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8.3 (1y: +7%)
Market Cap 280 M P/E(ttm)
Enterprise Value 237.86 M P/B 4.10
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GuruFocus Financial Strength Rank measures how strong a companyย’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength

vs
industry		 vs
history
Cash to Debt No Debt
VITC's Cash to Debt is ranked higher than
99% of the 493 Companies
in the Global Specialty Retail industry.

( Industry Median: 2.99 vs. VITC: No Debt )
VITC' s 10-Year Cash to Debt Range
Min: 0   Max: No Debt
Current: No Debt
Equity to Asset 0.599
VITC's Equity to Asset is ranked higher than
78% of the 493 Companies
in the Global Specialty Retail industry.

( Industry Median: 0.42 vs. VITC: 0.599 )
VITC' s 10-Year Equity to Asset Range
Min: 0.1   Max: 0.67
Current: 0.6
0.1
0.67
Interest Coverage No Debt
VITC's Interest Coverage is ranked higher than
96% of the 493 Companies
in the Global Specialty Retail industry.

( Industry Median: 71.00 vs. VITC: No Debt )
VITC' s 10-Year Interest Coverage Range
Min: 1   Max: No Debt
Current: No Debt
F-Score: 3
Z-Score: 5.61
M-Score: -2.23
GuruFocus Profitability Rank ranks how profitable a company is and how likely the companyย’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
ย•ย•3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rankย•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth

vs
industry		 vs
history
Operating margin (%) -5.80
VITC's Operating margin (%) is ranked lower than
88% of the 493 Companies
in the Global Specialty Retail industry.

( Industry Median: 3.20 vs. VITC: -5.80 )
VITC' s 10-Year Operating margin (%) Range
Min: -6.1   Max: 4.6
Current: -5.8
-6.1
4.6
Net-margin (%) -5.8
VITC's Net-margin (%) is ranked lower than
86% of the 493 Companies
in the Global Specialty Retail industry.

( Industry Median: 2.15 vs. VITC: -5.8 )
VITC' s 10-Year Net-margin (%) Range
Min: -6.9   Max: 3.1
Current: -5.8
-6.9
3.1
ROE (%) -28.8
VITC's ROE (%) is ranked lower than
87% of the 493 Companies
in the Global Specialty Retail industry.

( Industry Median: 6.00 vs. VITC: -28.8 )
VITC' s 10-Year ROE (%) Range
Min: -30.4   Max: 29.7
Current: -28.8
-30.4
29.7
ROA (%) -17.8
VITC's ROA (%) is ranked lower than
91% of the 493 Companies
in the Global Specialty Retail industry.

( Industry Median: 2.80 vs. VITC: -17.8 )
VITC' s 10-Year ROA (%) Range
Min: -17.8   Max: 5.5
Current: -17.8
-17.8
5.5
ROC (Joel Greenblatt) (%) -59.90
VITC's ROC (Joel Greenblatt) (%) is ranked lower than
85% of the 493 Companies
in the Global Specialty Retail industry.

( Industry Median: 10.80 vs. VITC: -59.90 )
VITC' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -59.9   Max: 28
Current: -59.9
-59.9
28
Revenue Growth (%) 6.8
VITC's Revenue Growth (%) is ranked lower than
70% of the 493 Companies
in the Global Specialty Retail industry.

( Industry Median: 2.90 vs. VITC: 6.8 )
VITC' s 10-Year Revenue Growth (%) Range
Min: 6.8   Max: 17.9
Current: 6.8
6.8
17.9
ยป VITC's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades
Q2 2012

VITC Guru Trades in Q2 2012

Chuck Royce 1,770,181 sh (+6.18%)
Ron Baron 2,325,000 sh (unchged)
Jim Simons 11,911 sh (-57.31%)
» More
Q3 2012

VITC Guru Trades in Q3 2012

Chuck Royce 1,879,181 sh (+6.16%)
Ron Baron 2,325,000 sh (unchged)
Jim Simons Sold Out
» More
Q4 2012

VITC Guru Trades in Q4 2012

Ron Baron 3,277,866 sh (+40.98%)
Chuck Royce 2,104,957 sh (+12.01%)
» More
Q1 2013

VITC Guru Trades in Q1 2013

Chuck Royce 2,232,178 sh (+6.04%)
Ron Baron 3,277,816 sh (unchged)
» More
» Details

Insider Trades

Latest Guru Trades with VITC

GuruDate Trades Impact to Portfolio Price Range * (?) Current Price Change from Average Current Shares
Ron Baron 2012-12-31 Add 40.98%0.04%$5.89 - $7.25 $ 8.0623%3277866
George Soros 2011-09-30 Sold Out 0.0009%$4.33 - $5.72 $ 8.0662%0
George Soros 2010-12-31 New Buy$5.7 - $6.94 $ 8.0629%12700
Ron Baron 2010-06-30 Add 53.88%0.06%$8.34 - $13.19 $ 8.06-20%2750000
Premium More recent guru trades are included for Premium Members only!!

Ratios

vs
industry		 vs
history
P/B 4.10
VITC's P/B is ranked lower than
77% of the 493 Companies
in the Global Specialty Retail industry.

( Industry Median: 1.40 vs. VITC: 4.10 )
VITC' s 10-Year P/B Range
Min: 2.13   Max: 4.61
Current: 4.1
2.13
4.61
P/S 0.80
VITC's P/S is ranked lower than
63% of the 493 Companies
in the Global Specialty Retail industry.

( Industry Median: 0.50 vs. VITC: 0.80 )
VITC' s 10-Year P/S Range
Min: 0.48   Max: 3.07
Current: 0.8
0.48
3.07

Valuation & Return

vs
industry		 vs
history
Price/Net Current Asset Value 13.7
VITC's Price/Net Current Asset Value is ranked higher than
85% of the 493 Companies
in the Global Specialty Retail industry.

( Industry Median: 5.70 vs. VITC: 13.7 )
VITC' s 10-Year Price/Net Current Asset Value Range
Min: 9.6   Max: 16.3
Current: 13.7
9.6
16.3
Price/Tangible Book 4.2
VITC's Price/Tangible Book is ranked higher than
83% of the 493 Companies
in the Global Specialty Retail industry.

( Industry Median: 2.30 vs. VITC: 4.2 )
VITC' s 10-Year Price/Tangible Book Range
Min: 2.6   Max: 3.7
Current: 4.2
2.6
3.7
Price/Median PS Value 1.1
VITC's Price/Median PS Value is ranked higher than
79% of the 493 Companies
in the Global Specialty Retail industry.

( Industry Median: 0.80 vs. VITC: 1.1 )
VITC' s 10-Year Price/Median PS Value Range
Min: 0.9   Max: 3.7
Current: 1.1
0.9
3.7

Business Description

Vitacost.com Inc. was incorporated in 1994 and entered the internet-based retailing area in 1999. The Company and its and Subsidiary are involved in the distribution of nutritional supplements as an internet-based retailer. Vitacost sells a proprietary and internally developed line of nutraceuticals as well as a selection of other manufacturers' brand-name vitamin products. The Company distributes products from two main locations in North Carolina and Nevada. It is an online retailer and direct marketer, based on annual sales volume, of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. It offers customers a selection of over 23,000 SKUs from over 1,000 third-party brands, such as New Chapter, Atkins, Nature's Way, Twinlab, Burt's Bees and Kashi, and its own proprietary brands, Nutraceutical Sciences Institute (NSI), Cosmeceutical Sciences Institute (CSI), Best of All, Smart Basics and Walker Diet. The Company's website and catalogs also serve as an educational resource for consumers seeking information on healthy living, including medical developments and practices, health issues and the attributes of health and wellness supplements. The expansion of the Internet has benefited retailers by improving methods of communication, delivery of content and ease of commerce. It offers products in a range of potency levels and dosage forms such as tablets, capsules, vegi-capsules, softgels, gelcaps, liquids and powders. The Company offers products that encompass four main categories: Vitamins, Minerals, Herbs and Supplements; Bodybuilding and Sport Products; Natural Care Products; and Natural and Organic Food Products. Vitamins, Minerals, Herbs and Supplements (VMHS) products are generally taken to maintain or improve health and address specific health conditions. Sports nutrition products are used in conjunction with cardiovascular conditioning, weight training and sports activities. Natural care products consist of natural products for skin, body, hair and oral health. Natural and organic food products consist of diet and weight management products, as well as organic and products such as organic peanut butter, gluten-free foods and low mercury tuna and salmon. It conducts its manufacturing operations through its wholly-owned subsidiary, Nutraceutical Life Sciences, Inc. Main countries of origin for over 500 raw materials used to manufacture its NSI products include the United States, Japan, China, India, Italy, Spain, France and Germany. It competes with companies operating in one or more distribution channels, including online commerce, retail stores, catalog operations or direct selling. The Company has applied for or registered more than 75 trademarks with the U.S. Patent and Trademark Office (USPTO), including its Vitacost, Nutraceutical Scienc
Company Website
SEC Reports
Industry: Specialty Retail
Compare:
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Headlines

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Some soothing words for (VITC) VITACOST.COM INC shareholders. Feb 09 2011 

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