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Peoples Educational Holdings, Inc. through its wholly owned subsidiary, Peoples Education, Inc., develops and sells its own proprietary education products which are predominantly state-specific and standards-based, focused on state-required tests.
Peoples Educational Holdings, Inc. or PEH, through its wholly owned subsidiary, Peoples Education, Inc. (PE), develops and sells its own proprietary education products which are predominantly state-specific and standards-based, focused on state-required tests. The Company also distributes other publishers' products. Historically its products were organized into two product groups, one designated as Test Preparation, Assessment, and Instruction, and the other as College Preparation. In March 2009 PEH added a third product group, Literacy as it entered into exclusive distribution agreements with three publishers to distribute their Literacy products in the United States. The Test Preparation, Assessment, and Instruction materials are almost exclusively proprietary products, while the College Preparation materials are mainly nonproprietary products accompanied by a growing number of proprietary titles. The Literacy products are exclusively nonproprietary. Marketing channels include Company and independent sales representatives, telemarketing, direct mail, and catalogs. Test Preparation and Assessment: PEH creates and sells state-customized, print and electronic test preparation and assessment materials that help teachers prepare students for success in school and for required state proficiency tests, grades 2-12. Instruction: The Company produces and sells proprietary state-customized print worktexts and print and web-based delivered assessments, for grades 1-8. These products provide students with in-depth instruction and practice in reading, language arts, and mathematics. In addition, its backlist remedial and multicultural products are included in this group. College Preparation Product Group: PEH distributes and publishes instructional materials that meet the required academic standards for high schools honors, college preparation, and Advanced Placement courses. The Company is the exclusive high school distributor for two major college publishers. PEH also publishes its own proprietary college preparation supplements and ancillary materials. Literacy Product Group: The Company distributes for three publishers, on an exclusive basis in the United States, supplemental literacy materials for grades K-8. These materials include an extensive selection of leveled reading materials, high interest engaging resources for striving readers, series that integrate reading, science and social studies, and selections and strategies for students who are in the process of learning English. PEH develops and sells Test Preparation materials in language arts, reading, mathematics, science, and social studies. The Company's Test Preparation books are 100% customized for each state. In practice, this means that no two of its Test Preparation books are identical. State-specific customization, along with the thoroughness and quality of its Test Preparation materials, provide it with a unique sales and marketing position. PEH conducts its sales activi