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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 9/10

vs
industry
vs
history
Cash to Debt No Debt
LONG's Cash to Debt is ranked higher than
98% of the 1002 Companies
in the Global Leisure industry.

( Industry Median: 0.58 vs. LONG: No Debt )
LONG' s 10-Year Cash to Debt Range
Min: 19.1   Max: No Debt
Current: No Debt

Equity to Asset 0.68
LONG's Equity to Asset is ranked higher than
85% of the 971 Companies
in the Global Leisure industry.

( Industry Median: 0.53 vs. LONG: 0.68 )
LONG' s 10-Year Equity to Asset Range
Min: 0.67   Max: 0.95
Current: 0.68

0.67
0.95
Interest Coverage No Debt
LONG's Interest Coverage is ranked higher than
98% of the 665 Companies
in the Global Leisure industry.

( Industry Median: 16.40 vs. LONG: No Debt )
LONG' s 10-Year Interest Coverage Range
Min: 16.27   Max: 9999.99
Current: No Debt

16.27
9999.99
F-Score: 5
Z-Score: 3.29
M-Score: -2.52
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 6/10

vs
industry
vs
history
Operating margin (%) -17.14
LONG's Operating margin (%) is ranked lower than
51% of the 1002 Companies
in the Global Leisure industry.

( Industry Median: 9.14 vs. LONG: -17.14 )
LONG' s 10-Year Operating margin (%) Range
Min: -53.89   Max: 9.77
Current: -17.14

-53.89
9.77
Net-margin (%) -9.74
LONG's Net-margin (%) is ranked higher than
52% of the 1002 Companies
in the Global Leisure industry.

( Industry Median: 5.70 vs. LONG: -9.74 )
LONG' s 10-Year Net-margin (%) Range
Min: -54.3   Max: 6.7
Current: -9.74

-54.3
6.7
ROE (%) -5.44
LONG's ROE (%) is ranked higher than
52% of the 950 Companies
in the Global Leisure industry.

( Industry Median: 7.39 vs. LONG: -5.44 )
LONG' s 10-Year ROE (%) Range
Min: -102.6   Max: 2.69
Current: -5.44

-102.6
2.69
ROA (%) -3.98
LONG's ROA (%) is ranked higher than
52% of the 1005 Companies
in the Global Leisure industry.

( Industry Median: 3.45 vs. LONG: -3.98 )
LONG' s 10-Year ROA (%) Range
Min: -55.23   Max: 2.29
Current: -3.98

-55.23
2.29
ROC (Joel Greenblatt) (%) -202.53
LONG's ROC (Joel Greenblatt) (%) is ranked lower than
54% of the 1004 Companies
in the Global Leisure industry.

( Industry Median: 12.26 vs. LONG: -202.53 )
LONG' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -224.84   Max: 111.08
Current: -202.53

-224.84
111.08
Revenue Growth (3Y)(%) 19.50
LONG's Revenue Growth (3Y)(%) is ranked higher than
92% of the 859 Companies
in the Global Leisure industry.

( Industry Median: 4.80 vs. LONG: 19.50 )
LONG' s 10-Year Revenue Growth (3Y)(%) Range
Min: -3   Max: 60.6
Current: 19.5

-3
60.6
» LONG's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q4 2013

LONG Guru Trades in Q4 2013

Steven Cohen 7,300 sh (New)
Jim Simons 360,000 sh (-0.99%)
» More
Q1 2014

LONG Guru Trades in Q1 2014

Jim Simons 360,100 sh (+0.03%)
Steven Cohen Sold Out
» More
Q2 2014

LONG Guru Trades in Q2 2014

Jim Simons 359,600 sh (-0.14%)
» More
Q3 2014

LONG Guru Trades in Q3 2014

Jim Simons 349,500 sh (-2.81%)
» More
» Details

Insider Trades

Latest Guru Trades with LONG

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)



No Guru Trades Found!
» Interactive Charts

Peter Lynch Chart ( What is Peter Lynch Charts )

Ratios

vs
industry
vs
history
P/B 2.04
LONG's P/B is ranked higher than
74% of the 1087 Companies
in the Global Leisure industry.

( Industry Median: 2.36 vs. LONG: 2.04 )
LONG' s 10-Year P/B Range
Min: 0.82   Max: 4.09
Current: 2.04

0.82
4.09
P/S 3.66
LONG's P/S is ranked higher than
61% of the 1087 Companies
in the Global Leisure industry.

( Industry Median: 1.79 vs. LONG: 3.66 )
LONG' s 10-Year P/S Range
Min: 2.65   Max: 22.54
Current: 3.66

2.65
22.54
PFCF 925.00
LONG's PFCF is ranked higher than
69% of the 1087 Companies
in the Global Leisure industry.

( Industry Median: 43.04 vs. LONG: 925.00 )
LONG' s 10-Year PFCF Range
Min: 27.04   Max: 1081
Current: 925

27.04
1081
Current Ratio 2.73
LONG's Current Ratio is ranked higher than
89% of the 978 Companies
in the Global Leisure industry.

( Industry Median: 1.32 vs. LONG: 2.73 )
LONG' s 10-Year Current Ratio Range
Min: 2.59   Max: 19.75
Current: 2.73

2.59
19.75
Quick Ratio 2.73
LONG's Quick Ratio is ranked higher than
91% of the 978 Companies
in the Global Leisure industry.

( Industry Median: 1.17 vs. LONG: 2.73 )
LONG' s 10-Year Quick Ratio Range
Min: 2.59   Max: 19.75
Current: 2.73

2.59
19.75

Valuation & Return

vs
industry
vs
history
Price/Net Cash 4.47
LONG's Price/Net Cash is ranked higher than
98% of the 1087 Companies
in the Global Leisure industry.

( Industry Median: 9999.00 vs. LONG: 4.47 )
LONG' s 10-Year Price/Net Cash Range
Min: 1.22   Max: 4.55
Current: 4.47

1.22
4.55
Price/Net Current Asset Value 3.73
LONG's Price/Net Current Asset Value is ranked higher than
98% of the 1087 Companies
in the Global Leisure industry.

( Industry Median: 9999.00 vs. LONG: 3.73 )
LONG' s 10-Year Price/Net Current Asset Value Range
Min: 1.18   Max: 3.91
Current: 3.73

1.18
3.91
Price/Tangible Book 2.15
LONG's Price/Tangible Book is ranked higher than
78% of the 1087 Companies
in the Global Leisure industry.

( Industry Median: 4.37 vs. LONG: 2.15 )
LONG' s 10-Year Price/Tangible Book Range
Min: 1.04   Max: 3.38
Current: 2.15

1.04
3.38
Price/DCF (Projected) 1.88
LONG's Price/DCF (Projected) is ranked higher than
82% of the 1086 Companies
in the Global Leisure industry.

( Industry Median: 4.31 vs. LONG: 1.88 )
LONG' s 10-Year Price/DCF (Projected) Range
Min: 1.16   Max: 3.17
Current: 1.88

1.16
3.17
Price/Median PS Value 0.70
LONG's Price/Median PS Value is ranked higher than
92% of the 1087 Companies
in the Global Leisure industry.

( Industry Median: 1.15 vs. LONG: 0.70 )
LONG' s 10-Year Price/Median PS Value Range
Min: 0.61   Max: 3.77
Current: 0.7

0.61
3.77
Earnings Yield (Greenblatt) -8.60
LONG's Earnings Yield (Greenblatt) is ranked lower than
51% of the 982 Companies
in the Global Leisure industry.

( Industry Median: 5.10 vs. LONG: -8.60 )
LONG' s 10-Year Earnings Yield (Greenblatt) Range
Min: 1   Max: 43
Current: -8.6

1
43

Business Description

Industry: Travel & Leisure » Leisure
Compare:STAN, HRB, CSV, TUC, SCI » details
Traded in other countries:FNE.Germany,
eLong Inc was incorporated in the British Virgin Islands on April 4, 2001. The Company is in the business of mobile and online hotel reservations in China, offering consumers a hotel network of domestic and international properties. It enable travelers to make informed hotel and air ticket booking decisions through its website and mobile applications and easy to use tools such as destination guides, photos, virtual tours, maps and user reviews. Its largest shareholders are Expedia and Tencent. Its revenues are mainly derived from hotel reservations, and to a lesser extent from air ticketing. The Company offers 24-hour hotel booking, and various options with a variety of booking models, price points and payment choices for its customers, including budget, three-, four- and five-star hotels, short-stay apartments, and groupbuy hotels. The Company acts mainly as an agent in its hotel transactions. It makes room reservations based on customer inquiries and, upon the completion of a customer's stay, it calculate its commissions, which are generally a percentage of the nightly hotel room rate or a fixed amount per room night, which the hotels pay to it on a monthly basis. It also confirms with the hotel the length of the customer's stay. It also provides 24-hour air ticketing services through its toll-free customer service center, mobile applications and websites. It acts as an agent for all main airlines in China as well as international airlines that operate flights originating in China. It makes flight reservations through TravelSky GDS, which is the operator of the nationwide system for air ticket reservations in China, and issue air tickets using its branch offices and local agents. The Company markets its services through a combination of online marketing, media advertising, co-marketing with established brands of other companies and direct marketing. It competes with other online travel agencies such as Ctrip, as well as groupbuy companies which provide online hotel booking such as Meituan and travel search companies which provide online hotel booking such as Qunar. The air ticketing business is subject to the supervision of the CAAC and its regional branches. The travel agency industry is subject to the supervision of the CNTA and local tourism administrations.
» More Articles for LONG

Headlines

Articles On GuruFocus.com
Wotif Group Acquisition Positive For Expedia Jul 08 2014 
An Online Travel Agency with Global Flair Feb 01 2014 
eLong, Inc. Reports Second Quarter 2009 Unaudited Financial Results Aug 26 2009 
eLong to Announce Fourth Quarter and Fiscal Year 2008 Unaudited Financial Results on February 25, 20 Feb 10 2009 

More From Other Websites
The Zacks Analyst Blog Highlights: YY, eLong, SouFun Holdings and Alibaba Group Holding Nov 14 2014
eLong Reports Third Quarter 2014 Unaudited Financial Results Nov 12 2014
eLong Reports Third Quarter 2014 Unaudited Financial Results Nov 12 2014
Q3 2014 eLong Inc Earnings Release - After Market Close Nov 12 2014
eLong to Announce Third Quarter 2014 Unaudited Financial Results on November 12, 2014 Nov 07 2014
Alibaba sets eye on online travel with new platform Oct 28 2014
Can the Rally in eLong (LONG) Shares Continue? Oct 01 2014
eLong Appoints New Chief Financial Officer Sep 22 2014
Market Has Not Yet Noticed Potential in eLong (LONG); Have You? Sep 11 2014
Investors' Radars Failed to Catch eLong (LONG), Has Yours? Aug 27 2014
Qunar Mobile Revenue Soars As China Travel Heats Up Aug 21 2014
Should eLong (LONG) Be On Your Radar Now? Aug 20 2014
GrubHub Inc. (GRUB) Surges: Stock Moves 14.9% Higher Aug 14 2014
Tencent's blowout Q2 draws attention away from rival Alibaba Aug 13 2014
eLong Reports Second Quarter 2014 Unaudited Financial Results Aug 07 2014
Ctrip Earnings Seen Falling Again On Expansions Jul 30 2014
Expedia, Priceline Upping The Ante In China, Asia Jul 25 2014
eLong to Announce Second Quarter 2014 Unaudited Financial Results on Aug. 7, 2014 Jul 23 2014
Expect A 30%+ Decline In Underperforming eLong When The Buyout Rumors Turn Out To Be False Jul 10 2014
Dangdang to LightInTheBox Drop in U.S. on Valuation Jul 07 2014

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