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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 6/10

vs
industry
vs
history
Cash to Debt 0.19
HOG's Cash to Debt is ranked higher than
51% of the 1384 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.48 vs. HOG: 0.19 )
HOG' s 10-Year Cash to Debt Range
Min: 0.15   Max: 1.96
Current: 0.19

0.15
1.96
Equity to Asset 0.33
HOG's Equity to Asset is ranked higher than
50% of the 1384 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.46 vs. HOG: 0.33 )
HOG' s 10-Year Equity to Asset Range
Min: 0.2   Max: 0.63
Current: 0.33

0.2
0.63
Interest Coverage 25.49
HOG's Interest Coverage is ranked higher than
84% of the 879 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 17.78 vs. HOG: 25.49 )
HOG' s 10-Year Interest Coverage Range
Min: 6.2   Max: 126.57
Current: 25.49

6.2
126.57
F-Score: 8
Z-Score: 3.59
M-Score: -2.61
WACC vs ROIC
6.90%
11.35%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 8/10

vs
industry
vs
history
Operating margin (%) 20.57
HOG's Operating margin (%) is ranked higher than
97% of the 1394 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 5.61 vs. HOG: 20.57 )
HOG' s 10-Year Operating margin (%) Range
Min: 3.63   Max: 27.53
Current: 20.57

3.63
27.53
Net-margin (%) 13.56
HOG's Net-margin (%) is ranked higher than
94% of the 1394 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 4.33 vs. HOG: 13.56 )
HOG' s 10-Year Net-margin (%) Range
Min: -1.15   Max: 17.98
Current: 13.56

-1.15
17.98
ROE (%) 26.85
HOG's ROE (%) is ranked higher than
97% of the 1380 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 8.95 vs. HOG: 26.85 )
HOG' s 10-Year ROE (%) Range
Min: -2.61   Max: 36.39
Current: 26.85

-2.61
36.39
ROA (%) 8.66
HOG's ROA (%) is ranked higher than
89% of the 1402 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 4.29 vs. HOG: 8.66 )
HOG' s 10-Year ROA (%) Range
Min: -0.65   Max: 19.34
Current: 8.66

-0.65
19.34
ROC (Joel Greenblatt) (%) 43.05
HOG's ROC (Joel Greenblatt) (%) is ranked higher than
96% of the 1399 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 12.75 vs. HOG: 43.05 )
HOG' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: 4.93   Max: 71.28
Current: 43.05

4.93
71.28
Revenue Growth (3Y)(%) 8.30
HOG's Revenue Growth (3Y)(%) is ranked higher than
75% of the 1166 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 7.20 vs. HOG: 8.30 )
HOG' s 10-Year Revenue Growth (3Y)(%) Range
Min: -3.8   Max: 19.3
Current: 8.3

-3.8
19.3
EBITDA Growth (3Y)(%) 22.50
HOG's EBITDA Growth (3Y)(%) is ranked higher than
86% of the 1061 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 5.50 vs. HOG: 22.50 )
HOG' s 10-Year EBITDA Growth (3Y)(%) Range
Min: -34.3   Max: 36.2
Current: 22.5

-34.3
36.2
EPS Growth (3Y)(%) 43.50
HOG's EPS Growth (3Y)(%) is ranked higher than
84% of the 961 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 6.30 vs. HOG: 43.50 )
HOG' s 10-Year EPS Growth (3Y)(%) Range
Min: -57.6   Max: 108.5
Current: 43.5

-57.6
108.5
» HOG's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q1 2014

HOG Guru Trades in Q1 2014

Mario Gabelli 10,400 sh (unchged)
Bill Nygren 1,102,000 sh (unchged)
Steven Cohen Sold Out
Pioneer Investments 151,487 sh (-2.68%)
Ken Fisher 132,766 sh (-4.7%)
Chris Davis 2,948,740 sh (-8.11%)
» More
Q2 2014

HOG Guru Trades in Q2 2014

Paul Tudor Jones 3,600 sh (New)
Joel Greenblatt 187,183 sh (New)
Jim Simons 309,400 sh (New)
Ken Fisher 145,586 sh (+9.66%)
Mario Gabelli 10,400 sh (unchged)
Bill Nygren 1,102,000 sh (unchged)
Pioneer Investments 144,555 sh (-4.58%)
Chris Davis 2,610,372 sh (-11.48%)
» More
Q3 2014

HOG Guru Trades in Q3 2014

Caxton Associates 60,000 sh (New)
Steven Cohen 33,700 sh (New)
Paul Tudor Jones 26,293 sh (+630.36%)
Bill Nygren 1,102,000 sh (unchged)
Mario Gabelli 10,400 sh (unchged)
Ken Fisher 137,006 sh (-5.89%)
Jim Simons 254,700 sh (-17.68%)
Joel Greenblatt 87,629 sh (-53.19%)
Chris Davis 1,113,765 sh (-57.33%)
» More
Q4 2014

HOG Guru Trades in Q4 2014

Bill Frels 3,170 sh (New)
Steven Cohen 334,600 sh (+892.88%)
Joel Greenblatt 482,500 sh (+450.62%)
Jim Simons 377,193 sh (+48.09%)
Bill Nygren 1,102,000 sh (unchged)
Mario Gabelli 10,400 sh (unchged)
Caxton Associates Sold Out
Chris Davis Sold Out
Ken Fisher 126,196 sh (-7.89%)
Paul Tudor Jones 4,400 sh (-83.27%)
» More
» Details

Insider Trades

Latest Guru Trades with HOG

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

GuruDate Trades Impact to Portfolio Price Range * (?) Current Price Change from Average Current Shares
Joel Greenblatt 2014-12-31 Add 450.62%0.21%$55.48 - $70.15 $ 65.070%482500
Chris Davis 2014-12-31 Sold Out 0.2%$55.48 - $70.15 $ 65.071%0
Chris Davis 2014-09-30 Reduce -57.33%0.31%$59.34 - $69.05 $ 65.072%1113765
Joel Greenblatt 2014-09-30 Reduce -53.19%0.09%$59.34 - $69.05 $ 65.072%87629
Joel Greenblatt 2014-06-30 New Buy0.16%$65.22 - $73.94 $ 65.07-8%187183
Ray Dalio 2013-12-31 Sold Out 0.01%$62.94 - $69.36 $ 65.07-2%0
Ray Dalio 2013-09-30 New Buy0.01%$53.99 - $64.79 $ 65.0710%11661
Chris Davis 2013-03-31 Reduce -36.67%0.29%$48.69 - $55.41 $ 65.0724%3921564
Brian Rogers 2012-12-31 Sold Out 0.26%$40.79 - $49.39 $ 65.0741%0
Ken Fisher 2012-09-30 Reduce -35.14%0.01%$41.13 - $47.09 $ 65.0750%126507
Bill Nygren 2012-06-30 Reduce -24.1%0.31%$44.6 - $53.69 $ 65.0733%1102000
Brian Rogers 2012-06-30 Reduce -46.71%0.27%$44.6 - $53.69 $ 65.0733%1425900
HOTCHKIS & WILEY 2012-06-30 Sold Out 0.2%$44.6 - $53.69 $ 65.0733%0
Ken Fisher 2012-06-30 Reduce -64.95%0.05%$44.6 - $53.69 $ 65.0733%195032
HOTCHKIS & WILEY 2012-03-31 Reduce -25.43%0.06%$39.33 - $50.48 $ 65.0752%686600
Ken Fisher 2012-03-31 Add 20.72%0.01%$39.33 - $50.48 $ 65.0752%556440
Chris Davis 2011-12-31 Reduce -27.56%0.26%$33.48 - $40.07 $ 65.0775%8925442
HOTCHKIS & WILEY 2011-12-31 Reduce -29.06%0.09%$33.48 - $40.07 $ 65.0775%920800
Premium More recent guru trades are included for Premium Members only!!
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» Interactive Charts

Peter Lynch Chart ( What is Peter Lynch Charts )

Ratios

vs
industry
vs
history
P/E(ttm) 16.90
HOG's P/E(ttm) is ranked higher than
76% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 19.50 vs. HOG: 16.90 )
HOG' s 10-Year P/E(ttm) Range
Min: 3.34   Max: 69.53
Current: 16.9

3.34
69.53
Forward P/E 13.50
HOG's Forward P/E is ranked higher than
83% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 20.04 vs. HOG: 13.50 )
N/A
PE(NRI) 16.50
HOG's PE(NRI) is ranked higher than
76% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 19.50 vs. HOG: 16.50 )
HOG' s 10-Year PE(NRI) Range
Min: 3.27   Max: 118.83
Current: 16.5

3.27
118.83
P/B 4.70
HOG's P/B is ranked lower than
53% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.68 vs. HOG: 4.70 )
HOG' s 10-Year P/B Range
Min: 0.87   Max: 6.88
Current: 4.7

0.87
6.88
P/S 2.30
HOG's P/S is ranked higher than
52% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.71 vs. HOG: 2.30 )
HOG' s 10-Year P/S Range
Min: 0.32   Max: 3.94
Current: 2.3

0.32
3.94
PFCF 15.60
HOG's PFCF is ranked higher than
87% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 136.53 vs. HOG: 15.60 )
HOG' s 10-Year PFCF Range
Min: 3.93   Max: 69.28
Current: 15.6

3.93
69.28
POCF 12.46
HOG's POCF is ranked higher than
70% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 10.88 vs. HOG: 12.46 )
HOG' s 10-Year POCF Range
Min: 3.64   Max: 143.45
Current: 12.46

3.64
143.45
EV-to-EBIT 13.79
HOG's EV-to-EBIT is ranked higher than
76% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 15.69 vs. HOG: 13.79 )
HOG' s 10-Year EV-to-EBIT Range
Min: 4.6   Max: 138.3
Current: 13.79

4.6
138.3
PEG 1.88
HOG's PEG is ranked higher than
92% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.00 vs. HOG: 1.88 )
HOG' s 10-Year PEG Range
Min: 0.35   Max: 6.07
Current: 1.88

0.35
6.07
Shiller P/E 29.70
HOG's Shiller P/E is ranked higher than
78% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 40.11 vs. HOG: 29.70 )
HOG' s 10-Year Shiller P/E Range
Min: 2.45   Max: 36.75
Current: 29.7

2.45
36.75
Current Ratio 1.55
HOG's Current Ratio is ranked higher than
73% of the 1394 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.50 vs. HOG: 1.55 )
HOG' s 10-Year Current Ratio Range
Min: 1.44   Max: 3.74
Current: 1.55

1.44
3.74
Quick Ratio 1.38
HOG's Quick Ratio is ranked higher than
80% of the 1394 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.07 vs. HOG: 1.38 )
HOG' s 10-Year Quick Ratio Range
Min: 0.88   Max: 3.43
Current: 1.38

0.88
3.43
Days Inventory 41.74
HOG's Days Inventory is ranked higher than
82% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 58.76 vs. HOG: 41.74 )
HOG' s 10-Year Days Inventory Range
Min: 24.78   Max: 43.33
Current: 41.74

24.78
43.33
Days Sales Outstanding 14.51
HOG's Days Sales Outstanding is ranked higher than
94% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 69.71 vs. HOG: 14.51 )
HOG' s 10-Year Days Sales Outstanding Range
Min: 8.34   Max: 83.79
Current: 14.51

8.34
83.79

Dividend & Buy Back

vs
industry
vs
history
Dividend Yield 1.80
HOG's Dividend Yield is ranked higher than
52% of the 1082 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.77 vs. HOG: 1.80 )
HOG' s 10-Year Dividend Yield Range
Min: 0.41   Max: 13.09
Current: 1.8

0.41
13.09
Dividend Payout 0.28
HOG's Dividend Payout is ranked higher than
99% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.40 vs. HOG: 0.28 )
HOG' s 10-Year Dividend Payout Range
Min: 0.06   Max: 1.25
Current: 0.28

0.06
1.25
Dividend growth (3y) 28.10
HOG's Dividend growth (3y) is ranked higher than
92% of the 649 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 11.50 vs. HOG: 28.10 )
HOG' s 10-Year Dividend growth (3y) Range
Min: -28.3   Max: 66.7
Current: 28.1

-28.3
66.7
Yield on cost (5-Year) 6.58
HOG's Yield on cost (5-Year) is ranked higher than
82% of the 1096 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 2.45 vs. HOG: 6.58 )
HOG' s 10-Year Yield on cost (5-Year) Range
Min: 1.5   Max: 47.86
Current: 6.58

1.5
47.86
Share Buyback Rate 1.50
HOG's Share Buyback Rate is ranked higher than
95% of the 874 Companies
in the Global Recreational Vehicles industry.

( Industry Median: -0.90 vs. HOG: 1.50 )
HOG' s 10-Year Share Buyback Rate Range
Min: 5.9   Max: -1
Current: 1.5

Valuation & Return

vs
industry
vs
history
Price/Tangible Book 4.68
HOG's Price/Tangible Book is ranked higher than
52% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 2.10 vs. HOG: 4.68 )
HOG' s 10-Year Price/Tangible Book Range
Min: 1.92   Max: 9.63
Current: 4.68

1.92
9.63
Price/DCF (Projected) 1.59
HOG's Price/DCF (Projected) is ranked higher than
81% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 3.08 vs. HOG: 1.59 )
HOG' s 10-Year Price/DCF (Projected) Range
Min: 0.58   Max: 4.4
Current: 1.59

0.58
4.4
Price/Median PS Value 1.05
HOG's Price/Median PS Value is ranked higher than
80% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.31 vs. HOG: 1.05 )
HOG' s 10-Year Price/Median PS Value Range
Min: 0.24   Max: 2.45
Current: 1.05

0.24
2.45
Price/Peter Lynch Fair Value 0.66
HOG's Price/Peter Lynch Fair Value is ranked higher than
95% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 0.00 vs. HOG: 0.66 )
HOG' s 10-Year Price/Peter Lynch Fair Value Range
Min: 0.6   Max: 3.03
Current: 0.66

0.6
3.03
Price/Graham Number 1.73
HOG's Price/Graham Number is ranked higher than
66% of the 1451 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 1.49 vs. HOG: 1.73 )
HOG' s 10-Year Price/Graham Number Range
Min: 0.58   Max: 4.65
Current: 1.73

0.58
4.65
Earnings Yield (Greenblatt) 7.10
HOG's Earnings Yield (Greenblatt) is ranked higher than
75% of the 1392 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 6.60 vs. HOG: 7.10 )
HOG' s 10-Year Earnings Yield (Greenblatt) Range
Min: 0.7   Max: 21.7
Current: 7.1

0.7
21.7
Forward Rate of Return (Yacktman) 37.79
HOG's Forward Rate of Return (Yacktman) is ranked higher than
96% of the 945 Companies
in the Global Recreational Vehicles industry.

( Industry Median: 8.04 vs. HOG: 37.79 )
HOG' s 10-Year Forward Rate of Return (Yacktman) Range
Min: -23.2   Max: 38.6
Current: 37.79

-23.2
38.6

Business Description

Industry: Autos » Recreational Vehicles
Compare:PII, THO, WGO, DW, ACAT » details
Traded in other countries:HAR.Germany, HOG.Argentina,
Harley-Davidson Inc was incorporated in 1981. The Company operates in two segments: the Motorcycles& Related Products (Motorcycles) segment and the Financial Services (Financial Services) segment. The primary business of the Motorcycles segment is to design, manufacture and sell at wholesale street-legal Harley-Davidson motorcycles as well as a line of motorcycle parts, accessories, general merchandise and related services. The Company competes in the touring and cruiser categories of the motorcycle market. The touring category of the market was pioneered by the Company and includes the Harley-Davidson Touring platform of motorcycles, including three-wheeled motorcycles, which are generally equipped with fairings, windshields, saddlebags and/or Tour Pak luggage carriers. The cruiser category of the market includes motorcycles featuring the distinctive styling associated with classic Harley-Davidson motorcycles and includes the Company's Dyna, Softail, V-Rod, Sportster and Street motorcycle platforms. HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. HDFS is an agent for certain unaffiliated insurance companies providing motorcycle insurance and protection products to motorcycle owners. HDFS conducts business principally in the United States and Canada, and primarily through certain subsidiaries such as Harley-Davidson Credit Corp., Eaglemark Savings Bank (ESB), Harley-Davidson Insurance Services, Inc., and Harley-Davidson Financial Services Canada, Inc. HDFS uses various trademarks and trade names for its financial services and products which are licensed from H-D U.S.A., LLC, including HARLEY-DAVIDSON, H-D and the Bar & Shield logo. The following are among the Company's trademarks: HARLEY-DAVIDSON, H-D, HARLEY, the Bar & Shield Logo, MOTORCLOTHES, the MotorClothes Logo, HARLEY OWNERS GROUP, H.O.G., the H.O.G. Logo, SOFTAIL, SPORTSTER and V-ROD. The Company strives to ensure that its facilities and products comply with all applicable environmental regulations and standards.
» More Articles for HOG

Headlines

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