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Wisconsin Energy Corp (NYSE:WEC)
Gross Profit
$2,747 Mil (TTM As of Jun. 2014)

Wisconsin Energy Corp's gross profit for the three months ended in Jun. 2014 was $625 Mil. Wisconsin Energy Corp's gross profit for the trailing twelve months (TTM) ended in Jun. 2014 was $2,747 Mil.

Gross Margin is calculated as gross profit divided by its revenue. Wisconsin Energy Corp's gross profit for the three months ended in Jun. 2014 was $625 Mil. Wisconsin Energy Corp's revenue for the three months ended in Jun. 2014 was $1,044 Mil. Therefore, Wisconsin Energy Corp's Gross Margin for the quarter that ended in Jun. 2014 was 59.91%.

Wisconsin Energy Corp had a gross margin of 59.91% for the quarter that ended in Jun. 2014 => Durable competitive advantage

During the past 13 years, the highest Gross Margin of Wisconsin Energy Corp was 85.92%. The lowest was 52.14%. And the median was 76.60%.

Warning Sign:

Wisconsin Energy Corp gross margin has been in long term decline. The average rate of decline per year is -1.2%.


Definition

Gross Profit is the different between the sale prices and the cost of buying or producing the goods.

Wisconsin Energy Corp's Gross Profit for the fiscal year that ended in Dec. 2013 is calculated as

Gross Profit (A: Dec. 2013 )=Revenue - Cost of Goods Sold
=4519 - 1827.1
=2,692

Wisconsin Energy Corp's Gross Profit for the quarter that ended in Jun. 2014 is calculated as

Gross Profit (Q: Jun. 2014 )=Revenue - Cost of Goods Sold
=1043.7 - 418.4
=625

Wisconsin Energy Corp Gross Profit for the trailing twelve months (TTM) ended in Jun. 2014 was 652.5 (Sep. 2013 ) + 684.3 (Dec. 2013 ) + 784.9 (Mar. 2014 ) + 625.3 (Jun. 2014 ) = $2,747 Mil.

Gross Profit is the numerator in the calculation of Gross Margin:

Wisconsin Energy Corp's Gross Margin for the quarter that ended in Jun. 2014 is calculated as

Gross Margin (Q: Jun. 2014 )=Gross Profit (Q: Jun. 2014 ) / Revenue (Q: Jun. 2014 )
=(Revenue - Cost of Goods Sold) / Revenue
=625 / 1043.7
=59.91 %

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Wisconsin Energy Corp had a gross margin of 59.91% for the quarter that ended in Jun. 2014 => Durable competitive advantage


Related Terms

Cost of Goods Sold, Gross Margin, Revenue


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Wisconsin Energy Corp Annual Data

Dec04Dec05Dec06Dec07Dec08Dec09Dec10Dec11Dec12Dec13
Gross_Profit 2,8383,0393,1943,2413,1902,1522,3512,5882,6022,692

Wisconsin Energy Corp Quarterly Data

Mar12Jun12Sep12Dec12Mar13Jun13Sep13Dec13Mar14Jun14
Gross_Profit 700611647644734621653684785625
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