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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 7/10

vs
industry
vs
history
Cash to Debt 0.15
REED's Cash to Debt is ranked higher than
56% of the 108 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 0.48 vs. REED: 0.15 )
REED' s 10-Year Cash to Debt Range
Min: 0.01   Max: 0.94
Current: 0.15

0.01
0.94
Equity to Asset 0.23
REED's Equity to Asset is ranked lower than
55% of the 108 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 0.49 vs. REED: 0.23 )
REED' s 10-Year Equity to Asset Range
Min: 0.03   Max: 0.72
Current: 0.23

0.03
0.72
F-Score: 3
Z-Score: 3.67
M-Score: -2.47
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 5/10

vs
industry
vs
history
Operating margin (%) -2.33
REED's Operating margin (%) is ranked lower than
51% of the 102 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 6.87 vs. REED: -2.33 )
REED' s 10-Year Operating margin (%) Range
Min: -42.03   Max: 0.45
Current: -2.33

-42.03
0.45
Net-margin (%) -4.08
REED's Net-margin (%) is ranked lower than
54% of the 102 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 4.68 vs. REED: -4.08 )
REED' s 10-Year Net-margin (%) Range
Min: -42.51   Max: -1.75
Current: -4.08

-42.51
-1.75
ROE (%) -44.88
REED's ROE (%) is ranked lower than
58% of the 102 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 9.46 vs. REED: -44.88 )
REED' s 10-Year ROE (%) Range
Min: -554.36   Max: -12.79
Current: -44.88

-554.36
-12.79
ROA (%) -10.31
REED's ROA (%) is ranked lower than
56% of the 102 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 4.61 vs. REED: -10.31 )
REED' s 10-Year ROA (%) Range
Min: -55.03   Max: -3.79
Current: -10.31

-55.03
-3.79
ROC (Joel Greenblatt) (%) -9.87
REED's ROC (Joel Greenblatt) (%) is ranked lower than
55% of the 102 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 15.09 vs. REED: -9.87 )
REED' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -84.76   Max: 1.72
Current: -9.87

-84.76
1.72
Revenue Growth (%) 14.10
REED's Revenue Growth (%) is ranked higher than
88% of the 82 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 3.60 vs. REED: 14.10 )
REED' s 10-Year Revenue Growth (%) Range
Min: -5   Max: 17.2
Current: 14.1

-5
17.2
EBITDA Growth (%) 44.20
REED's EBITDA Growth (%) is ranked higher than
99% of the 71 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: -4.20 vs. REED: 44.20 )
REED' s 10-Year EBITDA Growth (%) Range
Min: 0   Max: 65.1
Current: 44.2

0
65.1
EPS Growth (%) -5.00
REED's EPS Growth (%) is ranked higher than
72% of the 75 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 2.80 vs. REED: -5.00 )
REED' s 10-Year EPS Growth (%) Range
Min: -43.7   Max: 91.3
Current: -5

-43.7
91.3
» REED's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

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Ratios

vs
industry
vs
history
P/B 21.70
REED's P/B is ranked lower than
79% of the 108 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 2.50 vs. REED: 21.70 )
REED' s 10-Year P/B Range
Min: 2.08   Max: 33.16
Current: 21.7

2.08
33.16
P/S 1.80
REED's P/S is ranked lower than
59% of the 106 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.30 vs. REED: 1.80 )
REED' s 10-Year P/S Range
Min: 0.44   Max: 5.3
Current: 1.8

0.44
5.3
EV-to-EBIT 333.30
REED's EV-to-EBIT is ranked lower than
81% of the 101 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 15.76 vs. REED: 333.30 )
REED' s 10-Year EV-to-EBIT Range
Min: 87.7   Max: 609.9
Current: 333.3

87.7
609.9

Valuation & Return

vs
industry
vs
history
Price/Tangible Book 30.10
REED's Price/Tangible Book is ranked lower than
86% of the 90 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 2.60 vs. REED: 30.10 )
REED' s 10-Year Price/Tangible Book Range
Min: 3.67   Max: 44.33
Current: 30.1

3.67
44.33
Price/Median PS Value 1.40
REED's Price/Median PS Value is ranked lower than
61% of the 97 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.10 vs. REED: 1.40 )
REED' s 10-Year Price/Median PS Value Range
Min: 0.37   Max: 2.7
Current: 1.4

0.37
2.7
Earnings Yield (Greenblatt) 0.30
REED's Earnings Yield (Greenblatt) is ranked lower than
64% of the 99 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 6.10 vs. REED: 0.30 )
REED' s 10-Year Earnings Yield (Greenblatt) Range
Min: 0.2   Max: 1.1
Current: 0.3

0.2
1.1
Forward Rate of Return (Yacktman) -5.52
REED's Forward Rate of Return (Yacktman) is ranked higher than
58% of the 71 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 9.77 vs. REED: -5.52 )
REED' s 10-Year Forward Rate of Return (Yacktman) Range
Min: -13.7   Max: -5.4
Current: -5.52

-13.7
-5.4

Business Description

Industry: Beverages - Non-Alcoholic » Beverages - Soft Drinks
Compare:KO, PEP, KOF, SODA, CCLAY » details
Reed's, Inc. was organized under the laws of the state of Florida in January 1991. In 2001, the Company changed its name from Original Beverage Corporation to Reed's, Inc. and changed its state of in Corporation from Florida to Delaware. Reed develops, manufactures, markets, and sells natural non-alcoholic and 'New Age' beverages, candies and ice creams. 'New Age Beverages' is a category that includes natural soda, fruit juices and fruit drinks, ready-to-drink teas, sports drinks and water. Reed's Ginger Brews, Virgil's Root Beer, Cream Sodas and Real Cola, including diet sodas, China Colas, Reed's Ginger Chews, and Reed's Ginger Ice Creams. It currently manufactures and sells 16 beverages, three candies and three ice creams. It makes all of its products using premium all-natural ingredients. It produces carbonated soda products. The Company's carbonated products include six varieties of Reed's Ginger Brews, eight varieties of Virgil's Root Beer and Cream Sodas and Real Cola (including diet varieties), China Cola and Cherry China Cola. The Company's candy products include Reed's Crystallized Ginger Candy, Reed's Peanut Butter Ginger Chews and Reed's Ginger Chews. Its ice cream products include Reed's Original Ginger Ice Cream, Reed's Chocolate Ginger Ice Cream and Reed's Green Tea Ginger Ice Cream. It currently manufactures and sells six varieties of Reed's Ginger Brews: Reed's Original Ginger Brew, Reed's Extra Ginger Brew, Reed's Extra Ginger Brew, Reed's Premium Ginger Brew, Reed's Premium Ginger Brew, Reed's Raspberry Ginger Brew, Reed's Spiced Apple Brew, and Reed's Cherry Ginger Brew. It currently has a national network of mainstream, natural and specialty food distributors in the United States and Canada. It sells directly to its distributors, who in turn sell to retail stores. Main areas of competition are pricing, packaging, development of new products and flavors and marketing campaigns.

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