United Rentals (United Rentals) Intangible Assets

: $6,610 Mil (As of Dec. 2023)

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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. United Rentals's intangible assets for the quarter that ended in Dec. 2023 was $6,610 Mil.

United Rentals Intangible Assets Historical Data

The historical data trend for United Rentals's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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United Rentals Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

6,049.00

5,816.00

6,143.00

6,478.00

6,610.00

United Rentals Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Intangible Assets																6,478.00	6,576.00	6,599.00	6,520.00	6,610.00

United Rentals Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

United Rentals (NYSE:URI) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

United Rentals Intangible Assets Related Terms

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United Rentals (United Rentals) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Industrials » Business Services » United Rentals Inc (NYSE:URI) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

UR3:Germany U1RI34:Brazil

Address

100 First Stamford Place, Suite 700, Stamford, CT, USA, 06902

Website

https://www.unitedrentals.com

United Rentals is the world's largest equipment rental company. It principally operates in the United States and Canada, where it commands approximately 17% share in a highly fragmented market. It serves three end markets: general industrial, commercial construction, and residential construction. Like its peers, United Rentals historically has provided its customers with equipment that was intermittently used, such as aerial equipment and portable generators. As the company has grown organically and through hundreds of acquisitions since it went public in 1997, its catalog (fleet size of $21 billion) now includes a range of specialty equipment and other items that can be rented for indefinitely long periods.

Executives

Terri L. Kelly	director	C/O UNITED RENTALS, INC., 100 FIRST STAMFORD PLACE, SUITE 700, STAMFORD CT 06902
Michael D Durand	officer: EVP, Chief Operating Officer	C/O UNITED RENTALS, INC., 100 FIRST STAMFORD PLACE, SUITE 700, STAMFORD CT 06902
Dale A Asplund	officer: Senior V.P.-Business Services	C/O BRIGHTVIEW HOLDINGS, INC., 980 JOLLY ROAD, SUITE 300, BLUE BELL PA 19422
Anthony S. Leopold	officer: SVP	C/O UNITED RENTALS, INC., 100 FIRST STAMFORD PLACE, SUITE 700, STAMFORD CT 06902
Joli L. Gross	officer: SVP, General Counsel	TWO AMERICAN LANE, GREENWICH CT 06831
William E. Grace	officer: VP, Interim CFO	C/O UNITED RENTALS, INC., 100 FIRST STAMFORD PLACE, SUITE 700, STAMFORD CT 06902
Matthew John Flannery	officer: Sr. Vice President- Operations	C/O UNITED RENTALS, INC, 100 FIRST STAMFORD PL, STAMFORD CT 06902
Craig Adam Pintoff	officer: Sr. V.P,, Gen. Counsel & H.R.	C/O UNITED RENTALS, INC, 100 FIRST STAMFORD PL, STE 700, STAMFORD CT 06902
Andrew B. Limoges	officer: VP, Controller	C/O UNITED RENTALS, INC., 100 FIRST STAMFORD PLACE, SUITE 700, STAMFORD CT 06902
Jose B Alvarez	director	STOP & SHOP, 1385 HANCOCK STREET, QUINCY MA 02169
Francisco J Lopez-balboa	director	3280 PEACHTREE ROAD, N.W., ATLANTA GA 30305
Jessica Graziano	officer: Vice President, Controller	C/O UNITED RENTALS, INC, 100 FIRST STAMFORD PL, STAMFORD CT 06902
Shiv Singh	director	C/O UNITED RENTALS, INC., 100 FIRST STAMFORD PLACE, SUITE 700, STAMFORD CT 06902
De Shon Larry D	director	6 SYLVAN WAY, PARSIPPANY NJ 07054
Filippo Passerini	director	C/O UNITED RENTALS, INC, 100 FIRST STAMFORD PL, STAMFORD CT 06902