Marriott International (Marriott International) Intangible Assets

: $18,076 Mil (As of Dec. 2023)

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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Marriott International's intangible assets for the quarter that ended in Dec. 2023 was $18,076 Mil.

Marriott International Intangible Assets Historical Data

The historical data trend for Marriott International's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Marriott International Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

17,689.00

18,164.00

17,999.00

17,619.00

18,076.00

Marriott International Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Intangible Assets																17,619.00	17,736.00	17,845.00	17,788.00	18,076.00

Marriott International Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Marriott International (NAS:MAR) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Marriott International Intangible Assets Related Terms

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Marriott International (Marriott International) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » Marriott International Inc (NAS:MAR) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

MAR:Mexico 1MAR:Italy MAQ:Germany MAQ:Germany M1TT34:Brazil MAR:Austria

Address

7750 Wisconsin Avenue, Bethesda, MD, USA, 20814

Website

https://www.marriott.com

Marriott operates 1.6 million rooms across roughly 30 brands. At the end of 2022, luxury represented roughly 10% of total rooms, while full service and limited service were about 40% and 50%, respectively. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represent 99% of total rooms as of Sept. 30, 2023. North America makes up two thirds of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.

Executives

Anthony Capuano	officer: EVP - Lodging Development	10400 FERNWOOD ROAD, BETHESDA MD 20817
Felitia Lee	officer: Controller and CAO	10400 FERNWOOD ROAD, BETHESDA MD 20817
Rajeev Menon	officer: President, APEC	7750 WISCONSIN AVE, BETHESDA MD 20814-3522
Deborah Marriott Harrison	other: 13D group owning more than 10%	10400 FERNWOOD ROAD, BETHESDA MD 20817
Kathleen K. Oberg	officer: CFO	10400 FERNWOOD ROAD, BETHESDA MD 20817
Juliana B. Marriott	other: 13D Group owning more than 10%	10400 FERNWOOD ROAD, BETHESDA MD 20817
Juliana B. Marriott Marital Trust	other: Member of a 10% Group	6106 MACARTHER BOULEVARD, SUITE 110, BETHESDA MD 20816
David S Marriott	other: 13D group owning more than 10%	10400 FERNWOOD ROAD, BETHESDA MD 20817
Peggy Fang Roe	officer: EVP & Chf. Customer Officer	100 COMMERCE LANE, APT. 1401, BETHESDA MD 20814
Rena Hozore Reiss	officer: EVP & General Counsel	71 SOUTH WACKER DRIVE, 12TH FLOOR, CHICAGO IL 60606
Drew Pinto	officer: EVP, Chf. Rev & Technology	7750 WISCONSIN AVE, BETHESDA MD 20814-3522
William P Brown	officer: Pres. & Managing Dir., Europe	10400 FERNWOOD ROAD, BETHESDA MD 20817
Benjamin T. Breland	officer: EVP & Chief HR Officer	10400 FERNWOOD ROAD, BETHESDA MD 20817
Eric Hippeau	director	STARWOOD HOTELS & RESORTS WORLDWIDE, 44 SOUTH BROADWAY, WHITE PLAINS NY 10601
Grant Reid	director	7750 WISCONSIN AVE, BETHESDA MD 20814-3522