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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 4/10

vs
industry
vs
history
Cash to Debt 0.15
AMEX:REED's Cash to Debt is ranked lower than
85% of the 100 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 0.74 vs. AMEX:REED: 0.15 )
Ranked among companies with meaningful Cash to Debt only.
AMEX:REED' s Cash to Debt Range Over the Past 10 Years
Min: 0.01  Med: 0.13 Max: N/A
Current: 0.15
Equity to Asset 0.05
AMEX:REED's Equity to Asset is ranked lower than
99% of the 96 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 0.59 vs. AMEX:REED: 0.05 )
Ranked among companies with meaningful Equity to Asset only.
AMEX:REED' s Equity to Asset Range Over the Past 10 Years
Min: -0.14  Med: 0.3 Max: 0.75
Current: 0.05
-0.14
0.75
F-Score: 3
Z-Score: 1.69
M-Score: -3.05
WACC vs ROIC
11.02%
-12.80%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 5/10

vs
industry
vs
history
Operating margin (%) -3.25
AMEX:REED's Operating margin (%) is ranked lower than
84% of the 99 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 7.06 vs. AMEX:REED: -3.25 )
Ranked among companies with meaningful Operating margin (%) only.
AMEX:REED' s Operating margin (%) Range Over the Past 10 Years
Min: -42.03  Med: -4.75 Max: 0.45
Current: -3.25
-42.03
0.45
Net-margin (%) -6.78
AMEX:REED's Net-margin (%) is ranked lower than
87% of the 99 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 4.72 vs. AMEX:REED: -6.78 )
Ranked among companies with meaningful Net-margin (%) only.
AMEX:REED' s Net-margin (%) Range Over the Past 10 Years
Min: -42.51  Med: -7.53 Max: -1.74
Current: -6.78
-42.51
-1.74
ROE (%) -473.90
AMEX:REED's ROE (%) is ranked lower than
98% of the 99 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 10.16 vs. AMEX:REED: -473.90 )
Ranked among companies with meaningful ROE (%) only.
AMEX:REED' s ROE (%) Range Over the Past 10 Years
Min: -473.9  Med: -51.34 Max: -13.54
Current: -473.9
-473.9
-13.54
ROA (%) -15.29
AMEX:REED's ROA (%) is ranked lower than
91% of the 100 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 4.60 vs. AMEX:REED: -15.29 )
Ranked among companies with meaningful ROA (%) only.
AMEX:REED' s ROA (%) Range Over the Past 10 Years
Min: -59.05  Med: -16.72 Max: -3.85
Current: -15.29
-59.05
-3.85
ROC (Joel Greenblatt) (%) -14.01
AMEX:REED's ROC (Joel Greenblatt) (%) is ranked lower than
86% of the 100 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 16.30 vs. AMEX:REED: -14.01 )
Ranked among companies with meaningful ROC (Joel Greenblatt) (%) only.
AMEX:REED' s ROC (Joel Greenblatt) (%) Range Over the Past 10 Years
Min: -100.77  Med: -20.54 Max: 1.62
Current: -14.01
-100.77
1.62
Revenue Growth (3Y)(%) 9.80
AMEX:REED's Revenue Growth (3Y)(%) is ranked higher than
76% of the 78 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 2.90 vs. AMEX:REED: 9.80 )
Ranked among companies with meaningful Revenue Growth (3Y)(%) only.
AMEX:REED' s Revenue Growth (3Y)(%) Range Over the Past 10 Years
Min: -5  Med: 9.75 Max: 17.1
Current: 9.8
-5
17.1
EPS Growth (3Y)(%) 81.70
AMEX:REED's EPS Growth (3Y)(%) is ranked higher than
96% of the 70 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: -1.40 vs. AMEX:REED: 81.70 )
Ranked among companies with meaningful EPS Growth (3Y)(%) only.
AMEX:REED' s EPS Growth (3Y)(%) Range Over the Past 10 Years
Min: -43.7  Med: -8.45 Max: 91.3
Current: 81.7
-43.7
91.3
» AMEX:REED's 10-Y Financials

Financials (Next Earnings Date: 2017-03-23)


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow
Oprt. Cash Flow & Net Income

» Details

Guru Trades

Q4 2015

REED Guru Trades in Q4 2015

Jim Simons 53,800 sh (-5.61%)
» More
Q1 2016

REED Guru Trades in Q1 2016

Jim Simons 52,800 sh (-1.86%)
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Q2 2016

REED Guru Trades in Q2 2016

Jim Simons 109,500 sh (+107.39%)
» More
Q3 2016

REED Guru Trades in Q3 2016

Jim Simons 67,400 sh (-38.45%)
» More
» Details

Insider Trades

Latest Guru Trades with REED

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Business Description

Industry: Beverages - Non-Alcoholic » Beverages - Soft Drinks
Compare:OTCBB:NBEV, NAS:LTEA, OTCPK:CELH, AMEX:CRVP, OTCPK:JSDA, OTCPK:TRUU, OTCPK:MOJO, OTCPK:KRED, OTCPK:BEVS, NAS:LBIX, OTCPK:PLSB, OTCPK:BCCI, OTCPK:FBEC, OTCPK:YNAJF, NAS:PRMW, OTCPK:RFFRY, OTCPK:FQVTF, NAS:COKE, NYSE:COT, OTCPK:BTVCF » details
Reeds Inc develops, manufactures, markets, and sells natural non-alcoholic carbonated beverages, candies and ice creams. The Company's primary brands are Reed's ginger brew line, Virgil's line of root beer and Culture Club kombucha.

Reed's Inc was organized under the laws of the state of Florida in January 1991. In 2001, the Company changed its name from Original Beverage Corporation to Reed's, Inc. and changed its state of in Corporation from Florida to Delaware. The Company develops, manufactures, markets, and sells natural non-alcoholic carbonated beverages, candies and ice creams. It makes all of its products using premium all-natural ingredients and its beverage line is GMO free. The Company's primary brands are Reed's ginger brew line, Virgil's line of root beer and Culture Club kombucha. Its candy products include Reed's Crystallized Ginger Candy and Reed's Chews. It also sells ginger ice cream. Reed's line contains the following products: Reed's Original Ginger Brew, Reed's Extra Ginger Brew, Reed's Raspberry Ginger Brew, Reed's Spiced Apple Brew, among others. Virgil's is a premium root beer. It uses all-natural ingredients, including filtered water, unbleached cane sugar, anise from Spain, licorice from France, bourbon vanilla from Madagascar, cinnamon from Sri Lanka, clove from Indonesia, wintergreen from China, sweet birch and molasses from the southern United States, nutmeg from Indonesia, pimento berry oil from Jamaica, balsam oil from Peru and cassia oil from China. The products under its Virgil's brand are: Virgil's Cream Soda, Virgil's Orange Cream Soda, Virgil's Real Cola, Virgil's Dr. Better, Virgil's Black Cherry Cream Soda, among others. The Company has other brands that currently have limited distribution, including China Cola, Sonoma Sparkler and Flying Cauldron Butterscotch Beer. Kombucha is a fermented tea. It produces it in four flavors, Goji Ginger, Hibiscus Ginger Grapefruit, Lemon Ginger Raspberry and Cranberry. The carbonated beverages are produced at two facilities: a facility in Los Angeles, California, known as The Brewery, a packing, or co-pack, facility in Pennsylvania. The carbonated and non-carbonated soft drink markets in the US, Canada and other markets. It currently has a national network of mainstream, natural and specialty food distributors in the United States and Canada. Three of its material trademarks are registered trademarks in the U.S. Patent and Trademark Office: Virgil's, Reed's Original Ginger Brew All-Natural Jamaican Style Ginger Ale and China Cola. The principal areas of competition are pricing, packaging, development of new products and flavors and marketing campaigns. The production, distribution and sale in the United States of many of its Company's products are subject to the Federal Food, Drug, and Cosmetic Act, the Federal Trade Commission Act.

Ratios

vs
industry
vs
history
P/B 62.69
REED's P/B is ranked lower than
99% of the 111 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 2.74 vs. REED: 62.69 )
Ranked among companies with meaningful P/B only.
REED' s P/B Range Over the Past 10 Years
Min: 2.08  Med: 7.7 Max: 109.62
Current: 62.69
2.08
109.62
P/S 1.21
REED's P/S is ranked higher than
58% of the 109 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.38 vs. REED: 1.21 )
Ranked among companies with meaningful P/S only.
REED' s P/S Range Over the Past 10 Years
Min: 0.44  Med: 1.46 Max: 5.14
Current: 1.21
0.44
5.14
Current Ratio 1.02
REED's Current Ratio is ranked lower than
80% of the 93 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.56 vs. REED: 1.02 )
Ranked among companies with meaningful Current Ratio only.
REED' s Current Ratio Range Over the Past 10 Years
Min: 0.54  Med: 1.24 Max: 4.03
Current: 1.02
0.54
4.03
Quick Ratio 0.44
REED's Quick Ratio is ranked lower than
95% of the 93 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.12 vs. REED: 0.44 )
Ranked among companies with meaningful Quick Ratio only.
REED' s Quick Ratio Range Over the Past 10 Years
Min: 0.19  Med: 0.48 Max: 3.39
Current: 0.44
0.19
3.39
Days Inventory 82.04
REED's Days Inventory is ranked lower than
79% of the 97 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 53.20 vs. REED: 82.04 )
Ranked among companies with meaningful Days Inventory only.
REED' s Days Inventory Range Over the Past 10 Years
Min: 58.88  Med: 83.96 Max: 110.42
Current: 82.04
58.88
110.42
Days Sales Outstanding 24.39
REED's Days Sales Outstanding is ranked higher than
86% of the 73 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 46.24 vs. REED: 24.39 )
Ranked among companies with meaningful Days Sales Outstanding only.
REED' s Days Sales Outstanding Range Over the Past 10 Years
Min: 20.83  Med: 23.1 Max: 41.22
Current: 24.39
20.83
41.22
Days Payable 74.25
REED's Days Payable is ranked higher than
67% of the 67 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 53.40 vs. REED: 74.25 )
Ranked among companies with meaningful Days Payable only.
REED' s Days Payable Range Over the Past 10 Years
Min: 30.11  Med: 58.88 Max: 79.26
Current: 74.25
30.11
79.26

Buy Back

vs
industry
vs
history
3-Year Average Share Buyback Ratio -2.90
REED's 3-Year Average Share Buyback Ratio is ranked lower than
60% of the 40 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: -0.70 vs. REED: -2.90 )
Ranked among companies with meaningful 3-Year Average Share Buyback Ratio only.
REED' s 3-Year Average Share Buyback Ratio Range Over the Past 10 Years
Min: -22.3  Med: -7.15 Max: -2.9
Current: -2.9
-22.3
-2.9

Valuation & Return

vs
industry
vs
history
Price/Median PS Value 0.79
REED's Price/Median PS Value is ranked higher than
77% of the 100 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.07 vs. REED: 0.79 )
Ranked among companies with meaningful Price/Median PS Value only.
REED' s Price/Median PS Value Range Over the Past 10 Years
Min: 0.33  Med: 0.95 Max: 2.68
Current: 0.79
0.33
2.68
Earnings Yield (Greenblatt) (%) -2.29
REED's Earnings Yield (Greenblatt) (%) is ranked lower than
86% of the 114 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 4.80 vs. REED: -2.29 )
Ranked among companies with meaningful Earnings Yield (Greenblatt) (%) only.
REED' s Earnings Yield (Greenblatt) (%) Range Over the Past 10 Years
Min: -2.33  Med: 0.65 Max: 1.1
Current: -2.29
-2.33
1.1

More Statistics

Revenue (TTM) (Mil) $45.71
EPS (TTM) $ -0.24
Beta1.11
Short Percentage of Float3.95%
52-Week Range $2.25 - 6.91
Shares Outstanding (Mil)13.91

Analyst Estimate

Dec16 Dec17
Revenue (Mil $) 47 52
EPS ($) -0.17 0.12
EPS w/o NRI ($) -0.17 0.12
EPS Growth Rate
(3Y to 5Y Estimate)
N/A
Dividends Per Share ($)
» More Articles for AMEX:REED

Headlines

Articles On GuruFocus.com
Weekly CFO Buys Highlight: REED, BKSC, EMMS, ESL, YORW Oct 22 2012 
The Importance of Relevance with Retailers Oct 16 2012 
Reeds Inc. Reports Operating Results (10-Q) Nov 09 2010 
Reeds Inc. Reports Operating Results (10-Q) May 11 2010 

More From Other Websites
The Committee to Rescue Reed's Announces That it has Completed its Near-Term Objectives at Reed's... Nov 16 2016
OREGON HEALTH HOUSING EDUCATIONAL & CULTURAL FACILITY AUTHORITY -- Moody's Affirms Reed College's... Nov 12 2016
Reed’s, Inc. Expands Distribution in Northern California Bay area partnering with Morris... Nov 04 2016
Reed’s, Inc. Expands Distribution in Northern California Bay area partnering with Morris... Nov 03 2016
Reed’s, Inc. Announces Board of Director Nominees Nov 01 2016
Reed's, Inc. Announces Board of Director Nominees Oct 31 2016
Reed’s, Inc. Nominates John Bello to Serve as Chairman of the Board of Directors Oct 28 2016
Reed's, Inc. Nominates John Bello to Serve as Chairman of the Board of Directors Oct 27 2016
REED'S, INC. Financials Oct 26 2016
REED'S, INC. Files SEC form 8-K/A, Change in Directors or Principal Officers Oct 26 2016
ETF’s with exposure to Reed’s, Inc. : October 25, 2016 Oct 25 2016
REED'S, INC. Files SEC form 8-K, Change in Directors or Principal Officers Oct 24 2016
Reed’s, Inc. :REED-US: Earnings Analysis: Q3, 2016 By the Numbers : October 24, 2016 Oct 24 2016
Reed’s, Inc. Adds New Board Member: Lewis Jaffe Oct 21 2016
REED'S, INC. Files SEC form 10-Q, Quarterly Report Oct 20 2016
Reed's, Inc. Adds New Board Member: Lewis Jaffe Oct 20 2016
Reed’s, Inc. Announces Growth through International Distribution Channels Oct 19 2016
Reed’s, Inc. Announces Growth through International Distribution Channels Oct 18 2016
Reed’s, Inc. Announces Record Third Quarter Revenues; Improvements Drive Positive Operating Income Oct 14 2016
REED'S, INC. Files SEC form 8-K, Results of Operations and Financial Condition, Financial Statements... Oct 13 2016

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