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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 9/10

vs
industry
vs
history
Cash to Debt No Debt
VITC's Cash to Debt is ranked higher than
94% of the 1083 Companies
in the Global Specialty Retail industry.

( Industry Median: 2.50 vs. VITC: No Debt )
VITC' s 10-Year Cash to Debt Range
Min: 0   Max: No Debt
Current: No Debt

Equity to Asset 0.59
VITC's Equity to Asset is ranked higher than
74% of the 1073 Companies
in the Global Specialty Retail industry.

( Industry Median: 0.52 vs. VITC: 0.59 )
VITC' s 10-Year Equity to Asset Range
Min: 0.15   Max: 0.69
Current: 0.59

0.15
0.69
Interest Coverage No Debt
VITC's Interest Coverage is ranked higher than
86% of the 776 Companies
in the Global Specialty Retail industry.

( Industry Median: 34.17 vs. VITC: No Debt )
VITC' s 10-Year Interest Coverage Range
Min: 0.52   Max: 9999.99
Current: No Debt

0.52
9999.99
F-Score: 2
Z-Score: 6.20
M-Score: -3.10
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 4/10

vs
industry
vs
history
Operating margin (%) -3.60
VITC's Operating margin (%) is ranked lower than
57% of the 1074 Companies
in the Global Specialty Retail industry.

( Industry Median: 5.56 vs. VITC: -3.60 )
VITC' s 10-Year Operating margin (%) Range
Min: -6.16   Max: 4.63
Current: -3.6

-6.16
4.63
Net-margin (%) -3.58
VITC's Net-margin (%) is ranked lower than
56% of the 1073 Companies
in the Global Specialty Retail industry.

( Industry Median: 3.91 vs. VITC: -3.58 )
VITC' s 10-Year Net-margin (%) Range
Min: -6.88   Max: 3.07
Current: -3.58

-6.88
3.07
ROE (%) -23.80
VITC's ROE (%) is ranked lower than
58% of the 1056 Companies
in the Global Specialty Retail industry.

( Industry Median: 9.28 vs. VITC: -23.80 )
VITC' s 10-Year ROE (%) Range
Min: -30.39   Max: 29.68
Current: -23.8

-30.39
29.68
ROA (%) -13.95
VITC's ROA (%) is ranked lower than
59% of the 1072 Companies
in the Global Specialty Retail industry.

( Industry Median: 4.70 vs. VITC: -13.95 )
VITC' s 10-Year ROA (%) Range
Min: -17.81   Max: 5.47
Current: -13.95

-17.81
5.47
ROC (Joel Greenblatt) (%) -45.51
VITC's ROC (Joel Greenblatt) (%) is ranked lower than
59% of the 1073 Companies
in the Global Specialty Retail industry.

( Industry Median: 20.54 vs. VITC: -45.51 )
VITC' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -57.54   Max: 28.02
Current: -45.51

-57.54
28.02
Revenue Growth (%) 12.60
VITC's Revenue Growth (%) is ranked higher than
85% of the 785 Companies
in the Global Specialty Retail industry.

( Industry Median: 6.50 vs. VITC: 12.60 )
VITC' s 10-Year Revenue Growth (%) Range
Min: 9.2   Max: 24.6
Current: 12.6

9.2
24.6
» VITC's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q1 2013

VITC Guru Trades in Q1 2013

Chuck Royce 2,232,178 sh (+6.04%)
Ron Baron 3,277,816 sh (unchged)
» More
Q2 2013

VITC Guru Trades in Q2 2013

Whitney Tilson 23,975 sh (New)
Chuck Royce 2,288,939 sh (+2.54%)
Ron Baron 3,035,227 sh (-7.4%)
» More
Q3 2013

VITC Guru Trades in Q3 2013

Jim Simons 23,700 sh (New)
Chuck Royce 2,292,422 sh (+0.15%)
Ron Baron 3,000,000 sh (-1.16%)
Whitney Tilson 19,884 sh (-17.06%)
» More
Q4 2013

VITC Guru Trades in Q4 2013

Jim Simons 65,100 sh (+174.68%)
Chuck Royce 2,374,118 sh (+3.56%)
Whitney Tilson Sold Out
Ron Baron 831,800 sh (-72.27%)
» More
» Details

Insider Trades

Latest Guru Trades with VITC

GuruDate Trades Impact to Portfolio Price Range * (?) Current Price Change from Average Current Shares
Ron Baron 2013-12-31 Reduce -72.27%0.09%$5.23 - $8.77 $ 6.781%831800
Ron Baron 2012-12-31 Add 40.98%0.04%$5.89 - $7.25 $ 6.783%3277866
George Soros 2011-09-30 Sold Out 0.0009%$4.33 - $5.72 $ 6.7837%0
Premium More recent guru trades are included for Premium Members only!!
» Interactive Charts

Peter Lynch Chart ( What is Peter Lynch Charts )

Ratios

vs
industry
vs
history
P/B 4.00
VITC's P/B is ranked lower than
65% of the 1036 Companies
in the Global Specialty Retail industry.

( Industry Median: 1.70 vs. VITC: 4.00 )
VITC' s 10-Year P/B Range
Min: 2.13   Max: 5.07
Current: 4

2.13
5.07
P/S 0.60
VITC's P/S is ranked higher than
61% of the 1100 Companies
in the Global Specialty Retail industry.

( Industry Median: 0.73 vs. VITC: 0.60 )
VITC' s 10-Year P/S Range
Min: 0.47   Max: 1.61
Current: 0.6

0.47
1.61
EV-to-EBIT 0.20
VITC's EV-to-EBIT is ranked higher than
100% of the 965 Companies
in the Global Specialty Retail industry.

( Industry Median: 13.30 vs. VITC: 0.20 )
VITC' s 10-Year EV-to-EBIT Range
Min: 21.8   Max: 49.4
Current: 0.2

21.8
49.4

Valuation & Return

vs
industry
vs
history
Price/Net Current Asset Value 61.60
VITC's Price/Net Current Asset Value is ranked lower than
84% of the 326 Companies
in the Global Specialty Retail industry.

( Industry Median: 8.80 vs. VITC: 61.60 )
VITC' s 10-Year Price/Net Current Asset Value Range
Min: 10.74   Max: 95
Current: 61.6

10.74
95
Price/Tangible Book 4.20
VITC's Price/Tangible Book is ranked lower than
62% of the 953 Companies
in the Global Specialty Retail industry.

( Industry Median: 2.00 vs. VITC: 4.20 )
VITC' s 10-Year Price/Tangible Book Range
Min: 2.64   Max: 3.96
Current: 4.2

2.64
3.96
Price/Median PS Value 0.80
VITC's Price/Median PS Value is ranked higher than
83% of the 1025 Companies
in the Global Specialty Retail industry.

( Industry Median: 1.00 vs. VITC: 0.80 )
VITC' s 10-Year Price/Median PS Value Range
Min: 0.69   Max: 1.8
Current: 0.8

0.69
1.8
Forward Rate of Return (Yacktman) -3.37
VITC's Forward Rate of Return (Yacktman) is ranked higher than
53% of the 724 Companies
in the Global Specialty Retail industry.

( Industry Median: 10.57 vs. VITC: -3.37 )
VITC' s 10-Year Forward Rate of Return (Yacktman) Range
Min: 29.1   Max: 29.1
Current: -3.37

Business Description

Industry: Retail - Apparel & Specialty » Specialty Retail
Compare: » details
Traded in other countries:VT31.Germany
Vitacost.com, Inc. was incorporated in Delaware in May 1994 and began operations as a catalog retailer of third-party vitamins and supplements under the name Nature's Wealth Company. In 1999, it launched Vitacost.com and introduced proprietary vitamins and supplements. In 2000, the Company began operating under the name Vitacost.com, Inc. On September 28, 2011, Vitacost.com, Inc. completed a restructuring whereby it merged with and into Vitacost Merger Corporation, a wholly owned subsidiary of Vitacost.com, Inc., with Vitacost Merger Corporation surviving the merger. The surviving company continues to operate the business under the name Vitacost.com, Inc. The Company is an online retailer and direct marketer of health and wellness products including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, Pet products, sports nutrition and health foods. These products are directly sold to consumers through its website, www.vitacost.com. Its product portfolio encompasses four main categories: Vitamins, Minerals, Herbs and Supplements; Sports Nutrition; Beauty; and Natural and Organic Food. VMHS products are generally taken to maintain or improve health and address specific health conditions. Vitamin and mineral products include multi-vitamins, lettered vitamins, such as Vitamin A, C, D, E and B-complex, along with minerals such as calcium, magnesium, chromium and zinc. These products help prevent deficiencies that can occur when diet alone does not provide all of the necessary vitamins and minerals. Herbal products include whole herbs, standardized extracts, herb combination formulas and teas. Herbs offer a natural solution to address specific health concerns. Supplements include essential fatty acids, probiotics, anti-oxidants, phytonutrients and condition-specific formulas. The sports nutrition products include protein and weight gain powders, meal replacements, nutrition bars, sports drinks and pre- and post-workout supplements to either increase energy or enhance recovery after exercise. The beauty category consists of a variety of natural products for skin, body, hair and oral health. Natural and organic food consists of organic and specialty products such as organic peanut butter, gluten free foods and low mercury tuna and salmon. Its customers typically comprises of individuals seeking value in their purchases of health and wellness products. Its customer base has steadily increased from approximately 270,000 at the end of 2005 to approximately 2.1 million as of December 31, 2012. On average, the customers purchased its products two to three times a year and during 2012, approximately 72% of orders were placed by repeat customers. The Company primarily competes with multi-level marketers, online VMHS specialty and mass retailers. The Company is subject to federal and state consumer protection laws, including laws p

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