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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 6/10

vs
industry
vs
history
Cash to Debt 0.98
TRLA's Cash to Debt is ranked lower than
57% of the 360 Companies
in the Global Internet Content & Information industry.

( Industry Median: 10000.00 vs. TRLA: 0.98 )
TRLA' s 10-Year Cash to Debt Range
Min: 0.98   Max: No Debt
Current: 0.98

Equity to Asset 0.58
TRLA's Equity to Asset is ranked higher than
55% of the 341 Companies
in the Global Internet Content & Information industry.

( Industry Median: 0.66 vs. TRLA: 0.58 )
TRLA' s 10-Year Equity to Asset Range
Min: 0.13   Max: 0.73
Current: 0.58

0.13
0.73
Z-Score: 2.90
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 2/10

vs
industry
vs
history
Operating margin (%) -16.80
TRLA's Operating margin (%) is ranked lower than
57% of the 348 Companies
in the Global Internet Content & Information industry.

( Industry Median: 6.35 vs. TRLA: -16.80 )
TRLA' s 10-Year Operating margin (%) Range
Min: -19.28   Max: -13.98
Current: -16.8

-19.28
-13.98
Net-margin (%) -12.36
TRLA's Net-margin (%) is ranked lower than
55% of the 350 Companies
in the Global Internet Content & Information industry.

( Industry Median: 4.83 vs. TRLA: -12.36 )
TRLA' s 10-Year Net-margin (%) Range
Min: -19.4   Max: -12.36
Current: -12.36

-19.4
-12.36
ROE (%) -4.66
TRLA's ROE (%) is ranked lower than
51% of the 343 Companies
in the Global Internet Content & Information industry.

( Industry Median: 6.68 vs. TRLA: -4.66 )
TRLA' s 10-Year ROE (%) Range
Min: -202.53   Max: -4.66
Current: -4.66

-202.53
-4.66
ROA (%) -2.71
TRLA's ROA (%) is ranked higher than
50% of the 351 Companies
in the Global Internet Content & Information industry.

( Industry Median: 3.96 vs. TRLA: -2.71 )
TRLA' s 10-Year ROA (%) Range
Min: -25.44   Max: -2.71
Current: -2.71

-25.44
-2.71
ROC (Joel Greenblatt) (%) -108.32
TRLA's ROC (Joel Greenblatt) (%) is ranked lower than
55% of the 347 Companies
in the Global Internet Content & Information industry.

( Industry Median: 50.03 vs. TRLA: -108.32 )
TRLA' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -134.66   Max: -103.95
Current: -108.32

-134.66
-103.95
» TRLA's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q1 2013

TRLA Guru Trades in Q1 2013

Steven Cohen 589,928 sh (New)
Columbia Wanger Sold Out
» More
Q2 2013

TRLA Guru Trades in Q2 2013

Chuck Royce 10,000 sh (New)
Steven Cohen 496,001 sh (-15.92%)
» More
Q3 2013

TRLA Guru Trades in Q3 2013

RS Investment Management 30,200 sh (New)
Paul Tudor Jones 200,200 sh (New)
Chuck Royce 10,000 sh (unchged)
Steven Cohen 66,307 sh (-86.63%)
» More
Q4 2013

TRLA Guru Trades in Q4 2013

Caxton Associates 60,000 sh (New)
Steven Cohen 1,793,686 sh (+2605.12%)
RS Investment Management 30,200 sh (unchged)
Chuck Royce 10,000 sh (unchged)
Paul Tudor Jones Sold Out
» More
» Details

Insider Trades

Latest Guru Trades with TRLA



No Insider Trades Found!
» Interactive Charts

Peter Lynch Chart ( What is Peter Lynch Charts )

Top Ranked Articles about Trulia Inc

Robbins, Cohen and Karr Highlight the Guru Real Time Picks of the Week
The following information is a highlight of the real-time guru activity we saw this week. To view more information on these gurus, check out their guru portfolios. The “Real Time Picks” reports the stock purchases and sells that Gurus have made within the prior two weeks. If a Guru makes a purchase or sell of a company in which they own a greater-than 5% stake, SEC regulations require them to report their transaction within two days. This week we saw notable increases in Real Time activity from Larry Robbins, Steven Cohen and Robert Karr. Read more...

Ratios

vs
industry
vs
history
P/B 3.40
TRLA's P/B is ranked higher than
58% of the 331 Companies
in the Global Internet Content & Information industry.

( Industry Median: 3.30 vs. TRLA: 3.40 )
TRLA' s 10-Year P/B Range
Min: 2.72   Max: 11.26
Current: 3.4

2.72
11.26
P/S 7.40
TRLA's P/S is ranked lower than
73% of the 362 Companies
in the Global Internet Content & Information industry.

( Industry Median: 2.68 vs. TRLA: 7.40 )
TRLA' s 10-Year P/S Range
Min: 1.88   Max: 13.37
Current: 7.4

1.88
13.37
EV-to-EBIT 12.20
TRLA's EV-to-EBIT is ranked higher than
82% of the 278 Companies
in the Global Internet Content & Information industry.

( Industry Median: 22.29 vs. TRLA: 12.20 )
TRLA' s 10-Year EV-to-EBIT Range
Min: 0   Max: 0
Current: 12.2

Valuation & Return

vs
industry
vs
history
Price/Tangible Book 159.50
TRLA's Price/Tangible Book is ranked lower than
93% of the 295 Companies
in the Global Internet Content & Information industry.

( Industry Median: 5.00 vs. TRLA: 159.50 )
TRLA' s 10-Year Price/Tangible Book Range
Min: 5.32   Max: 176.35
Current: 159.5

5.32
176.35
Price/Median PS Value 1.10
TRLA's Price/Median PS Value is ranked higher than
66% of the 328 Companies
in the Global Internet Content & Information industry.

( Industry Median: 1.10 vs. TRLA: 1.10 )
TRLA' s 10-Year Price/Median PS Value Range
Min: 0.34   Max: 1.23
Current: 1.1

0.34
1.23

Business Description

Industry: Online Media » Internet Content & Information
Compare: » details
Traded in other countries:TRJ.Germany
Trulia, Inc. was incorporated in Delaware in June 2005. Trulia is redefining the home search experience for consumers and changing the way that real estate professionals build their businesses. The Company's marketplace, delivered through the web and mobile applications, gives consumers powerful tools to research homes and neighborhoods and enables real estate professionals to efficiently market their listings and attract new clients. The Company delivers the home search experience by combining its superior user interface with its comprehensive database of real estate properties, local insights, and user-generated content. The Company offers free and subscription products that provide real estate professionals with access to transaction-ready consumers and help them enhance their online presence. The Company empowers consumers to make more informed housing decisions by delivering the 'inside scoop' on homes, neighborhoods, and real estate professionals through an intuitive and engaging user experience. The Company is a mobile platform for the home search process and mobile devices are increasingly critical to consumers and real estate professionals. The Company has introduced iPhone, iPad, Android, and Kindle applications that provide tailored mobile experiences, which has led to rapid growth in mobile use of its solution. The Company generates revenue primarily from sales of subscription marketing products that it offers to real estate professionals. The Company's Trulia Pro product allows real estate professionals to receive prominent placement of their listings in its search results. With its Trulia Local Ads and Trulia Mobile Ads products, real estate professionals can purchase local advertising on its website and mobile applications, respectively, by locale and by share of a given market. Some of its competitors are Homes.com, MSN Real Estate, Realtor.com, Yahoo! Real Estate, and Zillow, Facebook and Twitter, Bing, Google, and Yahoo.

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