Ratios

		vs industry	vs history
P/E(ttm)	18.50	RAI's P/E(ttm) is ranked higher than 50% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 16.40 vs. RAI: 18.50 )	RAI' s 10-Year P/E(ttm) Range Min: 0.78   Max: 79.33 Current: 18.5 0.78 79.33
P/B	5.23	RAI's P/B is ranked higher than 58% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 3.55 vs. RAI: 5.23 )	RAI' s 10-Year P/B Range Min: 0.25   Max: 5.37 Current: 5.23 0.25 5.37
P/S	3.39	RAI's P/S is ranked higher than 50% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 3.33 vs. RAI: 3.39 )	RAI' s 10-Year P/S Range Min: 0.35   Max: 3.39 Current: 3.39 0.35 3.39
PFCF	19.88	RAI's PFCF is ranked higher than 50% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 18.09 vs. RAI: 19.88 )	RAI' s 10-Year PFCF Range Min: 6.06   Max: 171.48 Current: 19.88 6.06 171.48
EV-to-EBIT	11.15	RAI's EV-to-EBIT is ranked lower than 92% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 11.95 vs. RAI: 11.15 )	RAI' s 10-Year EV-to-EBIT Range Min: 2.3   Max: 26.2 Current: 11.15 2.3 26.2
PEG	3.85	RAI's PEG is ranked lower than 100% of the Companies in the Global Tobacco industry. ( Industry Median: vs. RAI: 3.85 )	RAI' s 10-Year PEG Range Min: 0.85   Max: 6.43 Current: 3.85 0.85 6.43
Shiller P/E	21.54	RAI's Shiller P/E is ranked higher than 83% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 10.70 vs. RAI: 21.54 )	RAI' s 10-Year Shiller P/E Range Min: 11.32   Max: 36.55 Current: 21.54 11.32 36.55

Dividend & Buy Back

		vs industry	vs history
Dividend Yield	4.75	RAI's Dividend Yield is ranked higher than 83% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 3.70 vs. RAI: 4.75 )	RAI' s 10-Year Dividend Yield Range Min: 3.7   Max: 13.85 Current: 4.75 3.7 13.85
Dividend Payout	1.2	RAI's Dividend Payout is ranked lower than 58% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 0.71 vs. RAI: 1.2 )	RAI' s 10-Year Dividend Payout Range Min: 0.07   Max: 1.05 Current: 1.2 0.07 1.05
Dividend growth (3y)	7.8	RAI's Dividend growth (3y) is ranked higher than 58% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 9.80 vs. RAI: 7.8 )	RAI' s 10-Year Dividend growth (3y) Range Min: 3.1   Max: 24.5 Current: 7.8 3.1 24.5
Yield on cost (5-Year)	7.35	RAI's Yield on cost (5-Year) is ranked higher than 75% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 3.70 vs. RAI: 7.35 )	RAI' s 10-Year Yield on cost (5-Year) Range Min: 5.67   Max: 21.21 Current: 7.35 5.67 21.21
Share Buyback Rate	0.7	RAI's Share Buyback Rate is ranked lower than 75% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 0.35 vs. RAI: 0.7 )	RAI' s 10-Year Share Buyback Rate Range Min: 4.8   Max: -15.2 Current: 0.7

Valuation & Return

		vs industry	vs history
Price/Net Current Asset Value	44	RAI's Price/Net Current Asset Value is ranked higher than 75% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 22.40 vs. RAI: 44 )	RAI' s 10-Year Price/Net Current Asset Value Range Min: 8.7   Max: 38.4 Current: 44 8.7 38.4
Price/DCF (Projected)	1.6	RAI's Price/DCF (Projected) is ranked higher than 75% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 1.50 vs. RAI: 1.6 )	RAI' s 10-Year Price/DCF (Projected) Range Min: 0.8   Max: 1.6 Current: 1.6 0.8 1.6
Price/Median PS Value	2.1	RAI's Price/Median PS Value is ranked higher than 75% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 1.20 vs. RAI: 2.1 )	RAI' s 10-Year Price/Median PS Value Range Min: 0.4   Max: 1.8 Current: 2.1 0.4 1.8
Price/Peter Lynch Fair Value	4.1	RAI's Price/Peter Lynch Fair Value is ranked lower than 100% of the Companies in the Global Tobacco industry. ( Industry Median: vs. RAI: 4.1 )	RAI' s 10-Year Price/Peter Lynch Fair Value Range Min: 2.6   Max: 3.5 Current: 4.1 2.6 3.5
Earnings Yield (Greenblatt)	9.00	RAI's Earnings Yield (Greenblatt) is ranked lower than 75% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 9.50 vs. RAI: 9.00 )	RAI' s 10-Year Earnings Yield (Greenblatt) Range Min: 3.8   Max: 42.6 Current: 9 3.8 42.6
Forward Rate of Return (Yacktman)	9.95	RAI's Forward Rate of Return (Yacktman) is ranked higher than 75% of the 12 Companies in the Global Tobacco industry. ( Industry Median: 3.31 vs. RAI: 9.95 )	RAI' s 10-Year Forward Rate of Return (Yacktman) Range Min: 0.3   Max: 1718.8 Current: 9.95 0.3 1718.8

Business Description

Reynolds American, Inc. was incorporated in the state of North Carolina on January 5, 2004. The Company, through its subsidiaries, manufactures cigarettes and other tobacco products in the United States. The Company's reportable operating segments are RJR Tobacco, American Snuff and Santa Fe. The RJR Tobacco segment consists of the primary operations of R. J. Reynolds Tobacco Company. The American Snuff segment consists of the primary operations of American Snuff Co. and, prior to its sale, Lane, Limited, referred to as Lane. RJR Tobacco is the second largest cigarette manufacturer in the United States. RJR Tobacco's brands include many of the best-selling cigarettes in the United States: CAMEL, PALL MALL, WINSTON, KOOL, DORAL and SALEM. Those brands, and its other brands, including MISTY and CAPRI, are manufactured in a variety of styles and marketed in the United States. RJR Tobacco offers two types of modern smoke-free tobacco, CAMEL Snus and CAMEL Dissolvables. CAMEL Snus is pasteurized tobacco in a small pouch that provides convenient tobacco consumption. RJR Tobacco's primary competitors include Philip Morris USA Inc., Lorillard Tobacco Company, Liggett Group and Commonwealth Brands, Inc., as well as manufacturers of deep-discount brands. American Snuff, is the second largest smokeless tobacco products manufacturer in the United States. The American Snuff segment consists of the primary operations of American Snuff Co. and, prior to its sale, Lane. American Snuff's primary products include its largest selling moist snuff brands, GRIZZLY, in the price-value category, and KODIAK, in the premium category. American Snuff's largest competitor is U.S. Smokeless Tobacco Company LLC, referred to as USSTC, which had approximately 55.8% and 55.7% of the U.S. moist snuff market share in 2011 and 2010, respectively. Santa Fe manufactures and markets cigarettes and other tobacco products under the NATURAL AMERICAN SPIRIT brand. Santa Fe managed RJR Tobacco's super premium cigarette brands, DUNHILL and STATE EXPRESS 555. Santa Fe competes primarily in the U.S. cigarette market, which features several large competitors such as Philip Morris USA, Inc., Lorillard Tobacco Company, Liggett Group and Commonwealth Brands, Inc., and to a much lesser extent, many smaller manufacturers of deep-discount brands. The Company and its subsidiaries are subject to federal, state and local environmental laws and regulations concerning the discharge, storage, handling and disposal of hazardous or toxic substances.
Company Website
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Industry:	Tobacco
Compare:	BTI, MO, PM, ITYBY, LO
Traded in other countries:	RQ4.Germany

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