Willamette Valley Vineyards (Willamette Valley Vineyards) Intangible Assets

: $0.00 Mil (As of Dec. 2023)

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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Willamette Valley Vineyards's intangible assets for the quarter that ended in Dec. 2023 was $0.00 Mil.

Willamette Valley Vineyards Intangible Assets Historical Data

The historical data trend for Willamette Valley Vineyards's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Willamette Valley Vineyards Annual Data

Trend

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Intangible Assets

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Willamette Valley Vineyards Quarterly Data
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Intangible Assets	Get a 7-Day Free Trial															-	-	-	-	-

Willamette Valley Vineyards Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Willamette Valley Vineyards (NAS:WVVI) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Willamette Valley Vineyards Intangible Assets Related Terms

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Willamette Valley Vineyards (Willamette Valley Vineyards) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Alcoholic » Willamette Valley Vineyards Inc (NAS:WVVI) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

WVVIP.PFD:USA

Address

8800 Enchanted Way, South East, Turner, OR, USA, 97392

Website

https://www.wvv.com

Willamette Valley Vineyards Inc produces and sells premium, super-premium, and ultra-premium wines. The grapes are harvested, fermented, and made into wine at the company's Turner winery, and the wines are sold principally under its Willamette Valley Vineyards label and also under the Griffin Creek, Tualatin Estate, Pambrun, Maison Bleue, Natoma, Metis, and Elton labels. It operates under two operating segments, direct sales and distributor sales. Direct sales include retail sales in its tasting room and remote sites, wine club sales, online sales, on-site events, kitchen and catering sales, and other sales made directly to the consumer without the use of an intermediary. Distributor sales include all sales through a third party where prices are given at a wholesale rate.

Executives

James W Bernau	director, 10 percent owner, officer: Chief Executive Officer	2545 CLOVERDALE RD SE, TURNER OR 97392
Sarah Alice Rose	director	6821 50TH AVE NE, SEATTLE WA 98115
Day Cara Pepper	director	1088 SW PRESTWICK CT., WILSONVILLE OR 97070
Stanley G Turel	director	604 SE 121ST AVE, C/O ARBOR PARK OFFICE, VANCOUVER WA 98683
John Alphonsus Ferry	officer: CFO	15830 FOREST RIDGE LANE NE, SILVERTON OR 97381
Leslie J Copland	director	2350 NW SAVIER STREET, UNIT 406, PORTLAND OR 97210
Goward Richard F. Jr.	officer: CFO	2623 ABBEY LN. SE, SALEM OR 97317
Heather Westing	director	25030 SW PARKWAY AVE, SUITE 300, WILSONVILLE OR 97070
James L Ellis	director	7850 SE KING ROAD, MILWAUKIE OR 97222
Craig Alan Smith	director	367 SANRODEE DR. SE, SALEM OR 97317
Jonathan J Ricci	director	C/O JONES SODA CO., 234 9TH AVE. N., SEATTLE WA 98109
O Brien Betty M	director	22500 INGRAM LANE NW, SALEM OR 97304
Christopher L Sarles	director	2185 SW WINCHESTER, PORTLAND OR 97225-4457
Chris Riccardi	10 percent owner	15 STEDMAN WAY, LOUDONVILLE NY 12211
Delna L. Jones	director	39692 CAMINO TEMPLADO, INDIO CA 92203