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14.61 (1y: +55%)
Market Cap 405.24 M P/E(ttm) 2435.00
Enterprise Value 317.01 M P/B 5.00
RLOC- NAS (USA)
ReachLocal, Inc.
Not Rated
Top Ranked Predictable Companies
$14.61
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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength

vs
industry		 vs
history
Cash to Debt No Debt
RLOC's Cash to Debt is ranked higher than
91% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 33.81 vs. RLOC: No Debt )
RLOC' s 10-Year Cash to Debt Range
Min: No Debt   Max: No Debt
Current: No Debt
Equity to Asset 0.201
RLOC's Equity to Asset is ranked lower than
75% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 0.42 vs. RLOC: 0.201 )
RLOC' s 10-Year Equity to Asset Range
Min: 0.08   Max: 0.68
Current: 0.2
0.08
0.68
Interest Coverage No Debt
RLOC's Interest Coverage is ranked higher than
64% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 247.35 vs. RLOC: No Debt )
RLOC' s 10-Year Interest Coverage Range
Min: No Debt   Max: No Debt
Current: No Debt
F-Score: 6
Z-Score: 4.73
M-Score: 0.29
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth

vs
industry		 vs
history
Operating margin (%) 0.10
RLOC's Operating margin (%) is ranked lower than
64% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 4.15 vs. RLOC: 0.10 )
RLOC' s 10-Year Operating margin (%) Range
Min: -4.7   Max: 0.1
Current: 0.1
-4.7
0.1
Net-margin (%) -0.1
RLOC's Net-margin (%) is ranked lower than
60% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.30 vs. RLOC: -0.1 )
RLOC' s 10-Year Net-margin (%) Range
Min: -4.8   Max: 4.9
Current: -0.1
-4.8
4.9
ROE (%) -0.3
RLOC's ROE (%) is ranked lower than
57% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 7.20 vs. RLOC: -0.3 )
RLOC' s 10-Year ROE (%) Range
Min: -31.1   Max: 23.8
Current: -0.3
-31.1
23.8
ROA (%) -0.1
RLOC's ROA (%) is ranked lower than
57% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.60 vs. RLOC: -0.1 )
RLOC' s 10-Year ROA (%) Range
Min: -13.7   Max: 10.2
Current: -0.1
-13.7
10.2
Revenue Growth (%) 18.1
RLOC's Revenue Growth (%) is ranked lower than
60% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.80 vs. RLOC: 18.1 )
RLOC' s 10-Year Revenue Growth (%) Range
Min: 0   Max: 18.1
Current: 18.1
0
18.1
» RLOC's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades
Q2 2012

RLOC Guru Trades in Q2 2012

Jim Simons 321,000 sh (+3.12%)
» More
Q3 2012

RLOC Guru Trades in Q3 2012

Jim Simons 344,500 sh (+7.32%)
» More
Q4 2012

RLOC Guru Trades in Q4 2012

Jim Simons 355,316 sh (+3.14%)
» More
Q1 2013

RLOC Guru Trades in Q1 2013

Jim Simons 369,700 sh (+4.05%)
» More
» Details

Insider Trades

Latest Guru Trades with RLOC



No Insider Trades Found!

Top Ranked Articles about ReachLocal, Inc.

Weekly CEO Sells Highlight: Optimer Pharmaceuticals, ReachLocal, Tractor Supply, and RF Industries
April 14, 2013
According to GuruFocus Insider Data, these are the largest CEO sales of company shares during the past week. Read more...

Ratios

vs
industry		 vs
history
P/E(ttm) 2435.00
RLOC's P/E(ttm) is ranked lower than
70% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 25.26 vs. RLOC: 2435.00 )
RLOC' s 10-Year P/E(ttm) Range
Min: 2085   Max: 2805
Current: 2435
2085
2805
P/B 5.00
RLOC's P/B is ranked lower than
74% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.74 vs. RLOC: 5.00 )
RLOC' s 10-Year P/B Range
Min: 2.18   Max: 8.87
Current: 5
2.18
8.87
P/S 0.87
RLOC's P/S is ranked lower than
58% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 0.68 vs. RLOC: 0.87 )
RLOC' s 10-Year P/S Range
Min: 0.48   Max: 2.85
Current: 0.87
0.48
2.85
PFCF 25.40
RLOC's PFCF is ranked lower than
60% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 12.69 vs. RLOC: 25.40 )
RLOC' s 10-Year PFCF Range
Min: 11.6   Max: 95.2
Current: 25.4
11.6
95.2
EV-to-EBIT 200
RLOC's EV-to-EBIT is ranked higher than
71% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 18.20 vs. RLOC: 200 )
RLOC' s 10-Year EV-to-EBIT Range
Min: 166.3   Max: 848.5
Current: 200
166.3
848.5

Valuation & Return

vs
industry		 vs
history
Price/Net Current Asset Value 38.4
RLOC's Price/Net Current Asset Value is ranked higher than
95% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 4.40 vs. RLOC: 38.4 )
RLOC' s 10-Year Price/Net Current Asset Value Range
Min: 34   Max: 165.9
Current: 38.4
34
165.9
Price/Tangible Book 11.1
RLOC's Price/Tangible Book is ranked higher than
96% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.45 vs. RLOC: 11.1 )
RLOC' s 10-Year Price/Tangible Book Range
Min: 6.5   Max: 15.3
Current: 11.1
6.5
15.3
Price/Median PS Value 1
RLOC's Price/Median PS Value is ranked higher than
82% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 0.80 vs. RLOC: 1 )
RLOC' s 10-Year Price/Median PS Value Range
Min: 0.5   Max: 2
Current: 1
0.5
2
Earnings Yield (Greenblatt) 0.50
RLOC's Earnings Yield (Greenblatt) is ranked lower than
62% of the 77 Companies
in the Global Advertising Agencies industry.

( Industry Median: 5.00 vs. RLOC: 0.50 )
RLOC' s 10-Year Earnings Yield (Greenblatt) Range
Min: 0.1   Max: 0.6
Current: 0.5
0.1
0.6

Business Description

ReachLocal, Inc. was incorporated in the State of Delaware in August 2003. It offers a comprehensive suite of online marketing and reporting solutions including search engine marketing, displays advertising, remarketing and online marketing analytics, each targeted to the SMB market. It delivers these solutions to SMBs through a combination of its proprietary RL Platform and direct, 'feet-on-the-street' sales force of Internet Marketing Consultants, or IMCs, and select third-party agencies and resellers. It generates revenue by providing online advertising solutions for its clients through its ReachSearch, ReachDisplay, and Remarketing, TotalTrack and other products and services. It has built a technology platform, the RL Platform that addresses the needs of the SMB and re-creates the simplicity and effectiveness with which SMBs have traditionally purchased offline advertising. The Company's distribution solution is built around a direct, locally based sales force of IMCs who, empowered by the RL Platform, engage with its clients to help them achieve their marketing objectives in the consultative manner to which SMBs are accustomed. The Company's ReachSearch product is focused on assuring that its clients' advertisements appear prominently among the search results when local consumers enter certain keywords on leading local search sites such as Google, Yahoo! and Microsoft. The Company's ReachDisplay product is mainly focused on maximizing the exposure for an SMB that wants to broadcast a message to a specific target online audience. It offers more than 20 different display advertising products across a wide variety of publishing partners, including Yahoo!/Right Media, Google, Collective Media, Facebook, Fox Interactive Media and Kelley Blue Book. The Company's remarketing product allows it to target consumers who have previously visited a specific SMB client's website, either through a ReachSearch campaign or a ReachDisplay campaign. Each of its media products includes a tracking service powered by its proprietary reverse proxy technology that allows its clients to see exactly how much online and offline activity is generated by their online advertising campaigns. It currently sells to SMB advertisers, national brands, and agencies and resellers. It competes with large Internet marketing providers such as Google, Yahoo! and Microsoft; Traditional, Offline Media Companies; and Other SMB Marketing Providers. The Company is subject to general business regulations and laws as well as regulations and laws specifically governing the Internet.
Company Website
SEC Reports
Industry: Advertising Agencies
Compare:
Traded in other countries:9RL.Germany
» More Articles for RLOC

Headlines

Articles On GuruFocus.com
Weekly CEO Sells Highlight: Optimer Pharmaceuticals, ReachLocal, Tractor Supply, and RF Industries Apr 14 2013 
ReachLocal Inc. (RLOC) CEO/ MD, ReachLocal UK, Ltd. John Mazur sells 73,640 Shares Mar 18 2011 

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