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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 9/10

vs
industry
vs
history
Cash to Debt No Debt
LONG's Cash to Debt is ranked higher than
86% of the 85 Companies
in the Global Personal Services industry.

( Industry Median: 0.89 vs. LONG: No Debt )
LONG' s 10-Year Cash to Debt Range
Min: 19.1   Max: No Debt
Current: No Debt

Equity to Asset 0.74
LONG's Equity to Asset is ranked higher than
92% of the 86 Companies
in the Global Personal Services industry.

( Industry Median: 0.41 vs. LONG: 0.74 )
LONG' s 10-Year Equity to Asset Range
Min: 0.67   Max: 0.95
Current: 0.74

0.67
0.95
Interest Coverage No Debt
LONG's Interest Coverage is ranked higher than
89% of the 64 Companies
in the Global Personal Services industry.

( Industry Median: 14.10 vs. LONG: No Debt )
LONG' s 10-Year Interest Coverage Range
Min: 16.27   Max: 9999.99
Current: No Debt

16.27
9999.99
F-Score: 6
Z-Score: 4.15
M-Score: -2.53
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 6/10

vs
industry
vs
history
Operating margin (%) -15.22
LONG's Operating margin (%) is ranked lower than
66% of the 87 Companies
in the Global Personal Services industry.

( Industry Median: 5.94 vs. LONG: -15.22 )
LONG' s 10-Year Operating margin (%) Range
Min: -53.89   Max: 9.77
Current: -15.22

-53.89
9.77
Net-margin (%) -9.04
LONG's Net-margin (%) is ranked lower than
63% of the 87 Companies
in the Global Personal Services industry.

( Industry Median: 3.35 vs. LONG: -9.04 )
LONG' s 10-Year Net-margin (%) Range
Min: -54.3   Max: 6.7
Current: -9.04

-54.3
6.7
ROE (%) -5.03
LONG's ROE (%) is ranked lower than
61% of the 82 Companies
in the Global Personal Services industry.

( Industry Median: 7.36 vs. LONG: -5.03 )
LONG' s 10-Year ROE (%) Range
Min: -102.6   Max: 2.69
Current: -5.03

-102.6
2.69
ROA (%) -3.80
LONG's ROA (%) is ranked lower than
60% of the 87 Companies
in the Global Personal Services industry.

( Industry Median: 2.49 vs. LONG: -3.80 )
LONG' s 10-Year ROA (%) Range
Min: -55.23   Max: 2.29
Current: -3.8

-55.23
2.29
ROC (Joel Greenblatt) (%) -186.87
LONG's ROC (Joel Greenblatt) (%) is ranked lower than
70% of the 87 Companies
in the Global Personal Services industry.

( Industry Median: 16.29 vs. LONG: -186.87 )
LONG' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -225.04   Max: 111.53
Current: -186.87

-225.04
111.53
Revenue Growth (%) 19.30
LONG's Revenue Growth (%) is ranked higher than
92% of the 74 Companies
in the Global Personal Services industry.

( Industry Median: 5.30 vs. LONG: 19.30 )
LONG' s 10-Year Revenue Growth (%) Range
Min: -2.4   Max: 60.6
Current: 19.3

-2.4
60.6
» LONG's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q3 2013

LONG Guru Trades in Q3 2013

Jim Simons 363,600 sh (+1.11%)
» More
Q4 2013

LONG Guru Trades in Q4 2013

Steven Cohen 7,300 sh (New)
Jim Simons 360,000 sh (-0.99%)
» More
Q1 2014

LONG Guru Trades in Q1 2014

Jim Simons 360,100 sh (+0.03%)
Steven Cohen Sold Out
» More
Q2 2014

LONG Guru Trades in Q2 2014

Jim Simons 359,600 sh (-0.14%)
» More
» Details

Insider Trades

Latest Guru Trades with LONG

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)



No Insider Trades Found!
» Interactive Charts

Peter Lynch Chart ( What is Peter Lynch Charts )

Ratios

vs
industry
vs
history
P/B 1.96
LONG's P/B is ranked higher than
66% of the 94 Companies
in the Global Personal Services industry.

( Industry Median: 3.10 vs. LONG: 1.96 )
LONG' s 10-Year P/B Range
Min: 0.82   Max: 4.07
Current: 1.96

0.82
4.07
P/S 3.51
LONG's P/S is ranked lower than
60% of the 94 Companies
in the Global Personal Services industry.

( Industry Median: 1.36 vs. LONG: 3.51 )
LONG' s 10-Year P/S Range
Min: 2.64   Max: 22.54
Current: 3.51

2.64
22.54
Current Ratio 3.41
LONG's Current Ratio is ranked higher than
89% of the 71 Companies
in the Global Personal Services industry.

( Industry Median: 1.15 vs. LONG: 3.41 )
LONG' s 10-Year Current Ratio Range
Min: 2.59   Max: 19.75
Current: 3.41

2.59
19.75
Quick Ratio 3.41
LONG's Quick Ratio is ranked higher than
92% of the 71 Companies
in the Global Personal Services industry.

( Industry Median: 1.02 vs. LONG: 3.41 )
LONG' s 10-Year Quick Ratio Range
Min: 2.59   Max: 19.75
Current: 3.41

2.59
19.75

Valuation & Return

vs
industry
vs
history
Price/Net Cash 3.53
LONG's Price/Net Cash is ranked higher than
95% of the 94 Companies
in the Global Personal Services industry.

( Industry Median: 9999.00 vs. LONG: 3.53 )
LONG' s 10-Year Price/Net Cash Range
Min: 1.22   Max: 4.09
Current: 3.53

1.22
4.09
Price/Net Current Asset Value 2.96
LONG's Price/Net Current Asset Value is ranked higher than
97% of the 94 Companies
in the Global Personal Services industry.

( Industry Median: 9999.00 vs. LONG: 2.96 )
LONG' s 10-Year Price/Net Current Asset Value Range
Min: 1.18   Max: 3.87
Current: 2.96

1.18
3.87
Price/Tangible Book 2.08
LONG's Price/Tangible Book is ranked higher than
74% of the 94 Companies
in the Global Personal Services industry.

( Industry Median: 5.74 vs. LONG: 2.08 )
LONG' s 10-Year Price/Tangible Book Range
Min: 1.04   Max: 3.38
Current: 2.08

1.04
3.38
Price/DCF (Projected) 1.79
LONG's Price/DCF (Projected) is ranked higher than
80% of the 94 Companies
in the Global Personal Services industry.

( Industry Median: 9999.00 vs. LONG: 1.79 )
LONG' s 10-Year Price/DCF (Projected) Range
Min: 1.15   Max: 3.02
Current: 1.79

1.15
3.02
Price/Median PS Value 0.66
LONG's Price/Median PS Value is ranked higher than
90% of the 94 Companies
in the Global Personal Services industry.

( Industry Median: 1.20 vs. LONG: 0.66 )
LONG' s 10-Year Price/Median PS Value Range
Min: 0.6   Max: 3.74
Current: 0.66

0.6
3.74
Earnings Yield (Greenblatt) 3.50
LONG's Earnings Yield (Greenblatt) is ranked lower than
58% of the 80 Companies
in the Global Personal Services industry.

( Industry Median: 6.10 vs. LONG: 3.50 )
LONG' s 10-Year Earnings Yield (Greenblatt) Range
Min: 1   Max: 5.5
Current: 3.5

1
5.5
Forward Rate of Return (Yacktman) 1.12
LONG's Forward Rate of Return (Yacktman) is ranked higher than
54% of the 57 Companies
in the Global Personal Services industry.

( Industry Median: 3.86 vs. LONG: 1.12 )
LONG' s 10-Year Forward Rate of Return (Yacktman) Range
Min: 0.1   Max: 0.3
Current: 1.12

0.1
0.3

Business Description

Industry: Personal Services » Personal Services
Compare:STAN, HRB, CSV, TUC, SCI » details
Traded in other countries:FNE.Germany
ELong, Inc., was incorporated in the British Virgin Islands on April 4, 2001. The Company is an online hotel reservations in China, offering consumers a hotel network of almost 200,000 bookable domestic and international properties in 200 countries. It enable travelers to make informed hotel and air ticket booking decisions through it convenient website and mobile (iPhone, iPad, Android, and Windows Phone) applications and easy to use tools such as destination guides, photos, virtual tours, maps and user reviews. The Company provide 24-hour customer support and the ability to fulfill domestic and international air ticket reservations across China. It mainly operates and manages its business as two reportable segments: Hotel and Air. The Hotel segment provides hotel reservation services to customers and the Air segment provides air ticket booking services to customers. Other segment provides internet-related advertising services and other travel services such as travel insurance. The Company operates 24-hour customer service centers in Beijing and Hefei that are accessible on a toll-free basis for telephone calls in China. It markets its services through a combination of online marketing, media advertising, co-marketing with other companies and direct marketing. The Company competes with other online travel agencies, including its competitor, Ctrip, as well as other ecommerce companies such as Meituan and travel search services such as Qunar.
» More Articles for NAS:LONG

Headlines

Articles On GuruFocus.com
Wotif Group Acquisition Positive For Expedia Jul 08 2014 
An Online Travel Agency with Global Flair Feb 01 2014 
eLong, Inc. Reports Second Quarter 2009 Unaudited Financial Results Aug 26 2009 
eLong to Announce Fourth Quarter and Fiscal Year 2008 Unaudited Financial Results on February 25, 20 Feb 10 2009 

More From Other Websites
Market Has Not Yet Noticed Potential in eLong (LONG); Have You? Sep 11 2014
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Should eLong (LONG) Be On Your Radar Now? Aug 20 2014
GrubHub Inc. (GRUB) Surges: Stock Moves 14.9% Higher Aug 14 2014
Tencent's blowout Q2 draws attention away from rival Alibaba Aug 13 2014
eLong, Inc. Earnings Call scheduled for 8:30 pm ET today Aug 07 2014
eLong Reports Second Quarter 2014 Unaudited Financial Results Aug 07 2014
Q2 2014 eLong Inc Earnings Release - After Market Close Aug 07 2014
Ctrip Earnings Seen Falling Again On Expansions Jul 30 2014
Expedia, Priceline Upping The Ante In China, Asia Jul 25 2014
eLong to Announce Second Quarter 2014 Unaudited Financial Results on Aug. 7, 2014 Jul 23 2014
Expect A 30%+ Decline In Underperforming eLong When The Buyout Rumors Turn Out To Be False Jul 10 2014
[$$] Expedia Calls eLong Reports Inaccurate Jul 07 2014
Dangdang to LightInTheBox Drop in U.S. on Valuation Jul 07 2014
Expedia dismisses eLong rumors as inaccurate Jul 07 2014
Why eLong (LONG) Stock Is Falling Today Jul 07 2014
Expedia Comment On eLong Jul 07 2014
iDreamSky Eyes NY, eLong Hedges Jul 04 2014
eLong (LONG) in Focus: Stock Falls 5.2% in Session Jul 03 2014

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