Switch to:

GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth

» VITC's 10-Y Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q4 2013

VITC Guru Trades in Q4 2013

Jim Simons 65,100 sh (+174.68%)
Chuck Royce 2,374,118 sh (+3.56%)
Chuck Royce 2,374,118 sh (+3.56%)
Whitney Tilson Sold Out
Ron Baron 831,800 sh (-72.27%)
» More
Q1 2014

VITC Guru Trades in Q1 2014

Chuck Royce 2,434,118 sh (+2.53%)
Ron Baron Sold Out
Jim Simons 57,260 sh (-12.04%)
» More
Q2 2014

VITC Guru Trades in Q2 2014

Jim Simons 63,400 sh (+10.72%)
Chuck Royce 2,542,218 sh (+4.44%)
» More
Q3 2014

VITC Guru Trades in Q3 2014

Chuck Royce Sold Out
Jim Simons Sold Out
Mario Gabelli Sold Out
» More
» Details

Insider Trades

Latest Guru Trades with VITC

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

No Entry found in the selected group of Gurus. You can
  • 1. Modify your Personalized List of Gurus, or
  • 2. Click on Premium Premium Tools above to check out all the Gurus, or
  • 3. Click on Premium Plus Premium Plus above for the stocks picks of all the institutional investment advisors (>4000)
» Interactive Charts

Peter Lynch Chart ( What is Peter Lynch Charts )



Valuation & Return


Business Description

Industry: Retail - Apparel & Specialty » Specialty Retail
Compare: » details
Traded in other countries:VT31.Germany,
Vitacost.com, Inc. was incorporated in Delaware in May 1994 and began operations as a catalog retailer of third-party vitamins and supplements under the name Nature's Wealth Company. In 1999, it launched Vitacost.com and introduced proprietary vitamins and supplements. In 2000, the Company began operating under the name Vitacost.com, Inc. On September 28, 2011, Vitacost.com, Inc. completed a restructuring whereby it merged with and into Vitacost Merger Corporation, a wholly owned subsidiary of Vitacost.com, Inc., with Vitacost Merger Corporation surviving the merger. The surviving company continues to operate the business under the name Vitacost.com, Inc. The Company is an online retailer and direct marketer of health and wellness products including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, Pet products, sports nutrition and health foods. These products are directly sold to consumers through its website, www.vitacost.com. Its product portfolio encompasses four main categories: Vitamins, Minerals, Herbs and Supplements; Sports Nutrition; Beauty; and Natural and Organic Food. VMHS products are generally taken to maintain or improve health and address specific health conditions. Vitamin and mineral products include multi-vitamins, lettered vitamins, such as Vitamin A, C, D, E and B-complex, along with minerals such as calcium, magnesium, chromium and zinc. These products help prevent deficiencies that can occur when diet alone does not provide all of the necessary vitamins and minerals. Herbal products include whole herbs, standardized extracts, herb combination formulas and teas. Herbs offer a natural solution to address specific health concerns. Supplements include essential fatty acids, probiotics, anti-oxidants, phytonutrients and condition-specific formulas. The sports nutrition products include protein and weight gain powders, meal replacements, nutrition bars, sports drinks and pre- and post-workout supplements to either increase energy or enhance recovery after exercise. The beauty category consists of a variety of natural products for skin, body, hair and oral health. Natural and organic food consists of organic and specialty products such as organic peanut butter, gluten free foods and low mercury tuna and salmon. Its customers typically comprises of individuals seeking value in their purchases of health and wellness products. Its customer base has steadily increased from approximately 270,000 at the end of 2005 to approximately 2.1 million as of December 31, 2012. On average, the customers purchased its products two to three times a year and during 2012, approximately 72% of orders were placed by repeat customers. The Company primarily competes with multi-level marketers, online VMHS specialty and mass retailers. The Company is subject to federal and state consumer protection laws, including laws p

Personalized Checklist

Checklist has been moved to "Checklist" tab.

Get WordPress Plugins for easy affiliate links on Stock Tickers and Guru Names | Earn affiliate commissions by embedding GuruFocus Charts
GuruFocus Affiliate Program: Earn up to $400 per referral. ( Learn More)