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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 7/10

vs
industry
vs
history
Cash to Debt 0.23
REED's Cash to Debt is ranked higher than
65% of the 144 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 0.39 vs. REED: 0.23 )
REED' s 10-Year Cash to Debt Range
Min: 0.01   Max: No Debt
Current: 0.23

Equity to Asset 0.24
REED's Equity to Asset is ranked higher than
52% of the 143 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 0.47 vs. REED: 0.24 )
REED' s 10-Year Equity to Asset Range
Min: -0.14   Max: 0.75
Current: 0.24

-0.14
0.75
F-Score: 7
Z-Score: 4.74
M-Score: -2.81
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 7/10

vs
industry
vs
history
Operating margin (%) 1.32
REED's Operating margin (%) is ranked higher than
65% of the 144 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 6.14 vs. REED: 1.32 )
REED' s 10-Year Operating margin (%) Range
Min: -42.03   Max: 0.45
Current: 1.32

-42.03
0.45
Net-margin (%) -0.45
REED's Net-margin (%) is ranked higher than
62% of the 144 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 3.83 vs. REED: -0.45 )
REED' s 10-Year Net-margin (%) Range
Min: -42.51   Max: -1.75
Current: -0.45

-42.51
-1.75
ROE (%) -5.13
REED's ROE (%) is ranked higher than
57% of the 141 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 7.96 vs. REED: -5.13 )
REED' s 10-Year ROE (%) Range
Min: -147.63   Max: -12.47
Current: -5.13

-147.63
-12.47
ROA (%) -1.21
REED's ROA (%) is ranked higher than
60% of the 144 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 4.02 vs. REED: -1.21 )
REED' s 10-Year ROA (%) Range
Min: -59.05   Max: -3.85
Current: -1.21

-59.05
-3.85
ROC (Joel Greenblatt) (%) 6.29
REED's ROC (Joel Greenblatt) (%) is ranked higher than
67% of the 144 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 13.03 vs. REED: 6.29 )
REED' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -100.77   Max: 1.62
Current: 6.29

-100.77
1.62
Revenue Growth (%) 14.10
REED's Revenue Growth (%) is ranked higher than
87% of the 119 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 5.90 vs. REED: 14.10 )
REED' s 10-Year Revenue Growth (%) Range
Min: -5   Max: 17.2
Current: 14.1

-5
17.2
EBITDA Growth (%) 44.20
REED's EBITDA Growth (%) is ranked higher than
97% of the 110 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 6.50 vs. REED: 44.20 )
REED' s 10-Year EBITDA Growth (%) Range
Min: -75.3   Max: 65.1
Current: 44.2

-75.3
65.1
EPS Growth (%) -5.00
REED's EPS Growth (%) is ranked higher than
66% of the 105 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 8.20 vs. REED: -5.00 )
REED' s 10-Year EPS Growth (%) Range
Min: -43.7   Max: 91.3
Current: -5

-43.7
91.3
» REED's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

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Ratios

vs
industry
vs
history
P/B 21.16
REED's P/B is ranked higher than
55% of the 161 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 2.82 vs. REED: 21.16 )
REED' s 10-Year P/B Range
Min: 2.08   Max: 34.13
Current: 21.16

2.08
34.13
P/S 2.04
REED's P/S is ranked higher than
68% of the 161 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.35 vs. REED: 2.04 )
REED' s 10-Year P/S Range
Min: 0.44   Max: 5.3
Current: 2.04

0.44
5.3
PFCF 93.71
REED's PFCF is ranked higher than
80% of the 161 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 9999.00 vs. REED: 93.71 )
REED' s 10-Year PFCF Range
Min: 76.33   Max: 256.5
Current: 93.71

76.33
256.5
EV-to-EBIT 164.59
REED's EV-to-EBIT is ranked higher than
66% of the 161 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 20.23 vs. REED: 164.59 )
REED' s 10-Year EV-to-EBIT Range
Min: -469.8   Max: 608.8
Current: 164.59

-469.8
608.8
Current Ratio 1.19
REED's Current Ratio is ranked higher than
64% of the 144 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.39 vs. REED: 1.19 )
REED' s 10-Year Current Ratio Range
Min: 0.54   Max: 4.03
Current: 1.19

0.54
4.03
Quick Ratio 0.62
REED's Quick Ratio is ranked higher than
58% of the 144 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.03 vs. REED: 0.62 )
REED' s 10-Year Quick Ratio Range
Min: 0.19   Max: 3.39
Current: 0.62

0.19
3.39

Valuation & Return

vs
industry
vs
history
Price/Tangible Book 27.34
REED's Price/Tangible Book is ranked higher than
65% of the 161 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 6.39 vs. REED: 27.34 )
REED' s 10-Year Price/Tangible Book Range
Min: 3.67   Max: 44.33
Current: 27.34

3.67
44.33
Price/Median PS Value 1.42
REED's Price/Median PS Value is ranked higher than
69% of the 161 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 1.04 vs. REED: 1.42 )
REED' s 10-Year Price/Median PS Value Range
Min: 0.34   Max: 2.82
Current: 1.42

0.34
2.82
Earnings Yield (Greenblatt) 0.60
REED's Earnings Yield (Greenblatt) is ranked higher than
63% of the 142 Companies
in the Global Beverages - Soft Drinks industry.

( Industry Median: 5.20 vs. REED: 0.60 )
REED' s 10-Year Earnings Yield (Greenblatt) Range
Min: 0.2   Max: 1.1
Current: 0.6

0.2
1.1

Business Description

Industry: Beverages - Non-Alcoholic » Beverages - Soft Drinks
Compare:KO, PEP, KOF, SODA, CCLAY » details
Reeds, Inc. was organized under the laws of the state of Florida in January 1991. In 2001, the Company changed its name from Original Beverage Corporation to Reed's, Inc. and changed its state of in Corporation from Florida to Delaware. The Company develops, manufactures, markets, and sells natural non-alcoholic carbonated beverages, candies and ice creams. It currently manufactures and sells 24 beverages, four candies and three ice creams. The Company makes all of its products using premium all-natural ingredients and its beverage line is GMO free. The Company's primary brands are Reed's ginger brew line, Virgil's line of root beer and Culture Club kombucha. Its candy products include Reed's Crystallized Ginger Candy and Reed's Chews. It also sells ginger ice cream. Reed's line contains the following products: Reed's Original Ginger Brew, Reed's Extra Ginger Brew, Reed's Raspberry Ginger Brew, Reed's Spiced Apple Brew, among others. Virgil's is a premium root beer. It uses all-natural ingredients, including filtered water, unbleached cane sugar, anise from Spain, licorice from France, bourbon vanilla from Madagascar, cinnamon from Sri Lanka, clove from Indonesia, wintergreen from China, sweet birch and molasses from the southern United States, nutmeg from Indonesia, pimento berry oil from Jamaica, balsam oil from Peru and cassia oil from China. The products under its Virgil's brand are: Virgil's Cream Soda, Virgil's Orange Cream Soda, Virgil's Real Cola, Virgil's Dr. Better, Virgil's Black Cherry Cream Soda, among others. The Company has other brands that currently have limited distribution, including China Cola, Sonoma Sparkler and Flying Cauldron Butterscotch Beer. Kombucha is a fermented tea. It produces it in four flavors, Goji Ginger, Hibiscus Ginger Grapefruit, Lemon Ginger Raspberry and Cranberry. The carbonated beverages are produced at two facilities: a facility in Los Angeles, California, known as The Brewery, a packing, or co-pack, facility in Pennsylvania. The carbonated and non-carbonated soft drink markets in the US, Canada and other markets. It currently has a national network of mainstream, natural and specialty food distributors in the United States and Canada. Three of its material trademarks are registered trademarks in the U.S. Patent and Trademark Office: Virgil's, Reed's Original Ginger Brew All-Natural Jamaican Style Ginger Ale and China Cola. The principal areas of competition are pricing, packaging, development of new products and flavors and marketing campaigns. The production, distribution and sale in the United States of many of its Company's products are subject to the Federal Food, Drug, and Cosmetic Act, the Federal Trade Commission Act.
» More Articles for REED

Headlines

Articles On GuruFocus.com
Weekly CFO Buys Highlight: REED, BKSC, EMMS, ESL, YORW Oct 22 2012 
The Importance of Relevance with Retailers Oct 16 2012 
Reeds Inc. Reports Operating Results (10-Q) Nov 09 2010 
Reeds Inc. Reports Operating Results (10-Q) May 11 2010 

More From Other Websites
REED'S, INC. Financials Nov 21 2014
10-Q for Reed's, Inc. Nov 15 2014
REED'S, INC. Files SEC form 10-Q, Quarterly Report Nov 13 2014
Reed's, Inc. Announces Record Third Quarter Results Nov 13 2014
Q3 2014 Reed's Inc Earnings Release - After Market Close Nov 13 2014
Reed's Inc. to Discuss Third Quarter 2014 Financial Results on Thursday November 13th Nov 06 2014
Reed's Inc. Analyst Coverage Continued by Small Cap IR: Established Natural Soda Vendor Expands... Oct 16 2014
Coverage initiated on Reed's by H.C. Wainwright Oct 08 2014
Reed's, Inc. "Cracks" Cracker Barrel Sep 18 2014
Reed’s Announces Expansion Plan to Triple Los Angeles Plant Capacity Sep 16 2014
Reed's Announces Expansion Plan to Triple Los Angeles Plant Capacity Sep 16 2014
Reed's New Product Marries Coffee and Kombucha Sep 08 2014
Reed's, Inc. New Product Marries Coffee and Kombucha Sep 08 2014
Reed's, Inc. Announces Reed's Culture Club Kombucha Now Available at Hy-Vee Stores Sep 03 2014
Reed's, Inc. Announces Reed's and Virgil's Premium Craft Sodas Now Authorized at Lowes Foods, LLC Aug 19 2014
REED'S, INC. Files SEC form 10-Q, Quarterly Report Aug 12 2014
Reed's, Inc. Announces Record Second Quarter Results Aug 12 2014
Reed's Inc. to Discuss Second Quarter 2014 Financial Results on Tuesday, August 12th Aug 05 2014
Another craft brew booms...Soda! Aug 02 2014
Reed's Announces Kosher Certification on All Beverages Jul 31 2014

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