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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 7/10

vs
industry
vs
history
Cash to Debt 0.14
REED's Cash to Debt is ranked lower than
82% of the 93 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 0.60 vs. REED: 0.14 )
Ranked among companies with meaningful Cash to Debt only.
REED' s 10-Year Cash to Debt Range
Min: 0.01  Med: 0.13 Max: N/A
Current: 0.14
Equity to Asset 0.18
REED's Equity to Asset is ranked lower than
91% of the 87 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 0.56 vs. REED: 0.18 )
Ranked among companies with meaningful Equity to Asset only.
REED' s 10-Year Equity to Asset Range
Min: -0.14  Med: 0.32 Max: 0.75
Current: 0.18
-0.14
0.75
Interest Coverage 0.05
REED's Interest Coverage is ranked lower than
100% of the 60 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 24.32 vs. REED: 0.05 )
Ranked among companies with meaningful Interest Coverage only.
REED' s 10-Year Interest Coverage Range
Min: 0.05  Med: 0.13 Max: 0.21
Current: 0.05
0.05
0.21
F-Score: 6
Z-Score: 3.73
M-Score: -2.76
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 6/10

vs
industry
vs
history
Operating margin (%) 0.01
REED's Operating margin (%) is ranked lower than
80% of the 93 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 6.33 vs. REED: 0.01 )
Ranked among companies with meaningful Operating margin (%) only.
REED' s 10-Year Operating margin (%) Range
Min: -42.03  Med: -2.94 Max: 0.45
Current: 0.01
-42.03
0.45
Net-margin (%) -1.78
REED's Net-margin (%) is ranked lower than
84% of the 93 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 3.63 vs. REED: -1.78 )
Ranked among companies with meaningful Net-margin (%) only.
REED' s 10-Year Net-margin (%) Range
Min: -42.51  Med: -7.58 Max: -1.74
Current: -1.78
-42.51
-1.74
ROE (%) -21.53
REED's ROE (%) is ranked lower than
86% of the 93 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 7.09 vs. REED: -21.53 )
Ranked among companies with meaningful ROE (%) only.
REED' s 10-Year ROE (%) Range
Min: -152.82  Med: -55.38 Max: -13.54
Current: -21.53
-152.82
-13.54
ROA (%) -4.74
REED's ROA (%) is ranked lower than
82% of the 95 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 3.31 vs. REED: -4.74 )
Ranked among companies with meaningful ROA (%) only.
REED' s 10-Year ROA (%) Range
Min: -59.05  Med: -11.99 Max: -3.85
Current: -4.74
-59.05
-3.85
ROC (Joel Greenblatt) (%) 0.03
REED's ROC (Joel Greenblatt) (%) is ranked lower than
78% of the 94 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 14.85 vs. REED: 0.03 )
Ranked among companies with meaningful ROC (Joel Greenblatt) (%) only.
REED' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -100.77  Med: -11.52 Max: 1.62
Current: 0.03
-100.77
1.62
Revenue Growth (3Y)(%) 12.80
REED's Revenue Growth (3Y)(%) is ranked higher than
77% of the 66 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 3.60 vs. REED: 12.80 )
Ranked among companies with meaningful Revenue Growth (3Y)(%) only.
REED' s 10-Year Revenue Growth (3Y)(%) Range
Min: -5  Med: 9.70 Max: 17.2
Current: 12.8
-5
17.2
EBITDA Growth (3Y)(%) 14.50
REED's EBITDA Growth (3Y)(%) is ranked higher than
80% of the 61 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 2.20 vs. REED: 14.50 )
Ranked among companies with meaningful EBITDA Growth (3Y)(%) only.
REED' s 10-Year EBITDA Growth (3Y)(%) Range
Min: 0  Med: -1.35 Max: 65.1
Current: 14.5
0
65.1
EPS Growth (3Y)(%) -12.60
REED's EPS Growth (3Y)(%) is ranked lower than
72% of the 61 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 4.40 vs. REED: -12.60 )
Ranked among companies with meaningful EPS Growth (3Y)(%) only.
REED' s 10-Year EPS Growth (3Y)(%) Range
Min: -43.7  Med: -11.90 Max: 91.3
Current: -12.6
-43.7
91.3
» REED's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

REED Guru Trades in

REED Guru Trades in

Q4 2014

REED Guru Trades in Q4 2014

Jim Simons 35,300 sh (New)
» More
Q1 2015

REED Guru Trades in Q1 2015

Jim Simons 47,500 sh (+34.56%)
» More
» Details

Insider Trades

Latest Guru Trades with REED

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

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Ratios

vs
industry
vs
history
Forward P/E 38.91
REED's Forward P/E is ranked lower than
97% of the 31 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 18.66 vs. REED: 38.91 )
Ranked among companies with meaningful Forward P/E only.
N/A
P/B 22.37
REED's P/B is ranked lower than
98% of the 89 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 2.92 vs. REED: 22.37 )
Ranked among companies with meaningful P/B only.
REED' s 10-Year P/B Range
Min: 2.08  Med: 7.03 Max: 34.13
Current: 22.37
2.08
34.13
P/S 1.75
REED's P/S is ranked lower than
63% of the 91 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.36 vs. REED: 1.75 )
Ranked among companies with meaningful P/S only.
REED' s 10-Year P/S Range
Min: 0.44  Med: 1.57 Max: 5.3
Current: 1.75
0.44
5.3
POCF 201.34
REED's POCF is ranked lower than
100% of the 63 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 14.88 vs. REED: 201.34 )
Ranked among companies with meaningful POCF only.
REED' s 10-Year POCF Range
Min: 45.8  Med: 70.44 Max: 220.33
Current: 201.34
45.8
220.33
EV-to-EBIT 28931.30
REED's EV-to-EBIT is ranked lower than
100% of the 71 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 17.59 vs. REED: 28931.30 )
Ranked among companies with meaningful EV-to-EBIT only.
REED' s 10-Year EV-to-EBIT Range
Min: -469.8  Med: -12.00 Max: 31391
Current: 28931.3
-469.8
31391
Current Ratio 1.19
REED's Current Ratio is ranked lower than
67% of the 90 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.52 vs. REED: 1.19 )
Ranked among companies with meaningful Current Ratio only.
REED' s 10-Year Current Ratio Range
Min: 0.54  Med: 1.33 Max: 4.03
Current: 1.19
0.54
4.03
Quick Ratio 0.47
REED's Quick Ratio is ranked lower than
91% of the 90 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.07 vs. REED: 0.47 )
Ranked among companies with meaningful Quick Ratio only.
REED' s 10-Year Quick Ratio Range
Min: 0.19  Med: 0.50 Max: 3.39
Current: 0.47
0.19
3.39
Days Inventory 74.01
REED's Days Inventory is ranked lower than
70% of the 91 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 52.67 vs. REED: 74.01 )
Ranked among companies with meaningful Days Inventory only.
REED' s 10-Year Days Inventory Range
Min: 58.88  Med: 83.28 Max: 110.42
Current: 74.01
58.88
110.42
Days Sales Outstanding 24.08
REED's Days Sales Outstanding is ranked higher than
81% of the 73 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 46.26 vs. REED: 24.08 )
Ranked among companies with meaningful Days Sales Outstanding only.
REED' s 10-Year Days Sales Outstanding Range
Min: 20.62  Med: 23.47 Max: 41.22
Current: 24.08
20.62
41.22

Valuation & Return

vs
industry
vs
history
Price/Tangible Book 31.79
REED's Price/Tangible Book is ranked lower than
95% of the 77 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 3.65 vs. REED: 31.79 )
Ranked among companies with meaningful Price/Tangible Book only.
REED' s 10-Year Price/Tangible Book Range
Min: 3.67  Med: 9.76 Max: 44.33
Current: 31.79
3.67
44.33
Price/Median PS Value 1.12
REED's Price/Median PS Value is ranked lower than
59% of the 85 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.00 vs. REED: 1.12 )
Ranked among companies with meaningful Price/Median PS Value only.
REED' s 10-Year Price/Median PS Value Range
Min: 0.31  Med: 0.95 Max: 2.56
Current: 1.12
0.31
2.56

Business Description

Industry: Beverages - Non-Alcoholic » Beverages - Soft Drinks
Compare:KO, PEP, KOF, SODA, CCLAY » details
Reeds Inc was organized under the laws of the state of Florida in January 1991. In 2001. The Company changed its name from Original Beverage Corporation to Reed's, Inc. and changed its state of in Corporation from Florida to Delaware. The Company develops, manufactures, markets, and sells natural non-alcoholic carbonated beverages, candies and ice creams. It currently manufactures and sells 24 beverages, four candies and three ice creams. The Company makes all of its products using premium all-natural ingredients and its beverage line is GMO free. The Company's primary brands are Reed's ginger brew line, Virgil's line of root beer and Culture Club kombucha. Its candy products include Reed's Crystallized Ginger Candy and Reed's Chews. It also sells ginger ice cream. Reed's line contains the following products: Reed's Original Ginger Brew, Reed's Extra Ginger Brew, Reed's Raspberry Ginger Brew, Reed's Spiced Apple Brew, among others. Virgil's is a premium root beer. It uses all-natural ingredients, including filtered water, unbleached cane sugar, anise from Spain, licorice from France, bourbon vanilla from Madagascar, cinnamon from Sri Lanka, clove from Indonesia, wintergreen from China, sweet birch and molasses from the southern United States, nutmeg from Indonesia, pimento berry oil from Jamaica, balsam oil from Peru and cassia oil from China. The products under its Virgil's brand are: Virgil's Cream Soda, Virgil's Orange Cream Soda, Virgil's Real Cola, Virgil's Dr. Better, Virgil's Black Cherry Cream Soda, among others. The Company has other brands that currently have limited distribution, including China Cola, Sonoma Sparkler and Flying Cauldron Butterscotch Beer. Kombucha is a fermented tea. It produces it in four flavors, Goji Ginger, Hibiscus Ginger Grapefruit, Lemon Ginger Raspberry and Cranberry. The carbonated beverages are produced at two facilities: a facility in Los Angeles, California, known as The Brewery, a packing, or co-pack, facility in Pennsylvania. The carbonated and non-carbonated soft drink markets in the US, Canada and other markets. It currently has a national network of mainstream, natural and specialty food distributors in the United States and Canada. Three of its material trademarks are registered trademarks in the U.S. Patent and Trademark Office: Virgil's, Reed's Original Ginger Brew All-Natural Jamaican Style Ginger Ale and China Cola. The principal areas of competition are pricing, packaging, development of new products and flavors and marketing campaigns. The production, distribution and sale in the United States of many of its Company's products are subject to the Federal Food, Drug, and Cosmetic Act, the Federal Trade Commission Act.
» More Articles for REED

Headlines

Articles On GuruFocus.com
Eastside Distilling Teams With Reed's to Serve Award-Winning Beverages at the 2015 Molalla Buckeroo Jun 29 2015 
Reed's, Inc. Completes Refinance of Working Capital Line of Credit Dec 16 2014 
Weekly CFO Buys Highlight: REED, BKSC, EMMS, ESL, YORW Oct 22 2012 
The Importance of Relevance with Retailers Oct 16 2012 
Reeds Inc. Reports Operating Results (10-Q) Nov 09 2010 
Reeds Inc. Reports Operating Results (10-Q) May 11 2010 

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