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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 7/10

vs
industry
vs
history
Cash to Debt 0.89
HHS's Cash to Debt is ranked higher than
52% of the 209 Companies
in the Global Marketing Services industry.

( Industry Median: 23.15 vs. HHS: 0.89 )
HHS' s 10-Year Cash to Debt Range
Min: 0.02   Max: No Debt
Current: 0.89

Equity to Asset 0.52
HHS's Equity to Asset is ranked higher than
67% of the 206 Companies
in the Global Marketing Services industry.

( Industry Median: 0.51 vs. HHS: 0.52 )
HHS' s 10-Year Equity to Asset Range
Min: 0.21   Max: 0.83
Current: 0.52

0.21
0.83
Interest Coverage 13.75
HHS's Interest Coverage is ranked higher than
56% of the 131 Companies
in the Global Marketing Services industry.

( Industry Median: 94.27 vs. HHS: 13.75 )
HHS' s 10-Year Interest Coverage Range
Min: 6.65   Max: 509.73
Current: 13.75

6.65
509.73
F-Score: 7
Z-Score: 4.45
M-Score: -2.94
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 5/10

vs
industry
vs
history
Operating margin (%) 7.62
HHS's Operating margin (%) is ranked higher than
76% of the 201 Companies
in the Global Marketing Services industry.

( Industry Median: 5.14 vs. HHS: 7.62 )
HHS' s 10-Year Operating margin (%) Range
Min: 7.62   Max: 16.74
Current: 7.62

7.62
16.74
Net-margin (%) 2.39
HHS's Net-margin (%) is ranked higher than
63% of the 201 Companies
in the Global Marketing Services industry.

( Industry Median: 3.22 vs. HHS: 2.39 )
HHS' s 10-Year Net-margin (%) Range
Min: -14.34   Max: 52.61
Current: 2.39

-14.34
52.61
ROE (%) 3.83
HHS's ROE (%) is ranked higher than
63% of the 193 Companies
in the Global Marketing Services industry.

( Industry Median: 7.30 vs. HHS: 3.83 )
HHS' s 10-Year ROE (%) Range
Min: -25.4   Max: 59.31
Current: 3.83

-25.4
59.31
ROA (%) 1.95
HHS's ROA (%) is ranked higher than
63% of the 201 Companies
in the Global Marketing Services industry.

( Industry Median: 2.73 vs. HHS: 1.95 )
HHS' s 10-Year ROA (%) Range
Min: -11.8   Max: 35.17
Current: 1.95

-11.8
35.17
ROC (Joel Greenblatt) (%) 64.89
HHS's ROC (Joel Greenblatt) (%) is ranked higher than
80% of the 201 Companies
in the Global Marketing Services industry.

( Industry Median: 34.46 vs. HHS: 64.89 )
HHS' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: 31.15   Max: 113.98
Current: 64.89

31.15
113.98
Revenue Growth (%) -11.40
HHS's Revenue Growth (%) is ranked lower than
52% of the 172 Companies
in the Global Marketing Services industry.

( Industry Median: 4.40 vs. HHS: -11.40 )
HHS' s 10-Year Revenue Growth (%) Range
Min: -11.9   Max: 19.5
Current: -11.4

-11.9
19.5
EBITDA Growth (%) -19.20
HHS's EBITDA Growth (%) is ranked higher than
53% of the 131 Companies
in the Global Marketing Services industry.

( Industry Median: 4.50 vs. HHS: -19.20 )
HHS' s 10-Year EBITDA Growth (%) Range
Min: -20.1   Max: 24.9
Current: -19.2

-20.1
24.9
EPS Growth (%) -23.20
HHS's EPS Growth (%) is ranked higher than
50% of the 121 Companies
in the Global Marketing Services industry.

( Industry Median: 6.10 vs. HHS: -23.20 )
HHS' s 10-Year EPS Growth (%) Range
Min: -23.2   Max: 49.6
Current: -23.2

-23.2
49.6
» HHS's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q2 2013

HHS Guru Trades in Q2 2013

John Hussman 25,500 sh (+24.39%)
Jim Simons 80,900 sh (+14.98%)
Steven Cohen Sold Out
Richard Pzena 3,936,002 sh (-2.47%)
Chuck Royce 22,788 sh (-11.97%)
Joel Greenblatt 215,524 sh (-21.97%)
» More
Q3 2013

HHS Guru Trades in Q3 2013

Jim Simons 251,300 sh (+210.63%)
Joel Greenblatt 390,063 sh (+80.98%)
John Hussman 25,500 sh (unchged)
Richard Pzena 3,233,748 sh (-17.84%)
Chuck Royce 9,288 sh (-59.24%)
» More
Q4 2013

HHS Guru Trades in Q4 2013

John Burbank 22,210 sh (New)
Paul Tudor Jones 13,760 sh (New)
John Hussman 55,500 sh (+117.65%)
Chuck Royce 11,588 sh (+24.76%)
Richard Pzena 2,914,559 sh (-9.87%)
Joel Greenblatt 275,635 sh (-29.34%)
Jim Simons 42,985 sh (-82.89%)
» More
Q1 2014

HHS Guru Trades in Q1 2014

Chuck Royce 726,391 sh (+6168.48%)
Jim Simons 149,126 sh (+246.93%)
Paul Tudor Jones 13,860 sh (+0.73%)
John Burbank Sold Out
John Hussman 40,000 sh (-27.93%)
Joel Greenblatt 75,372 sh (-72.66%)
Richard Pzena 36,124 sh (-98.76%)
» More
» Details

Insider Trades

Latest Guru Trades with HHS

GuruDate Trades Impact to Portfolio Price Range * (?) Current Price Change from Average Current Shares
Joel Greenblatt 2014-03-31 Reduce -72.66%0.04%$6.71 - $8.57 $ 6.7-14%75372
John Hussman 2014-03-31 Reduce -27.93%0.01%$6.71 - $8.57 $ 6.7-14%40000
John Burbank 2014-03-31 Sold Out 0.01%$6.71 - $8.57 $ 6.7-14%0
Joel Greenblatt 2013-12-31 Reduce -29.34%0.03%$7.39 - $9.26 $ 6.7-18%275635
John Hussman 2013-12-31 Add 117.65%0.02%$7.39 - $9.26 $ 6.7-18%55500
John Burbank 2013-12-31 New Buy0.01%$7.39 - $9.26 $ 6.7-18%22210
Joel Greenblatt 2013-09-30 Add 80.98%0.05%$8.26 - $9.99 $ 6.7-27%390063
Joel Greenblatt 2013-06-30 Reduce -21.97%0.02%$7.13 - $9.14 $ 6.7-19%215524
John Hussman 2013-06-30 Add 24.39%$7.13 - $9.14 $ 6.7-19%25500
John Hussman 2013-03-31 Add 46.43%$5.9 - $8.19 $ 6.7-7%20500
Joel Greenblatt 2012-12-31 Add 61.85%0.04%$5.23 - $6.98 $ 6.715%298498
John Hussman 2012-12-31 Add 100%$5.23 - $6.98 $ 6.715%14000
Joel Greenblatt 2012-09-30 Add 118.13%0.05%$6.17 - $9.73 $ 6.7-9%184428
John Hussman 2012-09-30 New Buy$6.17 - $9.73 $ 6.7-9%7000
Joel Greenblatt 2012-06-30 New Buy0.06%$8.06 - $9.01 $ 6.7-21%84548
Joel Greenblatt 2012-03-31 Sold Out 0.02%$8.32 - $10.17 $ 6.7-23%0
Joel Greenblatt 2011-12-31 Reduce -60.89%0.03%$7.76 - $9.82 $ 6.7-25%16145
Joel Greenblatt 2011-09-30 Add 67.19%0.02%$7.25 - $8.74 $ 6.7-17%41276
Joel Greenblatt 2011-06-30 Add 48.49%0.01%$7.62 - $12 $ 6.7-28%24688
Premium More recent guru trades are included for Premium Members only!!
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Ratios

vs
industry
vs
history
P/E(ttm) 49.50
HHS's P/E(ttm) is ranked higher than
67% of the 238 Companies
in the Global Marketing Services industry.

( Industry Median: 49.30 vs. HHS: 49.50 )
HHS' s 10-Year P/E(ttm) Range
Min: 4.35   Max: 62.67
Current: 49.5

4.35
62.67
P/B 1.20
HHS's P/B is ranked higher than
84% of the 238 Companies
in the Global Marketing Services industry.

( Industry Median: 2.45 vs. HHS: 1.20 )
HHS' s 10-Year P/B Range
Min: 0.82   Max: 4.41
Current: 1.2

0.82
4.41
P/S 0.75
HHS's P/S is ranked higher than
78% of the 238 Companies
in the Global Marketing Services industry.

( Industry Median: 1.31 vs. HHS: 0.75 )
HHS' s 10-Year P/S Range
Min: 0.29   Max: 2.43
Current: 0.75

0.29
2.43
PFCF 10.40
HHS's PFCF is ranked higher than
92% of the 238 Companies
in the Global Marketing Services industry.

( Industry Median: 44.21 vs. HHS: 10.40 )
HHS' s 10-Year PFCF Range
Min: 3.04   Max: 25.8
Current: 10.4

3.04
25.8
EV-to-EBIT 11.01
HHS's EV-to-EBIT is ranked higher than
83% of the 238 Companies
in the Global Marketing Services industry.

( Industry Median: 25.85 vs. HHS: 11.01 )
HHS' s 10-Year EV-to-EBIT Range
Min: 4.3   Max: 14.7
Current: 11.01

4.3
14.7
Shiller P/E 18.40
HHS's Shiller P/E is ranked higher than
91% of the 238 Companies
in the Global Marketing Services industry.

( Industry Median: 9999.00 vs. HHS: 18.40 )
HHS' s 10-Year Shiller P/E Range
Min: 3.75   Max: 30.26
Current: 18.4

3.75
30.26
Current Ratio 1.71
HHS's Current Ratio is ranked higher than
70% of the 206 Companies
in the Global Marketing Services industry.

( Industry Median: 1.57 vs. HHS: 1.71 )
HHS' s 10-Year Current Ratio Range
Min: 0.78   Max: 3.62
Current: 1.71

0.78
3.62
Quick Ratio 1.70
HHS's Quick Ratio is ranked higher than
71% of the 206 Companies
in the Global Marketing Services industry.

( Industry Median: 1.49 vs. HHS: 1.70 )
HHS' s 10-Year Quick Ratio Range
Min: 0.76   Max: 3.56
Current: 1.7

0.76
3.56

Dividend & Buy Back

vs
industry
vs
history
Dividend Yield 5.07
HHS's Dividend Yield is ranked higher than
85% of the 152 Companies
in the Global Marketing Services industry.

( Industry Median: 1.92 vs. HHS: 5.07 )
HHS' s 10-Year Dividend Yield Range
Min: 0.53   Max: 6.45
Current: 5.07

0.53
6.45
Dividend Payout 1.07
HHS's Dividend Payout is ranked higher than
84% of the 238 Companies
in the Global Marketing Services industry.

( Industry Median: 9999.00 vs. HHS: 1.07 )
HHS' s 10-Year Dividend Payout Range
Min: 0   Max: 2.83
Current: 1.07

0
2.83
Dividend growth (3y) -5.30
HHS's Dividend growth (3y) is ranked higher than
57% of the 86 Companies
in the Global Marketing Services industry.

( Industry Median: 11.20 vs. HHS: -5.30 )
HHS' s 10-Year Dividend growth (3y) Range
Min: -5.3   Max: 35.4
Current: -5.3

-5.3
35.4
Yield on cost (5-Year) 5.05
HHS's Yield on cost (5-Year) is ranked higher than
74% of the 148 Companies
in the Global Marketing Services industry.

( Industry Median: 2.51 vs. HHS: 5.05 )
HHS' s 10-Year Yield on cost (5-Year) Range
Min: 0.54   Max: 6.51
Current: 5.05

0.54
6.51
Share Buyback Rate 0.70
HHS's Share Buyback Rate is ranked higher than
86% of the 146 Companies
in the Global Marketing Services industry.

( Industry Median: -0.50 vs. HHS: 0.70 )
HHS' s 10-Year Share Buyback Rate Range
Min: 9.1   Max: -0.3
Current: 0.7

Valuation & Return

vs
industry
vs
history
Price/DCF (Projected) 0.50
HHS's Price/DCF (Projected) is ranked higher than
95% of the 238 Companies
in the Global Marketing Services industry.

( Industry Median: 9999.00 vs. HHS: 0.50 )
HHS' s 10-Year Price/DCF (Projected) Range
Min: 0.23   Max: 108.04
Current: 0.5

0.23
108.04
Price/Median PS Value 0.70
HHS's Price/Median PS Value is ranked higher than
90% of the 238 Companies
in the Global Marketing Services industry.

( Industry Median: 1.26 vs. HHS: 0.70 )
HHS' s 10-Year Price/Median PS Value Range
Min: 0.35   Max: 3.15
Current: 0.7

0.35
3.15
Earnings Yield (Greenblatt) 9.10
HHS's Earnings Yield (Greenblatt) is ranked higher than
73% of the 185 Companies
in the Global Marketing Services industry.

( Industry Median: 7.60 vs. HHS: 9.10 )
HHS' s 10-Year Earnings Yield (Greenblatt) Range
Min: 6.8   Max: 23.5
Current: 9.1

6.8
23.5
Forward Rate of Return (Yacktman) 14.02
HHS's Forward Rate of Return (Yacktman) is ranked higher than
79% of the 153 Companies
in the Global Marketing Services industry.

( Industry Median: 9.04 vs. HHS: 14.02 )
HHS' s 10-Year Forward Rate of Return (Yacktman) Range
Min: -0.8   Max: 34
Current: 14.02

-0.8
34

Business Description

Industry: Advertising & Marketing Services » Marketing Services
Compare:VPRT, MM, ARB, NCMI, INWK » details
Traded in other countries:HHK.Germany
Harte-Hanks, Inc., was incorporated in Delaware. It is a marketing company that provides marketing services and shopper advertising opportunities local, regional, national and international consumer and business-to-business marketers. The Company manages its operations through two operating segments namely Direct Marketing, which operates both nationally and internationally, and Shoppers, which operates in local and regional markets in California and Florida. Its Direct Marketing services offer integrated, multichannel, data-driven solutions for top brands around the globe. It offers a full complement of capabilities and resources to provide a range of marketing services and data management software, in media from direct mail to email. Direct marketing services are marketed to specific industries or markets with services and software products tailored to each industry or market. It currently provide direct marketing services to the retail, high-tech/telecom, financial services and pharmaceutical/healthcare vertical markets, in addition to a range of selected markets. Shoppers are weekly advertising publications distributed free by mail to households and businesses in a particular geographic area. Shoppers offer advertisers a targeted, cost-effective local advertising system, with virtually 100% penetration in their areas of distribution. Shoppers are particularly effective in large markets with high media fragmentation in which major metropolitan newspapers generally have low penetration. Its Shoppers segment also provides online advertising and other services through its websites, PennySaverUSA.com and TheFlyer.com as well as business websites and search-engine marketing. Its websites serve as advertising portals, bringing buyers and sellers together through its online offerings, including local classifieds, business listings, coupons, special offers and PowerSites. Shoppers serves both business and individual advertisers in a wide range of industries, including real estate, employment, automotive, retail, grocery, education, telecommunications, financial services, and a number of other industries. Its Direct Marketing business faces competition in all of its offerings and within each of its vertical markets. Its Shoppers business competes for advertising, as well as for readers, with other print and electronic media. Competition comes from local and regional newspapers, magazines, radio, broadcast, satellite and cable television, other shoppers, the internet, other communications media and other advertising printers that operate in its markets. The Company is subject to domestic and international legal and regulatory requirements that impact its business, including, for example, regulations governing consumer protection and unfair business practices, contracts, ecommerce, intellectual property, labor and employment, securities, tax, and other laws that are generally applicable to commercial activities.
» More Articles for HHS

Headlines

Articles On GuruFocus.com
Real Time Trades by Gabelli and Pzena Dec 06 2013 
Weekly CEO Buys Highlight: Tower International, Thomas Properties Group, GSV Capital Group, Harte-Ha Sep 10 2012 
Weekly CEO Buys Highlight: SUNS, MCP, MPO, HHS, CVO Aug 25 2012 
Harte-Hanks, Inc: A Good Opportunity to Buy a Consistent Performer Jan 09 2012 
HarteHanks Inc. Reports Operating Results (10-Q) Jul 30 2010 
HarteHanks Inc. Reports Operating Results (10-Q/A) May 03 2010 
HarteHanks Inc. Reports Operating Results (10-Q) Apr 29 2010 
Harte-Hanks Board Declares Regular Quarterly Dividend Aug 25 2009 
Harte-Hanks Reports Second Quarter Results Jul 31 2009 
HarteHanks Inc. Reports Operating Results (10-Q) May 05 2009 

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