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Taser International Inc (NAS:TASR)
Gross Profit
\$170.5 Mil (TTM As of Dec. 2016)

Taser International Inc's gross profit for the three months ended in Dec. 2016 was \$49.8 Mil. Taser International Inc's gross profit for the trailing twelve months (TTM) ended in Dec. 2016 was \$170.5 Mil.

Gross Margin is calculated as gross profit divided by its revenue. Taser International Inc's gross profit for the three months ended in Dec. 2016 was \$49.8 Mil. Taser International Inc's revenue for the three months ended in Dec. 2016 was \$82.1 Mil. Therefore, Taser International Inc's Gross Margin for the quarter that ended in Dec. 2016 was 60.64%.

Taser International Inc had a gross margin of 60.64% for the quarter that ended in Dec. 2016 => Durable competitive advantage

During the past 13 years, the highest Gross Margin of Taser International Inc was 65.01%. The lowest was 49.46%. And the median was 61.11%.

Definition

Gross Profit is the different between the sale prices and the cost of buying or producing the goods.

Taser International Inc's Gross Profit for the fiscal year that ended in Dec. 2016 is calculated as

 Gross Profit (A: Dec. 2016 ) = Revenue - Cost of Goods Sold = 268.245 - 97.709 = 170.5

Taser International Inc's Gross Profit for the quarter that ended in Dec. 2016 is calculated as

 Gross Profit (Q: Dec. 2016 ) = Revenue - Cost of Goods Sold = 82.077 - 32.307 = 49.8

Taser International Inc Gross Profit for the trailing twelve months (TTM) ended in Dec. 2016 was 36.902 (Mar. 2016 ) + 37.299 (Jun. 2016 ) + 46.565 (Sep. 2016 ) + 49.77 (Dec. 2016 ) = \$170.5 Mil.

Gross Profit is the numerator in the calculation of Gross Margin:

Taser International Inc's Gross Margin for the quarter that ended in Dec. 2016 is calculated as

 Gross Margin (Q: Dec. 2016 ) = Gross Profit (Q: Dec. 2016 ) / Revenue (Q: Dec. 2016 ) = (Revenue - Cost of Goods Sold) / Revenue = 49.8 / 82.077 = 60.64 %

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Taser International Inc had a gross margin of 60.64% for the quarter that ended in Dec. 2016 => Durable competitive advantage

Related Terms

Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

Taser International Inc Annual Data

 Dec07 Dec08 Dec09 Dec10 Dec11 Dec12 Dec13 Dec14 Dec15 Dec16 Gross_Profit 57.6 57.0 63.4 45.4 44.5 67.7 85.8 101.5 128.6 170.5

Taser International Inc Quarterly Data

 Sep14 Dec14 Mar15 Jun15 Sep15 Dec15 Mar16 Jun16 Sep16 Dec16 Gross_Profit 28.7 27.4 29.9 30.7 31.1 37.0 36.9 37.3 46.6 49.8
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