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Also traded in: Germany

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 4/10

vs
industry
vs
history
Cash to Debt 0.50
RLOC's Cash to Debt is ranked lower than
76% of the 201 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.81 vs. RLOC: 0.50 )
Ranked among companies with meaningful Cash to Debt only.
RLOC' s Cash to Debt Range Over the Past 10 Years
Min: 0.43  Med: No Debt Max: No Debt
Current: 0.5
Equity to Asset -0.08
RLOC's Equity to Asset is ranked lower than
94% of the 196 Companies
in the Global Advertising Agencies industry.

( Industry Median: 0.53 vs. RLOC: -0.08 )
Ranked among companies with meaningful Equity to Asset only.
RLOC' s Equity to Asset Range Over the Past 10 Years
Min: -0.08  Med: 0.44 Max: 0.59
Current: -0.08
-0.08
0.59
F-Score: 1
Z-Score: -0.11
M-Score: -3.78
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 3/10

vs
industry
vs
history
Operating margin (%) -13.41
RLOC's Operating margin (%) is ranked lower than
83% of the 200 Companies
in the Global Advertising Agencies industry.

( Industry Median: 4.37 vs. RLOC: -13.41 )
Ranked among companies with meaningful Operating margin (%) only.
RLOC' s Operating margin (%) Range Over the Past 10 Years
Min: -15.91  Med: -3.32 Max: 1.2
Current: -13.41
-15.91
1.2
Net-margin (%) -14.09
RLOC's Net-margin (%) is ranked lower than
82% of the 200 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.04 vs. RLOC: -14.09 )
Ranked among companies with meaningful Net-margin (%) only.
RLOC' s Net-margin (%) Range Over the Past 10 Years
Min: -16.08  Med: -3.87 Max: 4.93
Current: -14.09
-16.08
4.93
ROE (%) -1427.32
RLOC's ROE (%) is ranked lower than
100% of the 189 Companies
in the Global Advertising Agencies industry.

( Industry Median: 7.39 vs. RLOC: -1427.32 )
Ranked among companies with meaningful ROE (%) only.
RLOC' s ROE (%) Range Over the Past 10 Years
Min: -1427.32  Med: -12.59 Max: 4.28
Current: -1427.32
-1427.32
4.28
ROA (%) -38.05
RLOC's ROA (%) is ranked lower than
89% of the 203 Companies
in the Global Advertising Agencies industry.

( Industry Median: 3.48 vs. RLOC: -38.05 )
Ranked among companies with meaningful ROA (%) only.
RLOC' s ROA (%) Range Over the Past 10 Years
Min: -41.91  Med: -6.81 Max: 13.45
Current: -38.05
-41.91
13.45
ROC (Joel Greenblatt) (%) -321.11
RLOC's ROC (Joel Greenblatt) (%) is ranked lower than
88% of the 199 Companies
in the Global Advertising Agencies industry.

( Industry Median: 37.54 vs. RLOC: -321.11 )
Ranked among companies with meaningful ROC (Joel Greenblatt) (%) only.
RLOC' s ROC (Joel Greenblatt) (%) Range Over the Past 10 Years
Min: -351.66  Med: -146.29 Max: 56.5
Current: -321.11
-351.66
56.5
Revenue Growth (3Y)(%) -5.90
RLOC's Revenue Growth (3Y)(%) is ranked lower than
75% of the 146 Companies
in the Global Advertising Agencies industry.

( Industry Median: 2.20 vs. RLOC: -5.90 )
Ranked among companies with meaningful Revenue Growth (3Y)(%) only.
RLOC' s Revenue Growth (3Y)(%) Range Over the Past 10 Years
Min: 0  Med: 0.25 Max: 24
Current: -5.9
0
24
» RLOC's 10-Y Financials

Financials (Next Earnings Date: Est. 2016-08-04)


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow
Oprt. Cash Flow & Net Income

» Details

Guru Trades

Q3 2015

RLOC Guru Trades in Q3 2015

Jim Simons 928,800 sh (-2.81%)
» More
Q4 2015

RLOC Guru Trades in Q4 2015

Jim Simons 1,015,800 sh (+9.37%)
» More
Q1 2016

RLOC Guru Trades in Q1 2016

Jim Simons 1,033,800 sh (+1.77%)
» More
Q2 2016

RLOC Guru Trades in Q2 2016

Jim Simons 1,046,400 sh (+1.22%)
» More
» Details

Insider Trades

Latest Guru Trades with RLOC

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Business Description

Industry: Advertising & Marketing Services » Advertising Agencies
Compare:NAS:FUEL, NYSE:YUME, OTCPK:SCRI, NAS:CNET, OTCPK:FDMCF, OTCPK:SNIPF, OTCPK:NCAP, OTCPK:RVUE, OTCPK:VEND, OTCPK:MOBQ, OTCPK:KSIX, OTCPK:SMZZF, OTCPK:AASUF, OTCPK:SOTDF, OTCPK:CYGIY, OTCPK:HKUOY, NYSE:IPG, OTCPK:PUBGY, NYSE:OMC, OTCPK:WPPGF » details
Traded in other countries:9RL.Germany,
ReachLocal Inc offers online marketing and reporting solutions including search engine marketing, displays advertising, remarketing and online marketing analytics, each targeted to the small & medium business market.

ReachLocal Inc was incorporated in the State of Delaware in August 20 , 2003. The Company offers online marketing products and solutions in three categories: digital advertising (including ReachSearch, ReachRetargeting, ReachDisplay, and ReachDisplay InApp), software (ReachEdge and Kickserv), and web presence (including ReachSEO, ReachCast, ReachSite + ReachEdge, and TotalLiveChat). It has launched a number of web presence solutions. These solutions include websites, search engine optimization (SEO), social, chat, listings and other products and solutions, all focused on expanding and leveraging clients' web presence. It has built a technology platform, the RL Platform that addresses the needs of the SMB and re-creates the simplicity and effectiveness with which SMBs have traditionally purchased offline advertising. The Company's distribution solution is built around a direct, locally based sales force of IMCs who, empowered by the RL Platform, engage with its clients to help them achieve their marketing objectives in the consultative manner to which SMBs are accustomed. The Company's ReachSearch product offers advertisements appearing prominently among the search results when local consumers enter certain keywords on local search sites such as Google, Yahoo and Microsoft Bing. The Company's ReachDisplay product maximizes the exposure for an SMB that wants to broadcast a message to a specific target online audience. It sells to SMB advertisers, national brands, and agencies and resellers. It competes with Internet marketing providers such as Google, Yahoo and Microsoft; Traditional, Offline Media Companies; and Other SMB Marketing Providers. The Company is subject to general business regulations and laws as well as regulations and laws specifically governing the Internet.

Ratios

vs
industry
vs
history
P/S 0.37
RLOC's P/S is ranked higher than
83% of the 186 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.06 vs. RLOC: 0.37 )
Ranked among companies with meaningful P/S only.
RLOC' s P/S Range Over the Past 10 Years
Min: 0.04  Med: 0.68 Max: 2.12
Current: 0.37
0.04
2.12
Current Ratio 0.28
RLOC's Current Ratio is ranked lower than
98% of the 198 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.57 vs. RLOC: 0.28 )
Ranked among companies with meaningful Current Ratio only.
RLOC' s Current Ratio Range Over the Past 10 Years
Min: 0.28  Med: 0.99 Max: 1.55
Current: 0.28
0.28
1.55
Quick Ratio 0.28
RLOC's Quick Ratio is ranked lower than
98% of the 198 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.51 vs. RLOC: 0.28 )
Ranked among companies with meaningful Quick Ratio only.
RLOC' s Quick Ratio Range Over the Past 10 Years
Min: 0.28  Med: 0.99 Max: 1.55
Current: 0.28
0.28
1.55
Days Sales Outstanding 7.56
RLOC's Days Sales Outstanding is ranked higher than
98% of the 161 Companies
in the Global Advertising Agencies industry.

( Industry Median: 86.88 vs. RLOC: 7.56 )
Ranked among companies with meaningful Days Sales Outstanding only.
RLOC' s Days Sales Outstanding Range Over the Past 10 Years
Min: 4.12  Med: 5.99 Max: 13.92
Current: 7.56
4.12
13.92
Days Payable 61.14
RLOC's Days Payable is ranked lower than
53% of the 137 Companies
in the Global Advertising Agencies industry.

( Industry Median: 65.43 vs. RLOC: 61.14 )
Ranked among companies with meaningful Days Payable only.
RLOC' s Days Payable Range Over the Past 10 Years
Min: 44.66  Med: 57.43 Max: 69.92
Current: 61.14
44.66
69.92

Buy Back

vs
industry
vs
history
3-Year Average Share Buyback Ratio -1.70
RLOC's 3-Year Average Share Buyback Ratio is ranked higher than
53% of the 118 Companies
in the Global Advertising Agencies industry.

( Industry Median: -2.10 vs. RLOC: -1.70 )
Ranked among companies with meaningful 3-Year Average Share Buyback Ratio only.
RLOC' s 3-Year Average Share Buyback Ratio Range Over the Past 10 Years
Min: -4.6  Med: -0.45 Max: 0
Current: -1.7
-4.6
0

Valuation & Return

vs
industry
vs
history
Price/Median PS Value 0.55
RLOC's Price/Median PS Value is ranked higher than
85% of the 165 Companies
in the Global Advertising Agencies industry.

( Industry Median: 1.02 vs. RLOC: 0.55 )
Ranked among companies with meaningful Price/Median PS Value only.
RLOC' s Price/Median PS Value Range Over the Past 10 Years
Min: 0.18  Med: 1.04 Max: 2.39
Current: 0.55
0.18
2.39
Earnings Yield (Greenblatt) (%) -32.50
RLOC's Earnings Yield (Greenblatt) (%) is ranked lower than
88% of the 190 Companies
in the Global Advertising Agencies industry.

( Industry Median: 4.10 vs. RLOC: -32.50 )
Ranked among companies with meaningful Earnings Yield (Greenblatt) (%) only.
RLOC' s Earnings Yield (Greenblatt) (%) Range Over the Past 10 Years
Min: -32.5  Med: 2.35 Max: 4.9
Current: -32.5
-32.5
4.9

More Statistics

Revenue (TTM) (Mil) $344.4
EPS (TTM) $ -1.65
Beta-1.03
Short Percentage of Float0.23%
52-Week Range $0.55 - 4.60
Shares Outstanding (Mil)30.08

Analyst Estimate

Dec16
Revenue (Mil $)
EPS ($) -0.30
EPS w/o NRI ($) -0.30
EPS Growth Rate
(3Y to 5Y Estimate)
35.00%
Dividends Per Share ($)
» More Articles for RLOC

Headlines

Articles On GuruFocus.com
Weekly CEO Sells Highlight: Optimer Pharmaceuticals, ReachLocal, Tractor Supply, and RF Industries Apr 14 2013 
ReachLocal Inc. (RLOC) CEO/ MD, ReachLocal UK, Ltd. John Mazur sells 73,640 Shares Mar 18 2011 

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