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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 6/10

vs
industry
vs
history
Cash to Debt 1.11
RLOC's Cash to Debt is ranked lower than
64% of the 182 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.61 vs. RLOC: 1.11 )
Ranked among companies with meaningful Cash to Debt only.
RLOC' s 10-Year Cash to Debt Range
Min: 1.11  Med: 10000.00 Max: No Debt
Current: 1.11
Equity to Asset 0.20
RLOC's Equity to Asset is ranked lower than
84% of the 180 Companies
in the Global Advertising Agencies industry.

( Industry Median: 0.54 vs. RLOC: 0.20 )
Ranked among companies with meaningful Equity to Asset only.
RLOC' s 10-Year Equity to Asset Range
Min: 0.2  Med: 0.44 Max: 0.59
Current: 0.2
0.2
0.59
F-Score: 1
Z-Score: 0.68
M-Score: -3.79
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 4/10

vs
industry
vs
history
Operating margin (%) -11.40
RLOC's Operating margin (%) is ranked lower than
84% of the 183 Companies
in the Global Advertising Agencies industry.

( Industry Median: 4.27 vs. RLOC: -11.40 )
Ranked among companies with meaningful Operating margin (%) only.
RLOC' s 10-Year Operating margin (%) Range
Min: -9.71  Med: -3.13 Max: 1.2
Current: -11.4
-9.71
1.2
Net-margin (%) -12.26
RLOC's Net-margin (%) is ranked lower than
81% of the 183 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.95 vs. RLOC: -12.26 )
Ranked among companies with meaningful Net-margin (%) only.
RLOC' s 10-Year Net-margin (%) Range
Min: -9.48  Med: -3.32 Max: 4.93
Current: -12.26
-9.48
4.93
ROE (%) -95.26
RLOC's ROE (%) is ranked lower than
92% of the 173 Companies
in the Global Advertising Agencies industry.

( Industry Median: 6.41 vs. RLOC: -95.26 )
Ranked among companies with meaningful ROE (%) only.
RLOC' s 10-Year ROE (%) Range
Min: -68.56  Med: -12.59 Max: 4.28
Current: -95.26
-68.56
4.28
ROA (%) -30.48
RLOC's ROA (%) is ranked lower than
90% of the 185 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.80 vs. RLOC: -30.48 )
Ranked among companies with meaningful ROA (%) only.
RLOC' s 10-Year ROA (%) Range
Min: -25.07  Med: -6.52 Max: 13.45
Current: -30.48
-25.07
13.45
ROC (Joel Greenblatt) (%) -284.45
RLOC's ROC (Joel Greenblatt) (%) is ranked lower than
88% of the 185 Companies
in the Global Advertising Agencies industry.

( Industry Median: 35.68 vs. RLOC: -284.45 )
Ranked among companies with meaningful ROC (Joel Greenblatt) (%) only.
RLOC' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -306.32  Med: -126.85 Max: 51.49
Current: -284.45
-306.32
51.49
Revenue Growth (3Y)(%) 8.80
RLOC's Revenue Growth (3Y)(%) is ranked higher than
70% of the 134 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.80 vs. RLOC: 8.80 )
Ranked among companies with meaningful Revenue Growth (3Y)(%) only.
RLOC' s 10-Year Revenue Growth (3Y)(%) Range
Min: 0  Med: 6.40 Max: 24
Current: 8.8
0
24
EPS Growth (3Y)(%) 125.20
RLOC's EPS Growth (3Y)(%) is ranked higher than
94% of the 97 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.20 vs. RLOC: 125.20 )
Ranked among companies with meaningful EPS Growth (3Y)(%) only.
RLOC' s 10-Year EPS Growth (3Y)(%) Range
Min: 0  Med: 16.30 Max: 125.2
Current: 125.2
0
125.2
» RLOC's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q3 2014

RLOC Guru Trades in Q3 2014

Louis Moore Bacon 200,000 sh (New)
Jim Simons 847,000 sh (+41.06%)
» More
Q4 2014

RLOC Guru Trades in Q4 2014

Louis Moore Bacon Sold Out
Jim Simons 830,400 sh (-1.96%)
» More
Q1 2015

RLOC Guru Trades in Q1 2015

Jim Simons 898,622 sh (+8.22%)
» More
Q2 2015

RLOC Guru Trades in Q2 2015

Jim Simons 955,696 sh (+6.35%)
» More
» Details

Insider Trades

Latest Guru Trades with RLOC

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

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Ratios

vs
industry
vs
history
P/B 2.11
RLOC's P/B is ranked higher than
50% of the 166 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.11 vs. RLOC: 2.11 )
Ranked among companies with meaningful P/B only.
RLOC' s 10-Year P/B Range
Min: 1.41  Med: 4.17 Max: 8.93
Current: 2.11
1.41
8.93
P/S 0.17
RLOC's P/S is ranked higher than
97% of the 181 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.11 vs. RLOC: 0.17 )
Ranked among companies with meaningful P/S only.
RLOC' s 10-Year P/S Range
Min: 0.17  Med: 0.74 Max: 2.34
Current: 0.17
0.17
2.34
Current Ratio 0.43
RLOC's Current Ratio is ranked lower than
96% of the 183 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.60 vs. RLOC: 0.43 )
Ranked among companies with meaningful Current Ratio only.
RLOC' s 10-Year Current Ratio Range
Min: 0.43  Med: 1.05 Max: 1.55
Current: 0.43
0.43
1.55
Quick Ratio 0.43
RLOC's Quick Ratio is ranked lower than
95% of the 183 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.56 vs. RLOC: 0.43 )
Ranked among companies with meaningful Quick Ratio only.
RLOC' s 10-Year Quick Ratio Range
Min: 0.43  Med: 1.05 Max: 1.55
Current: 0.43
0.43
1.55
Days Sales Outstanding 4.95
RLOC's Days Sales Outstanding is ranked higher than
99% of the 146 Companies
in the Global Advertising Agencies industry.

( Industry Median: 81.14 vs. RLOC: 4.95 )
Ranked among companies with meaningful Days Sales Outstanding only.
RLOC' s 10-Year Days Sales Outstanding Range
Min: 4.12  Med: 5.92 Max: 13.92
Current: 4.95
4.12
13.92

Valuation & Return

vs
industry
vs
history
Price/Projected FCF 2.11
RLOC's Price/Projected FCF is ranked lower than
72% of the 101 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.41 vs. RLOC: 2.11 )
Ranked among companies with meaningful Price/Projected FCF only.
RLOC' s 10-Year Price/Projected FCF Range
Min: 0.96  Med: 1.28 Max: 2.74
Current: 2.11
0.96
2.74
Price/Median PS Value 0.22
RLOC's Price/Median PS Value is ranked higher than
98% of the 163 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.03 vs. RLOC: 0.22 )
Ranked among companies with meaningful Price/Median PS Value only.
RLOC' s 10-Year Price/Median PS Value Range
Min: 0.25  Med: 1.00 Max: 2.43
Current: 0.22
0.25
2.43
Earnings Yield (Greenblatt) (%) -71.40
RLOC's Earnings Yield (Greenblatt) (%) is ranked lower than
97% of the 176 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.80 vs. RLOC: -71.40 )
Ranked among companies with meaningful Earnings Yield (Greenblatt) (%) only.
RLOC' s 10-Year Earnings Yield (Greenblatt) (%) Range
Min: 0.3  Med: 2.30 Max: 4.9
Current: -71.4
0.3
4.9

Analyst Estimate

Dec15 Dec16
Revenue(Mil) 398 410
EPS($) -0.86 -0.30
EPS without NRI($) -0.86 -0.30

Business Description

Industry: Advertising & Marketing Services » Advertising Agencies
Compare: » details
Traded in other countries:9RL.Germany,
ReachLocal Inc was incorporated in the State of Delaware in 20 August, 2003. The Company offers online marketing solutions, including a marketing system that combines an optimized website and automated lead management (ReachEdge), search engine marketing (ReachSearch), display advertising (ReachDisplay), display retargeting (ReachRetargeting), Web presence (ReachCast), online marketing analytics (TotalTrack), and assisted chat service (TotalLiveChat), each targeted to the small- and medium-sized businesses market. It delivers these solutions to SMBs through a combination of its proprietary RL Platform and direct, feet-on-the-street sales force of Internet Marketing Consultants, or IMCs, and select third-party agencies and resellers. It generates revenue by providing online advertising solutions for its clients through its ReachSearch, ReachDisplay, and Remarketing, TotalTrack and other products and services. It has built a technology platform, the RL Platform that addresses the needs of the SMB and re-creates the simplicity and effectiveness with which SMBs have traditionally purchased offline advertising. The Company's distribution solution is built around a direct, locally based sales force of IMCs who, empowered by the RL Platform, engage with its clients to help them achieve their marketing objectives in the consultative manner to which SMBs are accustomed. The Company's ReachSearch product offers advertisements appearing prominently among the search results when local consumers enter certain keywords on local search sites such as Google, Yahoo and Microsoft Bing. The Company's ReachDisplay product maximizes the exposure for an SMB that wants to broadcast a message to a specific target online audience. It offers more than 25 different display advertising products across publishing partners, including Yahoo, Google, Collective Media, Facebook and other display networks and demand-side platforms. Each of its media products include a tracking service powered by its proprietary reverse proxy technology that allows its clients to see exactly how much online and offline activity is generated by their online advertising campaigns. It sells to SMB advertisers, national brands, and agencies and resellers. It competes with Internet marketing providers such as Google, Yahoo and Microsoft; Traditional, Offline Media Companies; and Other SMB Marketing Providers. The Company is subject to general business regulations and laws as well as regulations and laws specifically governing the Internet.
» More Articles for RLOC

Headlines

Articles On GuruFocus.com
Weekly CEO Sells Highlight: Optimer Pharmaceuticals, ReachLocal, Tractor Supply, and RF Industries Apr 14 2013 
ReachLocal Inc. (RLOC) CEO/ MD, ReachLocal UK, Ltd. John Mazur sells 73,640 Shares Mar 18 2011 

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