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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 5/10

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 3/10

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Business Description

Industry: Travel & Leisure » Lodging
Traded in other countries:7DHA.Germany,

7 Days Group Holdings Limited was incorporated as a limited liability Company in the Cayman Islands on October 25, 2004. The Company and its subsidiaries operate economy hotels in the People's Republic of China ('PRC') under the brand name '7 Days Inn'. The Group leases real estate properties on which it develops and operates hotels, and also licenses the '7 Days Inn' brand to hotel owners and manages these hotels. The former type of hotels is referred to as 'leased-and-operated hotels' and the latter type of hotels is referred to as 'managed hotels'. As of December 31, 2012, the Company has 1,345 operating hotels that are located in 208 cities in the PRC, 853 of which are managed hotels, with 133,497 hotel rooms in 208 cities, and an additional 223 hotels with 20,368 hotel rooms under conversion. Its eCommerce platform, supported by IT system, allows its guests to make reservations through various electronic reservation channels, receive confirmations and make payments in real-time. By leveraging its eCommerce platform, 7 Days Club and IT system, the Company plans to continue to manage its business, enhance customer loyalty and grow number of hotels and hotel rooms. It currently competes with national economy hotel chains, such as Home Inns & Hotels Management, Jinjiang Inn Co., Ltd., and China Lodging Group, Limited, based on scale and national coverage. The hotel industry in China is subject to a number of laws and regulations, including laws and regulations relating specifically to hotel operation and management and commercial franchising, as well as those relating to environmental and consumer protection.

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