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Also traded in: Germany

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 6/10

vs
industry
vs
history
Cash to Debt No Debt
LONG's Cash to Debt is ranked higher than
100% of the 860 Companies
in the Global Leisure industry.

( Industry Median: 0.70 vs. LONG: No Debt )
Ranked among companies with meaningful Cash to Debt only.
LONG' s Cash to Debt Range Over the Past 10 Years
Min: 6.57  Med: 10000.00 Max: No Debt
Current: No Debt
Equity to Asset 0.44
LONG's Equity to Asset is ranked lower than
63% of the 847 Companies
in the Global Leisure industry.

( Industry Median: 0.54 vs. LONG: 0.44 )
Ranked among companies with meaningful Equity to Asset only.
LONG' s Equity to Asset Range Over the Past 10 Years
Min: 0.44  Med: 0.87 Max: 0.92
Current: 0.44
0.44
0.92
Interest Coverage No Debt
LONG's Interest Coverage is ranked higher than
99% of the 659 Companies
in the Global Leisure industry.

( Industry Median: 8.30 vs. LONG: No Debt )
Ranked among companies with meaningful Interest Coverage only.
LONG' s Interest Coverage Range Over the Past 10 Years
Min: 9999.99  Med: 10000.00 Max: 9999.99
Current: No Debt
F-Score: 2
Z-Score: 0.26
M-Score: -5.16
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 4/10

vs
industry
vs
history
Operating margin (%) -115.77
LONG's Operating margin (%) is ranked lower than
97% of the 852 Companies
in the Global Leisure industry.

( Industry Median: 7.33 vs. LONG: -115.77 )
Ranked among companies with meaningful Operating margin (%) only.
LONG' s Operating margin (%) Range Over the Past 10 Years
Min: -115.49  Med: -7.57 Max: 9.77
Current: -115.77
-115.49
9.77
Net-margin (%) -98.65
LONG's Net-margin (%) is ranked lower than
96% of the 855 Companies
in the Global Leisure industry.

( Industry Median: 4.73 vs. LONG: -98.65 )
Ranked among companies with meaningful Net-margin (%) only.
LONG' s Net-margin (%) Range Over the Past 10 Years
Min: -98.39  Med: -4.27 Max: 6.7
Current: -98.65
-98.39
6.7
ROE (%) -71.75
LONG's ROE (%) is ranked lower than
97% of the 829 Companies
in the Global Leisure industry.

( Industry Median: 4.93 vs. LONG: -71.75 )
Ranked among companies with meaningful ROE (%) only.
LONG' s ROE (%) Range Over the Past 10 Years
Min: -71.4  Med: -1.16 Max: 2.57
Current: -71.75
-71.4
2.57
ROA (%) -36.87
LONG's ROA (%) is ranked lower than
97% of the 862 Companies
in the Global Leisure industry.

( Industry Median: 2.40 vs. LONG: -36.87 )
Ranked among companies with meaningful ROA (%) only.
LONG' s ROA (%) Range Over the Past 10 Years
Min: -37.44  Med: -1.04 Max: 2.29
Current: -36.87
-37.44
2.29
ROC (Joel Greenblatt) (%) -1081.49
LONG's ROC (Joel Greenblatt) (%) is ranked lower than
98% of the 857 Companies
in the Global Leisure industry.

( Industry Median: 8.89 vs. LONG: -1081.49 )
Ranked among companies with meaningful ROC (Joel Greenblatt) (%) only.
LONG' s ROC (Joel Greenblatt) (%) Range Over the Past 10 Years
Min: -1103.96  Med: -63.00 Max: 111.08
Current: -1081.49
-1103.96
111.08
Revenue Growth (3Y)(%) 8.30
LONG's Revenue Growth (3Y)(%) is ranked higher than
72% of the 707 Companies
in the Global Leisure industry.

( Industry Median: 2.60 vs. LONG: 8.30 )
Ranked among companies with meaningful Revenue Growth (3Y)(%) only.
LONG' s Revenue Growth (3Y)(%) Range Over the Past 10 Years
Min: -2.1  Med: 17.95 Max: 63.3
Current: 8.3
-2.1
63.3
EBITDA Growth (3Y)(%) 199.60
LONG's EBITDA Growth (3Y)(%) is ranked higher than
99% of the 603 Companies
in the Global Leisure industry.

( Industry Median: 3.60 vs. LONG: 199.60 )
Ranked among companies with meaningful EBITDA Growth (3Y)(%) only.
LONG' s EBITDA Growth (3Y)(%) Range Over the Past 10 Years
Min: -22.8  Med: 74.40 Max: 228.8
Current: 199.6
-22.8
228.8
» LONG's 10-Y Financials

Financials (Next Earnings Date: Est. 2016-08-03)


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow
Oprt. Cash Flow & Net Income

» Details

Guru Trades

Q1 2015

LONG Guru Trades in Q1 2015

Jim Simons 209,900 sh (-33.26%)
» More
Q2 2015

LONG Guru Trades in Q2 2015

Jim Simons 18,900 sh (-91.00%)
» More
Q3 2015

LONG Guru Trades in Q3 2015

Jim Simons Sold Out
» More
Q1 2016

LONG Guru Trades in Q1 2016

Jim Simons 57,700 sh (New)
» More
» Details

Insider Trades

Latest Guru Trades with LONG

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

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Business Description

Industry: Travel & Leisure » Leisure
Compare:OTCPK:GBBYF, NAS:MMYT, OTCPK:ANRRF, OTCPK:TSIOF, NYSE:SNOW, OTCPK:ACGPF, NYSE:TRK, NYSE:NLS, OTCPK:PSPRF, OTCPK:ACGFY, NAS:TOUR, NAS:LIND, OTCPK:MMHTF, OTCPK:BORUF, NAS:SPWH, OTCPK:LNNGF, NYSE:ELY, NYSE:MYCC, OTCPK:JVTSF, NAS:JOUT » details
Traded in other countries:FNE.Germany,
eLong Inc is mainly engaged in the provision of travel services, including hotel information and reservation services, airline reservations and ticketing, internet-related advertising in the People's Republic of China.

eLong Inc was incorporated in the British Virgin Islands on April 4, 2001. The Company is in the business of mobile and online hotel reservations in China, offering consumers a hotel network of domestic and international properties. It enable travelers to make informed hotel and air ticket booking decisions through its website and mobile applications and easy to use tools such as destination guides, photos, virtual tours, maps and user reviews. Its largest shareholders are Expedia and Tencent. Its revenues are mainly derived from hotel reservations, and to a lesser extent from air ticketing. The Company offers 24-hour hotel booking, and various options with a variety of booking models, price points and payment choices for its customers, including budget, three-, four- and five-star hotels, short-stay apartments, and groupbuy hotels. The Company acts mainly as an agent in its hotel transactions. It makes room reservations based on customer inquiries and, upon the completion of a customer's stay, it calculate its commissions, which are generally a percentage of the nightly hotel room rate or a fixed amount per room night, which the hotels pay to it on a monthly basis. It also confirms with the hotel the length of the customer's stay. It also provides 24-hour air ticketing services through its toll-free customer service center, mobile applications and websites. It acts as an agent for all main airlines in China as well as international airlines that operate flights originating in China. It makes flight reservations through TravelSky GDS, which is the operator of the nationwide system for air ticket reservations in China, and issue air tickets using its branch offices and local agents. The Company markets its services through a combination of online marketing, media advertising, co-marketing with established brands of other companies and direct marketing. It competes with other online travel agencies such as Ctrip, as well as groupbuy companies which provide online hotel booking such as Meituan and travel search companies which provide online hotel booking such as Qunar. The air ticketing business is subject to the supervision of the CAAC and its regional branches. The travel agency industry is subject to the supervision of the CNTA and local tourism administrations.

Ratios

vs
industry
vs
history
Forward P/E 26.67
LONG's Forward P/E is ranked lower than
83% of the 170 Companies
in the Global Leisure industry.

( Industry Median: 18.38 vs. LONG: 26.67 )
Ranked among companies with meaningful Forward P/E only.
N/A
P/B 4.42
LONG's P/B is ranked lower than
82% of the 919 Companies
in the Global Leisure industry.

( Industry Median: 1.63 vs. LONG: 4.42 )
Ranked among companies with meaningful P/B only.
LONG' s P/B Range Over the Past 10 Years
Min: 0.48  Med: 1.61 Max: 4.42
Current: 4.42
0.48
4.42
P/S 4.03
LONG's P/S is ranked lower than
78% of the 944 Companies
in the Global Leisure industry.

( Industry Median: 1.77 vs. LONG: 4.03 )
Ranked among companies with meaningful P/S only.
LONG' s P/S Range Over the Past 10 Years
Min: 2.64  Med: 4.87 Max: 22.13
Current: 4.03
2.64
22.13
Current Ratio 1.48
LONG's Current Ratio is ranked higher than
53% of the 809 Companies
in the Global Leisure industry.

( Industry Median: 1.39 vs. LONG: 1.48 )
Ranked among companies with meaningful Current Ratio only.
LONG' s Current Ratio Range Over the Past 10 Years
Min: 1.41  Med: 7.12 Max: 11.82
Current: 1.48
1.41
11.82
Quick Ratio 1.48
LONG's Quick Ratio is ranked higher than
60% of the 809 Companies
in the Global Leisure industry.

( Industry Median: 1.21 vs. LONG: 1.48 )
Ranked among companies with meaningful Quick Ratio only.
LONG' s Quick Ratio Range Over the Past 10 Years
Min: 1.41  Med: 7.12 Max: 11.82
Current: 1.48
1.41
11.82
Days Sales Outstanding 81.77
LONG's Days Sales Outstanding is ranked lower than
84% of the 656 Companies
in the Global Leisure industry.

( Industry Median: 25.22 vs. LONG: 81.77 )
Ranked among companies with meaningful Days Sales Outstanding only.
LONG' s Days Sales Outstanding Range Over the Past 10 Years
Min: 38.96  Med: 49.71 Max: 99.35
Current: 81.77
38.96
99.35
Days Payable 393.86
LONG's Days Payable is ranked higher than
94% of the 564 Companies
in the Global Leisure industry.

( Industry Median: 42.79 vs. LONG: 393.86 )
Ranked among companies with meaningful Days Payable only.
LONG' s Days Payable Range Over the Past 10 Years
Min: 128.49  Med: 230.15 Max: 658.7
Current: 393.86
128.49
658.7

Valuation & Return

vs
industry
vs
history
Price/Net Current Asset Value 8.18
LONG's Price/Net Current Asset Value is ranked lower than
62% of the 324 Companies
in the Global Leisure industry.

( Industry Median: 6.00 vs. LONG: 8.18 )
Ranked among companies with meaningful Price/Net Current Asset Value only.
LONG' s Price/Net Current Asset Value Range Over the Past 10 Years
Min: 0.76  Med: 1.72 Max: 7.78
Current: 8.18
0.76
7.78
Price/Tangible Book 5.61
LONG's Price/Tangible Book is ranked lower than
81% of the 812 Companies
in the Global Leisure industry.

( Industry Median: 1.83 vs. LONG: 5.61 )
Ranked among companies with meaningful Price/Tangible Book only.
LONG' s Price/Tangible Book Range Over the Past 10 Years
Min: 0.7  Med: 1.59 Max: 5.33
Current: 5.61
0.7
5.33
Price/Projected FCF 5.37
LONG's Price/Projected FCF is ranked lower than
87% of the 414 Companies
in the Global Leisure industry.

( Industry Median: 1.34 vs. LONG: 5.37 )
Ranked among companies with meaningful Price/Projected FCF only.
LONG' s Price/Projected FCF Range Over the Past 10 Years
Min: 1.85  Med: 2.77 Max: 5.11
Current: 5.37
1.85
5.11
Price/Median PS Value 0.83
LONG's Price/Median PS Value is ranked higher than
72% of the 857 Companies
in the Global Leisure industry.

( Industry Median: 1.02 vs. LONG: 0.83 )
Ranked among companies with meaningful Price/Median PS Value only.
LONG' s Price/Median PS Value Range Over the Past 10 Years
Min: 0.74  Med: 1.06 Max: 3.45
Current: 0.83
0.74
3.45
Earnings Yield (Greenblatt) (%) -35.50
LONG's Earnings Yield (Greenblatt) (%) is ranked lower than
97% of the 936 Companies
in the Global Leisure industry.

( Industry Median: 4.30 vs. LONG: -35.50 )
Ranked among companies with meaningful Earnings Yield (Greenblatt) (%) only.
LONG' s Earnings Yield (Greenblatt) (%) Range Over the Past 10 Years
Min: -35.5  Med: 2.40 Max: 52.7
Current: -35.5
-35.5
52.7

More Statistics

Revenue (TTM) (Mil) $163.0
EPS (TTM) $ -4.39
Short Percentage of Float0.01%
52-Week Range $12.62 - 21.40
Shares Outstanding (Mil)37.61

Analyst Estimate


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Dec16 Dec17
Revenue (Mil $) 174 204
EPS ($) -0.23 0.67
EPS w/o NRI ($) -0.23 0.67
EPS Growth Rate
(3Y to 5Y Estimate)
N/A
Dividends Per Share ($)
» More Articles for LONG

Headlines

Articles On GuruFocus.com
Longleaf Partners International Fund Commentary On Baidu Jan 25 2016 
Expedia Jumped After Beating Wall Street Jul 31 2015 
Wotif Group Acquisition Positive For Expedia Jul 08 2014 
An Online Travel Agency with Global Flair Feb 01 2014 

More From Other Websites
eLong Announces Completion Of Going Private Transaction May 31 2016
eLong Announces Completion Of Going Private Transaction May 31 2016
eLong Announces Shareholder Vote to Approve Going Private Transaction May 29 2016
eLong Announces Shareholder Vote to Approve Going Private Transaction May 29 2016
ELONG, INC. Financials May 05 2016
eLong Announces Extraordinary General Meeting Of Shareholders May 02 2016
eLong Announces Extraordinary General Meeting Of Shareholders May 02 2016
eLong Files 2015 Annual Report with the SEC Apr 28 2016
eLong Files 2015 Annual Report with the SEC Apr 28 2016
eLong Reports Fourth Quarter and Full Year 2015 Unaudited Financial Results Mar 16 2016
eLong to Announce Fourth Quarter 2015 Unaudited Financial Results on March 16, 2016 Mar 03 2016
eLong Enters into Definitive Merger Agreement for Going Private Transaction Feb 04 2016
eLong Announces the Appointment of New Chief Operating Officer Jan 06 2016
eLong Announces the Appointment of New Chief Operating Officer Jan 06 2016
Here is What Hedge Funds Think About eLong, Inc. (ADR) (LONG) Nov 28 2015
Ctrip Has Been Buying Up Its Chinese Rivals: What’s the Benefit? Nov 23 2015
Edited Transcript of LONG earnings conference call or presentation 19-Nov-15 2:00am GMT Nov 19 2015
eLong Reports Third Quarter 2015 Unaudited Financial Results Nov 18 2015
eLong Reports Third Quarter 2015 Unaudited Financial Results Nov 18 2015

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