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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 5/10

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 3/10

» RUE's 10-Y Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

RUE Guru Trades in

Q2 2013

RUE Guru Trades in Q2 2013

John Paulson 2,300,000 sh (New)
Paul Tudor Jones Sold Out
Jim Simons 78,700 sh (-9.95%)
Joel Greenblatt 8,993 sh (-48.20%)
» More
Q3 2013

RUE Guru Trades in Q3 2013

Paul Tudor Jones 9,400 sh (New)
Whitney Tilson 6,000 sh (New)
Prem Watsa 21,000 sh (New)
Jim Simons 685,800 sh (+771.41%)
Joel Greenblatt 9,058 sh (+0.72%)
John Paulson 300,800 sh (-86.92%)
» More
Q4 2013

RUE Guru Trades in Q4 2013

John Paulson Sold Out
Whitney Tilson Sold Out
Prem Watsa Sold Out
Jim Simons Sold Out
Paul Tudor Jones Sold Out
Joel Greenblatt Sold Out
» More
» Details

Insider Trades

Latest Guru Trades with RUE

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

No Guru Trades Found!
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Valuation & Return


Business Description

Industry: Retail - Apparel & Specialty » Apparel Stores
Compare: » details
Traded in other countries:R31.Germany,
Rue21, inc. was incorporated in Pennsylvania in October 1976. The company changed its name to rue21, inc. in May 2003 and reincorporated in Delaware on October 30, 2009. It is a specialty apparel retailer offering the newest fashion trends. It is a specialty apparel retailer. As of February 2, 2013, it operated 877 stores in 47 states throughout the United States. It offers a complete assortment of fashion apparel and accessories for girls and guys, including graphic t-shirts, denim, dresses, shirts, hoodies, belts, jewelry, handbags, footwear, intimate apparel and other accessories at day great value. It seek to identify the most current fashion trends in the market and utilize its product and sourcing teams to quickly introduce these fashions to its stores. All its brands are sold exclusively through its own stores. Its apparel and accessory brands include rue21 (Girls apparel), rue21 etc!, (Girls accessories), tarea by rue21 (Girls intimate apparel), Carbon and CJ Black (Guys apparel), and Carbon Elements (Guys accessories). In addition, it sells its own line of fragrances under names of rue by rue21, revert eco rue21, CJ Black, sparkle rue21, Pink Ice by rue21, MetroBlack rue21, tarea by rue21, twentyone black, runway21 by rue21, Carbon Elements, Intense by rue21, and rue21 etc!. The company uses website and social networking to promote its brand image. At a store level, it reinforces its brands through in-store signage, events, and product labeling, and by hiring diverse, energetic and enthusiastic individuals. The company's competitors include Walmart, Target, Kohl's, Dillard', JC Penney, and other junior retailers. The company is subject to labor and employment laws, laws governing advertising and promotions, privacy laws, safety regulations and other laws, including consumer protection regulations that regulate retailers and/or govern the promotion and sale of merchandise and the operation of stores and warehouse facilities. facilities.

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