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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. McGrath RentCorp's intangible assets for the quarter that ended in Dec. 2023 was $387.8 Mil.
The historical data trend for McGrath RentCorp's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
McGrath RentCorp Annual Data | |||||||||||||||||||||
Trend | Dec14 | Dec15 | Dec16 | Dec17 | Dec18 | Dec19 | Dec20 | Dec21 | Dec22 | Dec23 | |||||||||||
Intangible Assets | Get a 7-Day Free Trial | 35.53 | 35.32 | 179.44 | 141.83 | 387.81 |
McGrath RentCorp Quarterly Data | ||||||||||||||||||||
Mar19 | Jun19 | Sep19 | Dec19 | Mar20 | Jun20 | Sep20 | Dec20 | Mar21 | Jun21 | Sep21 | Dec21 | Mar22 | Jun22 | Sep22 | Dec22 | Mar23 | Jun23 | Sep23 | Dec23 | |
Intangible Assets | Get a 7-Day Free Trial | 141.83 | 391.85 | 390.96 | 391.25 | 387.81 |
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
McGrath RentCorp (NAS:MGRC) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Thank you for viewing the detailed overview of McGrath RentCorp's Intangible Assets provided by GuruFocus.com. Please click on the following links to see related term pages.
Trease Kristina Van | officer: VP & Division Manager | 5700 LAS POSITAS ROAD, LIVERMORE CA 94551 |
David M Whitney | officer: VP, Controller, PAO | 5700 LOS POSITAS ROAD, LIVERMORE CA 94551 |
Elizabeth A Fetter | director | 1400 MARINA WAY SOUTH, RICHMOND CA 94804 |
Philip B Hawkins | officer: VP & Division Manager | 5700 LAS POSITAS ROAD, LIVERMORE CA 94551 |
Tara Wescott | officer: Vice President Human Resources | C/O MCGRATH RENTCORP, 5700 LAS POSITAS ROAD, LIVERMORE CA 94551 |
John Lieffrig | officer: VP & Division Manager | C/O MCGRATH RENTCORP, 5700 LAS POSITAS ROAD, LIVERMORE CA 94551 |
John P Skenesky | officer: VP and Division Manager | 5700 LAS POSITAS ROAD, LIVERMORE CA 94551 |
Gilda Malek | officer: VP, Legal General Counsel | C/O MCGRATH RENTCORP, 5700 LAS POSITAS ROAD, LIVERMORE CA 94551 |
Dennis P Stradford | director | |
Kimberly Ann Box | director | 7157 TREELINE CT., GRANITE BAY CA 95746 |
Nicolas C Anderson | director | 3100 ZINFANDEL DRIVE, STE. 450, RANCHO CORDOVA CA 95670 |
Stuart Templeton Porter | officer: VP & Division Manager | C/O MCGRATH RENTCORP, 5700 LAS POSITAS ROAD, LIVERMORE CA 94551 |
Kay Dashner | officer: Senior Human Resources Advisor | 5700 LAS POSITAS ROAD, LIVERMORE CA 94551 |
Morris Richard Smith | director | 1225 17TH STREET, SUITE 1300, DENVER CO 80202 |
Smita Conjeevaram | director | 70 HERETOLD ROAD, BRONXVILLE NY 17708 |
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