The Kroger Co (The Kroger Co) Intangible Assets

: $3,815 Mil (As of Jan. 2024)

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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. The Kroger Co's intangible assets for the quarter that ended in Jan. 2024 was $3,815 Mil.

The Kroger Co Intangible Assets Historical Data

The historical data trend for The Kroger Co's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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The Kroger Co Annual Data

Trend

Jan15

Jan16

Jan17

Jan18

Jan19

Jan20

Jan21

Jan22

Jan23

Jan24

Intangible Assets

4,142.00

4,073.00

4,018.00

3,815.00

The Kroger Co Quarterly Data
	Apr19	Jul19	Oct19	Jan20	Apr20	Jul20	Oct20	Jan21	Apr21	Jul21	Oct21	Jan22	Apr22	Jul22	Oct22	Jan23	Apr23	Jul23	Oct23	Jan24
Intangible Assets																3,815.00	3,809.00	3,801.00	3,806.00	3,815.00

The Kroger Co Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

The Kroger Co (NYSE:KR) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

The Kroger Co Intangible Assets Related Terms

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The Kroger Co (The Kroger Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Retail - Defensive » The Kroger Co (NYSE:KR) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

KR:Mexico 1KR:Italy KOG:Germany KOG:Germany KOG:Germany K1RC34:Brazil KR:Austria

Address

1014 Vine Street, Cincinnati, OH, USA, 45202

Website

https://www.thekrogerco.com

Kroger is the leading U.S. grocer, with 2,719 supermarkets operating under several banners throughout the country at the end of fiscal 2022. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States. Kroger has offered to acquire Albertsons in a $25 billion deal; if the transaction is approved by regulators, it should close in 2024.

Executives

Carin L Fike	officer: Vice President and Treasurer	1014 VINE STREET, CINCINNATI OH 45202
Timothy A Massa	officer: Group Vice President	1014 VINE STREET, CINCINNATI OH 45202
Christine S Wheatley	officer: Group Vice President	1014 VINE STREET, CINCINNATI OH 45202
Kenneth C Kimball	officer: Senior Vice President	C/O THE KROGER CO., 1014 VINE STREET, CINCINNATI OH 45202
Stuart Aitken	officer: Group Vice President	C/O JOURNAL MEDIA GROUP, INC., 333 WEST STATE STREET, MILWAUKEE WI 53203
Yael Cosset	officer: Group Vice President	1014 VINE STREET, CINCINNATI OH 45202
Gary Millerchip	officer: Senior Vice President and CFO	1014 VINE STREET, CINCINNATI OH 45202
Todd A Foley	officer: Vice President and Treasurer	1014 VINE STREET, CINCINNATI OH 45202
Valerie L. Jabbar	officer: Senior Vice President	THE KROGER CO., 1014 VINE STREET, CINCINNATI OH 45202
Mary Ellen Adcock	officer: Group Vice President	1014 VINE STREET, CINCINNATI OH 45202
Calvin J Kaufman	officer: Group Vice President	THE KROGER CO., 1014 VINE STREET, CINCINNATI OH 45202
Mark C Tuffin	officer: Senior Vice President	THE KROGER CO., 1014 VINE STREET, CINCINNATI OH 45202
Elaine L. Chao	director	C/O DOLE FOOD COMPANY, INC., ONE DOLE DRIVE, WESTLAKE VILLAGE CA 91362
Michael Joseph Donnelly	officer: Senior Vice President
Susan J Kropf	director	C/O AVON PRODUCTS INC, 1345 AVENUE OF THE AMERICAS, NEW YORK NY 10105-0196