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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 7/10

vs
industry
vs
history
Cash to Debt 0.19
HOG's Cash to Debt is ranked higher than
51% of the 1351 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.49 vs. HOG: 0.19 )
HOG' s 10-Year Cash to Debt Range
Min: 0.15   Max: 3.24
Current: 0.19

0.15
3.24
Equity to Asset 0.33
HOG's Equity to Asset is ranked higher than
50% of the 1356 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.45 vs. HOG: 0.33 )
HOG' s 10-Year Equity to Asset Range
Min: 0.2   Max: 0.63
Current: 0.33

0.2
0.63
Interest Coverage 25.49
HOG's Interest Coverage is ranked higher than
72% of the 906 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 17.75 vs. HOG: 25.49 )
HOG' s 10-Year Interest Coverage Range
Min: 6.2   Max: 126.57
Current: 25.49

6.2
126.57
F-Score: 8
Z-Score: 3.72
M-Score: -2.61
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 8/10

vs
industry
vs
history
Operating margin (%) 20.98
HOG's Operating margin (%) is ranked higher than
97% of the 1364 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 5.76 vs. HOG: 20.98 )
HOG' s 10-Year Operating margin (%) Range
Min: 3.63   Max: 27.53
Current: 20.98

3.63
27.53
Net-margin (%) 13.60
HOG's Net-margin (%) is ranked higher than
94% of the 1364 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 4.37 vs. HOG: 13.60 )
HOG' s 10-Year Net-margin (%) Range
Min: -1.15   Max: 17.98
Current: 13.6

-1.15
17.98
ROE (%) 26.93
HOG's ROE (%) is ranked higher than
96% of the 1352 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 10.14 vs. HOG: 26.93 )
HOG' s 10-Year ROE (%) Range
Min: -2.61   Max: 36.39
Current: 26.93

-2.61
36.39
ROA (%) 8.68
HOG's ROA (%) is ranked higher than
89% of the 1371 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 4.55 vs. HOG: 8.68 )
HOG' s 10-Year ROA (%) Range
Min: -0.65   Max: 19.34
Current: 8.68

-0.65
19.34
ROC (Joel Greenblatt) (%) 42.33
HOG's ROC (Joel Greenblatt) (%) is ranked higher than
96% of the 1370 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 14.85 vs. HOG: 42.33 )
HOG' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: 4.93   Max: 98.44
Current: 42.33

4.93
98.44
Revenue Growth (%) 8.30
HOG's Revenue Growth (%) is ranked higher than
74% of the 1188 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 7.40 vs. HOG: 8.30 )
HOG' s 10-Year Revenue Growth (%) Range
Min: -3.8   Max: 19.1
Current: 8.3

-3.8
19.1
EBITDA Growth (%) 22.50
HOG's EBITDA Growth (%) is ranked higher than
90% of the 1076 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 6.10 vs. HOG: 22.50 )
HOG' s 10-Year EBITDA Growth (%) Range
Min: -34.3   Max: 36.2
Current: 22.5

-34.3
36.2
EPS Growth (%) 43.50
HOG's EPS Growth (%) is ranked higher than
93% of the 952 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 6.70 vs. HOG: 43.50 )
HOG' s 10-Year EPS Growth (%) Range
Min: -57.6   Max: 108.5
Current: 43.5

-57.6
108.5
» HOG's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q4 2013

HOG Guru Trades in Q4 2013

Steven Cohen 5,727 sh (New)
Bill Nygren 1,102,000 sh (unchged)
Mario Gabelli 10,400 sh (unchged)
Ray Dalio Sold Out
Ken Fisher 139,313 sh (-0.09%)
Chris Davis 3,209,063 sh (-1.61%)
Pioneer Investments 155,654 sh (-4.35%)
» More
Q1 2014

HOG Guru Trades in Q1 2014

Bill Nygren 1,102,000 sh (unchged)
Mario Gabelli 10,400 sh (unchged)
Steven Cohen Sold Out
Pioneer Investments 151,487 sh (-2.68%)
Ken Fisher 132,766 sh (-4.7%)
Chris Davis 2,948,740 sh (-8.11%)
» More
Q2 2014

HOG Guru Trades in Q2 2014

Joel Greenblatt 187,183 sh (New)
Jim Simons 309,400 sh (New)
Paul Tudor Jones 3,600 sh (New)
Ken Fisher 145,586 sh (+9.66%)
Bill Nygren 1,102,000 sh (unchged)
Mario Gabelli 10,400 sh (unchged)
Pioneer Investments 144,555 sh (-4.58%)
Chris Davis 2,610,372 sh (-11.48%)
» More
Q3 2014

HOG Guru Trades in Q3 2014

Caxton Associates 60,000 sh (New)
Steven Cohen 33,700 sh (New)
Paul Tudor Jones 26,293 sh (+630.36%)
Mario Gabelli 10,400 sh (unchged)
Bill Nygren 1,102,000 sh (unchged)
Pioneer Investments Sold Out
Ken Fisher 137,006 sh (-5.89%)
Jim Simons 254,700 sh (-17.68%)
Joel Greenblatt 87,629 sh (-53.19%)
Chris Davis 1,113,765 sh (-57.33%)
» More
» Details

Insider Trades

Latest Guru Trades with HOG

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

GuruDate Trades Impact to Portfolio Price Range * (?) Current Price Change from Average Current Shares
Chris Davis 2014-09-30 Reduce -57.33%0.31%$59.34 - $69.05 $ 68.667%1113765
Joel Greenblatt 2014-09-30 Reduce -53.19%0.09%$59.34 - $69.05 $ 68.667%87629
Joel Greenblatt 2014-06-30 New Buy0.16%$65.22 - $73.94 $ 68.66-2%187183
Ray Dalio 2013-12-31 Sold Out 0.01%$62.94 - $69.36 $ 68.664%0
Ray Dalio 2013-09-30 New Buy0.01%$53.99 - $64.79 $ 68.6616%11661
Chris Davis 2013-03-31 Reduce -36.67%0.29%$48.69 - $55.41 $ 68.6631%3921564
Brian Rogers 2012-12-31 Sold Out 0.26%$40.79 - $49.39 $ 68.6649%0
Ken Fisher 2012-09-30 Reduce -35.14%0.01%$41.13 - $47.09 $ 68.6658%126507
Bill Nygren 2012-06-30 Reduce -24.1%0.31%$44.6 - $53.69 $ 68.6641%1102000
Brian Rogers 2012-06-30 Reduce -46.71%0.27%$44.6 - $53.69 $ 68.6641%1425900
HOTCHKIS & WILEY 2012-06-30 Sold Out 0.2%$44.6 - $53.69 $ 68.6641%0
Ken Fisher 2012-06-30 Reduce -64.95%0.05%$44.6 - $53.69 $ 68.6641%195032
HOTCHKIS & WILEY 2012-03-31 Reduce -25.43%0.06%$39.33 - $50.48 $ 68.6661%686600
Ken Fisher 2012-03-31 Add 20.72%0.01%$39.33 - $50.48 $ 68.6661%556440
Chris Davis 2011-12-31 Reduce -27.56%0.26%$33.48 - $40.07 $ 68.6684%8925442
HOTCHKIS & WILEY 2011-12-31 Reduce -29.06%0.09%$33.48 - $40.07 $ 68.6684%920800
Chris Davis 2011-09-30 Reduce -22.99%0.27%$32.11 - $45.91 $ 68.6677%12320677
HOTCHKIS & WILEY 2011-09-30 Reduce -41.4%0.22%$32.11 - $45.91 $ 68.6677%1298000
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» Interactive Charts

Peter Lynch Chart ( What is Peter Lynch Charts )

Ratios

vs
industry
vs
history
P/E(ttm) 18.00
HOG's P/E(ttm) is ranked higher than
70% of the 1420 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 16.70 vs. HOG: 18.00 )
HOG' s 10-Year P/E(ttm) Range
Min: 3.34   Max: 69.53
Current: 18

3.34
69.53
P/B 4.50
HOG's P/B is ranked lower than
55% of the 1420 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.52 vs. HOG: 4.50 )
HOG' s 10-Year P/B Range
Min: 0.87   Max: 6.88
Current: 4.5

0.87
6.88
P/S 2.40
HOG's P/S is ranked lower than
51% of the 1420 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.68 vs. HOG: 2.40 )
HOG' s 10-Year P/S Range
Min: 0.32   Max: 3.94
Current: 2.4

0.32
3.94
PFCF 16.70
HOG's PFCF is ranked higher than
86% of the 1420 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 9999.00 vs. HOG: 16.70 )
HOG' s 10-Year PFCF Range
Min: 3.93   Max: 69.28
Current: 16.7

3.93
69.28
EV-to-EBIT 14.65
HOG's EV-to-EBIT is ranked higher than
72% of the 1420 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 14.22 vs. HOG: 14.65 )
HOG' s 10-Year EV-to-EBIT Range
Min: 4.6   Max: 138.3
Current: 14.65

4.6
138.3
PEG 0.60
HOG's PEG is ranked higher than
92% of the 1420 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 6.72 vs. HOG: 0.60 )
HOG' s 10-Year PEG Range
Min: 0.35   Max: 6.07
Current: 0.6

0.35
6.07
Shiller P/E 31.60
HOG's Shiller P/E is ranked higher than
76% of the 1420 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 45.97 vs. HOG: 31.60 )
HOG' s 10-Year Shiller P/E Range
Min: 2.45   Max: 36.88
Current: 31.6

2.45
36.88
Current Ratio 1.55
HOG's Current Ratio is ranked higher than
69% of the 1364 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.50 vs. HOG: 1.55 )
HOG' s 10-Year Current Ratio Range
Min: 1.44   Max: 3.74
Current: 1.55

1.44
3.74
Quick Ratio 1.38
HOG's Quick Ratio is ranked higher than
78% of the 1364 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.08 vs. HOG: 1.38 )
HOG' s 10-Year Quick Ratio Range
Min: 0.88   Max: 3.43
Current: 1.38

0.88
3.43

Dividend & Buy Back

vs
industry
vs
history
Dividend Yield 1.50
HOG's Dividend Yield is ranked lower than
51% of the 1064 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.63 vs. HOG: 1.50 )
HOG' s 10-Year Dividend Yield Range
Min: 0.36   Max: 13.09
Current: 1.5

0.36
13.09
Dividend Payout 0.27
HOG's Dividend Payout is ranked higher than
100% of the 1420 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.39 vs. HOG: 0.27 )
HOG' s 10-Year Dividend Payout Range
Min: 0.06   Max: 1.25
Current: 0.27

0.06
1.25
Dividend growth (3y) 28.10
HOG's Dividend growth (3y) is ranked higher than
89% of the 649 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 11.90 vs. HOG: 28.10 )
HOG' s 10-Year Dividend growth (3y) Range
Min: -28.3   Max: 66.7
Current: 28.1

-28.3
66.7
Yield on cost (5-Year) 3.92
HOG's Yield on cost (5-Year) is ranked higher than
73% of the 1078 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 2.35 vs. HOG: 3.92 )
HOG' s 10-Year Yield on cost (5-Year) Range
Min: 0.94   Max: 34.23
Current: 3.92

0.94
34.23
Share Buyback Rate 1.50
HOG's Share Buyback Rate is ranked higher than
91% of the 820 Companies
in the Global Recreational Vehicles industry.

( Industry Median: -0.90 vs. HOG: 1.50 )
HOG' s 10-Year Share Buyback Rate Range
Min: 5.9   Max: -1
Current: 1.5

Valuation & Return

vs
industry
vs
history
Price/Tangible Book 4.52
HOG's Price/Tangible Book is ranked higher than
51% of the 1420 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.93 vs. HOG: 4.52 )
HOG' s 10-Year Price/Tangible Book Range
Min: 1.49   Max: 11.03
Current: 4.52

1.49
11.03
Price/DCF (Projected) 1.71
HOG's Price/DCF (Projected) is ranked higher than
78% of the 1420 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 3.53 vs. HOG: 1.71 )
HOG' s 10-Year Price/DCF (Projected) Range
Min: 0.58   Max: 4.4
Current: 1.71

0.58
4.4
Price/Median PS Value 1.13
HOG's Price/Median PS Value is ranked higher than
71% of the 1420 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.20 vs. HOG: 1.13 )
HOG' s 10-Year Price/Median PS Value Range
Min: 0.24   Max: 2.46
Current: 1.13

0.24
2.46
Price/Peter Lynch Fair Value 0.71
HOG's Price/Peter Lynch Fair Value is ranked higher than
93% of the 1420 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 9999.00 vs. HOG: 0.71 )
HOG' s 10-Year Price/Peter Lynch Fair Value Range
Min: 0.61   Max: 3.03
Current: 0.71

0.61
3.03
Price/Graham Number 1.87
HOG's Price/Graham Number is ranked higher than
63% of the 1420 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.35 vs. HOG: 1.87 )
HOG' s 10-Year Price/Graham Number Range
Min: 0.58   Max: 4.65
Current: 1.87

0.58
4.65
Earnings Yield (Greenblatt) 6.70
HOG's Earnings Yield (Greenblatt) is ranked higher than
71% of the 1348 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 7.50 vs. HOG: 6.70 )
HOG' s 10-Year Earnings Yield (Greenblatt) Range
Min: 0.7   Max: 21.7
Current: 6.7

0.7
21.7
Forward Rate of Return (Yacktman) 36.09
HOG's Forward Rate of Return (Yacktman) is ranked higher than
96% of the 1056 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 6.27 vs. HOG: 36.09 )
HOG' s 10-Year Forward Rate of Return (Yacktman) Range
Min: -22.6   Max: 37.7
Current: 36.09

-22.6
37.7

Business Description

Industry: Autos » Recreational Vehicles
Compare:PII, THO, WGO, DW, ACAT » details
Traded in other countries:HAR.Germany, HOG.Argentina
Harley-Davidson Inc was incorporated in 1981. The Company operates in two segments: the Motorcycles& Related Products (Motorcycles) segment and the Financial Services (Financial Services) segment. The primary business of the Motorcycles segment is to design, manufacture and sell at wholesale street-legal Harley-Davidson motorcycles as well as a line of motorcycle parts, accessories, general merchandise and related services. The Company competes in the touring and cruiser categories of the motorcycle market. The touring category of the market was pioneered by the Company and includes the Harley-Davidson Touring platform of motorcycles, including three-wheeled motorcycles, which are generally equipped with fairings, windshields, saddlebags and/or Tour Pak luggage carriers. The cruiser category of the market includes motorcycles featuring the distinctive styling associated with classic Harley-Davidson motorcycles and includes the Company's Dyna, Softail, V-Rod, Sportster and Street motorcycle platforms. HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. HDFS is an agent for certain unaffiliated insurance companies providing motorcycle insurance and protection products to motorcycle owners. HDFS conducts business principally in the United States and Canada, and primarily through certain subsidiaries such as Harley-Davidson Credit Corp., Eaglemark Savings Bank (ESB), Harley-Davidson Insurance Services, Inc., and Harley-Davidson Financial Services Canada, Inc. HDFS uses various trademarks and trade names for its financial services and products which are licensed from H-D U.S.A., LLC, including HARLEY-DAVIDSON, H-D and the Bar & Shield logo. The following are among the Company's trademarks: HARLEY-DAVIDSON, H-D, HARLEY, the Bar & Shield Logo, MOTORCLOTHES, the MotorClothes Logo, HARLEY OWNERS GROUP, H.O.G., the H.O.G. Logo, SOFTAIL, SPORTSTER and V-ROD. The Company strives to ensure that its facilities and products comply with all applicable environmental regulations and standards.
» More Articles for HOG

Headlines

Articles On GuruFocus.com
Harley-Davidson is Riding High Sep 26 2014 
Harley-Davidson: A Dominant Position in the Motorcycle Market Sep 02 2014 
Polaris Industries Is A Strong Buy Jul 24 2014 
Harley-Davidson: Growth Will Come From Livewire and EMs Jul 07 2014 
Trucking to Disaster by Carl Icahn Apr 07 2014 
Investors Can Take a Ride on a Harley Mar 27 2014 
Weekly 52-Week Highs Highlight: MMM, HOG, ADSK, CVS, BIDU Dec 02 2013 
Harley-Davidson’s Downfall: Baby Boomer Demographics Nov 06 2013 
Entertaining Profits: Recreational Vehicles Sep 20 2013 
52-Week High Companies: Cigna, Seadrill, Harley-Davidson, Life Technologies and Vodafone Group Sep 01 2013 


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