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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 8/10

vs
industry
vs
history
Cash to Debt 12.50
GOOGL's Cash to Debt is ranked higher than
66% of the 535 Companies
in the Global Internet Content & Information industry.

( Industry Median: 12.50 vs. GOOGL: 12.50 )
GOOGL' s 10-Year Cash to Debt Range
Min: 6.95   Max: 763014.7
Current: 12.5

6.95
763014.7
Equity to Asset 0.81
GOOGL's Equity to Asset is ranked higher than
89% of the 514 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.61 vs. GOOGL: 0.81 )
GOOGL' s 10-Year Equity to Asset Range
Min: 0.75   Max: 0.93
Current: 0.81

0.75
0.93
Interest Coverage 163.33
GOOGL's Interest Coverage is ranked higher than
58% of the 366 Companies
in the Global Internet Content & Information industry.

( Industry Median: 10000.00 vs. GOOGL: 163.33 )
GOOGL' s 10-Year Interest Coverage Range
Min: 12.24   Max: 9999.99
Current: 163.33

12.24
9999.99
F-Score: 6
Z-Score: 11.48
M-Score: -2.65
WACC vs ROIC
8.40%
31.37%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 8/10

vs
industry
vs
history
Operating margin (%) 24.81
GOOGL's Operating margin (%) is ranked higher than
90% of the 533 Companies
in the Global Internet Content & Information industry.

( Industry Median: 4.35 vs. GOOGL: 24.81 )
GOOGL' s 10-Year Operating margin (%) Range
Min: -77.12   Max: 42.43
Current: 24.81

-77.12
42.43
Net-margin (%) 21.49
GOOGL's Net-margin (%) is ranked higher than
90% of the 534 Companies
in the Global Internet Content & Information industry.

( Industry Median: 3.61 vs. GOOGL: 21.49 )
GOOGL' s 10-Year Net-margin (%) Range
Min: -76.88   Max: 29.02
Current: 21.49

-76.88
29.02
ROE (%) 14.60
GOOGL's ROE (%) is ranked higher than
82% of the 503 Companies
in the Global Internet Content & Information industry.

( Industry Median: 6.42 vs. GOOGL: 14.60 )
GOOGL' s 10-Year ROE (%) Range
Min: 15.06   Max: 114.58
Current: 14.6

15.06
114.58
ROA (%) 11.60
GOOGL's ROA (%) is ranked higher than
86% of the 539 Companies
in the Global Internet Content & Information industry.

( Industry Median: 3.61 vs. GOOGL: 11.60 )
GOOGL' s 10-Year ROA (%) Range
Min: 11.93   Max: 69.47
Current: 11.6

11.93
69.47
ROC (Joel Greenblatt) (%) 71.27
GOOGL's ROC (Joel Greenblatt) (%) is ranked higher than
76% of the 535 Companies
in the Global Internet Content & Information industry.

( Industry Median: 24.08 vs. GOOGL: 71.27 )
GOOGL' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: 76.42   Max: 688.32
Current: 71.27

76.42
688.32
Revenue Growth (3Y)(%) 18.30
GOOGL's Revenue Growth (3Y)(%) is ranked higher than
83% of the 374 Companies
in the Global Internet Content & Information industry.

( Industry Median: 9.50 vs. GOOGL: 18.30 )
GOOGL' s 10-Year Revenue Growth (3Y)(%) Range
Min: 18.3   Max: 194.1
Current: 18.3

18.3
194.1
EBITDA Growth (3Y)(%) 14.30
GOOGL's EBITDA Growth (3Y)(%) is ranked higher than
78% of the 282 Companies
in the Global Internet Content & Information industry.

( Industry Median: 8.70 vs. GOOGL: 14.30 )
GOOGL' s 10-Year EBITDA Growth (3Y)(%) Range
Min: 14.3   Max: 264.3
Current: 14.3

14.3
264.3
EPS Growth (3Y)(%) 10.80
GOOGL's EPS Growth (3Y)(%) is ranked higher than
75% of the 261 Companies
in the Global Internet Content & Information industry.

( Industry Median: 9.10 vs. GOOGL: 10.80 )
GOOGL' s 10-Year EPS Growth (3Y)(%) Range
Min: 10.8   Max: 231.7
Current: 10.8

10.8
231.7
» GOOGL's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q2 2014

GOOGL Guru Trades in Q2 2014

Caxton Associates 8,330 sh (New)
First Eagle Investment 338,528 sh (New)
John Burbank 143,504 sh (+118.48%)
Bill Nygren 344,000 sh (+75.51%)
Mariko Gordon 1,245 sh (+75.11%)
Julian Robertson 32,896 sh (+61.29%)
Ken Fisher 745,519 sh (+14.02%)
Jeremy Grantham 1,649,871 sh (+12.24%)
David Rolfe 220,754 sh (+11.41%)
Manning & Napier Advisors, Inc 347,922 sh (+4.80%)
Robert Karr 85,964 sh (+2.26%)
Tom Russo 1,026 sh (+0.98%)
Dodge & Cox 1,263,117 sh (+0.81%)
First Pacific Advisors 230,544 sh (+0.38%)
Steven Romick 215,700 sh (unchged)
Tom Gayner 12,500 sh (unchged)
Steven Cohen 54,300 sh (unchged)
Wintergreen Fund 30,094 sh (unchged)
Stanley Druckenmiller 259,610 sh (unchged)
David Tepper 442,259 sh (unchged)
Tweedy Browne Global Value 76,000 sh (unchged)
Charles de Vaulx 18,331 sh (unchged)
George Soros Sold Out
Jeff Auxier Sold Out
John Griffin Sold Out
Ray Dalio Sold Out
Daniel Loeb Sold Out
RS Investment Management Sold Out
Paul Tudor Jones Sold Out
Ken Heebner Sold Out
Ruane Cunniff 590,002 sh (-0.14%)
Tweedy Browne 141,057 sh (-0.35%)
PRIMECAP Management 2,573,335 sh (-0.35%)
David Winters 36,532 sh (-0.63%)
Frank Sands 2,390,061 sh (-0.69%)
Pioneer Investments 403,343 sh (-1.66%)
Ron Baron 13,253 sh (-4.14%)
Murray Stahl 38,395 sh (-5.40%)
Wallace Weitz 53,650 sh (-5.68%)
Bill Frels 527 sh (-5.89%)
Chris Davis 1,974,580 sh (-7.13%)
Mario Gabelli 10,467 sh (-16.84%)
Mario Cibelli 2,800 sh (-28.21%)
Louis Moore Bacon 1,869 sh (-88.78%)
» More
Q3 2014

GOOGL Guru Trades in Q3 2014

George Soros 17,142 sh (New)
Jim Simons 24,248 sh (New)
Andreas Halvorsen 923,500 sh (New)
Paul Tudor Jones 2,495 sh (New)
Ray Dalio 3,989 sh (New)
Louis Moore Bacon 5,460 sh (+192.13%)
Bill Nygren 583,000 sh (+69.48%)
Steven Cohen 82,000 sh (+51.01%)
Jeremy Grantham 2,046,891 sh (+24.06%)
Bill Frels 618 sh (+17.27%)
David Rolfe 240,656 sh (+9.02%)
Mariko Gordon 1,357 sh (+9.00%)
Ken Fisher 764,852 sh (+2.59%)
Dodge & Cox 1,294,055 sh (+2.45%)
Manning & Napier Advisors, Inc 355,812 sh (+2.27%)
First Eagle Investment 345,235 sh (+1.98%)
Ron Baron 13,490 sh (+1.79%)
Charles de Vaulx 18,610 sh (+1.52%)
First Pacific Advisors 232,656 sh (+0.92%)
PRIMECAP Management 2,575,522 sh (+0.08%)
Frank Sands 2,390,441 sh (+0.02%)
Tom Gayner 12,500 sh (unchged)
Signature Select Canadian Fund 15,500 sh (unchged)
Tweedy Browne Global Value 76,000 sh (unchged)
Steven Romick 215,700 sh (unchged)
David Tepper 442,259 sh (unchged)
Mario Cibelli 2,800 sh (unchged)
Wintergreen Fund 30,094 sh (unchged)
Robert Karr 85,964 sh (unchged)
Wallace Weitz 53,650 sh (unchged)
Pioneer Investments 405,656 sh (unchged)
Tweedy Browne 140,837 sh (-0.16%)
Ruane Cunniff 588,466 sh (-0.26%)
Chris Davis 1,965,557 sh (-0.46%)
Murray Stahl 37,639 sh (-1.97%)
Mario Gabelli 10,122 sh (-3.30%)
John Burbank 136,790 sh (-4.68%)
David Winters 34,023 sh (-6.87%)
Tom Russo 884 sh (-13.84%)
Julian Robertson 24,696 sh (-24.93%)
Stanley Druckenmiller 166,810 sh (-35.75%)
Caxton Associates 3,500 sh (-57.98%)
» More
Q4 2014

GOOGL Guru Trades in Q4 2014

RS Investment Management 133,190 sh (New)
Jeff Auxier 515 sh (New)
Louis Moore Bacon 7,711 sh (+41.23%)
Tom Russo 1,209 sh (+36.76%)
David Rolfe 311,757 sh (+29.54%)
Bill Nygren 718,000 sh (+23.16%)
Jeremy Grantham 2,190,408 sh (+7.01%)
Pioneer Investments 433,102 sh (+6.77%)
Ken Fisher 794,273 sh (+3.85%)
PRIMECAP Management 2,638,920 sh (+2.46%)
Steven Romick 220,014 sh (+2.00%)
First Pacific Advisors 236,946 sh (+1.84%)
Dodge & Cox 1,301,073 sh (+0.54%)
Charles de Vaulx 18,655 sh (+0.24%)
First Eagle Investment 345,724 sh (+0.14%)
Tom Gayner 12,500 sh (unchged)
Wintergreen Fund 30,094 sh (unchged)
Julian Robertson 24,696 sh (unchged)
Tweedy Browne Global Value 76,000 sh (unchged)
David Winters 34,023 sh (unchged)
John Burbank 55,500 sh (unchged)
Paul Tudor Jones 25,000 sh (unchged)
Robert Karr 85,964 sh (unchged)
Mario Cibelli 2,800 sh (unchged)
Wallace Weitz 53,650 sh (unchged)
George Soros Sold Out
Steven Cohen Sold Out
Mariko Gordon Sold Out
Stanley Druckenmiller Sold Out
Caxton Associates Sold Out
Tweedy Browne 140,487 sh (-0.25%)
Ruane Cunniff 585,805 sh (-0.45%)
Manning & Napier Advisors, Inc 352,992 sh (-0.79%)
Murray Stahl 37,202 sh (-1.16%)
Frank Sands 2,353,392 sh (-1.55%)
Frank Sands 2,353,392 sh (-1.55%)
Ron Baron 13,277 sh (-1.58%)
Chris Davis 1,884,926 sh (-4.10%)
Mario Gabelli 9,148 sh (-9.62%)
Bill Frels 528 sh (-14.56%)
David Tepper 369,687 sh (-16.41%)
Andreas Halvorsen 742,461 sh (-19.60%)
Ray Dalio 2,890 sh (-27.55%)
Paul Tudor Jones 1,796 sh (-28.02%)
Jim Simons 12,548 sh (-48.25%)
John Burbank 13,084 sh (-90.43%)
» More
Q1 2015

GOOGL Guru Trades in Q1 2015

NWQ Managers 85,665 sh (New)
Larry Robbins 330,060 sh (New)
Steven Cohen 73,500 sh (New)
Diamond Hill Capital 417,469 sh (New)
Paul Tudor Jones 38,672 sh (+2053.23%)
Ray Dalio 11,790 sh (+307.96%)
Louis Moore Bacon 28,750 sh (+272.84%)
Andreas Halvorsen 1,638,449 sh (+120.68%)
Jim Simons 23,900 sh (+90.47%)
First Eagle Investment 634,836 sh (+83.63%)
Pioneer Investments 551,279 sh (+27.29%)
Manning & Napier Advisors, Inc 433,084 sh (+22.69%)
RS Investment Management 158,830 sh (+19.25%)
Mario Gabelli 10,002 sh (+9.34%)
David Rolfe 338,605 sh (+8.61%)
Ken Fisher 822,275 sh (+3.53%)
Jeremy Grantham 2,249,847 sh (+2.71%)
PRIMECAP Management 2,691,463 sh (+1.99%)
Tom Russo 1,233 sh (+1.99%)
First Pacific Advisors 238,097 sh (+0.49%)
Steven Romick 220,014 sh (unchged)
Jeff Auxier 515 sh (unchged)
Tweedy Browne Global Value 76,000 sh (unchged)
David Winters 34,023 sh (unchged)
Julian Robertson 24,696 sh (unchged)
Wallace Weitz 53,650 sh (unchged)
Caxton Associates 20,000 sh (unchged)
Mario Cibelli 2,800 sh (unchged)
Tom Gayner 12,500 sh (unchged)
Tweedy Browne 140,140 sh (-0.25%)
Dodge & Cox 1,296,823 sh (-0.33%)
Ruane Cunniff 581,618 sh (-0.71%)
Murray Stahl 36,770 sh (-1.16%)
Ron Baron 12,835 sh (-3.33%)
Frank Sands 2,235,723 sh (-5.00%)
Chris Davis 1,763,330 sh (-6.45%)
David Tepper 342,437 sh (-7.37%)
Bill Frels 482 sh (-8.71%)
John Burbank 3,427 sh (-73.81%)
Robert Karr 3,964 sh (-95.39%)
» More
» Details

Insider Trades

Latest Guru Trades with GOOGL

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Guru Investment Theses on Google Inc

Chris Davis Comments on Google - Jun 24, 2014

Google (GOOGL), an example of a market leader in the Portfolio, globally dominates the business of online search with a market share of more than 65%. We consider Google a new generation media company with a business model that is exceptionally well positioned to capitalize on the continuing transition from traditional print and television media to Internet-based content and advertising. With advertising representing about 95% of its revenue, Google is one of the largest advertising companies in the world. Financially strong, Google is a cash flow machine with no net debt and ample liquidity provided by its substantial cash balances.



From Chris Davis' Davis New York Venture Fund First Quarter 2014 Update.



Check out Chris Davis latest stock trades

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Google's Undervaluation: Forget About Moon Shots, Focus On EBITDA
I hate to invest in large caps. It's my belief a dollar buys a lot more in the nano cap store. I'll keep shopping there as long as I can. Google (GOOG) (GOOGL) is one of only three large caps in my portfolio which is diversified across ~50 holdings. For me to venture into large cap territory, I must really like the investment. I do love Google at the $547 level. So much so that Google is my largest position. Read more...
Dodge & Cox’s Stock Fund Comments on Google
As the most popular internet destination in the world, Google (GOOG, GOOGL) has extremely high search engine market share in both developed and emerging markets: ~70% desktop share and over 90% mobile share globally. The company is well-positioned to benefit from continued growth in its core search business as internet penetration increases (currently at approximately 40% globally), users spend more time online, e-commerce expands, and more advertising revenue is earned online. Google also has meaningful non-search assets in display advertising (e.g., YouTube, DoubleClick), mobile (e.g., Android), and social (e.g., Google+). The company is led by a long-term, product- focused management team with significant economic ownership and a demonstrated focus on shareholders and financial returns. However, Google faces increasing competition, greater regulatory scrutiny around the world, and declining margins due to rising R&D expenses. Despite these issues, we believe that its valuation at 17 times forward estimated earnings(c) is reasonable considering its strong long-term growth Read more...
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Chris Davis Comments on Google
Google (GOOGL), an example of a market leader in the Portfolio, globally dominates the business of online search with a market share of more than 65%. We consider Google a new generation media company with a business model that is exceptionally well positioned to capitalize on the continuing transition from traditional print and television media to Internet-based content and advertising. With advertising representing about 95% of its revenue, Google is one of the largest advertising companies in the world. Financially strong, Google is a cash flow machine with no net debt and ample liquidity provided by its substantial cash balances. Read more...

Ratios

vs
industry
vs
history
P/E(ttm) 26.20
GOOGL's P/E(ttm) is ranked higher than
85% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 275.70 vs. GOOGL: 26.20 )
GOOGL' s 10-Year P/E(ttm) Range
Min: 16.9   Max: 261.4
Current: 26.2

16.9
261.4
Forward P/E 17.15
GOOGL's Forward P/E is ranked higher than
93% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOGL: 17.15 )
N/A
PE(NRI) 27.50
GOOGL's PE(NRI) is ranked higher than
86% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 268.10 vs. GOOGL: 27.50 )
GOOGL' s 10-Year PE(NRI) Range
Min: 17.58   Max: 265.03
Current: 27.5

17.58
265.03
P/B 3.49
GOOGL's P/B is ranked higher than
66% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 4.57 vs. GOOGL: 3.49 )
GOOGL' s 10-Year P/B Range
Min: 2.85   Max: 21.54
Current: 3.49

2.85
21.54
P/S 5.63
GOOGL's P/S is ranked higher than
50% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 3.89 vs. GOOGL: 5.63 )
GOOGL' s 10-Year P/S Range
Min: 4.51   Max: 23.79
Current: 5.63

4.51
23.79
PFCF 29.22
GOOGL's PFCF is ranked higher than
82% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOGL: 29.22 )
GOOGL' s 10-Year PFCF Range
Min: 15.34   Max: 99.9
Current: 29.22

15.34
99.9
POCF 15.51
GOOGL's POCF is ranked higher than
86% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 41.65 vs. GOOGL: 15.51 )
GOOGL' s 10-Year POCF Range
Min: 12.37   Max: 57.78
Current: 15.51

12.37
57.78
EV-to-EBIT 18.94
GOOGL's EV-to-EBIT is ranked higher than
85% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 251.21 vs. GOOGL: 18.94 )
GOOGL' s 10-Year EV-to-EBIT Range
Min: 11.1   Max: 86.9
Current: 18.94

11.1
86.9
PEG 1.72
GOOGL's PEG is ranked higher than
95% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOGL: 1.72 )
GOOGL' s 10-Year PEG Range
Min: 0.25   Max: 1.74
Current: 1.72

0.25
1.74
Shiller P/E 32.97
GOOGL's Shiller P/E is ranked higher than
91% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOGL: 32.97 )
GOOGL' s 10-Year Shiller P/E Range
Min: 26.18   Max: 59.33
Current: 32.97

26.18
59.33
Current Ratio 5.60
GOOGL's Current Ratio is ranked higher than
94% of the 516 Companies
in the Global Internet Content & Information industry.

( Industry Median: 2.21 vs. GOOGL: 5.60 )
GOOGL' s 10-Year Current Ratio Range
Min: 3.5   Max: 14.97
Current: 5.6

3.5
14.97
Quick Ratio 5.60
GOOGL's Quick Ratio is ranked higher than
94% of the 516 Companies
in the Global Internet Content & Information industry.

( Industry Median: 2.16 vs. GOOGL: 5.60 )
GOOGL' s 10-Year Quick Ratio Range
Min: 3.5   Max: 14.97
Current: 5.6

3.5
14.97
Days Inventory 3.11
GOOGL's Days Inventory is ranked higher than
93% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOGL: 3.11 )
GOOGL' s 10-Year Days Inventory Range
Min: 0.48   Max: 7.73
Current: 3.11

0.48
7.73
Days Sales Outstanding 46.19
GOOGL's Days Sales Outstanding is ranked higher than
78% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 64.41 vs. GOOGL: 46.19 )
GOOGL' s 10-Year Days Sales Outstanding Range
Min: 35.69   Max: 58.39
Current: 46.19

35.69
58.39

Valuation & Return

vs
industry
vs
history
Price/Net Cash 9.36
GOOGL's Price/Net Cash is ranked higher than
87% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOGL: 9.36 )
GOOGL' s 10-Year Price/Net Cash Range
Min: 5.89   Max: 34.16
Current: 9.36

5.89
34.16
Price/Net Current Asset Value 6.85
GOOGL's Price/Net Current Asset Value is ranked higher than
85% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOGL: 6.85 )
GOOGL' s 10-Year Price/Net Current Asset Value Range
Min: 4.66   Max: 26.43
Current: 6.85

4.66
26.43
Price/Tangible Book 4.28
GOOGL's Price/Tangible Book is ranked higher than
73% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 8.60 vs. GOOGL: 4.28 )
GOOGL' s 10-Year Price/Tangible Book Range
Min: 4.26   Max: 19.26
Current: 4.28

4.26
19.26
Price/DCF (Projected) 1.55
GOOGL's Price/DCF (Projected) is ranked higher than
89% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOGL: 1.55 )
GOOGL' s 10-Year Price/DCF (Projected) Range
Min: 1.21   Max: 2.77
Current: 1.55

1.21
2.77
Price/Median PS Value 0.82
GOOGL's Price/Median PS Value is ranked higher than
83% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 1.20 vs. GOOGL: 0.82 )
GOOGL' s 10-Year Price/Median PS Value Range
Min: 0.68   Max: 2.89
Current: 0.82

0.68
2.89
Price/Peter Lynch Fair Value 1.67
GOOGL's Price/Peter Lynch Fair Value is ranked higher than
95% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOGL: 1.67 )
GOOGL' s 10-Year Price/Peter Lynch Fair Value Range
Min: 0.77   Max: 1.69
Current: 1.67

0.77
1.69
Price/Graham Number 2.28
GOOGL's Price/Graham Number is ranked higher than
86% of the 614 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.00 vs. GOOGL: 2.28 )
GOOGL' s 10-Year Price/Graham Number Range
Min: 1.67   Max: 10.83
Current: 2.28

1.67
10.83
Earnings Yield (Greenblatt) 5.30
GOOGL's Earnings Yield (Greenblatt) is ranked higher than
81% of the 522 Companies
in the Global Internet Content & Information industry.

( Industry Median: 2.00 vs. GOOGL: 5.30 )
GOOGL' s 10-Year Earnings Yield (Greenblatt) Range
Min: 1.2   Max: 9
Current: 5.3

1.2
9
Forward Rate of Return (Yacktman) 19.43
GOOGL's Forward Rate of Return (Yacktman) is ranked higher than
78% of the 197 Companies
in the Global Internet Content & Information industry.

( Industry Median: 19.43 vs. GOOGL: 19.43 )
GOOGL' s 10-Year Forward Rate of Return (Yacktman) Range
Min: 19.3   Max: 91.6
Current: 19.43

19.3
91.6

Business Description

Industry: Online Media » Internet Content & Information
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Traded in other countries:GOOG.Chile, GGQ1.Germany, GGQ7.Germany, GOOG34.Brazil, GOOGL.Mexico, GOOG.Mexico, GOOGL.Argentina, GOOGL.Chile, GOOGL.Switzerland,
Google Inc was incorporated in California on September 4, 1998 and reincorporated in Delaware in August 2003. The Company is a technology company engaged in improving the ways people connect with information. The Company's business is mainly around the following areas: search, display advertising, operating systems and platforms, enterprise and hardware products. The Company's search technologies sort through an ever-growing amount of information to deliver relevant and useful search results in response to user queries. It integrates features into its search service and offer specialized search services to help users tailor their search. During the year ended December 31, 2012, the Company introduced Google Now and Google's Knowledge Graph. Google Now is a search feature that gets the right information at just the right time. It tells the day's weather before the start of a day, how much traffic to expect before you leave for work or school, when the next train will arrive as you are standing on the platform, your favorite team's score while they are playing. Google's Knowledge Graph enables the user to search for things, people or places that Google knows about-landmarks, celebrities, cities, sports teams, geographical features and movies. The Company also introduced OK Google. OK Google is the voice command used to activate Google Now voice search on Android smartphone, as well as other Google devices such as its Google Glass smartglasses. Google AdWords is an auction-based advertising program that enables performance advertisers to place text-based and display ads on Google websites and Google Network Members' websites. Google AdSense refers to the online programs through which the Company distributes its advertisers' AdWords ads for display on Google Network Members' websites. The Company, along with Open Handset Alliance has developed Android mobile software platform that any developer can use to create applications for mobile devices and any handset manufacturer can install on a device. Google Chrome OS is an open source operating system with the Google Chrome web browser as its foundation. The Chrome browser runs on Windows, Mac, and Linux computers. Google TV is a platform that enables the consumers the power to experience television and the Internet on a single screen with the ability to search and find the content they want to watch. The Google TV platform is based on the Android operating system. Google's enterprise products provide Google technology for business settings. Through Google Apps, which includes Gmail, Google Docs, Google Calendar, and Google Sites, among other features, the Company provides hosted, web-based applications that people can use on any device with a browser and an Internet connection. In addition, the Company provides its search technology for use within enterprises through the Google Search Appliance, on their public-facing sites with Google Site Search, and Google Commerce Search. The Compan
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