Starbucks (Starbucks) Intangible Assets

: $3,419 Mil (As of Dec. 2023)

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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Starbucks's intangible assets for the quarter that ended in Dec. 2023 was $3,419 Mil.

Starbucks Intangible Assets Historical Data

The historical data trend for Starbucks's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Starbucks Annual Data

Trend

Sep14

Sep15

Sep16

Sep17

Sep18

Sep19

Sep20

Sep21

Sep22

Sep23

Intangible Assets

4,272.60

4,149.30

4,027.20

3,439.40

3,338.80

Starbucks Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Intangible Assets																3,534.40	3,543.10	3,375.30	3,338.80	3,418.60

Starbucks Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Starbucks (NAS:SBUX) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Starbucks Intangible Assets Related Terms

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Starbucks (Starbucks) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Restaurants » Starbucks Corp (NAS:SBUX) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

SBUX:Peru SBUX:Mexico SBUX_KZ:Kazakhstan SBUX:Italy SRBd:UK 0QZH:UK SRB:Germany SRB:Germany SRB:Germany SRB:Germany SBUX:Chile SBUX:Canada SBUB34:Brazil SBUX:Austria SBUX:Argentina

Address

2401 Utah Avenue South, Seattle, WA, USA, 98134

Website

https://www.starbucks.com

Starbucks is one of the most widely recognized restaurant brands in the world, operating more than 38,000 stores across more than 80 countries as of the end of fiscal 2023. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.

Executives

Sara Kelly	officer: evp, chief partner officer	2401 UTAH AVENUE SOUTH, SEATTLE WA 98134
Rachel Ruggeri	officer: evp, cfo	2401 UTAH AVENUE SOUTH, #800, SEATTLE WA 98134
Michael Aaron Conway	officer: group president International	18 LOVETON CIRCLE, SPARKS MD 21152
Wei Zhang	director	RALPH LAUREN CORPORATION, 650 MADISON AVENUE, NEW YORK NY 10022
Bradley E Lerman	officer: evp, general counsel	MEDTRONIC, INC., 710 MEDTRONIC PKWY MSLC300, MINNEAPOLIS MN 55432
Beth Ford	director	C/O CORPORATE SECRETARY SCHOLASTIC CORP, 557 BROADWAY, NEW YORK NY 10012
Zabrina Jenkins	officer: Interim evp, general counsel	C/O RETAIL OPPORTUNITY INVESTMENT CORP., 11250 EL CAMINO REAL. SUITE 200, SAN DIEGO CA 92130
Clara Shih	director	2401 UTAH AVE S, # 800, SEATTLE WA 98134
Laxman Narasimhan	officer: ceo-elect	PEPSICO, INC., 700 ANDERSON HILL ROAD, PURCHASE NY 10577
Mellody L Hobson	director	C/O TELLABS, 1415 W DIEHL RD, NAPERVILLE IL 60563
Allison Richard E Jr	director	30 FRANK LLOYD WRIGHT DR, ANN ARBOR MI 48105
Howard D Schultz	director, officer: chairman, president and ceo	2401 UTAH AVE SOUTH, SEATTLE WA 98134
Angela Lis	officer: evp, chief partner officer	2401 UTAH AVENUE SOUTH, EX6, SEATTLE WA 98134
Kevin R Johnson	director	2401 UTAH AVE. S, SUITE 800, SEATTLE WA 98134
Gina Woods	officer: evp, Public Affairs	2401 UTAH AVENUE SOUTH, #800, SEATTLE WA 98134