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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 6/10

vs
industry
vs
history
Cash to Debt 0.21
HOG's Cash to Debt is ranked lower than
77% of the 1193 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.69 vs. HOG: 0.21 )
Ranked among companies with meaningful Cash to Debt only.
HOG' s 10-Year Cash to Debt Range
Min: 0.15  Med: 0.38 Max: 1.96
Current: 0.21
0.15
1.96
Equity to Asset 0.29
HOG's Equity to Asset is ranked lower than
80% of the 1043 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.48 vs. HOG: 0.29 )
Ranked among companies with meaningful Equity to Asset only.
HOG' s 10-Year Equity to Asset Range
Min: 0.2  Med: 0.51 Max: 0.63
Current: 0.29
0.2
0.63
Interest Coverage 307.78
HOG's Interest Coverage is ranked higher than
67% of the 692 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 26.47 vs. HOG: 307.78 )
Ranked among companies with meaningful Interest Coverage only.
HOG' s 10-Year Interest Coverage Range
Min: 6.2  Med: 23.61 Max: 307.78
Current: 307.78
6.2
307.78
F-Score: 6
Z-Score: 3.30
M-Score: -2.75
WACC vs ROIC
6.54%
10.29%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 7/10

vs
industry
vs
history
Operating margin (%) 19.92
HOG's Operating margin (%) is ranked higher than
95% of the 1194 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 4.87 vs. HOG: 19.92 )
Ranked among companies with meaningful Operating margin (%) only.
HOG' s 10-Year Operating margin (%) Range
Min: 3.63  Med: 17.65 Max: 27.53
Current: 19.92
3.63
27.53
Net-margin (%) 13.24
HOG's Net-margin (%) is ranked higher than
91% of the 1194 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 3.63 vs. HOG: 13.24 )
Ranked among companies with meaningful Net-margin (%) only.
HOG' s 10-Year Net-margin (%) Range
Min: -1.15  Med: 11.55 Max: 17.98
Current: 13.24
-1.15
17.98
ROE (%) 25.59
HOG's ROE (%) is ranked higher than
88% of the 1177 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 9.38 vs. HOG: 25.59 )
Ranked among companies with meaningful ROE (%) only.
HOG' s 10-Year ROE (%) Range
Min: -2.61  Med: 27.69 Max: 36.39
Current: 25.59
-2.61
36.39
ROA (%) 7.87
HOG's ROA (%) is ranked higher than
74% of the 1211 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 4.21 vs. HOG: 7.87 )
Ranked among companies with meaningful ROA (%) only.
HOG' s 10-Year ROA (%) Range
Min: -0.65  Med: 13.25 Max: 19.34
Current: 7.87
-0.65
19.34
ROC (Joel Greenblatt) (%) 36.46
HOG's ROC (Joel Greenblatt) (%) is ranked higher than
86% of the 1206 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 12.50 vs. HOG: 36.46 )
Ranked among companies with meaningful ROC (Joel Greenblatt) (%) only.
HOG' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: 5.03  Med: 41.40 Max: 71.28
Current: 36.46
5.03
71.28
Revenue Growth (3Y)(%) 8.20
HOG's Revenue Growth (3Y)(%) is ranked higher than
67% of the 970 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 4.50 vs. HOG: 8.20 )
Ranked among companies with meaningful Revenue Growth (3Y)(%) only.
HOG' s 10-Year Revenue Growth (3Y)(%) Range
Min: -3.8  Med: 12.40 Max: 19.3
Current: 8.2
-3.8
19.3
EBITDA Growth (3Y)(%) 15.70
HOG's EBITDA Growth (3Y)(%) is ranked higher than
73% of the 868 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 4.00 vs. HOG: 15.70 )
Ranked among companies with meaningful EBITDA Growth (3Y)(%) only.
HOG' s 10-Year EBITDA Growth (3Y)(%) Range
Min: -34.3  Med: 20.70 Max: 36.2
Current: 15.7
-34.3
36.2
EPS Growth (3Y)(%) 18.50
HOG's EPS Growth (3Y)(%) is ranked higher than
71% of the 767 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 4.60 vs. HOG: 18.50 )
Ranked among companies with meaningful EPS Growth (3Y)(%) only.
HOG' s 10-Year EPS Growth (3Y)(%) Range
Min: -57.6  Med: 22.30 Max: 108.5
Current: 18.5
-57.6
108.5
» HOG's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q3 2014

HOG Guru Trades in Q3 2014

Caxton Associates 60,000 sh (New)
Steven Cohen 33,700 sh (New)
Paul Tudor Jones 26,293 sh (+630.36%)
Mario Gabelli 10,400 sh (unchged)
Bill Nygren 1,102,000 sh (unchged)
Ken Fisher 137,006 sh (-5.89%)
Jim Simons 254,700 sh (-17.68%)
Joel Greenblatt 87,629 sh (-53.19%)
Chris Davis 1,113,765 sh (-57.33%)
» More
Q4 2014

HOG Guru Trades in Q4 2014

Bill Frels 3,170 sh (New)
Steven Cohen 334,600 sh (+892.88%)
Joel Greenblatt 482,500 sh (+450.62%)
Jim Simons 377,193 sh (+48.09%)
Bill Nygren 1,102,000 sh (unchged)
Mario Gabelli 10,400 sh (unchged)
Chris Davis Sold Out
Caxton Associates Sold Out
Ken Fisher 126,196 sh (-7.89%)
Paul Tudor Jones 4,400 sh (-83.27%)
» More
Q1 2015

HOG Guru Trades in Q1 2015

Joel Greenblatt 736,487 sh (+52.64%)
Steven Cohen 438,900 sh (+31.17%)
Paul Tudor Jones 5,200 sh (+18.18%)
Caxton Associates 110,000 sh (unchged)
Steven Cohen 35,000 sh (unchged)
Bill Nygren 1,102,000 sh (unchged)
Mario Gabelli 10,400 sh (unchged)
Jim Simons Sold Out
Bill Frels Sold Out
Ken Fisher 125,731 sh (-0.37%)
» More
Q2 2015

HOG Guru Trades in Q2 2015

Manning & Napier Advisors, Inc 26,177 sh (New)
Tom Gayner 45,000 sh (New)
HOTCHKIS & WILEY 1,973,908 sh (New)
Paul Tudor Jones 36,222 sh (+596.58%)
Bill Nygren 2,164,000 sh (+96.37%)
Ken Fisher 130,281 sh (+3.62%)
Mario Gabelli 10,400 sh (unchged)
Joel Greenblatt 367,380 sh (-50.12%)
Steven Cohen 187,700 sh (-57.23%)
» More
» Details

Insider Trades

Latest Guru Trades with HOG

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

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Ratios

vs
industry
vs
history
P/E(ttm) 15.10
HOG's P/E(ttm) is ranked higher than
51% of the 956 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 15.30 vs. HOG: 15.10 )
Ranked among companies with meaningful P/E(ttm) only.
HOG' s 10-Year P/E(ttm) Range
Min: 3.34  Med: 16.37 Max: 69.53
Current: 15.1
3.34
69.53
Forward P/E 12.79
HOG's Forward P/E is ranked lower than
57% of the 390 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 11.67 vs. HOG: 12.79 )
Ranked among companies with meaningful Forward P/E only.
N/A
PE(NRI) 15.10
HOG's PE(NRI) is ranked higher than
52% of the 951 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 15.40 vs. HOG: 15.10 )
Ranked among companies with meaningful PE(NRI) only.
HOG' s 10-Year PE(NRI) Range
Min: 3.27  Med: 17.14 Max: 887.25
Current: 15.1
3.27
887.25
P/B 3.90
HOG's P/B is ranked lower than
83% of the 1095 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.42 vs. HOG: 3.90 )
Ranked among companies with meaningful P/B only.
HOG' s 10-Year P/B Range
Min: 0.87  Med: 4.28 Max: 6.86
Current: 3.9
0.87
6.86
P/S 2.00
HOG's P/S is ranked lower than
80% of the 1190 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.68 vs. HOG: 2.00 )
Ranked among companies with meaningful P/S only.
HOG' s 10-Year P/S Range
Min: 0.32  Med: 2.07 Max: 3.76
Current: 2
0.32
3.76
PFCF 12.67
HOG's PFCF is ranked higher than
67% of the 519 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 21.38 vs. HOG: 12.67 )
Ranked among companies with meaningful PFCF only.
HOG' s 10-Year PFCF Range
Min: 3.96  Med: 17.36 Max: 69.28
Current: 12.67
3.96
69.28
POCF 10.11
HOG's POCF is ranked higher than
52% of the 839 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 10.47 vs. HOG: 10.11 )
Ranked among companies with meaningful POCF only.
HOG' s 10-Year POCF Range
Min: 3.64  Med: 13.67 Max: 143.45
Current: 10.11
3.64
143.45
EV-to-EBIT 13.84
HOG's EV-to-EBIT is ranked lower than
54% of the 980 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 12.53 vs. HOG: 13.84 )
Ranked among companies with meaningful EV-to-EBIT only.
HOG' s 10-Year EV-to-EBIT Range
Min: 4.6  Med: 13.90 Max: 121.5
Current: 13.84
4.6
121.5
PEG 0.59
HOG's PEG is ranked higher than
77% of the 490 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.38 vs. HOG: 0.59 )
Ranked among companies with meaningful PEG only.
HOG' s 10-Year PEG Range
Min: 0.35  Med: 0.74 Max: 5.79
Current: 0.59
0.35
5.79
Shiller P/E 22.31
HOG's Shiller P/E is ranked lower than
64% of the 594 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 16.33 vs. HOG: 22.31 )
Ranked among companies with meaningful Shiller P/E only.
HOG' s 10-Year Shiller P/E Range
Min: 2.46  Med: 20.31 Max: 34.81
Current: 22.31
2.46
34.81
Current Ratio 1.86
HOG's Current Ratio is ranked higher than
65% of the 1057 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.55 vs. HOG: 1.86 )
Ranked among companies with meaningful Current Ratio only.
HOG' s 10-Year Current Ratio Range
Min: 1.44  Med: 2.04 Max: 3.74
Current: 1.86
1.44
3.74
Quick Ratio 1.71
HOG's Quick Ratio is ranked higher than
76% of the 1057 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.09 vs. HOG: 1.71 )
Ranked among companies with meaningful Quick Ratio only.
HOG' s 10-Year Quick Ratio Range
Min: 1.02  Med: 1.85 Max: 3.43
Current: 1.71
1.02
3.43
Days Inventory 44.47
HOG's Days Inventory is ranked higher than
63% of the 1176 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 55.32 vs. HOG: 44.47 )
Ranked among companies with meaningful Days Inventory only.
HOG' s 10-Year Days Inventory Range
Min: 24.78  Med: 36.11 Max: 43.33
Current: 44.47
24.78
43.33
Days Sales Outstanding 16.89
HOG's Days Sales Outstanding is ranked higher than
88% of the 992 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 60.85 vs. HOG: 16.89 )
Ranked among companies with meaningful Days Sales Outstanding only.
HOG' s 10-Year Days Sales Outstanding Range
Min: 8.34  Med: 15.60 Max: 83.79
Current: 16.89
8.34
83.79

Dividend & Buy Back

vs
industry
vs
history
Dividend Yield 2.07
HOG's Dividend Yield is ranked higher than
53% of the 1347 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.99 vs. HOG: 2.07 )
Ranked among companies with meaningful Dividend Yield only.
HOG' s 10-Year Dividend Yield Range
Min: 0.58  Med: 1.32 Max: 13.09
Current: 2.07
0.58
13.09
Dividend Payout 0.31
HOG's Dividend Payout is ranked higher than
59% of the 881 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.28 vs. HOG: 0.31 )
Ranked among companies with meaningful Dividend Payout only.
HOG' s 10-Year Dividend Payout Range
Min: 0.06  Med: 0.16 Max: 1.25
Current: 0.31
0.06
1.25
Dividend growth (3y) 32.30
HOG's Dividend growth (3y) is ranked higher than
86% of the 503 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 9.10 vs. HOG: 32.30 )
Ranked among companies with meaningful Dividend growth (3y) only.
HOG' s 10-Year Dividend growth (3y) Range
Min: -28.3  Med: 20.10 Max: 66.7
Current: 32.3
-28.3
66.7
Yield on cost (5-Year) 6.12
HOG's Yield on cost (5-Year) is ranked higher than
80% of the 1350 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 2.48 vs. HOG: 6.12 )
Ranked among companies with meaningful Yield on cost (5-Year) only.
HOG' s 10-Year Yield on cost (5-Year) Range
Min: 1.71  Med: 3.89 Max: 38.53
Current: 6.12
1.71
38.53
Share Buyback Rate 2.50
HOG's Share Buyback Rate is ranked higher than
92% of the 661 Companies
in the Global Recreational Vehicles industry.

( Industry Median: -1.20 vs. HOG: 2.50 )
Ranked among companies with meaningful Share Buyback Rate only.
HOG' s 10-Year Share Buyback Rate Range
Min: 5.9  Med: 1.00 Max: -1
Current: 2.5

Valuation & Return

vs
industry
vs
history
Price/Tangible Book 3.93
HOG's Price/Tangible Book is ranked lower than
77% of the 1063 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.54 vs. HOG: 3.93 )
Ranked among companies with meaningful Price/Tangible Book only.
HOG' s 10-Year Price/Tangible Book Range
Min: 1.49  Med: 4.99 Max: 11.03
Current: 3.93
1.49
11.03
Price/Projected FCF 1.03
HOG's Price/Projected FCF is ranked higher than
58% of the 557 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.23 vs. HOG: 1.03 )
Ranked among companies with meaningful Price/Projected FCF only.
HOG' s 10-Year Price/Projected FCF Range
Min: 0.58  Med: 1.73 Max: 4.4
Current: 1.03
0.58
4.4
Price/Median PS Value 0.96
HOG's Price/Median PS Value is ranked higher than
67% of the 1108 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.18 vs. HOG: 0.96 )
Ranked among companies with meaningful Price/Median PS Value only.
HOG' s 10-Year Price/Median PS Value Range
Min: 0.25  Med: 1.22 Max: 2.54
Current: 0.96
0.25
2.54
Price/Peter Lynch Fair Value 0.63
HOG's Price/Peter Lynch Fair Value is ranked higher than
69% of the 291 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.86 vs. HOG: 0.63 )
Ranked among companies with meaningful Price/Peter Lynch Fair Value only.
HOG' s 10-Year Price/Peter Lynch Fair Value Range
Min: 0.6  Med: 0.87 Max: 3.03
Current: 0.63
0.6
3.03
Price/Graham Number 1.61
HOG's Price/Graham Number is ranked lower than
68% of the 810 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.01 vs. HOG: 1.61 )
Ranked among companies with meaningful Price/Graham Number only.
HOG' s 10-Year Price/Graham Number Range
Min: 0.58  Med: 2.13 Max: 4.66
Current: 1.61
0.58
4.66
Earnings Yield (Greenblatt) (%) 7.20
HOG's Earnings Yield (Greenblatt) (%) is ranked higher than
56% of the 1194 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 6.30 vs. HOG: 7.20 )
Ranked among companies with meaningful Earnings Yield (Greenblatt) (%) only.
HOG' s 10-Year Earnings Yield (Greenblatt) (%) Range
Min: 0.8  Med: 7.20 Max: 21.7
Current: 7.2
0.8
21.7
Forward Rate of Return (Yacktman) (%) 29.74
HOG's Forward Rate of Return (Yacktman) (%) is ranked higher than
91% of the 638 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 6.38 vs. HOG: 29.74 )
Ranked among companies with meaningful Forward Rate of Return (Yacktman) (%) only.
HOG' s 10-Year Forward Rate of Return (Yacktman) (%) Range
Min: -25.5  Med: 18.60 Max: 44.8
Current: 29.74
-25.5
44.8

Analyst Estimate

Dec15 Dec16 Dec17
Revenue(Mil) 5,525 5,737 5,940
EPS($) 4.01 4.43 5.00
EPS without NRI($) 4.01 4.43 5.00

Business Description

Industry: Autos » Recreational Vehicles
Compare:PII, THO, WGO, DW, ACAT » details
Traded in other countries:HAR.Germany, HOG.Argentina, HOG.Switzerland,
Harley-Davidson Inc was incorporated in 1981, at which time it purchased the Harley-Davidson motorcycle business from AMF Incorporated in a management buyout. The Company produces and sells heavyweight motorcycles, as well as offers motorcycle parts, accessories, and related services. It operates in two reportable segments: the Motorcycles & Related Products (Motorcycles) reportable segment and the Financial Services reportable segment. The Motorcycles reportable segment consists of HDMC which designs, manufactures and sells at wholesale street-legal Harley-Davidson motorcycles as well as a line of motorcycle parts, accessories, general merchandise and related services. The Company's products are sold to retail customers through a network of independent dealers. The Company conducts business with sales in the following regions: North America, Europe/Middle East/Africa (EMEA), Asia-Pacific and Latin America. The Financial Services reportable segment consists of HDFS which provides wholesale and retail financing and insurance and insurance-related programs to Harley-Davidson dealers and their retail customers. HDFS conducts business principally in the United States and Canada. The Company motorcycles feature classic styling, design, distinctive sound, and superior quality with the ability to customize. The Company manufactures six platforms of motorcycles: Touring, Dyna, Softail, Sportster, V-Rod and Street. The first four of these motorcycle platforms are powered by air-cooled, or combination air-and liquid-cooled, twin-cylinder engines with a 45-degree V configuration. The V-Rod and Street platforms are powered by liquid-cooled, twin-cylinder engines with a 60-degree V configuration. The Company competes in the market segment consisting of street-legal motorcycles with engine displacements of 601cc and greater. The Company's engines currently range in displacement from 494cc to 1802cc.
» More Articles for HOG

Headlines

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Harley-Davidson’s Global Expansion Will Drive Growth May 18 2015 
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