)
Frank Sands 1,821,190 sh (-8.74%)
John Griffin 394,000 sh (-13.97%)
Tom Russo 869 sh (-14.05%)
Julian Robertson 14,696 sh (-27.95%)
Jeremy Grantham 626,433 sh (-31.22%)
George Soros 67,572 sh (-65.26%)
Steven Cohen 2,700 sh (-73.00%)
» More
Q4 2014

GOOG Guru Trades in Q4 2014

Jim Simons 14,000 sh (New)
Paul Tudor Jones 5,706 sh (New)
Lee Ainslie 659,237 sh (New)
Richard Snow 6,000 sh (New)
Mohnish Pabrai 69,000 sh (New)
Julian Robertson 40,596 sh (+176.24%)
Steven Cohen 4,300 sh (+59.26%)
Wallace Weitz 103,871 sh (+54.27%)
Tom Russo 1,169 sh (+34.52%)
Robert Karr 150,664 sh (+33.37%)
Dodge & Cox 3,155,397 sh (+20.24%)
Ron Baron 16,146 sh (+7.57%)
Pioneer Investments 379,113 sh (+6.91%)
Murray Stahl 42,259 sh (+5.92%)
PRIMECAP Management 2,636,103 sh (+2.23%)
Ruane Cunniff 604,407 sh (+2.15%)
Steven Romick 220,014 sh (+2.00%)
First Pacific Advisors 237,044 sh (+1.85%)
RS Investment Management 40,469 sh (+1.10%)
Charles de Vaulx 18,655 sh (+0.24%)
Jean-Marie Eveillard 345,728 sh (+0.17%)
Louis Moore Bacon 26,100 sh (unchged)
Mario Cibelli 2,800 sh (unchged)
Wintergreen Fund 30,094 sh (unchged)
David Winters 34,023 sh (unchged)
Tweedy Browne Global Value 76,000 sh (unchged)
Tom Gayner 12,500 sh (unchged)
Mariko Gordon Sold Out
George Soros Sold Out
Tweedy Browne 140,487 sh (-0.25%)
Manning & Napier Advisors, Inc 356,287 sh (-0.34%)
David Rolfe 190,850 sh (-1.00%)
Frank Sands 1,789,369 sh (-1.75%)
Frank Sands 1,789,369 sh (-1.75%)
Ken Fisher 597,898 sh (-3.90%)
Chris Davis 1,883,353 sh (-4.23%)
Mario Gabelli 12,557 sh (-10.16%)
Bill Frels 515 sh (-17.60%)
David Tepper 499,887 sh (-21.53%)
Jeremy Grantham 425,905 sh (-32.01%)
John Griffin 234,000 sh (-40.61%)
» More
Q1 2015

GOOG Guru Trades in Q1 2015

Manning & Napier Advisors, Inc 614,273 sh (+72.41%)
Mario Gabelli 14,680 sh (+17.23%)
Steven Romick 220,014 sh (unchged)
Tweedy Browne Global Value 76,000 sh (unchged)
Ken Fisher 574,177 sh (-3.70%)
» More
» Details

Insider Trades

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Guru Investment Theses on Google Inc

Chris Davis Comments on Google - Oct 03, 2013

Our third largest position is an extraordinary technology company dedicated to organizing the world’s information and making it both useful and accessible to anyone, anytime, anywhere. In just 15 years, this company’s remarkable collection of engineers have been so successful that the company’s once strange-sounding name, Google (GOOG), has become a verb synonymous with Internet search. As a business, the company currently receives payment for the value of its technology by selling advertisers the right to place ads above or alongside a user’s search results. Such advertisements currently represent 95% of Google’s revenue, making the company the largest and most profitable advertising company in history. Because search has the advantage of allowing advertisers to control and track the return on their advertising expenditures (for example, they only pay if the ad is clicked on), they finally have a response to the lament of department store owner John Wanamaker who famously complained, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

In its core Internet search business, Google is the unquestioned global leader, with a 67% share of all Internet searches in the United States (compared to Bing’s 16% and Yahoo’s 12%), a stunning 93% share in Western Europe and a 74% share globally. While an estimated 80% of all searches still come from desktop PCs and tablets, Google is also the leader in mobile searches, which already account for 20% of searches and are growing rapidly. Google’s costs are largely fixed and consist of people and data centers. Each additional time a user clicks on an ad, the incremental revenue represents almost 100% profit. Google’s current operating margins in the low 30% range understate the company’s true profitability as they include enormous investments in innovative products such as Android, Google+, Google Wallet, and Google TV, which help widen its competitive moat, as well as “blue sky” products such as Google Glass and the Google car.

The company benefits from a number of key growth drivers including growth in the number of people and devices accessing the Internet both here and abroad, the continuing growth in the number of searches performed per user, the increasing number and value of display advertisements, and the global spread of smartphones through which billions of new users can gain access to the Internet. The company has significant competitive advantages, the most important of which is scale. Google’s industry-leading scale means that it has more advertisers bidding for key words than its competitors, which allows it to earn a disproportionate amount of search revenue (for example, Google has a 67% share of searches but an 82% share of search revenue). Scale also generates more search data, which leads to better search results, and more ads, which lead to better targeting and more useful ads. In addition, scale results in a larger R&D budget, which leads to an improved product and the ability to attract top engineering talent, which then attracts other talented engineers.

Google’s people and corporate culture are further important sources of competitive strength. As its co-founder and CEO, Larry Page, has only just turned 40 and is passionately engaged in the business, the company’s intensely innovative, driven and entrepreneurial culture is unlikely to change for the worse and, more important, the company is likely to remain the employer of choice for the country’s top technology minds. From a shareholder point-of-view, however, the culture is not perfect. The opportunistic repricing of stock options during the financial crisis was extremely unfortunate and, in our view, unnecessary. In addition, the company’s pay policies are structured so that a Google employee will rank in the 95th percentile or higher compared to employees performing a comparable function at other companies. However, this policy will be truly problematic only if the company’s employees fail to perform at the 95th percentile level (a dynamic that New York Yankee fans have come to understand all too well!). Finally, the company has a dual-class share structure, which means that public shareholders (like us) have no say about the direction of the company. Taken together, such policies may indicate a culture that favors employees over shareholders. However, having spent time over the years with management, our tentative response to this troubling aspect of an otherwise wonderful company is that management’s cynical view of investors is shaped by their formative exposure to the Wall-Street-hyped nonsense of the millennial Internet bubble and the short-term analysts and traders that have tended to leap in and out of Google’s stock based on quarterly results. Ultimately, we think the idealism, passion and principles of the founders are genuine. We would note, for example, the total compensation of Larry Page and co-founder Sergey Brin since going public has been $1 each per year.

At a share price of $880, Google has a $259 billion enterprise value, and trades at approximately 21 times estimated fiscal year 2013 owner earnings and 17 times estimated fiscal year 2014 earnings. Given the company’s growth prospects and competitive advantages, we consider this a fair price for a great company. The balance sheet is strong, with a net cash position of $49 billion, or 16% of the company’s market capitalization. The company has consistently generated high returns on invested capital, ranging from 38% to 48% over the last five years.

A main risk with the investment is that incremental searches, mainly in emerging markets and on smartphones, are less profitable than historic searches and might be insufficient to offset slowing core desktop PC search in the United States and Europe. Although we have seen revenue per search falling in the last few years, we believe that over time the value of both emerging market and mobile searches will rise. For emerging markets, we expect that increasing Internet penetration (globally now 39% compared with 81% in the United States) and a rising middle class will increase Google’s revenue per search from today’s low levels. In smartphones, we believe advertisers will start building mobile specific advertising campaigns using location-based advertising and features such as “click to call” and “click for directions.” A second risk would come from users choosing to bypass Google because a more useful search mechanism developed based on data that Google cannot access. At this point, the only plausible contender would be Facebook’s attempt to develop ways of searching for information from your “friends,” which might be more relevant than information from the Web in general. While this seems possible at the margin, it remains more theoretical at the moment. A final important risk may be a lack of discipline in capital allocation or a gradual trend toward “diworsification.” While there is some debate about the apparently high price paid for Motorola’s handset business, for example, the success of a number of Google’s other acquisitions, including Android and YouTube, lead us to give them the benefit of the doubt.

From Chris Davis' Davis Funds fall 2013 manager commentary.

Check out Chris Davis latest stock trades

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Ratios

vs
industry
vs
history
P/E(ttm) 26.10
GOOG's P/E(ttm) is ranked higher than
84% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 307.50 vs. GOOG: 26.10 )
GOOG' s 10-Year P/E(ttm) Range
Min: 16.9   Max: 261.4
Current: 26.1

16.9
261.4
Forward P/E 17.04
GOOG's Forward P/E is ranked higher than
92% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOG: 17.04 )
N/A
PE(NRI) 27.40
GOOG's PE(NRI) is ranked higher than
86% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 607.00 vs. GOOG: 27.40 )
GOOG' s 10-Year PE(NRI) Range
Min: 17.58   Max: 265.03
Current: 27.4

17.58
265.03
P/B 3.48
GOOG's P/B is ranked higher than
65% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 4.53 vs. GOOG: 3.48 )
GOOG' s 10-Year P/B Range
Min: 2.85   Max: 21.54
Current: 3.48

2.85
21.54
P/S 5.61
GOOG's P/S is ranked lower than
56% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 3.80 vs. GOOG: 5.61 )
GOOG' s 10-Year P/S Range
Min: 4.51   Max: 23.79
Current: 5.61

4.51
23.79
PFCF 29.13
GOOG's PFCF is ranked higher than
79% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOG: 29.13 )
GOOG' s 10-Year PFCF Range
Min: 15.34   Max: 99.9
Current: 29.13

15.34
99.9
POCF 15.46
GOOG's POCF is ranked higher than
86% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 56.10 vs. GOOG: 15.46 )
GOOG' s 10-Year POCF Range
Min: 12.37   Max: 57.78
Current: 15.46

12.37
57.78
EV-to-EBIT 18.77
GOOG's EV-to-EBIT is ranked higher than
85% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 225.15 vs. GOOG: 18.77 )
GOOG' s 10-Year EV-to-EBIT Range
Min: 11.1   Max: 86.9
Current: 18.77

11.1
86.9
PEG 1.71
GOOG's PEG is ranked higher than
95% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOG: 1.71 )
GOOG' s 10-Year PEG Range
Min: 0.25   Max: 1.74
Current: 1.71

0.25
1.74
Shiller P/E 32.94
GOOG's Shiller P/E is ranked higher than
93% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOG: 32.94 )
GOOG' s 10-Year Shiller P/E Range
Min: 26.21   Max: 59.44
Current: 32.94

26.21
59.44
Current Ratio 5.60
GOOG's Current Ratio is ranked higher than
94% of the 532 Companies
in the Global Internet Content & Information industry.

( Industry Median: 2.15 vs. GOOG: 5.60 )
GOOG' s 10-Year Current Ratio Range
Min: 3.5   Max: 14.97
Current: 5.6

3.5
14.97
Quick Ratio 5.60
GOOG's Quick Ratio is ranked higher than
94% of the 532 Companies
in the Global Internet Content & Information industry.

( Industry Median: 2.14 vs. GOOG: 5.60 )
GOOG' s 10-Year Quick Ratio Range
Min: 3.5   Max: 14.97
Current: 5.6

3.5
14.97
Days Inventory 3.11
GOOG's Days Inventory is ranked higher than
93% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOG: 3.11 )
GOOG' s 10-Year Days Inventory Range
Min: 0.48   Max: 7.73
Current: 3.11

0.48
7.73
Days Sales Outstanding 46.19
GOOG's Days Sales Outstanding is ranked higher than
78% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 62.89 vs. GOOG: 46.19 )
GOOG' s 10-Year Days Sales Outstanding Range
Min: 35.69   Max: 58.39
Current: 46.19

35.69
58.39

Valuation & Return

vs
industry
vs
history
Price/Net Cash 9.33
GOOG's Price/Net Cash is ranked higher than
86% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOG: 9.33 )
GOOG' s 10-Year Price/Net Cash Range
Min: 5.89   Max: 34.16
Current: 9.33

5.89
34.16
Price/Net Current Asset Value 6.83
GOOG's Price/Net Current Asset Value is ranked higher than
84% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOG: 6.83 )
GOOG' s 10-Year Price/Net Current Asset Value Range
Min: 4.66   Max: 26.43
Current: 6.83

4.66
26.43
Price/Tangible Book 4.27
GOOG's Price/Tangible Book is ranked higher than
72% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 9.30 vs. GOOG: 4.27 )
GOOG' s 10-Year Price/Tangible Book Range
Min: 4.26   Max: 19.26
Current: 4.27

4.26
19.26
Price/DCF (Projected) 1.54
GOOG's Price/DCF (Projected) is ranked higher than
89% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOG: 1.54 )
GOOG' s 10-Year Price/DCF (Projected) Range
Min: 1.21   Max: 2.77
Current: 1.54

1.21
2.77
Price/Median PS Value 0.82
GOOG's Price/Median PS Value is ranked higher than
85% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 1.20 vs. GOOG: 0.82 )
GOOG' s 10-Year Price/Median PS Value Range
Min: 0.68   Max: 2.87
Current: 0.82

0.68
2.87
Price/Peter Lynch Fair Value 1.66
GOOG's Price/Peter Lynch Fair Value is ranked higher than
95% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOG: 1.66 )
GOOG' s 10-Year Price/Peter Lynch Fair Value Range
Min: 0.77   Max: 1.69
Current: 1.66

0.77
1.69
Price/Graham Number 2.27
GOOG's Price/Graham Number is ranked higher than
85% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOG: 2.27 )
GOOG' s 10-Year Price/Graham Number Range
Min: 1.67   Max: 10.83
Current: 2.27

1.67
10.83
Earnings Yield (Greenblatt) 5.30
GOOG's Earnings Yield (Greenblatt) is ranked higher than
80% of the 517 Companies
in the Global Internet Content & Information industry.

( Industry Median: 2.20 vs. GOOG: 5.30 )
GOOG' s 10-Year Earnings Yield (Greenblatt) Range
Min: 1.2   Max: 9
Current: 5.3

1.2
9
Forward Rate of Return (Yacktman) 19.44
GOOG's Forward Rate of Return (Yacktman) is ranked higher than
76% of the 179 Companies
in the Global Internet Content & Information industry.

( Industry Median: 19.45 vs. GOOG: 19.44 )
GOOG' s 10-Year Forward Rate of Return (Yacktman) Range
Min: 19.3   Max: 91.6
Current: 19.44

19.3
91.6

Business Description

Industry: Online Media » Internet Content & Information
Compare: » details
Traded in other countries:GOOG.Chile, GGQ1.Germany, GGQ7.Germany, GOOG34.Brazil, GOOGL.Mexico, GOOG.Mexico, GOOGL.Argentina, GOOGL.Chile, GOOGL.Switzerland,
Google Inc was incorporated in California on September 4, 1998 and reincorporated in Delaware in August 2003. The Company is a technology company engaged in improving the ways people connect with information. The Company's business is mainly around the following areas: search, display advertising, operating systems and platforms, enterprise and hardware products. The Company's search technologies sort through an ever-growing amount of information to deliver relevant and useful search results in response to user queries. It integrates features into its search service and offer specialized search services to help users tailor their search. During the year ended December 31, 2012, the Company introduced Google Now and Google's Knowledge Graph. Google Now is a search feature that gets the right information at just the right time. It tells the day's weather before the start of a day, how much traffic to expect before you leave for work or school, when the next train will arrive as you are standing on the platform, your favorite team's score while they are playing. Google's Knowledge Graph enables the user to search for things, people or places that Google knows about-landmarks, celebrities, cities, sports teams, geographical features and movies. The Company also introduced OK Google. OK Google is the voice command used to activate Google Now voice search on Android smartphone, as well as other Google devices such as its Google Glass smartglasses. Google AdWords is an auction-based advertising program that enables performance advertisers to place text-based and display ads on Google websites and Google Network Members' websites. Google AdSense refers to the online programs through which the Company distributes its advertisers' AdWords ads for display on Google Network Members' websites. The Company, along with Open Handset Alliance has developed Android mobile software platform that any developer can use to create applications for mobile devices and any handset manufacturer can install on a device. Google Chrome OS is an open source operating system with the Google Chrome web browser as its foundation. The Chrome browser runs on Windows, Mac, and Linux computers. Google TV is a platform that enables the consumers the power to experience television and the Internet on a single screen with the ability to search and find the content they want to watch. The Google TV platform is based on the Android operating system. Google's enterprise products provide Google technology for business settings. Through Google Apps, which includes Gmail, Google Docs, Google Calendar, and Google Sites, among other features, the Company provides hosted, web-based applications that people can use on any device with a browser and an Internet connection. In addition, the Company provides its search technology for use within enterprises through the Google Search Appliance, on their public-facing sites with Google Site Search, and Google Commerce Search. The Compan
» More Articles for GOOG

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