Principal Financial Group (Principal Financial Group) Intangible Assets

: $3,078 Mil (As of Dec. 2023)

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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Principal Financial Group's intangible assets for the quarter that ended in Dec. 2023 was $3,078 Mil.

Principal Financial Group Intangible Assets Historical Data

The historical data trend for Principal Financial Group's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Array ( [0] => - [1] => - [2] => - [3] => - [4] => - [5] => 3,480.50 [6] => 3,434.00 [7] => 3,228.20 [8] => 3,131.50 [9] => 3,078.30 )

Principal Financial Group Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

3,480.50

3,434.00

3,228.20

3,131.50

3,078.30

Principal Financial Group Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Intangible Assets																3,131.50	3,171.60	3,156.70	3,074.00	3,078.30

Principal Financial Group Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Principal Financial Group (NAS:PFG) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Principal Financial Group Intangible Assets Related Terms

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Principal Financial Group (Principal Financial Group) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Financial Services » Asset Management » Principal Financial Group Inc (NAS:PFG) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

PG4:Germany

Address

711 High Street, Des Moines, IA, USA, 50392

Website

https://www.principal.com

Principal Financial Group Inc is a leader in Global investment management offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement, asset management and insurance through our diverse family of financial services companies. It operates in four business segments that are Retirement and Income Solutions, Principal Global Investors, Principal International, and United States Insurance Solutions. The company receives maximum revenue in the form of premiums.

Executives

Luis E. Valdes	officer: Executive Chairman, Latam	711 HIGH STREET, DES MOINES IA 50392-0300
Sandra L Helton	director	711 HIGH STREET, DES MOINES IA 50392-0300
Wee Yee Cheong	officer: EVP, Principal Asia	711 HIGH STREET, DES MOINES IA 50392
Roberto Walker	officer: EVP, Principal Latin American	711 HIGH ST., DES MOINES IA 50392
Renee V. Schaaf	officer: President - RIS	711 HIGH STREET, DES MOINES IA 50392
Natalie Lamarque	officer: EVP, General Counsel, and Secr	711 HIGH STREET, DES MOINES IA 50392
H Elizabeth Mitchell	director	PLATINUM UNDERWRITERS REINSURANCE, INC., 2 WORLD FINANCIAL CENTER, SUITE 2300, NEW YORK NY 10281
Jonathan Auerbach	director	C/O PAYPAL HOLDINGS, INC., 2211 NORTH FIRST STREET, SAN JOSE CA 95131
Claudio Muruzabal	director	711 HIGH STREET, DES MOINES IA 50392
Maliz E Beams	director	C/O PORT FINANCIAL CORP, 1380 SOLDIERS FIELD RD, BRIGHTON MA 02135
Alfredo Rivera	director	THE COCA-COLA COMPANY, ONE COCA-COLA PLAZA, ATLANTA GA 30313
Scott Mills	director	1515 BROADWAY, NEW YORK NY 10036
Clare Stack Richer	director	BAIN CAPITAL, LP, 200 CLARENDON STREET, BOSTON MA 02116
Diane C Nordin	director	711 HIGH ST., DES MOINES IA 50392
Roger C Hochschild	director	2500 LAKE COOK ROAD, RIVERWOODS IL 60015