KeyCorp (KeyCorp) Goodwill

: $2,752 Mil (As of Dec. 2023)

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A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. KeyCorp's goodwill for the quarter that ended in Dec. 2023 was $2,752 Mil.

KeyCorp Goodwill Historical Data

The historical data trend for KeyCorp's Goodwill can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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KeyCorp Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Goodwill

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2,664.00

2,693.00

2,752.00

KeyCorp Quarterly Data
	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Goodwill	Get a 7-Day Free Trial															2,752.00	2,752.00	2,752.00	2,752.00	2,752.00

KeyCorp Goodwill Calculation

A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.

KeyCorp (NYSE:KEY) Goodwill Explanation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

KeyCorp's Goodwill-to-Asset Ratio for the fiscal year that ended in Dec. 2023 is calculated as

Goodwill-to-Asset (A: Dec. 2023 )	=	Goodwill	/	Total Assets
	=	2752	/	188281
	=	0.01

KeyCorp's Goodwill-to-Asset Ratio for the quarter that ended in Dec. 2023 is calculated as

Goodwill-to-Asset (Q: Dec. 2023 )	=	Goodwill	/	Total Assets
	=	2752	/	188281
	=	0.01

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.

KeyCorp Goodwill Related Terms

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KeyCorp (KeyCorp) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Financial Services » Banks » KeyCorp (NYSE:KEY) » Definitions » Goodwill

Comparable Companies

Traded in Other Exchanges

KEYpL.PFD:USA KEYpK.PFD:USA KEYpJ.PFD:USA KEYpI.PFD:USA KEY:Germany KEY:Germany K1EY34:Brazil KEY:Austria

Address

127 Public Square, Cleveland, OH, USA, 44114-1306

Website

https://www.key.com

With assets of over $170 billion, Ohio-based KeyCorp's bank footprint spans 16 states, but it is predominantly concentrated in its two largest markets: Ohio and New York. KeyCorp is primarily focused on serving middle-market commercial clients through a hybrid community/corporate bank model.

Executives

Douglas M Schosser	officer: Chief Accounting Officer	127 PUBLIC SQUARE, CLEVELAND OH 44114-1306
Carlton L Highsmith	director	C/O NEWALLIANCE BANK, 195 CHURCH STREET, NEW HAVEN CT 06510
Devina A Rankin	director	800 CAPITOL STREET 3000, HOUSTON TX 77002
Amy G. Brady	officer: Chief Information Officer	127 PUBLIC SQUARE, CLEVELAND OH 44114
Paine Andrew J Iii	officer: Head of Institutional Bank	127 PUBLIC SQUARE, CLEVELAND OH 44114
Richard J Hipple	director	10035 HUNTING DRIVE, BRECKSVILLE OH 44141
Victor B Alexander	officer: Head of Consumer Bank	127 PUBLIC SQUARE, CLEVELAND OH 44114
Gillis Ruth Ann M	director	10 SOUTH DEERBORN STREET, 37TH FLOOR, CHICAGO IL 80603
Angela G Mago	officer: Head of Commercial Bank	127 PUBLIC SQUARE, CLEVELAND OH 44114
Allyson M Kidik	officer: Chief Risk Review Officer	127 PUBLIC SQUARE, CLEVELAND OH 44114
Richard J Tobin	director	3005 HIGHLAND PARKWAY, SUITE 200, DOWNERS GROVE IL 60515
Brian L Fishel	officer: Chief Human Resources Officer	127 PUBLIC SQUARE, CLEVELAND OH 44114
Kenneth C Gavrity	officer: Head of Enterprise Payments	127 PUBLIC SQUARE, CLEVELAND OH 44114
Jamie Warder	officer: Head of Digital Banking	127 PUBLIC SQUARE, CLEVELAND OH 44114
Trina M Evans	officer: Director, Corporate Center	127 PUBLIC SQUARE, CLEVELAND OH 44114