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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 9/10

vs
industry
vs
history
Cash to Debt 0.09
RCKY's Cash to Debt is ranked lower than
63% of the 817 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 0.96 vs. RCKY: 0.09 )
RCKY' s 10-Year Cash to Debt Range
Min: 0   Max: No Debt
Current: 0.09

Equity to Asset 0.60
RCKY's Equity to Asset is ranked higher than
68% of the 801 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 0.58 vs. RCKY: 0.60 )
RCKY' s 10-Year Equity to Asset Range
Min: 0.3   Max: 0.77
Current: 0.6

0.3
0.77
Interest Coverage 15.99
RCKY's Interest Coverage is ranked higher than
52% of the 520 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 104.54 vs. RCKY: 15.99 )
RCKY' s 10-Year Interest Coverage Range
Min: 0.95   Max: 21.24
Current: 15.99

0.95
21.24
F-Score: 3
Z-Score: 3.18
M-Score: -2.42
WACC vs ROIC
4.11%
4.41%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 4/10

vs
industry
vs
history
Operating margin (%) 4.10
RCKY's Operating margin (%) is ranked higher than
69% of the 821 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 6.10 vs. RCKY: 4.10 )
RCKY' s 10-Year Operating margin (%) Range
Min: -5.3   Max: 9.85
Current: 4.1

-5.3
9.85
Net-margin (%) 2.66
RCKY's Net-margin (%) is ranked higher than
65% of the 821 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 4.18 vs. RCKY: 2.66 )
RCKY' s 10-Year Net-margin (%) Range
Min: -8.39   Max: 6.5
Current: 2.66

-8.39
6.5
ROE (%) 5.42
RCKY's ROE (%) is ranked higher than
71% of the 803 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 6.55 vs. RCKY: 5.42 )
RCKY' s 10-Year ROE (%) Range
Min: -24.86   Max: 15.27
Current: 5.42

-24.86
15.27
ROA (%) 3.42
RCKY's ROA (%) is ranked higher than
73% of the 824 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 3.68 vs. RCKY: 3.42 )
RCKY' s 10-Year ROA (%) Range
Min: -9.98   Max: 9.4
Current: 3.42

-9.98
9.4
ROC (Joel Greenblatt) (%) 7.56
RCKY's ROC (Joel Greenblatt) (%) is ranked higher than
67% of the 824 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 13.10 vs. RCKY: 7.56 )
RCKY' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -8.38   Max: 24.88
Current: 7.56

-8.38
24.88
Revenue Growth (3Y)(%) -4.50
RCKY's Revenue Growth (3Y)(%) is ranked lower than
51% of the 662 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 3.70 vs. RCKY: -4.50 )
RCKY' s 10-Year Revenue Growth (3Y)(%) Range
Min: -12.1   Max: 39.8
Current: -4.5

-12.1
39.8
EBITDA Growth (3Y)(%) -11.90
RCKY's EBITDA Growth (3Y)(%) is ranked higher than
54% of the 557 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.30 vs. RCKY: -11.90 )
RCKY' s 10-Year EBITDA Growth (3Y)(%) Range
Min: -21   Max: 43.9
Current: -11.9

-21
43.9
EPS Growth (3Y)(%) -4.90
RCKY's EPS Growth (3Y)(%) is ranked higher than
66% of the 507 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.20 vs. RCKY: -4.90 )
RCKY' s 10-Year EPS Growth (3Y)(%) Range
Min: -73.8   Max: 304.1
Current: -4.9

-73.8
304.1
» RCKY's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q1 2014

RCKY Guru Trades in Q1 2014

Robert Olstein 66,000 sh (+43.48%)
Jim Simons 178,871 sh (-4.91%)
» More
Q2 2014

RCKY Guru Trades in Q2 2014

Robert Olstein 71,000 sh (+7.58%)
Jim Simons 168,500 sh (-5.8%)
» More
Q3 2014

RCKY Guru Trades in Q3 2014

Jim Simons 173,600 sh (+3.03%)
Robert Olstein 71,000 sh (unchged)
» More
Q4 2014

RCKY Guru Trades in Q4 2014

Robert Olstein 91,000 sh (+28.17%)
Jim Simons 181,900 sh (+4.78%)
» More
» Details

Insider Trades

Latest Guru Trades with RCKY

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

GuruDate Trades Impact to Portfolio Price Range * (?) Current Price Change from Average Current Shares
Robert Olstein 2014-12-31 Add 28.17%0.03%$12.67 - $15.15 $ 20.1142%91000
Robert Olstein 2014-03-31 Add 43.48%0.04%$13.38 - $15.69 $ 20.1137%66000
Robert Olstein 2013-12-31 Add 27.78%0.02%$14.15 - $19.7 $ 20.1123%46000
Premium More recent guru trades are included for Premium Members only!!
Premium More recent guru trades are included for USA Subscribe Members only!!
» Interactive Charts

Peter Lynch Chart ( What is Peter Lynch Charts )

Ratios

vs
industry
vs
history
P/E(ttm) 21.50
RCKY's P/E(ttm) is ranked higher than
73% of the 879 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 27.60 vs. RCKY: 21.50 )
RCKY' s 10-Year P/E(ttm) Range
Min: 5.8   Max: 123.6
Current: 21.5

5.8
123.6
Forward P/E 12.29
RCKY's Forward P/E is ranked higher than
89% of the 879 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 138.89 vs. RCKY: 12.29 )
N/A
PE(NRI) 20.90
RCKY's PE(NRI) is ranked higher than
73% of the 879 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 26.30 vs. RCKY: 20.90 )
RCKY' s 10-Year PE(NRI) Range
Min: 5.79   Max: 118.11
Current: 20.9

5.79
118.11
P/B 1.20
RCKY's P/B is ranked higher than
77% of the 879 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.00 vs. RCKY: 1.20 )
RCKY' s 10-Year P/B Range
Min: 0.16   Max: 2.17
Current: 1.2

0.16
2.17
P/S 0.60
RCKY's P/S is ranked higher than
78% of the 879 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.10 vs. RCKY: 0.60 )
RCKY' s 10-Year P/S Range
Min: 0.05   Max: 1.27
Current: 0.6

0.05
1.27
POCF 29.14
RCKY's POCF is ranked higher than
63% of the 879 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 22.19 vs. RCKY: 29.14 )
RCKY' s 10-Year POCF Range
Min: 0.65   Max: 566.67
Current: 29.14

0.65
566.67
EV-to-EBIT 13.69
RCKY's EV-to-EBIT is ranked higher than
70% of the 879 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 19.58 vs. RCKY: 13.69 )
RCKY' s 10-Year EV-to-EBIT Range
Min: -12.1   Max: 34.8
Current: 13.69

-12.1
34.8
Shiller P/E 24.70
RCKY's Shiller P/E is ranked higher than
83% of the 879 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 197.05 vs. RCKY: 24.70 )
RCKY' s 10-Year Shiller P/E Range
Min: 4   Max: 640
Current: 24.7

4
640
Current Ratio 6.02
RCKY's Current Ratio is ranked higher than
96% of the 807 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.02 vs. RCKY: 6.02 )
RCKY' s 10-Year Current Ratio Range
Min: 1.54   Max: 12.67
Current: 6.02

1.54
12.67
Quick Ratio 2.64
RCKY's Quick Ratio is ranked higher than
89% of the 807 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.22 vs. RCKY: 2.64 )
RCKY' s 10-Year Quick Ratio Range
Min: 0.63   Max: 5.63
Current: 2.64

0.63
5.63
Days Inventory 168.60
RCKY's Days Inventory is ranked higher than
57% of the 879 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 124.40 vs. RCKY: 168.60 )
RCKY' s 10-Year Days Inventory Range
Min: 107   Max: 228.13
Current: 168.6

107
228.13
Days Sales Outstanding 83.68
RCKY's Days Sales Outstanding is ranked higher than
63% of the 879 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 60.15 vs. RCKY: 83.68 )
RCKY' s 10-Year Days Sales Outstanding Range
Min: 53.31   Max: 90.4
Current: 83.68

53.31
90.4

Dividend & Buy Back

vs
industry
vs
history
Dividend Yield 1.90
RCKY's Dividend Yield is ranked lower than
51% of the 575 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.12 vs. RCKY: 1.90 )
RCKY' s 10-Year Dividend Yield Range
Min: 0.52   Max: 3.06
Current: 1.9

0.52
3.06
Dividend Payout 0.42
RCKY's Dividend Payout is ranked higher than
76% of the 879 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.16 vs. RCKY: 0.42 )
RCKY' s 10-Year Dividend Payout Range
Min: 0.24   Max: 1
Current: 0.42

0.24
1
Yield on cost (5-Year) 2.00
RCKY's Yield on cost (5-Year) is ranked lower than
54% of the 588 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.30 vs. RCKY: 2.00 )
RCKY' s 10-Year Yield on cost (5-Year) Range
Min: 0.52   Max: 3.06
Current: 2

0.52
3.06
Share Buyback Rate -3.60
RCKY's Share Buyback Rate is ranked higher than
55% of the 499 Companies
in the Global Footwear & Accessories industry.

( Industry Median: -0.40 vs. RCKY: -3.60 )
RCKY' s 10-Year Share Buyback Rate Range
Min: 6.3   Max: -14.5
Current: -3.6

Valuation & Return

vs
industry
vs
history
Price/Net Current Asset Value 27.17
RCKY's Price/Net Current Asset Value is ranked higher than
82% of the 878 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 0.00 vs. RCKY: 27.17 )
RCKY' s 10-Year Price/Net Current Asset Value Range
Min: 2.09   Max: 88.14
Current: 27.17

2.09
88.14
Price/Tangible Book 1.55
RCKY's Price/Tangible Book is ranked higher than
73% of the 879 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.71 vs. RCKY: 1.55 )
RCKY' s 10-Year Price/Tangible Book Range
Min: 0.35   Max: 8.25
Current: 1.55

0.35
8.25
Price/DCF (Projected) 0.81
RCKY's Price/DCF (Projected) is ranked higher than
89% of the 879 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 3.66 vs. RCKY: 0.81 )
RCKY' s 10-Year Price/DCF (Projected) Range
Min: 0.15   Max: 3.27
Current: 0.81

0.15
3.27
Price/Median PS Value 1.48
RCKY's Price/Median PS Value is ranked higher than
57% of the 879 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 1.19 vs. RCKY: 1.48 )
RCKY' s 10-Year Price/Median PS Value Range
Min: 0.18   Max: 2.96
Current: 1.48

0.18
2.96
Price/Graham Number 1.21
RCKY's Price/Graham Number is ranked higher than
76% of the 879 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 2.27 vs. RCKY: 1.21 )
RCKY' s 10-Year Price/Graham Number Range
Min: 0.41   Max: 2.77
Current: 1.21

0.41
2.77
Earnings Yield (Greenblatt) 7.10
RCKY's Earnings Yield (Greenblatt) is ranked higher than
68% of the 815 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 5.50 vs. RCKY: 7.10 )
RCKY' s 10-Year Earnings Yield (Greenblatt) Range
Min: 2.9   Max: 17
Current: 7.1

2.9
17
Forward Rate of Return (Yacktman) -1.73
RCKY's Forward Rate of Return (Yacktman) is ranked higher than
59% of the 508 Companies
in the Global Footwear & Accessories industry.

( Industry Median: 10.02 vs. RCKY: -1.73 )
RCKY' s 10-Year Forward Rate of Return (Yacktman) Range
Min: -1.7   Max: 44.3
Current: -1.73

-1.7
44.3

Business Description

Industry: Manufacturing - Apparel & Furniture » Footwear & Accessories
Compare:NKE, ADDYY, BELLY, YUEIY, FOSL » details
Traded in other countries:RCK.Germany,
Rocky Brands Inc was established in 1979. The company is a designer, manufacturer and marketer of premium quality footwear marketed under a portfolio of well recognized brand names. The Companys products are distributed through three distinct business segments: wholesale, retail and military. In its wholesale business, it distributes its products through a range of distribution channels representing over 10,000 retail store locations in the U.S. and Canada. The Companys wholesale channels vary by product line and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores and other specialty retailers. The Companys retail business includes direct sales of its products to consumers through its Lehigh Safety Shoes mobile and retail stores (including a fleet of trucks, supported by small warehouses that include retail stores, which it refers to as mini-stores), its Rocky outlet store and its websites. It also sells footwear under the Rocky label to the U.S. military. The Companys outdoor product lines consist of footwear, apparel and accessory items marketed to outdoor enthusiasts who spend time actively engaged in activities such as hunting, fishing, camping or hiking. The Companys outdoor product lines consist of all-season sport/ hunting footwear, apparel and accessories that are typically waterproof and insulated and are designed to keep outdoorsmen comfortable on rugged terrain or in extreme weather conditions. The Companys work product lines consist of footwear and apparel marketed to industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels. All of its work products are specially designed to be comfortable, incorporate safety features for specific work environments or tasks and meet applicable federal and other standards for safety. This category includes products such as safety toe footwear for steel workers and non-slip footwear for kitchen workers. Its duty product line consists of footwear products marketed to law enforcement, security personnel and postal employees who are required to spend a majority of time at work on their feet. All of its duty footwear styles are designed to be comfortable, flexible, lightweight, slip resistant and durable. Its western product line currently consists of authentic footwear products marketed to farmers and ranchers who generally live in rural communities in North America. It also selectively markets its western footwear to consumers enamored with the western lifestyle. Its products are marketed under four well-recognized, proprietary brands, Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation and the licensed brand Michelin. It operates in a very competitive environment. Product function, design, comfort, quality, technological and material improvements, brand awareness, timeliness of product delivery and
» More Articles for RCKY

Headlines

Articles On GuruFocus.com
comment on RCKY May 27 2013 
comment on RCKY May 27 2013 
Rcoky Brands, Inc. - Value Alert May 13 2013 
Insider buys, Model Aug 19 2012 
Rocky Brands Inc. Reports Operating Results (10-K) Feb 28 2011 
Rocky Brands Inc. Reports Operating Results (10-Q) Oct 28 2010 
Rocky Brands Inc. Reports Operating Results (10-Q) Aug 03 2010 
Rocky Brands Inc. Reports Operating Results (10-Q) May 03 2010 
Rocky Brands Inc. Reports Operating Results (10-Q) Oct 30 2009 
Weekly CFO Buys Highlight: Rocky Brands Inc., MainSource Financial Group Inc, NewBridge Bancorp, Sta Sep 13 2009 


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