Park National (Park National) Intangible Assets

: $178.9 Mil (As of Dec. 2023)

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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Park National's intangible assets for the quarter that ended in Dec. 2023 was $178.9 Mil.

Park National Intangible Assets Historical Data

The historical data trend for Park National's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Park National Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

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181.19

181.07

182.32

181.36

178.90

Park National Quarterly Data
	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Intangible Assets	Get a 7-Day Free Trial															180.75	180.15	179.54	178.90	163.93

Park National Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Park National (AMEX:PRK) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Park National Intangible Assets Related Terms

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Park National (Park National) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Financial Services » Banks » Park National Corp (AMEX:PRK) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

N/A

Address

50 North Third Street, P.O. Box 3500, Newark, OH, USA, 43058-3500

Website

http://www.parknationalcorp.com

Park National Corp is a diversified financial services company based in Newark, Ohio, consisting of 11 community banking divisions with more than 100 offices in Ohio and Kentucky. Park National provides banking and other financial services to consumers and businesses.

Executives

Englefield F W Iv	director	50 NORTH THIRD STREET, P O BOX 3500, NEWARK OH 43058-3500
Dan Delawder	director, officer: President and CEO
Miller Daniel Byrd Iii	director	50 N THIRD ST, NEWARK OH 43055
Frederic M Bertley	director	50 N THIRD ST, NEWARK OH 43055
Robert E Oneill	director	50 N THIRD STREET, NEWARK OH 43055
Mark R Ramser	director	50 N THIRD ST, NEWARK OH 43055
Timothy S. Mclain	director	50 NORTH THIRD STREET, PO BOX 3500, NEWARK OH 43058-3500
James R Deroberts	director	50 N THIRD STREET, NEWARK OH 43055
Jason N Judd	director	50 N THIRD ST, NEWARK OH 43055
Leon Zazworsky	director	50 NORTH THIRD STREET, PO BOX 3500, NEWARK OH 43058-3500
Kelly A Edds	officer: Chief Accounting Officer	50 N THIRD STREET, NEWARK OH 43055
Alicia J Hupp	director	50 N THIRD STREET, NEWARK OH 43055
Julia A Sloat	director	1 RIVERSIDE PLAZA, COLUMBUS OH 43215
Brady T Burt	officer: Chief Financial Officer	0015 BENCHMARK ROAD, SUITE 300, P.O. BOX 6580, AVON CO 81620
Matthew R Miller	officer: Chief Accounting Officer	50 NORTH THIRD STREET, NEWARK OH 43055