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Also traded in: Argentina, Brazil, Chile, Germany, Mexico, Peru, Romania, Switzerland, UK

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 8/10

vs
industry
vs
history
Cash to Debt N/A
MCD's Cash to Debt is ranked higher than
82% of the 295 Companies
in the Global Restaurants industry.

( Industry Median: 0.62 vs. MCD: N/A )
Ranked among companies with meaningful Cash to Debt only.
MCD' s Cash to Debt Range Over the Past 10 Years
Min: 0.03  Med: 0.15 Max: 0.47
Current: N/A
0.03
0.47
Equity to Asset 0.25
MCD's Equity to Asset is ranked lower than
80% of the 295 Companies
in the Global Restaurants industry.

( Industry Median: 0.50 vs. MCD: 0.25 )
Ranked among companies with meaningful Equity to Asset only.
MCD' s Equity to Asset Range Over the Past 10 Years
Min: 0.25  Med: 0.46 Max: 0.54
Current: 0.25
0.25
0.54
Interest Coverage 11.19
MCD's Interest Coverage is ranked lower than
66% of the 212 Companies
in the Global Restaurants industry.

( Industry Median: 33.61 vs. MCD: 11.19 )
Ranked among companies with meaningful Interest Coverage only.
MCD' s Interest Coverage Range Over the Past 10 Years
Min: 9.46  Med: 14.20 Max: 17.31
Current: 11.19
9.46
17.31
F-Score: 5
Z-Score: 5.81
M-Score: -3.12
WACC vs ROIC
5.68%
23.95%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 7/10

vs
industry
vs
history
Operating margin (%) 28.12
MCD's Operating margin (%) is ranked higher than
92% of the 294 Companies
in the Global Restaurants industry.

( Industry Median: 5.38 vs. MCD: 28.12 )
Ranked among companies with meaningful Operating margin (%) only.
MCD' s Operating margin (%) Range Over the Past 10 Years
Min: 17.02  Med: 29.53 Max: 31.58
Current: 28.12
17.02
31.58
Net-margin (%) 17.82
MCD's Net-margin (%) is ranked higher than
95% of the 295 Companies
in the Global Restaurants industry.

( Industry Median: 3.28 vs. MCD: 17.82 )
Ranked among companies with meaningful Net-margin (%) only.
MCD' s Net-margin (%) Range Over the Past 10 Years
Min: 10.51  Med: 19.08 Max: 20.55
Current: 17.82
10.51
20.55
ROE (%) 47.88
MCD's ROE (%) is ranked higher than
95% of the 285 Companies
in the Global Restaurants industry.

( Industry Median: 8.39 vs. MCD: 47.88 )
Ranked among companies with meaningful ROE (%) only.
MCD' s ROE (%) Range Over the Past 10 Years
Min: 15.58  Med: 33.09 Max: 37.92
Current: 47.88
15.58
37.92
ROA (%) 15.95
MCD's ROA (%) is ranked higher than
94% of the 295 Companies
in the Global Restaurants industry.

( Industry Median: 4.12 vs. MCD: 15.95 )
Ranked among companies with meaningful ROA (%) only.
MCD' s ROA (%) Range Over the Past 10 Years
Min: 8.21  Med: 15.21 Max: 16.94
Current: 15.95
8.21
16.94
ROC (Joel Greenblatt) (%) 36.04
MCD's ROC (Joel Greenblatt) (%) is ranked higher than
76% of the 294 Companies
in the Global Restaurants industry.

( Industry Median: 15.84 vs. MCD: 36.04 )
Ranked among companies with meaningful ROC (Joel Greenblatt) (%) only.
MCD' s ROC (Joel Greenblatt) (%) Range Over the Past 10 Years
Min: 19.64  Med: 32.86 Max: 37.89
Current: 36.04
19.64
37.89
Revenue Growth (3Y)(%) 2.50
MCD's Revenue Growth (3Y)(%) is ranked lower than
60% of the 225 Companies
in the Global Restaurants industry.

( Industry Median: 4.40 vs. MCD: 2.50 )
Ranked among companies with meaningful Revenue Growth (3Y)(%) only.
MCD' s Revenue Growth (3Y)(%) Range Over the Past 10 Years
Min: 2.5  Med: 8.05 Max: 11
Current: 2.5
2.5
11
EBITDA Growth (3Y)(%) 0.80
MCD's EBITDA Growth (3Y)(%) is ranked lower than
60% of the 198 Companies
in the Global Restaurants industry.

( Industry Median: 4.90 vs. MCD: 0.80 )
Ranked among companies with meaningful EBITDA Growth (3Y)(%) only.
MCD' s EBITDA Growth (3Y)(%) Range Over the Past 10 Years
Min: -7.2  Med: 8.25 Max: 23.5
Current: 0.8
-7.2
23.5
EPS Growth (3Y)(%) -2.90
MCD's EPS Growth (3Y)(%) is ranked lower than
62% of the 161 Companies
in the Global Restaurants industry.

( Industry Median: 6.60 vs. MCD: -2.90 )
Ranked among companies with meaningful EPS Growth (3Y)(%) only.
MCD' s EPS Growth (3Y)(%) Range Over the Past 10 Years
Min: -17.8  Med: 8.40 Max: 37.9
Current: -2.9
-17.8
37.9
» MCD's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q1 2015

MCD Guru Trades in Q1 2015

RS Investment Management 390,200 sh (New)
John Burbank 464,158 sh (New)
Jana Partners 125,000 sh (New)
Larry Robbins 2,900,900 sh (New)
Jim Chanos 67,788 sh (New)
Pioneer Investments 31,250 sh (+877.78%)
T Rowe Price Equity Income Fund 1,750,000 sh (+117.88%)
Louis Moore Bacon 410,000 sh (+64.00%)
First Pacific Advisors 52,600 sh (unchged)
Ruane Cunniff 136,767 sh (unchged)
Tom Gayner 181,000 sh (unchged)
Paul Tudor Jones Sold Out
Caxton Associates Sold Out
First Eagle Investment 5,915,613 sh (-0.12%)
Tom Russo 3,645 sh (-0.68%)
Jeff Auxier 17,454 sh (-1.13%)
Diamond Hill Capital 671,014 sh (-3.72%)
Mairs and Power 17,203 sh (-8.02%)
Mason Hawkins 10,853,774 sh (-8.93%)
Murray Stahl 6,413 sh (-13.49%)
Dodge & Cox 41,092 sh (-15.36%)
Manning & Napier Advisors, Inc 152,407 sh (-20.94%)
Ken Fisher 15,419 sh (-35.85%)
Jeremy Grantham 2,298,805 sh (-52.27%)
HOTCHKIS & WILEY 471,996 sh (-67.87%)
Joel Greenblatt 55,780 sh (-87.40%)
Steven Cohen 41,100 sh (-91.91%)
Jim Simons 236,100 sh (-93.86%)
» More
Q2 2015

MCD Guru Trades in Q2 2015

Paul Tudor Jones 3,208 sh (New)
Caxton Associates 100,000 sh (New)
Leon Cooperman 75,000 sh (New)
Steven Cohen 155,800 sh (+279.08%)
Jeff Auxier 21,154 sh (+21.20%)
Manning & Napier Advisors, Inc 167,756 sh (+10.07%)
RS Investment Management 401,059 sh (+2.78%)
Pioneer Investments 31,697 sh (+1.43%)
Murray Stahl 6,413 sh (unchged)
T Rowe Price Equity Income Fund 1,750,000 sh (unchged)
Louis Moore Bacon 450,000 sh (unchged)
Larry Robbins 2,900,900 sh (unchged)
First Pacific Advisors 52,600 sh (unchged)
Ruane Cunniff 136,767 sh (unchged)
Tom Russo 3,645 sh (unchged)
Tom Gayner 181,000 sh (unchged)
Caxton Associates 200,000 sh (unchged)
Diamond Hill Capital Sold Out
Jana Partners Sold Out
John Burbank Sold Out
Jim Simons Sold Out
Louis Moore Bacon Sold Out
Jim Chanos Sold Out
First Eagle Investment 5,888,869 sh (-0.45%)
Mairs and Power 16,803 sh (-2.33%)
HOTCHKIS & WILEY 458,271 sh (-2.91%)
Jeremy Grantham 2,092,171 sh (-8.99%)
Mason Hawkins 9,869,707 sh (-9.07%)
Ken Fisher 12,220 sh (-20.75%)
Joel Greenblatt 43,734 sh (-21.60%)
Dodge & Cox 31,692 sh (-22.88%)
» More
Q3 2015

MCD Guru Trades in Q3 2015

Louis Moore Bacon 100,000 sh (New)
George Soros 84,516 sh (New)
Pioneer Investments 37,530 sh (+18.40%)
Mairs and Power 17,269 sh (+2.77%)
Ruane Cunniff 136,852 sh (+0.06%)
Tom Russo 3,645 sh (unchged)
Jeff Auxier 21,154 sh (unchged)
Tom Gayner 181,000 sh (unchged)
First Pacific Advisors 52,600 sh (unchged)
T Rowe Price Equity Income Fund Sold Out
Paul Tudor Jones Sold Out
Leon Cooperman Sold Out
HOTCHKIS & WILEY Sold Out
Caxton Associates Sold Out
Larry Robbins Sold Out
RS Investment Management 400,342 sh (-0.18%)
First Eagle Investment 5,813,646 sh (-1.28%)
Manning & Napier Advisors, Inc 157,187 sh (-6.30%)
Dodge & Cox 28,342 sh (-10.57%)
Murray Stahl 5,626 sh (-12.27%)
Jeremy Grantham 1,819,130 sh (-13.05%)
Mason Hawkins 8,441,032 sh (-14.48%)
Ken Fisher 8,844 sh (-27.63%)
Joel Greenblatt 14,663 sh (-66.47%)
Steven Cohen 400 sh (-99.74%)
» More
Q4 2015

MCD Guru Trades in Q4 2015

John Hussman 25,000 sh (New)
Ken Fisher 10,785 sh (+21.95%)
Jeff Auxier 21,154 sh (unchged)
» More
» Details

Insider Trades

Latest Guru Trades with MCD

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

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Ratios

vs
industry
vs
history
P/E(ttm) 25.04
MCD's P/E(ttm) is ranked higher than
52% of the 210 Companies
in the Global Restaurants industry.

( Industry Median: 25.00 vs. MCD: 25.04 )
Ranked among companies with meaningful P/E(ttm) only.
MCD' s P/E(ttm) Range Over the Past 10 Years
Min: 13.39  Med: 17.27 Max: 31.31
Current: 25.04
13.39
31.31
Forward P/E 19.08
MCD's Forward P/E is ranked lower than
61% of the 132 Companies
in the Global Restaurants industry.

( Industry Median: 17.27 vs. MCD: 19.08 )
Ranked among companies with meaningful Forward P/E only.
N/A
PE(NRI) 25.04
MCD's PE(NRI) is ranked higher than
50% of the 209 Companies
in the Global Restaurants industry.

( Industry Median: 24.90 vs. MCD: 25.04 )
Ranked among companies with meaningful PE(NRI) only.
MCD' s PE(NRI) Range Over the Past 10 Years
Min: 13.4  Med: 17.46 Max: 40.02
Current: 25.04
13.4
40.02
P/B 12.83
MCD's P/B is ranked lower than
94% of the 279 Companies
in the Global Restaurants industry.

( Industry Median: 2.76 vs. MCD: 12.83 )
Ranked among companies with meaningful P/B only.
MCD' s P/B Range Over the Past 10 Years
Min: 2.43  Med: 5.46 Max: 13.68
Current: 12.83
2.43
13.68
P/S 4.33
MCD's P/S is ranked lower than
93% of the 292 Companies
in the Global Restaurants industry.

( Industry Median: 1.08 vs. MCD: 4.33 )
Ranked among companies with meaningful P/S only.
MCD' s P/S Range Over the Past 10 Years
Min: 2.4  Med: 4.33 Max: 6.18
Current: 4.33
2.4
6.18
PFCF 23.68
MCD's PFCF is ranked higher than
58% of the 155 Companies
in the Global Restaurants industry.

( Industry Median: 27.96 vs. MCD: 23.68 )
Ranked among companies with meaningful PFCF only.
MCD' s PFCF Range Over the Past 10 Years
Min: 14.63  Med: 20.80 Max: 26.77
Current: 23.68
14.63
26.77
POCF 16.65
MCD's POCF is ranked lower than
61% of the 233 Companies
in the Global Restaurants industry.

( Industry Median: 12.75 vs. MCD: 16.65 )
Ranked among companies with meaningful POCF only.
MCD' s POCF Range Over the Past 10 Years
Min: 8.98  Med: 12.99 Max: 17.76
Current: 16.65
8.98
17.76
EV-to-EBIT 23.02
MCD's EV-to-EBIT is ranked lower than
68% of the 229 Companies
in the Global Restaurants industry.

( Industry Median: 17.73 vs. MCD: 23.02 )
Ranked among companies with meaningful EV-to-EBIT only.
MCD' s EV-to-EBIT Range Over the Past 10 Years
Min: 13  Med: 16.40 Max: 31.2
Current: 23.02
13
31.2
EV-to-EBITDA 18.87
MCD's EV-to-EBITDA is ranked lower than
72% of the 244 Companies
in the Global Restaurants industry.

( Industry Median: 11.95 vs. MCD: 18.87 )
Ranked among companies with meaningful EV-to-EBITDA only.
MCD' s EV-to-EBITDA Range Over the Past 10 Years
Min: 10.7  Med: 13.80 Max: 23.1
Current: 18.87
10.7
23.1
PEG 3.95
MCD's PEG is ranked lower than
73% of the 104 Companies
in the Global Restaurants industry.

( Industry Median: 2.33 vs. MCD: 3.95 )
Ranked among companies with meaningful PEG only.
MCD' s PEG Range Over the Past 10 Years
Min: 0.87  Med: 1.56 Max: 12.01
Current: 3.95
0.87
12.01
Shiller P/E 25.75
MCD's Shiller P/E is ranked higher than
53% of the 72 Companies
in the Global Restaurants industry.

( Industry Median: 26.47 vs. MCD: 25.75 )
Ranked among companies with meaningful Shiller P/E only.
MCD' s Shiller P/E Range Over the Past 10 Years
Min: 20.93  Med: 27.02 Max: 34.92
Current: 25.75
20.93
34.92
Current Ratio 1.52
MCD's Current Ratio is ranked higher than
68% of the 293 Companies
in the Global Restaurants industry.

( Industry Median: 1.09 vs. MCD: 1.52 )
Ranked among companies with meaningful Current Ratio only.
MCD' s Current Ratio Range Over the Past 10 Years
Min: 0.38  Med: 0.99 Max: 2.16
Current: 1.52
0.38
2.16
Quick Ratio 1.49
MCD's Quick Ratio is ranked higher than
71% of the 293 Companies
in the Global Restaurants industry.

( Industry Median: 0.97 vs. MCD: 1.49 )
Ranked among companies with meaningful Quick Ratio only.
MCD' s Quick Ratio Range Over the Past 10 Years
Min: 0.36  Med: 0.94 Max: 2.13
Current: 1.49
0.36
2.13
Days Inventory 2.01
MCD's Days Inventory is ranked higher than
96% of the 274 Companies
in the Global Restaurants industry.

( Industry Median: 12.18 vs. MCD: 2.01 )
Ranked among companies with meaningful Days Inventory only.
MCD' s Days Inventory Range Over the Past 10 Years
Min: 2.51  Med: 2.79 Max: 4.12
Current: 2.01
2.51
4.12
Days Sales Outstanding 16.32
MCD's Days Sales Outstanding is ranked lower than
71% of the 240 Companies
in the Global Restaurants industry.

( Industry Median: 8.66 vs. MCD: 16.32 )
Ranked among companies with meaningful Days Sales Outstanding only.
MCD' s Days Sales Outstanding Range Over the Past 10 Years
Min: 14.1  Med: 16.95 Max: 18.21
Current: 16.32
14.1
18.21
Days Payable 18.75
MCD's Days Payable is ranked lower than
78% of the 232 Companies
in the Global Restaurants industry.

( Industry Median: 37.00 vs. MCD: 18.75 )
Ranked among companies with meaningful Days Payable only.
MCD' s Days Payable Range Over the Past 10 Years
Min: 15.21  Med: 18.80 Max: 24.88
Current: 18.75
15.21
24.88

Dividend & Buy Back

vs
industry
vs
history
Dividend Yield 2.96
MCD's Dividend Yield is ranked higher than
71% of the 316 Companies
in the Global Restaurants industry.

( Industry Median: 1.65 vs. MCD: 2.96 )
Ranked among companies with meaningful Dividend Yield only.
MCD' s Dividend Yield Range Over the Past 10 Years
Min: 1.59  Med: 3.00 Max: 4.95
Current: 2.96
1.59
4.95
Dividend Payout 0.74
MCD's Dividend Payout is ranked higher than
100% of the 202 Companies
in the Global Restaurants industry.

( Industry Median: 0.98 vs. MCD: 0.74 )
Ranked among companies with meaningful Dividend Payout only.
MCD' s Dividend Payout Range Over the Past 10 Years
Min: 0.12  Med: 0.51 Max: 4.08
Current: 0.74
0.12
4.08
Dividend Growth (3y) 9.00
MCD's Dividend Growth (3y) is ranked lower than
54% of the 92 Companies
in the Global Restaurants industry.

( Industry Median: 11.90 vs. MCD: 9.00 )
Ranked among companies with meaningful Dividend Growth (3y) only.
MCD' s Dividend Growth (3y) Range Over the Past 10 Years
Min: 7.2  Med: 15.25 Max: 41.8
Current: 9
7.2
41.8
Forward Dividend Yield 3.07
MCD's Forward Dividend Yield is ranked higher than
68% of the 271 Companies
in the Global Restaurants industry.

( Industry Median: 1.88 vs. MCD: 3.07 )
Ranked among companies with meaningful Forward Dividend Yield only.
N/A
Yield on cost (5-Year) 4.85
MCD's Yield on cost (5-Year) is ranked higher than
81% of the 316 Companies
in the Global Restaurants industry.

( Industry Median: 2.09 vs. MCD: 4.85 )
Ranked among companies with meaningful Yield on cost (5-Year) only.
MCD' s Yield on cost (5-Year) Range Over the Past 10 Years
Min: 2.6  Med: 4.90 Max: 8.08
Current: 4.85
2.6
8.08
3-Year Average Share Buyback Ratio 1.90
MCD's 3-Year Average Share Buyback Ratio is ranked higher than
85% of the 177 Companies
in the Global Restaurants industry.

( Industry Median: -0.90 vs. MCD: 1.90 )
Ranked among companies with meaningful 3-Year Average Share Buyback Ratio only.
MCD' s 3-Year Average Share Buyback Ratio Range Over the Past 10 Years
Min: -0.4  Med: 2.15 Max: 4
Current: 1.9
-0.4
4

Valuation & Return

vs
industry
vs
history
Price/Tangible Book 18.60
MCD's Price/Tangible Book is ranked lower than
95% of the 232 Companies
in the Global Restaurants industry.

( Industry Median: 2.95 vs. MCD: 18.60 )
Ranked among companies with meaningful Price/Tangible Book only.
MCD' s Price/Tangible Book Range Over the Past 10 Years
Min: 2.03  Med: 5.17 Max: 15.79
Current: 18.6
2.03
15.79
Price/Projected FCF 2.29
MCD's Price/Projected FCF is ranked lower than
56% of the 165 Companies
in the Global Restaurants industry.

( Industry Median: 1.94 vs. MCD: 2.29 )
Ranked among companies with meaningful Price/Projected FCF only.
MCD' s Price/Projected FCF Range Over the Past 10 Years
Min: 1.22  Med: 1.58 Max: 4.52
Current: 2.29
1.22
4.52
Price/DCF (Earnings Based) 1.37
MCD's Price/DCF (Earnings Based) is ranked higher than
59% of the 34 Companies
in the Global Restaurants industry.

( Industry Median: 1.56 vs. MCD: 1.37 )
Ranked among companies with meaningful Price/DCF (Earnings Based) only.
N/A
Price/Median PS Value 1.34
MCD's Price/Median PS Value is ranked lower than
63% of the 256 Companies
in the Global Restaurants industry.

( Industry Median: 1.13 vs. MCD: 1.34 )
Ranked among companies with meaningful Price/Median PS Value only.
MCD' s Price/Median PS Value Range Over the Past 10 Years
Min: 0.37  Med: 0.94 Max: 1.56
Current: 1.34
0.37
1.56
Price/Graham Number 4.55
MCD's Price/Graham Number is ranked lower than
92% of the 182 Companies
in the Global Restaurants industry.

( Industry Median: 1.82 vs. MCD: 4.55 )
Ranked among companies with meaningful Price/Graham Number only.
MCD' s Price/Graham Number Range Over the Past 10 Years
Min: 1.24  Med: 2.10 Max: 3.86
Current: 4.55
1.24
3.86
Earnings Yield (Greenblatt) (%) 4.36
MCD's Earnings Yield (Greenblatt) (%) is ranked lower than
55% of the 281 Companies
in the Global Restaurants industry.

( Industry Median: 4.90 vs. MCD: 4.36 )
Ranked among companies with meaningful Earnings Yield (Greenblatt) (%) only.
MCD' s Earnings Yield (Greenblatt) (%) Range Over the Past 10 Years
Min: 3.2  Med: 6.10 Max: 7.7
Current: 4.36
3.2
7.7
Forward Rate of Return (Yacktman) (%) 6.43
MCD's Forward Rate of Return (Yacktman) (%) is ranked higher than
50% of the 157 Companies
in the Global Restaurants industry.

( Industry Median: 6.83 vs. MCD: 6.43 )
Ranked among companies with meaningful Forward Rate of Return (Yacktman) (%) only.
MCD' s Forward Rate of Return (Yacktman) (%) Range Over the Past 10 Years
Min: 4  Med: 16.50 Max: 22.6
Current: 6.43
4
22.6

More Statistics

Revenue(Mil) $25413
EPS $ 4.63
Beta0.56
Short Percentage of Float1.05%
52-Week Range $87.50 - 124.83
Shares Outstanding(Mil)918.23

Analyst Estimate

Dec15 Dec16 Dec17
Revenue(Mil) 25,358 24,042 21,767
EPS($) 4.84 5.42 6.08
EPS without NRI($) 4.84 5.42 6.08

Latest Earnings Webcast

» More Conference Calls

Business Description

Industry: Restaurants » Restaurants
Compare:BH, CMG, DIN, SBUX, IRG » details
Traded in other countries:MCD.Argentina, MCDC34.Brazil, MCD.Chile, MDO.Germany, MCD.Mexico, MCD.Peru, MCD.Romania, MCD.Switzerland, 0R16.UK,
McDonald's Corp was incorporated in the state of Delaware on December 12, 1964. The Company franchises and operates McDonald's restaurants in the food service industry. These restaurants serve a broad menu at various price points in approximately more than 100 countries around the world. The Company and its franchisees purchase food, packaging, equipment and other goods from numerous independent suppliers. The Company manages its business as distinct geographic segments. Its reportable geographic segments include the United States, Europe, and Asia-Pacific, Middle East and Africa. The Company has quality centers around the world to ensure that its high standards are consistently met. Its restaurants offer a substantially uniform menu, although there are geographic variations to suit local consumer preferences and tastes. Its menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, wraps, french fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafé beverages and other beverages. In addition, the restaurants sell a variety of other products during limited-time promotions. The Company owns or is licensed to use valuable intellectual property including trademarks, service marks, patents, copyrights, trade secrets and other proprietary information. The Company considers the trademarks "McDonald's" and "The Golden Arches Logo" to be of material importance to its business. The Company's business is not dependent upon either a single customer or small group of customers. The Company competes with international, national, regional and local retailers of food products. The Company competes on the basis of price, convenience, service, menu variety and product quality in a highly fragmented global restaurant industry.
» More Articles for NYSE:MCD

Headlines

Articles On GuruFocus.com
Consider This Market with Negligible Volatility and Consistently Rising Values Feb 05 2016 
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Larry Robbins Exits McDonald's, Paypal, Fossil Jan 14 2016 
Starbucks Is Overvalued Jan 05 2016 
5 Positions With Great Returns in 2015 Jan 03 2016 
McDonald's: Positive Stock Momentum Likely to Continue in 2016 Dec 22 2015 
McDonald's Looks Delicious Dec 22 2015 
Hotchkis & Wiley Sells Stake in UnitedHealth Group Dec 16 2015 
Weekly 52-Week Highs Highlight: J.M. Smucker, McDonald's, Broadcom, Acuity Brands Dec 10 2015 

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