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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

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GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

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» MKTO's 10-Y Financials

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Guru Trades

Q4 2015

MKTO Guru Trades in Q4 2015

Ken Fisher 107,900 sh (New)
Jim Simons 391,400 sh (+58.91%)
Steven Cohen Sold Out
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Q1 2016

MKTO Guru Trades in Q1 2016

RS Investment Management 95,870 sh (New)
Jim Simons 555,000 sh (+41.80%)
Ken Fisher 107,900 sh (unchged)
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Q2 2016

MKTO Guru Trades in Q2 2016

Mario Gabelli 52,996 sh (New)
Ken Fisher Sold Out
RS Investment Management Sold Out
Jim Simons 345,800 sh (-37.69%)
» More
Q3 2016

MKTO Guru Trades in Q3 2016

Jim Simons Sold Out
Mario Gabelli Sold Out
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Insider Trades

Latest Guru Trades with MKTO

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Business Description

Industry: Application Software » Software - Application  
Compare:NAS:ALRM, OTCPK:KXSCF, NAS:IMPV, NAS:TTD, NYSE:CMCM, NAS:PRGS, NAS:DSGX, NAS:EGOV, NAS:QLYS, NAS:STMP, NAS:MANT, NAS:CALD, NAS:ININ, OTCPK:AVGTF, NAS:SYNA, NAS:EBIX, OTCPK:EGHSF, OTCPK:SPHHF, NAS:BSFT, OTCPK:ASOZY » details
Traded in other countries:2MK.Germany,
Headquarter Location:USA
Marketo Inc provides cloud-based marketing software platform that enables organizations to engage in modern relationship marketing. Its applications include Marketing Automation, Social Marketing, Sales Insight, and Revenue Analytics.

Marketo Inc was incorporated in California in January 20, 2006 and reincorporated in the state of Delaware in 2010. The Company provides cloud-based marketing software platform that enables organizations to engage in modern relationship marketing. Its software platform is designed to enable the effective execution, management and analytical measurement of marketing activities, helping organizations to acquire new customers more efficiently, build stronger relationships with existing customers, improve sales effectiveness and drive faster revenue growth. Its platform delivers an easy-to-use, integrated suite of advanced applications, which today include Marketing Automation, Social Marketing, Sales Insight and Revenue Analytics. To enable its customers to obtain maximum value from Company's platform, it has created an ecosystem of third-party applications, as well as a network of resources to foster marketing thought leadership, sharing and collaboration among users. It provides customers with professional services, delivered by marketers, for marketers, to enable rapid time to value through effective implementation and use of its solutions. Its client base includes business services, consumers, financial services, healthcare, manufacturing, media, technology and telecommunication. It markets and sells products directly and through a growing network of distribution partners. The Company provides its solutions on a subscription basis. Its applications include Marketing Automation, Social Marketing, Sales Insight, and Revenue Analytics. The Company faces competition from other software companies that develop marketing software and from marketing services companies that provide interactive marketing services.

Top Ranked Articles about Marketo Inc

The Mx Group Unveils Journeymax(TM): A Proven Automation Solution for the Marketo Marketer

Digital and Demand Generation Firm Announces Strategy, Content and Campaign Management Solution for B2B Marketers Using Marketo and Other Marketing Automation Platforms

CHICAGO, IL--(Marketwired - May 10, 2016) - The Mx Group is proud to announce the availability of JourneyMax™, an automation strategy, content and campaign management solution designed to help B2B marketers fully realize the potential of their investment in Marketo, the Engagement Marketing Platform. The news comes during Marketo's annual Marketing Nation® Summit where The Mx Group is up for the Revvie Award for Partner of the Year.Today's B2B purchase process demands marketers evolve their methods. According to CEB, most B2B buyers guide themselves through 57% of their purchase decision before engaging with a salesperson. Marketers look to automation as a means to engage prospects at the right time with the right message before the sales team ever gets involved. Marketing automation platforms (MAP) like Marketo provide the means of communicating with prospects at each stage of their decision-making process in a highly personalized, almost real-time manner. However, B2B marketers sometimes lack the internal expertise or resources to take full advantage of what marketing automation has to offer. "Marketing automation gives B2B marketers new and powerful ways to engage with their audiences, however many in-house teams struggle to make use of the full potential of the platform. The most common symptoms of this include using Marketo primarily for batch and blast emails, an inability to target different segments, failing to link journeys to behaviors or data triggers and a lack of data for better decision-making," said Tim Cook, Vice President of Client Services and Partner. "Ultimately, the real problem is that the investment in marketing automation is not paying off in capturing and qualifying more leads. It's often not realistic for in-house marketing teams to build out all the expertise required, and that's what JourneyMax is all about." The JourneyMax solution provides a fast and effective path to fully leveraging today's leading marketing automation platforms such as Marketo, Eloqua and Pardot. JourneyMax spans strategy, content creation and campaign management; however each client can choose only the services that they need, such as:
MAP database assessment MAP website setup Scoring model development Journey stream design and mapping Journey asset creation Attribution and reporting setup Campaign configuration and setup Campaign execution The Mx Group is one of only a handful of agencies qualified to provide comprehensive demand generation solutions spanning strategy, content, technology and operations. The firm was nominated for Marketo's global 2016 Partner of the Year Award for excellence in enabling clients to quickly and effectively leverage Marketo to drive meaningful marketing and sales results.For more information go to https://www.TheMxGroup.com/journeymax.In addition, The Mx Group offers xStack™, a complete, outsourced marketing technology stack that includes Marketo. xStack is a powerful solution for clients that want market-leading capabilities but don't want to take on managing technology and operations in-house. For more information about The Mx Group's demand generation and lead management solutions, visit https://www.TheMxGroup.com/. Follow The Mx Group on Twitter (@MxGroup) and like us on Facebook. About The Mx Group
The Mx Group is a digital and demand generation agency that empowers companies with the competitive edge of modern B2B marketing. We integrate digital strategy, technology, operations and sales optimization services to help companies attract, convert and retain customers. For more than 25 years, clients have trusted us to help turn their marketing investments into measurable revenue.The company has been recognized as a top B2B agency by both AdAge and BtoB Magazine every year since 2008. The Mx Group was also selected as a Best Places to Work in Illinois every year since 2014 and named to the Built In ChicagoTop 100 Digital Companies in Chicago list every year since 2014. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois. For more information, visit www.TheMxGroup.com or call 800-827-0170. About Marketo
Marketo (NASDAQ: MKTO) provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers -- from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
For more information, contact:

Liz Whelan
Public Relations
The Mx Group
(312) 315-0160
[email protected]



Read more...
EverString and Marketo Empower Marketers to Utilize Predictive Technology to Reach More Customers

Joint Solution Uses EverString Audience Platform and Marketo Ad Bridge to Help Marketers Identify Potential Buyers and Expand Audiences

SAN MATEO, CA--(Marketwired - May 4, 2016) - EverString, the fastest-growing predictive marketing SaaS company, today announced that they have extended their partnership and integration with Marketo, Inc., to help customers use big data to segment their leads and accounts. By combining both companies' powers of predictive and engagement marketing, the segmentation capability of EverString Audience Platform is now integrated directly with Marketo Ad Bridge to help marketers expand their audiences and find new customers. This integration will be available via Marketo LaunchPoint®, the most complete ecosystem of best-of-breed solutions available for marketers. "With our recent release of EverString Audience Platform, EverString has once again led innovation within the predictive marketing category. We are excited that Marketo recognized the value of our unique approach and has partnered with us to make this capability easily available for their customers and prospects," said J.J. Kardwell, President and Co-founder of EverString. "Our B2B customers are gaining significant value from the ability to identify the group of prospects that best aligns with each of their products, territories and campaigns, and then use applied data science to expand this into a larger predictive segment including net new prospects which were not in their pipeline but which should be." EverString, when used in conjunction with Marketo's Engagement Marketing Platform, creates a predictive front end that allows marketers to use data to objectively identify target account segments and ingest net new, highly relevant accounts and contacts. This enables marketers to reliably expand existing audiences to increase coverage for campaigns and programs. For instance, when running an ad campaign using Marketo Ad Bridge data, they can take audiences of all sizes and expand them to cast a wider net, effectively reaching more new accounts.  "We are excited to see EverString's continued innovation in the Marketo LaunchPoint partner ecosystem," said Mike Stocker, Senior Director of Product Solutions and Innovation at Marketo. "This integration allows Marketo customers the ability to combine rich Ad Bridge data with EverString's predictive technology to dramatically grow audiences and ultimately deliver more new customers." The offering is available today. EverString is a Platinum sponsor of the Marketing Nation® Summit, taking place May 9-12, 2016, at the MGM Grand in Las Vegas. Bringing together over 6,000 attendees from around the globe, the conference features thought leadership, educational sessions, workshops and trainings that empower marketers of every level to succeed in today's digital era. Interested marketers can see live demonstrations of the integrated solutions at EverString booth P306 in the Summit Expo Hall. About Marketo

Marketo (NASDAQ: MKTO) provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers -- from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com. About EverString

EverString gives B2B marketing and sales professionals control over their funnel and addressable market with the only account-based, full lifecycle, predictive platform for B2B sales and marketing. EverString Audience Platform provides an intuitive, user-directed way to use applied data science to segment, prioritize, expand, and gain insight into your funnel. EverString's SaaS platform provides Predictive Segmentation, Predictive Insights, Predictive Scoring and Predictive Demand Generation, empowering marketing and sales teams with the full potential of applied data science and artificial intelligence. EverString is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, IDG Ventures and Lakestar. For more information, visit www.everstring.com.


Media Contact

Jim Walker

VP Marketing

EverString

[email protected]

650-425-3937





Read more...

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More Statistics

Revenue (TTM) (Mil) $241.4
EPS (TTM) $ -1.70
Short Percentage of Float3.86%
52-Week Range $12.86 - 35.30
Shares Outstanding (Mil)45.12

Analyst Estimate

Dec16 Dec17 Dec18
Revenue (Mil $) 273 339 395
EPS ($) -0.40 -0.21 0.21
EPS without NRI ($) -0.40 -0.21 0.21
EPS Growth Rate
(Future 3Y To 5Y Estimate)
15.00%
Dividends per Share ($)
» More Articles for MKTO

Headlines

Articles On GuruFocus.com
Livestream Registration Opens for Marketing Nation® Summit Keynotes Apr 21 2017 
Marketo Honors the Best of the Marketing Nation® With 2017 Revvie Awards Apr 18 2017 
The Mx Group Unveils Journeymax(TM): A Proven Automation Solution for the Marketo Marketer May 10 2016 
EverString and Marketo Empower Marketers to Utilize Predictive Technology to Reach More Customers May 04 2016 
Fisher Investments' 4th Quarter New Buys Jan 26 2016 
SteelBrick Raises $48 Million in Series C Funding to Deliver on the Need for Speed in Modern Sales Oct 13 2015 
Weekly CFO Sells Highlight: WRES, NPSP, MKTO, GRPN, RXN Sep 29 2013 

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Marketo Congratulates James Hardie and Spirent for Recognition in 2016 Bluewolf Innovation Awards Jul 27 2016
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250ok and Marketo Breathe New Life Into Email Jul 20 2016
5 Merger Arb Plays Added to Havens Advisors’ Portfolio in Q2 Jul 20 2016
Cozad Asset Management, Inc., Joins the Marketo Marketing Nation® Jul 19 2016
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Moving Average Crossover Alert: Marketo (MKTO) Jun 22 2016

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