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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 8/10

vs
industry
vs
history
Cash to Debt 0.12
RCKY's Cash to Debt is ranked lower than
88% of the 704 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.14 vs. RCKY: 0.12 )
Ranked among companies with meaningful Cash to Debt only.
RCKY' s 10-Year Cash to Debt Range
Min: 0  Med: 0.06 Max: N/A
Current: 0.12
Equity to Asset 0.67
RCKY's Equity to Asset is ranked higher than
67% of the 635 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 0.59 vs. RCKY: 0.67 )
Ranked among companies with meaningful Equity to Asset only.
RCKY' s 10-Year Equity to Asset Range
Min: 0.3  Med: 0.56 Max: 0.77
Current: 0.67
0.3
0.77
Interest Coverage 16.72
RCKY's Interest Coverage is ranked lower than
67% of the 415 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 125.34 vs. RCKY: 16.72 )
Ranked among companies with meaningful Interest Coverage only.
RCKY' s 10-Year Interest Coverage Range
Min: 0.25  Med: 2.87 Max: 21.24
Current: 16.72
0.25
21.24
F-Score: 5
Z-Score: 4.03
M-Score: -2.38
WACC vs ROIC
7.56%
6.54%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 4/10

vs
industry
vs
history
Operating margin (%) 5.89
RCKY's Operating margin (%) is ranked higher than
56% of the 704 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 4.73 vs. RCKY: 5.89 )
Ranked among companies with meaningful Operating margin (%) only.
RCKY' s 10-Year Operating margin (%) Range
Min: -5.3  Med: 5.35 Max: 9.85
Current: 5.89
-5.3
9.85
Net-margin (%) 3.69
RCKY's Net-margin (%) is ranked higher than
52% of the 705 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 3.36 vs. RCKY: 3.69 )
Ranked among companies with meaningful Net-margin (%) only.
RCKY' s 10-Year Net-margin (%) Range
Min: -8.39  Med: 3.03 Max: 6.5
Current: 3.69
-8.39
6.5
ROE (%) 7.80
RCKY's ROE (%) is ranked higher than
55% of the 693 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 6.48 vs. RCKY: 7.80 )
Ranked among companies with meaningful ROE (%) only.
RCKY' s 10-Year ROE (%) Range
Min: -24.86  Med: 5.74 Max: 15.27
Current: 7.8
-24.86
15.27
ROA (%) 4.94
RCKY's ROA (%) is ranked higher than
60% of the 711 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 3.49 vs. RCKY: 4.94 )
Ranked among companies with meaningful ROA (%) only.
RCKY' s 10-Year ROA (%) Range
Min: -9.98  Med: 3.97 Max: 9.4
Current: 4.94
-9.98
9.4
ROC (Joel Greenblatt) (%) 11.39
RCKY's ROC (Joel Greenblatt) (%) is ranked lower than
51% of the 708 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 11.75 vs. RCKY: 11.39 )
Ranked among companies with meaningful ROC (Joel Greenblatt) (%) only.
RCKY' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -8.14  Med: 10.63 Max: 25.29
Current: 11.39
-8.14
25.29
Revenue Growth (3Y)(%) 5.80
RCKY's Revenue Growth (3Y)(%) is ranked higher than
62% of the 560 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.50 vs. RCKY: 5.80 )
Ranked among companies with meaningful Revenue Growth (3Y)(%) only.
RCKY' s 10-Year Revenue Growth (3Y)(%) Range
Min: -12.1  Med: 1.60 Max: 39.8
Current: 5.8
-12.1
39.8
EBITDA Growth (3Y)(%) 6.40
RCKY's EBITDA Growth (3Y)(%) is ranked higher than
62% of the 456 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.80 vs. RCKY: 6.40 )
Ranked among companies with meaningful EBITDA Growth (3Y)(%) only.
RCKY' s 10-Year EBITDA Growth (3Y)(%) Range
Min: -21  Med: 6.40 Max: 55.7
Current: 6.4
-21
55.7
EPS Growth (3Y)(%) 5.40
RCKY's EPS Growth (3Y)(%) is ranked higher than
56% of the 417 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.00 vs. RCKY: 5.40 )
Ranked among companies with meaningful EPS Growth (3Y)(%) only.
RCKY' s 10-Year EPS Growth (3Y)(%) Range
Min: -73.8  Med: 0.25 Max: 304.1
Current: 5.4
-73.8
304.1
» RCKY's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q2 2014

RCKY Guru Trades in Q2 2014

Robert Olstein 71,000 sh (+7.58%)
Jim Simons 168,500 sh (-5.80%)
» More
Q3 2014

RCKY Guru Trades in Q3 2014

Jim Simons 173,600 sh (+3.03%)
Robert Olstein 71,000 sh (unchged)
» More
Q4 2014

RCKY Guru Trades in Q4 2014

Robert Olstein 91,000 sh (+28.17%)
Jim Simons 181,900 sh (+4.78%)
» More
Q1 2015

RCKY Guru Trades in Q1 2015

Jim Simons 221,596 sh (+21.82%)
Robert Olstein Sold Out
» More
» Details

Insider Trades

Latest Guru Trades with RCKY

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

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Ratios

vs
industry
vs
history
P/E(ttm) 13.74
RCKY's P/E(ttm) is ranked higher than
69% of the 524 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 20.30 vs. RCKY: 13.74 )
Ranked among companies with meaningful P/E(ttm) only.
RCKY' s 10-Year P/E(ttm) Range
Min: 5.8  Med: 13.30 Max: 123.6
Current: 13.74
5.8
123.6
Forward P/E 11.06
RCKY's Forward P/E is ranked higher than
70% of the 212 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 15.27 vs. RCKY: 11.06 )
Ranked among companies with meaningful Forward P/E only.
N/A
PE(NRI) 14.10
RCKY's PE(NRI) is ranked higher than
68% of the 521 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 19.50 vs. RCKY: 14.10 )
Ranked among companies with meaningful PE(NRI) only.
RCKY' s 10-Year PE(NRI) Range
Min: 5.79  Med: 13.24 Max: 118.11
Current: 14.1
5.79
118.11
P/B 1.05
RCKY's P/B is ranked higher than
63% of the 679 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.58 vs. RCKY: 1.05 )
Ranked among companies with meaningful P/B only.
RCKY' s 10-Year P/B Range
Min: 0.16  Med: 0.79 Max: 2.17
Current: 1.05
0.16
2.17
P/S 0.51
RCKY's P/S is ranked higher than
68% of the 702 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 0.94 vs. RCKY: 0.51 )
Ranked among companies with meaningful P/S only.
RCKY' s 10-Year P/S Range
Min: 0.05  Med: 0.37 Max: 1.27
Current: 0.51
0.05
1.27
PFCF 48.28
RCKY's PFCF is ranked lower than
79% of the 325 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 22.73 vs. RCKY: 48.28 )
Ranked among companies with meaningful PFCF only.
RCKY' s 10-Year PFCF Range
Min: 0.82  Med: 11.49 Max: 636.67
Current: 48.28
0.82
636.67
POCF 18.05
RCKY's POCF is ranked lower than
60% of the 452 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 15.17 vs. RCKY: 18.05 )
Ranked among companies with meaningful POCF only.
RCKY' s 10-Year POCF Range
Min: 0.65  Med: 8.44 Max: 566.67
Current: 18.05
0.65
566.67
EV-to-EBIT 10.81
RCKY's EV-to-EBIT is ranked higher than
67% of the 534 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 14.92 vs. RCKY: 10.81 )
Ranked among companies with meaningful EV-to-EBIT only.
RCKY' s 10-Year EV-to-EBIT Range
Min: -12.1  Med: 9.70 Max: 34.8
Current: 10.81
-12.1
34.8
Shiller P/E 18.01
RCKY's Shiller P/E is ranked higher than
59% of the 326 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 21.40 vs. RCKY: 18.01 )
Ranked among companies with meaningful Shiller P/E only.
RCKY' s 10-Year Shiller P/E Range
Min: 4  Med: 18.15 Max: 640
Current: 18.01
4
640
Current Ratio 7.37
RCKY's Current Ratio is ranked higher than
96% of the 640 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.06 vs. RCKY: 7.37 )
Ranked among companies with meaningful Current Ratio only.
RCKY' s 10-Year Current Ratio Range
Min: 1.54  Med: 6.75 Max: 12.67
Current: 7.37
1.54
12.67
Quick Ratio 3.20
RCKY's Quick Ratio is ranked higher than
87% of the 638 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.29 vs. RCKY: 3.20 )
Ranked among companies with meaningful Quick Ratio only.
RCKY' s 10-Year Quick Ratio Range
Min: 0.63  Med: 2.93 Max: 5.63
Current: 3.2
0.63
5.63
Days Inventory 163.09
RCKY's Days Inventory is ranked lower than
75% of the 695 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 102.26 vs. RCKY: 163.09 )
Ranked among companies with meaningful Days Inventory only.
RCKY' s 10-Year Days Inventory Range
Min: 107  Med: 157.06 Max: 228.13
Current: 163.09
107
228.13
Days Sales Outstanding 69.28
RCKY's Days Sales Outstanding is ranked lower than
68% of the 600 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 49.24 vs. RCKY: 69.28 )
Ranked among companies with meaningful Days Sales Outstanding only.
RCKY' s 10-Year Days Sales Outstanding Range
Min: 53.31  Med: 72.05 Max: 114.25
Current: 69.28
53.31
114.25

Dividend & Buy Back

vs
industry
vs
history
Dividend Yield 2.14
RCKY's Dividend Yield is ranked higher than
52% of the 669 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.03 vs. RCKY: 2.14 )
Ranked among companies with meaningful Dividend Yield only.
RCKY' s 10-Year Dividend Yield Range
Min: 0.52  Med: 2.10 Max: 3.06
Current: 2.14
0.52
3.06
Dividend Payout 0.29
RCKY's Dividend Payout is ranked higher than
64% of the 438 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 0.43 vs. RCKY: 0.29 )
Ranked among companies with meaningful Dividend Payout only.
RCKY' s 10-Year Dividend Payout Range
Min: 0.17  Med: 0.42 Max: 1
Current: 0.29
0.17
1
Yield on cost (5-Year) 2.14
RCKY's Yield on cost (5-Year) is ranked higher than
50% of the 675 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.08 vs. RCKY: 2.14 )
Ranked among companies with meaningful Yield on cost (5-Year) only.
RCKY' s 10-Year Yield on cost (5-Year) Range
Min: 0.52  Med: 2.10 Max: 3.06
Current: 2.14
0.52
3.06
Share Buyback Rate -0.30
RCKY's Share Buyback Rate is ranked higher than
56% of the 392 Companies
in the Global Footwear & Accessories industry.

( Industry Median: -0.60 vs. RCKY: -0.30 )
Ranked among companies with meaningful Share Buyback Rate only.
RCKY' s 10-Year Share Buyback Rate Range
Min: 6.3  Med: -3.40 Max: -12.8
Current: -0.3

Valuation & Return

vs
industry
vs
history
Price/Net Current Asset Value 1.90
RCKY's Price/Net Current Asset Value is ranked higher than
74% of the 440 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 4.67 vs. RCKY: 1.90 )
Ranked among companies with meaningful Price/Net Current Asset Value only.
RCKY' s 10-Year Price/Net Current Asset Value Range
Min: 0.73  Med: 1.57 Max: 18.18
Current: 1.9
0.73
18.18
Price/Tangible Book 1.43
RCKY's Price/Tangible Book is ranked higher than
58% of the 655 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.80 vs. RCKY: 1.43 )
Ranked among companies with meaningful Price/Tangible Book only.
RCKY' s 10-Year Price/Tangible Book Range
Min: 0.35  Med: 1.00 Max: 8.25
Current: 1.43
0.35
8.25
Price/Projected FCF 0.80
RCKY's Price/Projected FCF is ranked higher than
72% of the 350 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.30 vs. RCKY: 0.80 )
Ranked among companies with meaningful Price/Projected FCF only.
RCKY' s 10-Year Price/Projected FCF Range
Min: 0.15  Med: 0.57 Max: 3.27
Current: 0.8
0.15
3.27
Price/Median PS Value 1.38
RCKY's Price/Median PS Value is ranked lower than
61% of the 649 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.20 vs. RCKY: 1.38 )
Ranked among companies with meaningful Price/Median PS Value only.
RCKY' s 10-Year Price/Median PS Value Range
Min: 0.19  Med: 1.02 Max: 3.04
Current: 1.38
0.19
3.04
Price/Graham Number 0.94
RCKY's Price/Graham Number is ranked higher than
64% of the 446 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.31 vs. RCKY: 0.94 )
Ranked among companies with meaningful Price/Graham Number only.
RCKY' s 10-Year Price/Graham Number Range
Min: 0.41  Med: 0.88 Max: 2.77
Current: 0.94
0.41
2.77
Earnings Yield (Greenblatt) (%) 9.46
RCKY's Earnings Yield (Greenblatt) (%) is ranked higher than
75% of the 691 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 4.60 vs. RCKY: 9.46 )
Ranked among companies with meaningful Earnings Yield (Greenblatt) (%) only.
RCKY' s 10-Year Earnings Yield (Greenblatt) (%) Range
Min: 2.9  Med: 9.65 Max: 17
Current: 9.46
2.9
17
Forward Rate of Return (Yacktman) (%) -4.11
RCKY's Forward Rate of Return (Yacktman) (%) is ranked lower than
63% of the 336 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 4.86 vs. RCKY: -4.11 )
Ranked among companies with meaningful Forward Rate of Return (Yacktman) (%) only.
RCKY' s 10-Year Forward Rate of Return (Yacktman) (%) Range
Min: -4.2  Med: 19.00 Max: 44.3
Current: -4.11
-4.2
44.3

Business Description

Industry: Manufacturing - Apparel & Furniture » Footwear & Accessories
Compare:NKE, ADDYY, BELLY, YUEIY, FOSL » details
Traded in other countries:RCK.Germany,
Rocky Brands Inc was established in 1979. The company is a designer, manufacturer and marketer of premium quality footwear marketed under a portfolio of well recognized brand names. The Companys products are distributed through three distinct business segments: wholesale, retail and military. In its wholesale business, it distributes its products through a range of distribution channels representing over 10,000 retail store locations in the U.S. and Canada. The Companys wholesale channels vary by product line and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores and other specialty retailers. The Companys retail business includes direct sales of its products to consumers through its Lehigh Safety Shoes mobile and retail stores (including a fleet of trucks, supported by small warehouses that include retail stores, which it refers to as mini-stores), its Rocky outlet store and its websites. It also sells footwear under the Rocky label to the U.S. military. The Companys outdoor product lines consist of footwear, apparel and accessory items marketed to outdoor enthusiasts who spend time actively engaged in activities such as hunting, fishing, camping or hiking. The Companys outdoor product lines consist of all-season sport/ hunting footwear, apparel and accessories that are typically waterproof and insulated and are designed to keep outdoorsmen comfortable on rugged terrain or in extreme weather conditions. The Companys work product lines consist of footwear and apparel marketed to industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels. All of its work products are specially designed to be comfortable, incorporate safety features for specific work environments or tasks and meet applicable federal and other standards for safety. This category includes products such as safety toe footwear for steel workers and non-slip footwear for kitchen workers. Its duty product line consists of footwear products marketed to law enforcement, security personnel and postal employees who are required to spend a majority of time at work on their feet. All of its duty footwear styles are designed to be comfortable, flexible, lightweight, slip resistant and durable. Its western product line currently consists of authentic footwear products marketed to farmers and ranchers who generally live in rural communities in North America. It also selectively markets its western footwear to consumers enamored with the western lifestyle. Its products are marketed under four well-recognized, proprietary brands, Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation and the licensed brand Michelin. It operates in a very competitive environment. Product function, design, comfort, quality, technological and material improvements, brand awareness, timeliness of product delivery and
» More Articles for RCKY

Headlines

Articles On GuruFocus.com
comment on RCKY May 27 2013 
comment on RCKY May 27 2013 
Rcoky Brands, Inc. - Value Alert May 13 2013 
Insider buys, Model Aug 19 2012 
Rocky Brands Inc. Reports Operating Results (10-K) Feb 28 2011 
Rocky Brands Inc. Reports Operating Results (10-Q) Oct 28 2010 
Rocky Brands Inc. Reports Operating Results (10-Q) Aug 03 2010 
Rocky Brands Inc. Reports Operating Results (10-Q) May 03 2010 
Rocky Brands Inc. Reports Operating Results (10-Q) Oct 30 2009 
Weekly CFO Buys Highlight: Rocky Brands Inc., MainSource Financial Group Inc, NewBridge Bancorp, Sta Sep 13 2009 

More From Other Websites
Coverage initiated on Rocky Brands by B. Riley & Co. Jun 24 2015
Rocky Brands Launches Coyote Brown Military Footwear To Meet New Army Uniform Standards Jun 08 2015
Rocky Brands Launches Coyote Brown Military Footwear To Meet New Army Uniform Standards Jun 05 2015
Recalls this week: booster seats, gas ranges, crossbows May 22 2015
Recalls this week: booster seats, gas ranges, crossbows May 22 2015
Rocky Brands Increases Quarterly Cash Dividend May 20 2015
Rocky Brands Increases Quarterly Cash Dividend May 20 2015
ROCKY BRANDS, INC. Files SEC form 8-K, Submission of Matters to a Vote of Security Holders May 19 2015
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Rocky Brands recalls 'snake proof' boots that might not be May 19 2015
10-Q for Rocky Brands, Inc. May 04 2015
Rocky Brands to Present at the Robert W. Baird 2015 Growth Stock Conference May 04 2015
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Rocky Brands posts 1Q profit Apr 21 2015
Rocky Brands posts 1Q profit Apr 21 2015
Rocky Brands, Inc. Announces First Quarter 2015 Results Apr 21 2015
ROCKY BRANDS, INC. Files SEC form 8-K, Results of Operations and Financial Condition, Financial... Apr 21 2015

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