Switch to:

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 6/10

vs
industry
vs
history
Cash to Debt 0.18
REED's Cash to Debt is ranked higher than
60% of the 121 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 0.54 vs. REED: 0.18 )
REED' s 10-Year Cash to Debt Range
Min: 0.01   Max: No Debt
Current: 0.18

Equity to Asset 0.27
REED's Equity to Asset is ranked higher than
52% of the 120 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 0.47 vs. REED: 0.27 )
REED' s 10-Year Equity to Asset Range
Min: -0.14   Max: 0.75
Current: 0.27

-0.14
0.75
F-Score: 7
Z-Score: 5.14
M-Score: -2.90
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 5/10

vs
industry
vs
history
Operating margin (%) 1.31
REED's Operating margin (%) is ranked higher than
60% of the 122 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 7.15 vs. REED: 1.31 )
REED' s 10-Year Operating margin (%) Range
Min: -42.03   Max: 0.45
Current: 1.31

-42.03
0.45
Net-margin (%) -0.52
REED's Net-margin (%) is ranked higher than
56% of the 122 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 4.91 vs. REED: -0.52 )
REED' s 10-Year Net-margin (%) Range
Min: -42.51   Max: -1.75
Current: -0.52

-42.51
-1.75
ROE (%) -5.73
REED's ROE (%) is ranked higher than
54% of the 122 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 9.85 vs. REED: -5.73 )
REED' s 10-Year ROE (%) Range
Min: -147.63   Max: -12.47
Current: -5.73

-147.63
-12.47
ROA (%) -1.33
REED's ROA (%) is ranked higher than
55% of the 122 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 4.64 vs. REED: -1.33 )
REED' s 10-Year ROA (%) Range
Min: -59.05   Max: -3.85
Current: -1.33

-59.05
-3.85
ROC (Joel Greenblatt) (%) 5.94
REED's ROC (Joel Greenblatt) (%) is ranked higher than
62% of the 122 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 16.83 vs. REED: 5.94 )
REED' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -100.77   Max: 1.62
Current: 5.94

-100.77
1.62
Revenue Growth (%) 14.10
REED's Revenue Growth (%) is ranked higher than
87% of the 112 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 5.90 vs. REED: 14.10 )
REED' s 10-Year Revenue Growth (%) Range
Min: -5   Max: 17.2
Current: 14.1

-5
17.2
EBITDA Growth (%) 44.20
REED's EBITDA Growth (%) is ranked higher than
97% of the 101 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 5.60 vs. REED: 44.20 )
REED' s 10-Year EBITDA Growth (%) Range
Min: 0   Max: 65.1
Current: 44.2

0
65.1
EPS Growth (%) -5.00
REED's EPS Growth (%) is ranked higher than
68% of the 96 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 3.30 vs. REED: -5.00 )
REED' s 10-Year EPS Growth (%) Range
Min: -43.7   Max: 91.3
Current: -5

-43.7
91.3
» REED's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Insider Trades

Latest Guru Trades with REED

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)



No Insider Trades Found!
» Interactive Charts

Peter Lynch Chart ( What is Peter Lynch Charts )

Ratios

vs
industry
vs
history
P/B 19.73
REED's P/B is ranked higher than
51% of the 131 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 2.83 vs. REED: 19.73 )
REED' s 10-Year P/B Range
Min: 2.08   Max: 34.13
Current: 19.73

2.08
34.13
P/S 1.95
REED's P/S is ranked higher than
65% of the 131 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.39 vs. REED: 1.95 )
REED' s 10-Year P/S Range
Min: 0.44   Max: 5.3
Current: 1.95

0.44
5.3
PFCF 148.00
REED's PFCF is ranked higher than
74% of the 131 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 61.33 vs. REED: 148.00 )
REED' s 10-Year PFCF Range
Min: 76.33   Max: 256.5
Current: 148

76.33
256.5
EV-to-EBIT 159.56
REED's EV-to-EBIT is ranked higher than
62% of the 131 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 20.20 vs. REED: 159.56 )
REED' s 10-Year EV-to-EBIT Range
Min: 87.4   Max: 608.8
Current: 159.56

87.4
608.8
Current Ratio 1.24
REED's Current Ratio is ranked higher than
67% of the 101 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.37 vs. REED: 1.24 )
REED' s 10-Year Current Ratio Range
Min: 0.54   Max: 4.03
Current: 1.24

0.54
4.03
Quick Ratio 0.60
REED's Quick Ratio is ranked higher than
56% of the 101 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.02 vs. REED: 0.60 )
REED' s 10-Year Quick Ratio Range
Min: 0.19   Max: 3.39
Current: 0.6

0.19
3.39

Valuation & Return

vs
industry
vs
history
Price/Tangible Book 26.91
REED's Price/Tangible Book is ranked higher than
59% of the 131 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 5.40 vs. REED: 26.91 )
REED' s 10-Year Price/Tangible Book Range
Min: 3.67   Max: 44.33
Current: 26.91

3.67
44.33
Price/Median PS Value 1.43
REED's Price/Median PS Value is ranked higher than
66% of the 131 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.24 vs. REED: 1.43 )
REED' s 10-Year Price/Median PS Value Range
Min: 0.35   Max: 2.95
Current: 1.43

0.35
2.95
Earnings Yield (Greenblatt) 0.60
REED's Earnings Yield (Greenblatt) is ranked higher than
51% of the 106 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 6.00 vs. REED: 0.60 )
REED' s 10-Year Earnings Yield (Greenblatt) Range
Min: 0.2   Max: 1.1
Current: 0.6

0.2
1.1
Forward Rate of Return (Yacktman) -2.82
REED's Forward Rate of Return (Yacktman) is ranked higher than
64% of the 87 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 8.49 vs. REED: -2.82 )
REED' s 10-Year Forward Rate of Return (Yacktman) Range
Min: -13.7   Max: -3.1
Current: -2.82

-13.7
-3.1

Business Description

Industry: Beverages - Non-Alcoholic » Beverages - Soft Drinks
Compare:KO, PEP, KOF, SODA, CCLAY » details
Reed's, Inc. was organized under the laws of the state of Florida in January 1991. In 2001, the Company changed its name from Original Beverage Corporation to Reed's, Inc. and changed its state of in Corporation from Florida to Delaware. Reed develops, manufactures, markets, and sells natural non-alcoholic and 'New Age' beverages, candies and ice creams. 'New Age Beverages' is a category that includes natural soda, fruit juices and fruit drinks, ready-to-drink teas, sports drinks and water. Reed's Ginger Brews, Virgil's Root Beer, Cream Sodas and Real Cola, including diet sodas, China Colas, Reed's Ginger Chews, and Reed's Ginger Ice Creams. It currently manufactures and sells 16 beverages, three candies and three ice creams. It makes all of its products using premium all-natural ingredients. It produces carbonated soda products. The Company's carbonated products include six varieties of Reed's Ginger Brews, eight varieties of Virgil's Root Beer and Cream Sodas and Real Cola (including diet varieties), China Cola and Cherry China Cola. The Company's candy products include Reed's Crystallized Ginger Candy, Reed's Peanut Butter Ginger Chews and Reed's Ginger Chews. Its ice cream products include Reed's Original Ginger Ice Cream, Reed's Chocolate Ginger Ice Cream and Reed's Green Tea Ginger Ice Cream. It currently manufactures and sells six varieties of Reed's Ginger Brews: Reed's Original Ginger Brew, Reed's Extra Ginger Brew, Reed's Extra Ginger Brew, Reed's Premium Ginger Brew, Reed's Premium Ginger Brew, Reed's Raspberry Ginger Brew, Reed's Spiced Apple Brew, and Reed's Cherry Ginger Brew. It currently has a national network of mainstream, natural and specialty food distributors in the United States and Canada. It sells directly to its distributors, who in turn sell to retail stores. Main areas of competition are pricing, packaging, development of new products and flavors and marketing campaigns.
» More Articles for REED

Headlines

Articles On GuruFocus.com
Weekly CFO Buys Highlight: REED, BKSC, EMMS, ESL, YORW Oct 22 2012 
The Importance of Relevance with Retailers Oct 16 2012 
Reeds Inc. Reports Operating Results (10-Q) Nov 09 2010 
Reeds Inc. Reports Operating Results (10-Q) May 11 2010 

More From Other Websites
Reed's, Inc. "Cracks" Cracker Barrel Sep 18 2014
Reed’s Announces Expansion Plan to Triple Los Angeles Plant Capacity Sep 16 2014
Reed's Announces Expansion Plan to Triple Los Angeles Plant Capacity Sep 16 2014
Reed's New Product Marries Coffee and Kombucha Sep 08 2014
Reed's, Inc. New Product Marries Coffee and Kombucha Sep 08 2014
Reed's, Inc. Announces Reed's Culture Club Kombucha Now Available at Hy-Vee Stores Sep 03 2014
REED'S, INC. Financials Aug 20 2014
Reed's, Inc. Announces Reed's and Virgil's Premium Craft Sodas Now Authorized at Lowes Foods, LLC Aug 19 2014
REED'S, INC. Files SEC form 10-Q, Quarterly Report Aug 12 2014
Reed's, Inc. Announces Record Second Quarter Results Aug 12 2014
Reed's Inc. to Discuss Second Quarter 2014 Financial Results on Tuesday, August 12th Aug 05 2014
Another craft brew booms...Soda! Aug 02 2014
Reed's Announces Kosher Certification on All Beverages Jul 31 2014
Reed's, Inc. Announces Sponsorship of the Largest Surf competition in the World: the VANS US Open of... Jul 29 2014
Reed's, Inc. Launches First-Ever TV Ad Campaign Featuring Reed's Ginger Brews Jul 22 2014
Reed's announces distribution expansion in NC with RC Cola of Asheville Jul 16 2014
Reed's, Inc. Announces Distribution Expansion in North Carolina With RC Cola of Asheville Jul 16 2014
Reed's, Inc. Launches 25th Anniversary Sweepstake Jul 08 2014
Biography Channel's Food Factory to Feature Reed's Jul 03 2014
Reed's announces Books-A-Million to carry Reed's and Virgil's brands Jun 24 2014

Personalized Checklist








Within your circle of competence?
Macro economic environment favorable?
High quality business?
Enough margin of safety with stocks?
Gurus are buying?
Insiders are buying?
Management capable and shareholder friendly?
Catalyst for stock price to appreciate?
Your level of confidence with the research?

Get WordPress Plugins for easy affiliate links on Stock Tickers and Guru Names | Earn affiliate commissions by embedding GuruFocus Charts
GuruFocus Affiliate Program: Earn up to $400 per referral. ( Learn More)
Free 7-day Trial
FEEDBACK