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Charm Communications Inc (NAS:CHRM)
Gross Profit
\$52.1 Mil (TTM As of Jun. 2013)

Charm Communications Inc's gross profit for the three months ended in Jun. 2013 was \$15.1 Mil. Charm Communications Inc's gross profit for the trailing twelve months (TTM) ended in Jun. 2013 was \$52.1 Mil.

Gross Margin is calculated as gross profit divided by its revenue. Charm Communications Inc's gross profit for the three months ended in Jun. 2013 was \$15.1 Mil. Charm Communications Inc's revenue for the three months ended in Jun. 2013 was \$42.9 Mil. Therefore, Charm Communications Inc's Gross Margin for the quarter that ended in Jun. 2013 was 35.21%.

Charm Communications Inc had a gross margin of 35.21% for the quarter that ended in Jun. 2013 => Competition eroding margins

Definition

Gross Profit is the different between the sale prices and the cost of buying or producing the goods.

Charm Communications Inc's Gross Profit for the fiscal year that ended in Dec. 2013 is calculated as

 Gross Profit (A: Dec. 2013 ) = Revenue - Cost of Goods Sold = 183.803 - 125.586 = 58.2

Charm Communications Inc's Gross Profit for the quarter that ended in Jun. 2013 is calculated as

 Gross Profit (Q: Jun. 2013 ) = Revenue - Cost of Goods Sold = 42.851 - 27.762 = 15.1

Charm Communications Inc Gross Profit for the trailing twelve months (TTM) ended in Jun. 2013 was 14.376 (Sep. 2012 ) + 13.012 (Dec. 2012 ) + 9.612 (Mar. 2013 ) + 15.089 (Jun. 2013 ) = \$52.1 Mil.

Gross Profit is the numerator in the calculation of Gross Margin:

Charm Communications Inc's Gross Margin for the quarter that ended in Jun. 2013 is calculated as

 Gross Margin (Q: Jun. 2013 ) = Gross Profit (Q: Jun. 2013 ) / Revenue (Q: Jun. 2013 ) = (Revenue - Cost of Goods Sold) / Revenue = 15.1 / 42.851 = 35.21 %

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Charm Communications Inc had a gross margin of 35.21% for the quarter that ended in Jun. 2013 => Competition eroding margins

Related Terms

Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Charm Communications Inc Annual Data

 Dec08 Dec09 Dec10 Dec11 Dec12 Dec13 Gross_Profit 0.0 0.0 0.0 0.0 29.7 33.9 68.6 84.5 48.4 58.2

Charm Communications Inc Quarterly Data

 Mar11 Jun11 Sep11 Mar12 Jun12 Sep12 Dec12 Mar13 Jun13 Dec13 Gross_Profit 14.8 18.6 22.5 9.8 11.1 14.4 13.0 9.6 15.1 20.2
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