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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 8/10

vs
industry
vs
history
Cash to Debt No Debt
MM's Cash to Debt is ranked higher than
92% of the 197 Companies
in the Global Marketing Services industry.

( Industry Median: 63.63 vs. MM: No Debt )
MM' s 10-Year Cash to Debt Range
Min: 8.57   Max: No Debt
Current: No Debt

Equity to Asset 0.80
MM's Equity to Asset is ranked higher than
91% of the 196 Companies
in the Global Marketing Services industry.

( Industry Median: 0.54 vs. MM: 0.80 )
MM' s 10-Year Equity to Asset Range
Min: -0.97   Max: 0.8
Current: 0.8

-0.97
0.8
Interest Coverage No Debt
MM's Interest Coverage is ranked higher than
81% of the 147 Companies
in the Global Marketing Services industry.

( Industry Median: 262.19 vs. MM: No Debt )
MM' s 10-Year Interest Coverage Range
Min: 9999.99   Max: 9999.99
Current: No Debt

F-Score: 1
Z-Score: 5.42
M-Score: 10.75
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 3/10

vs
industry
vs
history
Operating margin (%) -5.84
MM's Operating margin (%) is ranked lower than
56% of the 197 Companies
in the Global Marketing Services industry.

( Industry Median: 7.62 vs. MM: -5.84 )
MM' s 10-Year Operating margin (%) Range
Min: -45.66   Max: -0.65
Current: -5.84

-45.66
-0.65
Net-margin (%) -5.83
MM's Net-margin (%) is ranked lower than
56% of the 197 Companies
in the Global Marketing Services industry.

( Industry Median: 4.14 vs. MM: -5.83 )
MM' s 10-Year Net-margin (%) Range
Min: -46.55   Max: -0.28
Current: -5.83

-46.55
-0.28
ROE (%) -4.51
MM's ROE (%) is ranked lower than
57% of the 192 Companies
in the Global Marketing Services industry.

( Industry Median: 7.79 vs. MM: -4.51 )
MM' s 10-Year ROE (%) Range
Min: -4.51   Max: -3.32
Current: -4.51

-4.51
-3.32
ROA (%) -3.60
MM's ROA (%) is ranked lower than
56% of the 198 Companies
in the Global Marketing Services industry.

( Industry Median: 3.75 vs. MM: -3.60 )
MM' s 10-Year ROA (%) Range
Min: -28.89   Max: -0.46
Current: -3.6

-28.89
-0.46
ROC (Joel Greenblatt) (%) -34.43
MM's ROC (Joel Greenblatt) (%) is ranked lower than
57% of the 198 Companies
in the Global Marketing Services industry.

( Industry Median: 40.66 vs. MM: -34.43 )
MM' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -2328.93   Max: -6.16
Current: -34.43

-2328.93
-6.16
» MM's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q1 2013

MM Guru Trades in Q1 2013

Jim Simons 539,634 sh (New)
Steven Cohen 342,125 sh (+20.69%)
Ron Baron Sold Out
Paul Tudor Jones 16,700 sh (-59.52%)
» More
Q2 2013

MM Guru Trades in Q2 2013

George Soros 800,000 sh (New)
Paul Tudor Jones Sold Out
Steven Cohen Sold Out
Jim Simons 433,400 sh (-19.69%)
» More
Q3 2013

MM Guru Trades in Q3 2013

Jim Simons 703,434 sh (+62.31%)
George Soros Sold Out
» More
Q4 2013

MM Guru Trades in Q4 2013

Steven Cohen 124,000 sh (New)
Paul Tudor Jones 12,593 sh (New)
Jim Simons 784,600 sh (+11.54%)
» More
» Details

Insider Trades

Latest Guru Trades with MM

GuruDate Trades Impact to Portfolio Price Range * (?) Current Price Change from Average Current Shares
George Soros 2013-09-30 Sold Out 0.08%$6.46 - $10.26 $ 6.44-20%0
George Soros 2013-06-30 New Buy0.08%$6.05 - $8.8 $ 6.44-13%800000
Ron Baron 2013-03-31 Sold Out 0.01%$6.35 - $14.33 $ 6.44-38%0
Ron Baron 2012-06-30 New Buy0.01%$11.44 - $22.6 $ 6.44-59%71647
Premium More recent guru trades are included for Premium Members only!!
» Interactive Charts

Peter Lynch Chart ( What is Peter Lynch Charts )

Guru Investment Theses on Millennial Media Inc

Baron Funds Comments on Millennial Media - Aug 24, 2012

From Baron Funds' second quarter commentary:

Millennial Media, Inc. (MM) is the third largest ad-platform in mobile advertising behind Google and Apple. Millennial's shares declined significantly in the second quarter following its strong IPO performance in the first quarter.The stock was negatively impacted by investors' perception that mobile monetization is more difficult and will take longer to pan out than previously expected. While we do not have any particular insights to the timing, we believe the company is a key enabler in mobile advertising and will capitalize on its strong competitive position over time. (Ashim Mehra)
Check out Ron Baron latest stock trades

Ratios

vs
industry
vs
history
P/B 2.00
MM's P/B is ranked higher than
55% of the 179 Companies
in the Global Marketing Services industry.

( Industry Median: 1.80 vs. MM: 2.00 )
MM' s 10-Year P/B Range
Min: 1.86   Max: 8.64
Current: 2

1.86
8.64
P/S 2.09
MM's P/S is ranked lower than
68% of the 204 Companies
in the Global Marketing Services industry.

( Industry Median: 1.00 vs. MM: 2.09 )
MM' s 10-Year P/S Range
Min: 1.47   Max: 3.72
Current: 2.09

1.47
3.72
EV-to-EBIT 10.40
MM's EV-to-EBIT is ranked higher than
76% of the 180 Companies
in the Global Marketing Services industry.

( Industry Median: 12.50 vs. MM: 10.40 )
MM' s 10-Year EV-to-EBIT Range
Min: 139.2   Max: 377
Current: 10.4

139.2
377

Valuation & Return

vs
industry
vs
history
Price/Net Cash 46.00
MM's Price/Net Cash is ranked lower than
82% of the 38 Companies
in the Global Marketing Services industry.

( Industry Median: 11.90 vs. MM: 46.00 )
MM' s 10-Year Price/Net Cash Range
Min: 10.71   Max: 51.93
Current: 46

10.71
51.93
Price/Net Current Asset Value 7.10
MM's Price/Net Current Asset Value is ranked lower than
54% of the 67 Companies
in the Global Marketing Services industry.

( Industry Median: 6.40 vs. MM: 7.10 )
MM' s 10-Year Price/Net Current Asset Value Range
Min: 7.24   Max: 7.99
Current: 7.1

7.24
7.99
Price/Tangible Book 4.80
MM's Price/Tangible Book is ranked lower than
62% of the 127 Companies
in the Global Marketing Services industry.

( Industry Median: 2.90 vs. MM: 4.80 )
MM' s 10-Year Price/Tangible Book Range
Min: 5.43   Max: 6.14
Current: 4.8

5.43
6.14
Price/Median PS Value 0.80
MM's Price/Median PS Value is ranked higher than
85% of the 186 Companies
in the Global Marketing Services industry.

( Industry Median: 1.10 vs. MM: 0.80 )
MM' s 10-Year Price/Median PS Value Range
Min: 0.94   Max: 1.26
Current: 0.8

0.94
1.26

Business Description

Industry: Advertising & Marketing Services » Marketing Services
Compare: » details
Traded in other countries:2MM.Germany
Millennial Media Inc was incorporated under the laws of the State of Delaware on May 30, 2006. It is an independent mobile advertising platform company. The Company helps developers maximize their advertising revenue, acquire users for their apps and gain insights about their users. It offers advertisers significant audience reach, sophisticated targeting capabilities and the ability to deliver rich and engaging ad experiences to consumers on their mobile connected devices. The Company's proprietary technology and data platform, known as MYDAS, determines in real-time which ad to deliver, to whom and when, with the goal of optimizing the effectiveness of advertising campaigns regardless of device type or operating system. It helps developers and advertisers remove complexity from mobile advertising. It provides tools and services to developers that allow their apps to display banner ads, interactive rich media ads and video ads from its platform. By partnering with it, developers gain access to advertising campaigns from advertiser clients as well as smaller performance-based advertisers. Through its mmDev portal, developers can download and integrate its software development kits, or SDKs, into their apps at no cost to them. The Company offers developers sophisticated reporting and analytics through an integrated dashboard on its mmDev portal, which includes comprehensive ad revenue generation reports for their apps across all major mobile operating systems. It offers all developers support through its mmDev portal, as well as various webinars, blogs and, in some cases, support from account managers.

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