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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 4/10

vs
industry
vs
history
Cash to Debt 0.50
INUV's Cash to Debt is ranked lower than
55% of the 198 Companies
in the Global Marketing Services industry.

( Industry Median: 30.40 vs. INUV: 0.50 )
INUV' s 10-Year Cash to Debt Range
Min: 0   Max: No Debt
Current: 0.5

Equity to Asset 0.21
INUV's Equity to Asset is ranked lower than
60% of the 197 Companies
in the Global Marketing Services industry.

( Industry Median: 0.54 vs. INUV: 0.21 )
INUV' s 10-Year Equity to Asset Range
Min: -0.09   Max: 0.84
Current: 0.21

-0.09
0.84
F-Score: 5
Z-Score: -4.32
M-Score: -2.83
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 3/10

vs
industry
vs
history
Operating margin (%) 0.03
INUV's Operating margin (%) is ranked lower than
53% of the 198 Companies
in the Global Marketing Services industry.

( Industry Median: 7.62 vs. INUV: 0.03 )
INUV' s 10-Year Operating margin (%) Range
Min: -90.48   Max: 16.09
Current: 0.03

-90.48
16.09
Net-margin (%) 0.87
INUV's Net-margin (%) is ranked higher than
51% of the 198 Companies
in the Global Marketing Services industry.

( Industry Median: 4.14 vs. INUV: 0.87 )
INUV' s 10-Year Net-margin (%) Range
Min: -127.98   Max: 10.07
Current: 0.87

-127.98
10.07
ROE (%) 8.93
INUV's ROE (%) is ranked higher than
72% of the 193 Companies
in the Global Marketing Services industry.

( Industry Median: 7.79 vs. INUV: 8.93 )
INUV' s 10-Year ROE (%) Range
Min: -987.72   Max: 58.2
Current: 8.93

-987.72
58.2
ROA (%) 1.91
INUV's ROA (%) is ranked higher than
56% of the 199 Companies
in the Global Marketing Services industry.

( Industry Median: 3.75 vs. INUV: 1.91 )
INUV' s 10-Year ROA (%) Range
Min: -295.46   Max: 26.69
Current: 1.91

-295.46
26.69
ROC (Joel Greenblatt) (%) 1.43
INUV's ROC (Joel Greenblatt) (%) is ranked lower than
53% of the 199 Companies
in the Global Marketing Services industry.

( Industry Median: 40.66 vs. INUV: 1.43 )
INUV' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -358.24   Max: 193.12
Current: 1.43

-358.24
193.12
Revenue Growth (%) -25.70
INUV's Revenue Growth (%) is ranked lower than
58% of the 158 Companies
in the Global Marketing Services industry.

( Industry Median: 5.50 vs. INUV: -25.70 )
INUV' s 10-Year Revenue Growth (%) Range
Min: 0   Max: 81.3
Current: -25.7

0
81.3
EBITDA Growth (%) 2.70
INUV's EBITDA Growth (%) is ranked higher than
62% of the 127 Companies
in the Global Marketing Services industry.

( Industry Median: 7.60 vs. INUV: 2.70 )
INUV' s 10-Year EBITDA Growth (%) Range
Min: 0   Max: 174.4
Current: 2.7

0
174.4
» INUV's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q1 2013

INUV Guru Trades in Q1 2013

Jim Simons 568,620 sh (-0.98%)
» More
Q2 2013

INUV Guru Trades in Q2 2013

Jim Simons 566,820 sh (-0.32%)
» More
Q3 2013

INUV Guru Trades in Q3 2013

Jim Simons 590,020 sh (+4.09%)
» More
Q4 2013

INUV Guru Trades in Q4 2013

Jim Simons 639,120 sh (+8.32%)
» More
» Details

Insider Trades

Latest Guru Trades with INUV



No Insider Trades Found!
» Interactive Charts

Peter Lynch Chart ( What is Peter Lynch Charts )

Ratios

vs
industry
vs
history
P/E(ttm) 25.20
INUV's P/E(ttm) is ranked higher than
58% of the 161 Companies
in the Global Marketing Services industry.

( Industry Median: 18.10 vs. INUV: 25.20 )
INUV' s 10-Year P/E(ttm) Range
Min: 23.1   Max: 856
Current: 25.2

23.1
856
P/B 3.32
INUV's P/B is ranked lower than
56% of the 180 Companies
in the Global Marketing Services industry.

( Industry Median: 1.80 vs. INUV: 3.32 )
INUV' s 10-Year P/B Range
Min: 0.14   Max: 21.41
Current: 3.32

0.14
21.41
P/S 0.31
INUV's P/S is ranked higher than
92% of the 206 Companies
in the Global Marketing Services industry.

( Industry Median: 1.05 vs. INUV: 0.31 )
INUV' s 10-Year P/S Range
Min: 0.06   Max: 10.26
Current: 0.31

0.06
10.26
PFCF 14.60
INUV's PFCF is ranked higher than
74% of the 128 Companies
in the Global Marketing Services industry.

( Industry Median: 17.50 vs. INUV: 14.60 )
INUV' s 10-Year PFCF Range
Min: 0.95   Max: 670
Current: 14.6

0.95
670
EV-to-EBIT 1220.12
INUV's EV-to-EBIT is ranked lower than
73% of the 178 Companies
in the Global Marketing Services industry.

( Industry Median: 12.27 vs. INUV: 1220.12 )
INUV' s 10-Year EV-to-EBIT Range
Min: 16.4   Max: 2293
Current: 1220.12

16.4
2293

Valuation & Return

vs
industry
vs
history
Price/DCF (Projected) 3.65
INUV's Price/DCF (Projected) is ranked lower than
68% of the 105 Companies
in the Global Marketing Services industry.

( Industry Median: 1.10 vs. INUV: 3.65 )
INUV' s 10-Year Price/DCF (Projected) Range
Min: 0.58   Max: 14.22
Current: 3.65

0.58
14.22
Price/Median PS Value 0.52
INUV's Price/Median PS Value is ranked higher than
95% of the 181 Companies
in the Global Marketing Services industry.

( Industry Median: 1.10 vs. INUV: 0.52 )
INUV' s 10-Year Price/Median PS Value Range
Min: 0.1   Max: 15.11
Current: 0.52

0.1
15.11
Earnings Yield (Greenblatt) 0.10
INUV's Earnings Yield (Greenblatt) is ranked lower than
68% of the 185 Companies
in the Global Marketing Services industry.

( Industry Median: 8.10 vs. INUV: 0.10 )
INUV' s 10-Year Earnings Yield (Greenblatt) Range
Min: 0.1   Max: 6.1
Current: 0.1

0.1
6.1
Forward Rate of Return (Yacktman) 6.85
INUV's Forward Rate of Return (Yacktman) is ranked higher than
67% of the 135 Companies
in the Global Marketing Services industry.

( Industry Median: 7.97 vs. INUV: 6.85 )
INUV' s 10-Year Forward Rate of Return (Yacktman) Range
Min: -10   Max: 9
Current: 6.85

-10
9

Business Description

Industry: Advertising & Marketing Services » Marketing Services
Compare:VPRT, MM, ARB, NCMI, INWK » details
Traded in other countries:CD5N.Germany
Inuvo, Inc. is incorporated under the laws of the State of Nevada in October 1987 under the name North Star Petroleum, Inc. The Company develops software and analytics technology that is accessible over the internet for use by online advertisers and website publishers. The online advertisers agree to pay when a consumer action, including a click, or a sale, is initiated from within the platforms, and online publishers agree to generate consumer actions for a fee. The Company's platforms provide a mechanism for advertisers, publishers and consumers to easily and openly connect, thus facilitating the execution of marketing programs. The Company's performance marketing segment consists of the technology and analytics platforms that support online marketing. The Company's web properties segment consists of websites it owns and operates and consumer applications it has designed, developed and marketed. The Company's competitors include LookSmart, InfoSpace, Google, Yahoo!-Bing and Ask. The Company's affiliate competitors include Commission Junction, Linkshare and DigitalRiver. The Company's ALOT competitors include, but are not limited to: Google, Yahoo!, IAC, MSN, Answers.com, Xacti, InfoSpace, IncrediMail and Conduit.com. The Company has registered a number of trademarks including ValidClick, ValidClick AdExchange, MyAP, Second Bite, Kowa!Bunga, Inuvo, Zubican, LocalXML, Yellowise and trade and service registrations related to its products or services, including U.S. Federal Registration for ALOT in the United States.

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