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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 9/10

vs
industry
vs
history
Cash to Debt No Debt
LONG's Cash to Debt is ranked higher than
96% of the 1227 Companies
in the Global Leisure industry.

( Industry Median: 0.67 vs. LONG: No Debt )
LONG' s 10-Year Cash to Debt Range
Min: 19.1   Max: No Debt
Current: No Debt

Equity to Asset 0.56
LONG's Equity to Asset is ranked higher than
74% of the 1150 Companies
in the Global Leisure industry.

( Industry Median: 0.50 vs. LONG: 0.56 )
LONG' s 10-Year Equity to Asset Range
Min: 0.56   Max: 0.95
Current: 0.56

0.56
0.95
Interest Coverage No Debt
LONG's Interest Coverage is ranked higher than
86% of the 747 Companies
in the Global Leisure industry.

( Industry Median: 15.34 vs. LONG: No Debt )
LONG' s 10-Year Interest Coverage Range
Min: 16.27   Max: 9999.99
Current: No Debt

16.27
9999.99
F-Score: 3
Z-Score: 2.34
M-Score: -2.74
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 5/10

vs
industry
vs
history
Operating margin (%) -49.48
LONG's Operating margin (%) is ranked lower than
57% of the 1223 Companies
in the Global Leisure industry.

( Industry Median: 8.27 vs. LONG: -49.48 )
LONG' s 10-Year Operating margin (%) Range
Min: -53.89   Max: 9.77
Current: -49.48

-53.89
9.77
Net-margin (%) -39.35
LONG's Net-margin (%) is ranked lower than
56% of the 1223 Companies
in the Global Leisure industry.

( Industry Median: 5.19 vs. LONG: -39.35 )
LONG' s 10-Year Net-margin (%) Range
Min: -54.3   Max: 6.7
Current: -39.35

-54.3
6.7
ROE (%) -22.14
LONG's ROE (%) is ranked lower than
53% of the 1172 Companies
in the Global Leisure industry.

( Industry Median: 6.64 vs. LONG: -22.14 )
LONG' s 10-Year ROE (%) Range
Min: -102.6   Max: 2.69
Current: -22.14

-102.6
2.69
ROA (%) -14.52
LONG's ROA (%) is ranked lower than
55% of the 1233 Companies
in the Global Leisure industry.

( Industry Median: 2.94 vs. LONG: -14.52 )
LONG' s 10-Year ROA (%) Range
Min: -55.23   Max: 2.29
Current: -14.52

-55.23
2.29
ROC (Joel Greenblatt) (%) -500.15
LONG's ROC (Joel Greenblatt) (%) is ranked lower than
58% of the 1230 Companies
in the Global Leisure industry.

( Industry Median: 10.51 vs. LONG: -500.15 )
LONG' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -312.77   Max: 111.08
Current: -500.15

-312.77
111.08
Revenue Growth (3Y)(%) 18.70
LONG's Revenue Growth (3Y)(%) is ranked higher than
92% of the 983 Companies
in the Global Leisure industry.

( Industry Median: 3.30 vs. LONG: 18.70 )
LONG' s 10-Year Revenue Growth (3Y)(%) Range
Min: -3   Max: 60.6
Current: 18.7

-3
60.6
» LONG's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q2 2014

LONG Guru Trades in Q2 2014

Jim Simons 359,600 sh (-0.14%)
» More
Q3 2014

LONG Guru Trades in Q3 2014

Jim Simons 349,500 sh (-2.81%)
» More
Q4 2014

LONG Guru Trades in Q4 2014

Jim Simons 314,500 sh (-10.01%)
» More
Q1 2015

LONG Guru Trades in Q1 2015

Jim Simons 209,900 sh (-33.26%)
» More
» Details

Insider Trades

Latest Guru Trades with LONG

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

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» Interactive Charts

Peter Lynch Chart ( What is Peter Lynch Charts )

Ratios

vs
industry
vs
history
Forward P/E 909.09
LONG's Forward P/E is ranked higher than
70% of the 1405 Companies
in the Global Leisure industry.

( Industry Median: 0.00 vs. LONG: 909.09 )
N/A
P/B 3.09
LONG's P/B is ranked higher than
62% of the 1405 Companies
in the Global Leisure industry.

( Industry Median: 2.75 vs. LONG: 3.09 )
LONG' s 10-Year P/B Range
Min: 0.82   Max: 4.09
Current: 3.09

0.82
4.09
P/S 4.73
LONG's P/S is ranked lower than
62% of the 1405 Companies
in the Global Leisure industry.

( Industry Median: 2.12 vs. LONG: 4.73 )
LONG' s 10-Year P/S Range
Min: 2.65   Max: 22.54
Current: 4.73

2.65
22.54
PFCF 68.00
LONG's PFCF is ranked higher than
69% of the 1405 Companies
in the Global Leisure industry.

( Industry Median: 0.00 vs. LONG: 68.00 )
LONG' s 10-Year PFCF Range
Min: 27.04   Max: 1081
Current: 68

27.04
1081
POCF 38.03
LONG's POCF is ranked higher than
65% of the 1405 Companies
in the Global Leisure industry.

( Industry Median: 19.00 vs. LONG: 38.03 )
LONG' s 10-Year POCF Range
Min: 20.28   Max: 102.6
Current: 38.03

20.28
102.6
Current Ratio 1.99
LONG's Current Ratio is ranked higher than
81% of the 1159 Companies
in the Global Leisure industry.

( Industry Median: 1.34 vs. LONG: 1.99 )
LONG' s 10-Year Current Ratio Range
Min: 1.99   Max: 19.75
Current: 1.99

1.99
19.75
Quick Ratio 1.99
LONG's Quick Ratio is ranked higher than
84% of the 1159 Companies
in the Global Leisure industry.

( Industry Median: 1.13 vs. LONG: 1.99 )
LONG' s 10-Year Quick Ratio Range
Min: 1.99   Max: 19.75
Current: 1.99

1.99
19.75
Days Sales Outstanding 100.45
LONG's Days Sales Outstanding is ranked higher than
63% of the 1405 Companies
in the Global Leisure industry.

( Industry Median: 48.58 vs. LONG: 100.45 )
LONG' s 10-Year Days Sales Outstanding Range
Min: 38.96   Max: 139.82
Current: 100.45

38.96
139.82

Valuation & Return

vs
industry
vs
history
Price/Net Cash 16.50
LONG's Price/Net Cash is ranked higher than
94% of the 1405 Companies
in the Global Leisure industry.

( Industry Median: 0.00 vs. LONG: 16.50 )
LONG' s 10-Year Price/Net Cash Range
Min: 1.22   Max: 12.66
Current: 16.5

1.22
12.66
Price/Net Current Asset Value 4.63
LONG's Price/Net Current Asset Value is ranked higher than
96% of the 1405 Companies
in the Global Leisure industry.

( Industry Median: 0.00 vs. LONG: 4.63 )
LONG' s 10-Year Price/Net Current Asset Value Range
Min: 1.14   Max: 3.55
Current: 4.63

1.14
3.55
Price/Tangible Book 3.69
LONG's Price/Tangible Book is ranked higher than
66% of the 1405 Companies
in the Global Leisure industry.

( Industry Median: 4.70 vs. LONG: 3.69 )
LONG' s 10-Year Price/Tangible Book Range
Min: 1.04   Max: 3.38
Current: 3.69

1.04
3.38
Price/DCF (Projected) 2.36
LONG's Price/DCF (Projected) is ranked higher than
78% of the 1405 Companies
in the Global Leisure industry.

( Industry Median: 0.00 vs. LONG: 2.36 )
LONG' s 10-Year Price/DCF (Projected) Range
Min: 1.16   Max: 3.17
Current: 2.36

1.16
3.17
Price/Median PS Value 0.91
LONG's Price/Median PS Value is ranked higher than
80% of the 1405 Companies
in the Global Leisure industry.

( Industry Median: 1.30 vs. LONG: 0.91 )
LONG' s 10-Year Price/Median PS Value Range
Min: 0.62   Max: 3.83
Current: 0.91

0.62
3.83
Earnings Yield (Greenblatt) -15.00
LONG's Earnings Yield (Greenblatt) is ranked lower than
61% of the 1201 Companies
in the Global Leisure industry.

( Industry Median: 4.30 vs. LONG: -15.00 )
LONG' s 10-Year Earnings Yield (Greenblatt) Range
Min: 1   Max: 43
Current: -15

1
43

Business Description

Industry: Travel & Leisure » Leisure
Compare:STAN, HRB, CSV, TUC, SCI » details
Traded in other countries:FNE.Germany,
eLong Inc was incorporated in the British Virgin Islands on April 4, 2001. The Company is in the business of mobile and online hotel reservations in China, offering consumers a hotel network of domestic and international properties. It enable travelers to make informed hotel and air ticket booking decisions through its website and mobile applications and easy to use tools such as destination guides, photos, virtual tours, maps and user reviews. Its largest shareholders are Expedia and Tencent. Its revenues are mainly derived from hotel reservations, and to a lesser extent from air ticketing. The Company offers 24-hour hotel booking, and various options with a variety of booking models, price points and payment choices for its customers, including budget, three-, four- and five-star hotels, short-stay apartments, and groupbuy hotels. The Company acts mainly as an agent in its hotel transactions. It makes room reservations based on customer inquiries and, upon the completion of a customer's stay, it calculate its commissions, which are generally a percentage of the nightly hotel room rate or a fixed amount per room night, which the hotels pay to it on a monthly basis. It also confirms with the hotel the length of the customer's stay. It also provides 24-hour air ticketing services through its toll-free customer service center, mobile applications and websites. It acts as an agent for all main airlines in China as well as international airlines that operate flights originating in China. It makes flight reservations through TravelSky GDS, which is the operator of the nationwide system for air ticket reservations in China, and issue air tickets using its branch offices and local agents. The Company markets its services through a combination of online marketing, media advertising, co-marketing with established brands of other companies and direct marketing. It competes with other online travel agencies such as Ctrip, as well as groupbuy companies which provide online hotel booking such as Meituan and travel search companies which provide online hotel booking such as Qunar. The air ticketing business is subject to the supervision of the CAAC and its regional branches. The travel agency industry is subject to the supervision of the CNTA and local tourism administrations.
» More Articles for LONG

Headlines

Articles On GuruFocus.com
Wotif Group Acquisition Positive For Expedia Jul 08 2014 
An Online Travel Agency with Global Flair Feb 01 2014 
eLong, Inc. Reports Second Quarter 2009 Unaudited Financial Results Aug 26 2009 
eLong to Announce Fourth Quarter and Fiscal Year 2008 Unaudited Financial Results on February 25, 20 Feb 10 2009 

More From Other Websites
eLong (LONG) Stock Spikes After Expedia Sells Stake May 22 2015
Ctrip Rallies as Elong Purchase Cools Chinese Travel Competition May 22 2015
Expedia Sells Off eLong Stake in $671 Million Deal May 22 2015
Expedia Dumps Majority Stake In eLong May 22 2015
Expedia sells stake in Chinese travel service May 22 2015
Expedia sells stake in Chinese travel service May 22 2015
Ctrip, Expedia Are Both Winners In eLong Sale May 22 2015
Ctrip Acquires Strategic Stake in eLong May 22 2015
4:24 am eLong: Expedia sells its majority stake in eLong May 22 2015
Expedia Announces eLong Transaction May 22 2015
Ctrip Acquires Strategic Stake in eLong May 22 2015
Expedia Announces eLong Transaction May 22 2015
eLong Announces Expedia's Sale of Equity Stake May 22 2015
Expedia Stock Flies Higher As Bookings Beat Views May 01 2015
Expedia (EXPE) Earnings Report: Q1 2015 Conference Call Transcript May 01 2015
eLong Reports First Quarter 2015 Unaudited Financial Results Apr 30 2015
eLong Reports First Quarter 2015 Unaudited Financial Results Apr 30 2015
Q1 2015 eLong Inc Earnings Release - After Market Close Apr 30 2015
eLong to Announce First Quarter 2015 Unaudited Financial Results on April 30, 2015 Apr 17 2015
eLong to Announce First Quarter 2015 Unaudited Financial Results on April 30, 2015 Apr 17 2015

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