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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength

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GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

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Business Description

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Tianrong Internet Products And Services, Inc. is an e-commerce business whose strategy is to resell mobile and other telephony solutions to customers via its website www.phonecalls.com. The Company markets products on behalf of suppliers through search marketing and other e-marketing initiatives such as virtual mail shots. The Company's website catalogues new and refurbished mobile handsets and landline phones from a range of suppliers as well as a variety of accessories. Customers can purchase products by clicking directly through to the supplier's website and the Company receives a commission on sales made. Up until late 2010 the Company's primary focus was the development of its website. The next phase of the Company's strategy is to undertake additional marketing to drive traffic to its website. The Company intends to leverage its website by enhancing its search engine rankings through a third party marketing services provider. The Company intends to seek out and make strategic acquisitions of domestic and international technology businesses and intellectual property assets in order to further leverage its market presence. The target Company has developed software for songwriters and music artists and it will provide trusted secure solutions to protect their work, avoid exploitation, enable collaboration and substantially improve opportunities to get their music heard by professionals in the industry.
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