Generac Holdings (Generac Holdings) Intangible Assets

: $2,278 Mil (As of Dec. 2023)

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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Generac Holdings's intangible assets for the quarter that ended in Dec. 2023 was $2,278 Mil.

Generac Holdings Intangible Assets Historical Data

The historical data trend for Generac Holdings's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Generac Holdings Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

1,103.02

1,147.25

2,450.84

2,331.59

2,278.46

Generac Holdings Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Intangible Assets																2,331.59	2,337.05	2,326.65	2,281.96	2,278.46

Generac Holdings Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Generac Holdings (NYSE:GNRC) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Generac Holdings Intangible Assets Related Terms

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Generac Holdings (Generac Holdings) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Industrials » Industrial Products » Generac Holdings Inc (NYSE:GNRC) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

GNRC:Mexico G84:Germany

Address

S45 W29290 Highway 59, Waukesha, WI, USA, 53189

Website

https://www.generac.com

Generac Power Systems designs and manufactures power generation equipment serving residential, commercial, and industrial markets. It offers standby generators, portable generators, lighting, outdoor power equipment, and a suite of clean energy products. Sales generated in the United States account for the majority of total sales.

Executives

Aaron Jagdfeld	director, officer: Chief Executive Officer	C/O GENERAC HOLDINGS INC., S45 W29290 HWY.59, WAUKESHA WI 53187
Rajendra Kumar Kanuru	officer: EVP, GC, Corp. Secretary	S45 W29290 HIGHWAY 59, WAUKESHA WI 53189
Robert D Dixon	director	7201 HAMILTON BOULEVARD, ALLENTOWN PA 18195-1501
Norman P Taffe	officer: President Energy Technology	3901 NORTH FIRST STREET, SAN JOSE CA 95134
Russell S Minick	officer: Executive Vice President Sales	414 EAST THIRD STREET, MUSCATINE IA 52761
Nam Tran Nguyen	director	S45 W29290 HIGHWAY 59, WAUKESHA WI 53189
York A. Ragen	officer: Chief Financial Officer	C/O GENERAC HOLDINGS INC., S45 W29290 HWY.59, WAUKESHA WI 53187
Patrick John Forsythe	officer: Exec Vice President	C/O GENERAC HOLDINGS INC., P.O. BOX 8, WAUKESHA WI 53189
Erik Wilde	officer: EVP - NAM Industrial	S45 W29290 HWY 59, C/O GENERAC HOLDINGS, INC., WAUKESHA WI 53189
Kyle Andrew Raabe	officer: EVP Consumer Power	S45 W29290 HIGHWAY 59, WAUKESHA WI 53189
Thomas F Pettit	officer: Chief Operations Officer	5695 MERRY LANE, EXCELSIOR MN 55331
Marcia J Avedon	director	C/O INGERSOLL-RAND COMPANY, 800-E BEATY STREET, DAVIDSON NC 28036
Roger Pascavis	officer: Senior VP, Operations	C/O GENERAC HOLDINGS INC., S45 W29290 HWY.59, WAUKESHA WI 53187
Jeffrey Lee Mueller	officer: President/GM - Consumer Power	GENERAC POWER SYSTEMS, INC., S45 W29290 HWY. 59, WAUKESHA WI 53189
Jenkins William D Jr	director	C/O PALO ALTO NETWORKS INC, 3000 TANNERY WAY, SANTA CLARA CA 95054