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Also traded in: Germany

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 6/10

vs
industry
vs
history
Cash to Debt 0.11
RCKY's Cash to Debt is ranked lower than
89% of the 736 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.32 vs. RCKY: 0.11 )
Ranked among companies with meaningful Cash to Debt only.
RCKY' s Cash to Debt Range Over the Past 10 Years
Min: 0  Med: 0.06 Max: 0.59
Current: 0.11
0
0.59
Equity to Asset 0.68
RCKY's Equity to Asset is ranked higher than
68% of the 688 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 0.59 vs. RCKY: 0.68 )
Ranked among companies with meaningful Equity to Asset only.
RCKY' s Equity to Asset Range Over the Past 10 Years
Min: 0.3  Med: 0.58 Max: 0.77
Current: 0.68
0.3
0.77
Interest Coverage 3.27
RCKY's Interest Coverage is ranked lower than
84% of the 630 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 33.19 vs. RCKY: 3.27 )
Ranked among companies with meaningful Interest Coverage only.
RCKY' s Interest Coverage Range Over the Past 10 Years
Min: 1.06  Med: 13.44 Max: 21.24
Current: 3.27
1.06
21.24
F-Score: 5
Z-Score: 3.10
M-Score: -3.19
WACC vs ROIC
4.73%
0.99%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 6/10

vs
industry
vs
history
Operating margin (%) 0.81
RCKY's Operating margin (%) is ranked lower than
75% of the 734 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 5.20 vs. RCKY: 0.81 )
Ranked among companies with meaningful Operating margin (%) only.
RCKY' s Operating margin (%) Range Over the Past 10 Years
Min: -4.83  Med: 5 Max: 7.18
Current: 0.81
-4.83
7.18
Net-margin (%) 0.48
RCKY's Net-margin (%) is ranked lower than
74% of the 734 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 3.76 vs. RCKY: 0.48 )
Ranked among companies with meaningful Net-margin (%) only.
RCKY' s Net-margin (%) Range Over the Past 10 Years
Min: -8.39  Med: 2.73 Max: 3.87
Current: 0.48
-8.39
3.87
ROE (%) 0.88
RCKY's ROE (%) is ranked lower than
74% of the 721 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 7.05 vs. RCKY: 0.88 )
Ranked among companies with meaningful ROE (%) only.
RCKY' s ROE (%) Range Over the Past 10 Years
Min: -24.86  Med: 5.24 Max: 8.2
Current: 0.88
-24.86
8.2
ROA (%) 0.60
RCKY's ROA (%) is ranked lower than
72% of the 738 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 3.87 vs. RCKY: 0.60 )
Ranked among companies with meaningful ROA (%) only.
RCKY' s ROA (%) Range Over the Past 10 Years
Min: -9.98  Med: 3.59 Max: 5.08
Current: 0.6
-9.98
5.08
ROC (Joel Greenblatt) (%) 1.42
RCKY's ROC (Joel Greenblatt) (%) is ranked lower than
77% of the 736 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 14.21 vs. RCKY: 1.42 )
Ranked among companies with meaningful ROC (Joel Greenblatt) (%) only.
RCKY' s ROC (Joel Greenblatt) (%) Range Over the Past 10 Years
Min: -8.14  Med: 9.64 Max: 15.27
Current: 1.42
-8.14
15.27
Revenue Growth (3Y)(%) 5.30
RCKY's Revenue Growth (3Y)(%) is ranked higher than
62% of the 636 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.20 vs. RCKY: 5.30 )
Ranked among companies with meaningful Revenue Growth (3Y)(%) only.
RCKY' s Revenue Growth (3Y)(%) Range Over the Past 10 Years
Min: -12  Med: 1.5 Max: 39.8
Current: 5.3
-12
39.8
EBITDA Growth (3Y)(%) -3.90
RCKY's EBITDA Growth (3Y)(%) is ranked lower than
64% of the 534 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 3.70 vs. RCKY: -3.90 )
Ranked among companies with meaningful EBITDA Growth (3Y)(%) only.
RCKY' s EBITDA Growth (3Y)(%) Range Over the Past 10 Years
Min: -21  Med: -2.5 Max: 43.9
Current: -3.9
-21
43.9
EPS Growth (3Y)(%) -9.70
RCKY's EPS Growth (3Y)(%) is ranked lower than
69% of the 497 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 3.40 vs. RCKY: -9.70 )
Ranked among companies with meaningful EPS Growth (3Y)(%) only.
RCKY' s EPS Growth (3Y)(%) Range Over the Past 10 Years
Min: -73.7  Med: -4.9 Max: 304.1
Current: -9.7
-73.7
304.1
» RCKY's 10-Y Financials

Financials (Next Earnings Date: Est. 2016-10-21)


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow
Oprt. Cash Flow & Net Income

» Details

Guru Trades

Q3 2015

RCKY Guru Trades in Q3 2015

Jim Simons 212,980 sh (-17.21%)
» More
Q4 2015

RCKY Guru Trades in Q4 2015

Jim Simons 182,868 sh (-14.14%)
» More
Q1 2016

RCKY Guru Trades in Q1 2016

Jim Simons 161,500 sh (-11.68%)
» More
Q2 2016

RCKY Guru Trades in Q2 2016

Jim Simons 120,200 sh (-25.57%)
» More
» Details

Insider Trades

Latest Guru Trades with RCKY

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Business Description

Industry: Manufacturing - Apparel & Furniture » Footwear & Accessories
Compare:NAS:TLF, NAS:FORD, OTCPK:LESAF, NAS:WEYS, NAS:VRA, NAS:CROX, NYSE:CAL, NAS:FOSL, NYSE:TUMI, NYSE:DECK, NAS:SHOO, NYSE:WWW, OTCPK:PMMAF, NYSE:SKX, OTCPK:SMSEY, OTCPK:BELLY, OTCPK:YUEIF, NYSE:FL, OTCPK:PPRUY, OTCPK:ADDYY » details
Traded in other countries:RCK.Germany,
Rocky Brands Inc is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names including Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation and the licensed brand Michelin.

Rocky Brands Inc was established in 1979. The company is a designer, manufacturer and marketer of premium quality footwear marketed under a portfolio of well recognized brand names. The Companys products are distributed through three distinct business segments: wholesale, retail and military. In its wholesale business, it distributes its products through a range of distribution channels representing over 10,000 retail store locations in the U.S. and Canada. The Companys wholesale channels vary by product line and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores and other specialty retailers. The Companys retail business includes direct sales of its products to consumers through its Lehigh Safety Shoes mobile and retail stores (including a fleet of trucks, supported by small warehouses that include retail stores, which it refers to as mini-stores), its Rocky outlet store and its websites. It also sells footwear under the Rocky label to the U.S. military. The Companys outdoor product lines consist of footwear, apparel and accessory items marketed to outdoor enthusiasts who spend time actively engaged in activities such as hunting, fishing, camping or hiking. The Companys outdoor product lines consist of all-season sport/ hunting footwear, apparel and accessories that are typically waterproof and insulated and are designed to keep outdoorsmen comfortable on rugged terrain or in extreme weather conditions. The Companys work product lines consist of footwear and apparel marketed to industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels. All of its work products are specially designed to be comfortable, incorporate safety features for specific work environments or tasks and meet applicable federal and other standards for safety. This category includes products such as safety toe footwear for steel workers and non-slip footwear for kitchen workers. Its duty product line consists of footwear products marketed to law enforcement, security personnel and postal employees who are required to spend a majority of time at work on their feet. All of its duty footwear styles are designed to be comfortable, flexible, lightweight, slip resistant and durable. Its western product line currently consists of authentic footwear products marketed to farmers and ranchers who generally live in rural communities in North America. It also selectively markets its western footwear to consumers enamored with the western lifestyle. Its products are marketed under four well-recognized, proprietary brands, Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation and the licensed brand Michelin. It operates in a very competitive environment. Product function, design, comfort, quality, technological and material improvements, brand awareness, timeliness of product delivery and

Ratios

vs
industry
vs
history
P/E(ttm) 64.08
RCKY's P/E(ttm) is ranked lower than
86% of the 562 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 18.56 vs. RCKY: 64.08 )
Ranked among companies with meaningful P/E(ttm) only.
RCKY' s P/E(ttm) Range Over the Past 10 Years
Min: 5.79  Med: 13 Max: 132.88
Current: 64.08
5.79
132.88
PE(NRI) 64.08
RCKY's PE(NRI) is ranked lower than
86% of the 561 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 18.31 vs. RCKY: 64.08 )
Ranked among companies with meaningful PE(NRI) only.
RCKY' s PE(NRI) Range Over the Past 10 Years
Min: 5.79  Med: 13 Max: 132.88
Current: 64.08
5.79
132.88
Price/Owner Earnings (ttm) 4.54
RCKY's Price/Owner Earnings (ttm) is ranked higher than
94% of the 330 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 18.81 vs. RCKY: 4.54 )
Ranked among companies with meaningful Price/Owner Earnings (ttm) only.
RCKY' s Price/Owner Earnings (ttm) Range Over the Past 10 Years
Min: 1.15  Med: 9.96 Max: 1005.26
Current: 4.54
1.15
1005.26
P/B 0.57
RCKY's P/B is ranked higher than
85% of the 683 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.70 vs. RCKY: 0.57 )
Ranked among companies with meaningful P/B only.
RCKY' s P/B Range Over the Past 10 Years
Min: 0.16  Med: 0.73 Max: 1.77
Current: 0.57
0.16
1.77
P/S 0.31
RCKY's P/S is ranked higher than
84% of the 723 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 0.96 vs. RCKY: 0.31 )
Ranked among companies with meaningful P/S only.
RCKY' s P/S Range Over the Past 10 Years
Min: 0.05  Med: 0.34 Max: 0.68
Current: 0.31
0.05
0.68
PFCF 5.31
RCKY's PFCF is ranked higher than
90% of the 294 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 18.83 vs. RCKY: 5.31 )
Ranked among companies with meaningful PFCF only.
RCKY' s PFCF Range Over the Past 10 Years
Min: 0.82  Med: 8.69 Max: 795.83
Current: 5.31
0.82
795.83
POCF 3.19
RCKY's POCF is ranked higher than
93% of the 366 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 11.82 vs. RCKY: 3.19 )
Ranked among companies with meaningful POCF only.
RCKY' s POCF Range Over the Past 10 Years
Min: 0.65  Med: 6.82 Max: 2428.57
Current: 3.19
0.65
2428.57
EV-to-EBIT 48.20
RCKY's EV-to-EBIT is ranked lower than
86% of the 562 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 14.16 vs. RCKY: 48.20 )
Ranked among companies with meaningful EV-to-EBIT only.
RCKY' s EV-to-EBIT Range Over the Past 10 Years
Min: -12.5  Med: 9.6 Max: 57
Current: 48.2
-12.5
57
EV-to-EBITDA 10.35
RCKY's EV-to-EBITDA is ranked higher than
54% of the 591 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 11.07 vs. RCKY: 10.35 )
Ranked among companies with meaningful EV-to-EBITDA only.
RCKY' s EV-to-EBITDA Range Over the Past 10 Years
Min: -30.9  Med: 6.8 Max: 12.3
Current: 10.35
-30.9
12.3
Shiller P/E 33.65
RCKY's Shiller P/E is ranked lower than
57% of the 145 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 29.23 vs. RCKY: 33.65 )
Ranked among companies with meaningful Shiller P/E only.
RCKY' s Shiller P/E Range Over the Past 10 Years
Min: 8.84  Med: 20.14 Max: 50.18
Current: 33.65
8.84
50.18
Current Ratio 4.75
RCKY's Current Ratio is ranked higher than
91% of the 654 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.07 vs. RCKY: 4.75 )
Ranked among companies with meaningful Current Ratio only.
RCKY' s Current Ratio Range Over the Past 10 Years
Min: 1.54  Med: 6.81 Max: 12.67
Current: 4.75
1.54
12.67
Quick Ratio 1.75
RCKY's Quick Ratio is ranked higher than
69% of the 654 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.31 vs. RCKY: 1.75 )
Ranked among companies with meaningful Quick Ratio only.
RCKY' s Quick Ratio Range Over the Past 10 Years
Min: 0.63  Med: 2.94 Max: 5.63
Current: 1.75
0.63
5.63
Days Inventory 175.75
RCKY's Days Inventory is ranked lower than
75% of the 695 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 107.58 vs. RCKY: 175.75 )
Ranked among companies with meaningful Days Inventory only.
RCKY' s Days Inventory Range Over the Past 10 Years
Min: 127.61  Med: 163.56 Max: 181.51
Current: 175.75
127.61
181.51
Days Sales Outstanding 60.30
RCKY's Days Sales Outstanding is ranked lower than
62% of the 570 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 47.83 vs. RCKY: 60.30 )
Ranked among companies with meaningful Days Sales Outstanding only.
RCKY' s Days Sales Outstanding Range Over the Past 10 Years
Min: 60.3  Med: 72.03 Max: 90.4
Current: 60.3
60.3
90.4
Days Payable 45.42
RCKY's Days Payable is ranked lower than
58% of the 523 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 52.02 vs. RCKY: 45.42 )
Ranked among companies with meaningful Days Payable only.
RCKY' s Days Payable Range Over the Past 10 Years
Min: 13.71  Med: 23.48 Max: 45.42
Current: 45.42
13.71
45.42

Dividend & Buy Back

vs
industry
vs
history
Dividend Yield 4.29
RCKY's Dividend Yield is ranked higher than
80% of the 629 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 0.50 vs. RCKY: 4.29 )
Ranked among companies with meaningful Dividend Yield only.
RCKY' s Dividend Yield Range Over the Past 10 Years
Min: 0.52  Med: 2.74 Max: 4.31
Current: 4.29
0.52
4.31
Dividend Payout 2.75
RCKY's Dividend Payout is ranked lower than
97% of the 420 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 0.38 vs. RCKY: 2.75 )
Ranked among companies with meaningful Dividend Payout only.
RCKY' s Dividend Payout Range Over the Past 10 Years
Min: 0.17  Med: 0.42 Max: 2.75
Current: 2.75
0.17
2.75
Forward Dividend Yield 4.30
RCKY's Forward Dividend Yield is ranked higher than
78% of the 612 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.32 vs. RCKY: 4.30 )
Ranked among companies with meaningful Forward Dividend Yield only.
N/A
Yield on cost (5-Year) 4.29
RCKY's Yield on cost (5-Year) is ranked higher than
71% of the 759 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.49 vs. RCKY: 4.29 )
Ranked among companies with meaningful Yield on cost (5-Year) only.
RCKY' s Yield on cost (5-Year) Range Over the Past 10 Years
Min: 0.52  Med: 2.74 Max: 4.31
Current: 4.29
0.52
4.31
3-Year Average Share Buyback Ratio -0.30
RCKY's 3-Year Average Share Buyback Ratio is ranked higher than
65% of the 358 Companies
in the Global Footwear & Accessories industry.

( Industry Median: -1.60 vs. RCKY: -0.30 )
Ranked among companies with meaningful 3-Year Average Share Buyback Ratio only.
RCKY' s 3-Year Average Share Buyback Ratio Range Over the Past 10 Years
Min: -10.8  Med: -1 Max: 5.7
Current: -0.3
-10.8
5.7

Valuation & Return

vs
industry
vs
history
Price/Net Current Asset Value 1.05
RCKY's Price/Net Current Asset Value is ranked higher than
89% of the 485 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 4.67 vs. RCKY: 1.05 )
Ranked among companies with meaningful Price/Net Current Asset Value only.
RCKY' s Price/Net Current Asset Value Range Over the Past 10 Years
Min: 0.73  Med: 1.51 Max: 18.32
Current: 1.05
0.73
18.32
Price/Tangible Book 0.76
RCKY's Price/Tangible Book is ranked higher than
77% of the 653 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.98 vs. RCKY: 0.76 )
Ranked among companies with meaningful Price/Tangible Book only.
RCKY' s Price/Tangible Book Range Over the Past 10 Years
Min: 0.35  Med: 1 Max: 8.24
Current: 0.76
0.35
8.24
Price/Projected FCF 0.51
RCKY's Price/Projected FCF is ranked higher than
86% of the 362 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.26 vs. RCKY: 0.51 )
Ranked among companies with meaningful Price/Projected FCF only.
RCKY' s Price/Projected FCF Range Over the Past 10 Years
Min: 0.15  Med: 0.57 Max: 3.27
Current: 0.51
0.15
3.27
Price/Median PS Value 0.89
RCKY's Price/Median PS Value is ranked higher than
74% of the 678 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.17 vs. RCKY: 0.89 )
Ranked among companies with meaningful Price/Median PS Value only.
RCKY' s Price/Median PS Value Range Over the Past 10 Years
Min: 0.2  Med: 1.09 Max: 3.3
Current: 0.89
0.2
3.3
Price/Graham Number 1.47
RCKY's Price/Graham Number is ranked lower than
54% of the 472 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.35 vs. RCKY: 1.47 )
Ranked among companies with meaningful Price/Graham Number only.
RCKY' s Price/Graham Number Range Over the Past 10 Years
Min: 0.41  Med: 0.87 Max: 2.8
Current: 1.47
0.41
2.8
Earnings Yield (Greenblatt) (%) 2.09
RCKY's Earnings Yield (Greenblatt) (%) is ranked lower than
67% of the 724 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 5.10 vs. RCKY: 2.09 )
Ranked among companies with meaningful Earnings Yield (Greenblatt) (%) only.
RCKY' s Earnings Yield (Greenblatt) (%) Range Over the Past 10 Years
Min: 1.8  Med: 10 Max: 18.9
Current: 2.09
1.8
18.9
Forward Rate of Return (Yacktman) (%) -0.58
RCKY's Forward Rate of Return (Yacktman) (%) is ranked lower than
60% of the 377 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 4.05 vs. RCKY: -0.58 )
Ranked among companies with meaningful Forward Rate of Return (Yacktman) (%) only.
RCKY' s Forward Rate of Return (Yacktman) (%) Range Over the Past 10 Years
Min: -2.6  Med: 18.6 Max: 44.3
Current: -0.58
-2.6
44.3

More Statistics

Revenue (TTM) (Mil) $255.4
EPS (TTM) $ 0.16
Beta0.59
Short Percentage of Float1.13%
52-Week Range $9.67 - 19.80
Shares Outstanding (Mil)7.48
» More Articles for RCKY

Headlines

Articles On GuruFocus.com
Rocky Brands Outlined Value Creation Effort Aug 19 2016 
Using Ben Graham's Enterprising Investor Strategy: January Jan 18 2016 
Using Ben Graham's Enterprising Investor Strategy Dec 18 2015 
Using Ben Graham's Enterprising Investor Strategy - November Nov 17 2015 
Rocky Brands Inc. Reports Operating Results (10-K) Feb 28 2011 
Rocky Brands Inc. Reports Operating Results (10-Q) Oct 28 2010 
Rocky Brands Inc. Reports Operating Results (10-Q) Aug 03 2010 
Rocky Brands Inc. Reports Operating Results (10-Q) May 03 2010 
Rocky Brands Inc. Reports Operating Results (10-Q) Oct 30 2009 
Weekly CFO Buys Highlight: Rocky Brands Inc., MainSource Financial Group Inc, NewBridge Bancorp, Sta Sep 13 2009 

More From Other Websites
Rocky Brands Outlined Value Creation Effort Aug 19 2016
ROCKY BRANDS, INC. Files SEC form 8-K, Other Events, Financial Statements and Exhibits Aug 18 2016
Rocky Brands Outlines Shareholder Value Creation Efforts Aug 17 2016
Rocky Brands Outlines Shareholder Value Creation Efforts Aug 17 2016
Rocky Brands Declares Quarterly Cash Dividend Aug 16 2016
Rocky Brands Declares Quarterly Cash Dividend Aug 16 2016
ROCKY BRANDS, INC. Financials Aug 04 2016
Rocky Brands reports 2Q loss Jul 28 2016
Rocky Brands reports 2Q loss Jul 28 2016
ROCKY BRANDS, INC. Files SEC form 8-K, Results of Operations and Financial Condition, Financial... Jul 28 2016
Rocky Brands, Inc. Announces Second Quarter 2016 Results Jul 28 2016
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Rocky Brands, Inc. to Broadcast Review of Second Quarter Fiscal 2016 Financial Results over the... Jul 21 2016
ETF’s with exposure to Rocky Brands, Inc. : July 19, 2016 Jul 19 2016
ETF’s with exposure to Rocky Brands, Inc. : July 1, 2016 Jul 01 2016
Rocky Brands, Inc. :RCKY-US: Earnings Analysis: Q1, 2016 By the Numbers : June 27, 2016 Jun 27 2016
Corporate Caring Awards 2016: Rocky Brands Inc. Jun 23 2016
ROCKY BRANDS, INC. Files SEC form 8-K, Change in Directors or Principal Officers Jun 17 2016
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