Walking Co Holdings Inc develops, markets and retails a branded, lifestyle collection of unique, high-quality, popular-priced consumer products, including active wear, casual sportswear, accessories and gifts for men and women of all ages.
Walking Co Holdings Inc was formerly known as Big Dog Holdings, Inc. was founded in n May 1992. The Company is the parent Company of two retail chains, Big Dog USA, Inc. and The Walking Company. Big Dogs develops markets and retails a branded, lifestyle collection of unique, high- quality, popular-priced consumer products, including active wear, casual sportswear, accessories and gifts. TWC is the retailer of authentic comfort footwear and accessories. The BIG DOGS(r) brand is designed to appeal to men, women and children of all ages, particularly baby boomers and their kids, especially when they are engaged in leisure or recreational activities. The Company develops its apparel products, which include a variety of basic apparel and related products, with an emphasis on being functional rather than fashion-forward or trendy. These apparel products include graphic T- shirts, shorts, knit and woven shirts, fleece items, loungewear and boxer shorts.. In addition to its BIG DOGS(r) line of activewear and casual sportswear for men and women, it has a LITTLE BIG DOGS(r) line of infants and children's apparel and a BIG BIG DOGS(r) line of big- size apparel. It also sells a line of non- apparel products, including plush animals, stationery and pet products, which feature Big Dog graphics and are developed to complement the apparel. BIG DOGS(r) is an All- American, family- oriented brand. The Big Dog attitude is further defined by a number of slogans such as 'If You Can't Run with the Big Dogs Stay on the Porch'(r), 'Large and In Charge' and 'Attitude is Everything.' These graphics and slogans combine a bold, spirited attitude with wry, lighthearted humor. The appeal of the brand is further strengthened through a customer's personal identification with particular sports and other activities depicted in these graphics. In addition to its focus on fun, Big Dogs develops customer loyalty and enhances its brand image by providing a consistently high level of quality at moderate price points. The Company also sells a line of non- apparel products, including plush animals, stationery and pet products, which feature Big Dog graphics and are developed to complement its apparel. It accomplish this primarily through selling its own brand directly to the consumer, low- cost product development, and sourcing high- volume/low- cost basic apparel with limited fashion risk. The Company operates its retail stores primarily in outlet malls. In addition to retail stores, the Company markets its products through other channels, including catalog and corporate sales accounts, website and licensing opportunities. As of December 31, 2005, the Company operated a total of 176 stores, 175 stores in 38 states and 1 store in Puerto Rico. The Company utilizes a variety of trademarks which it owns; including the U.S. registered trademarks BIG DOGS(r), BIG DOG SPORTSWEAR(r), dog logo, BIG DOG(r), LITTLE BIG DOGS(r), BIG BIG DOGS(r), THE WALKING COMPANY(r), and FOOTWOR