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This is the expense the company spent on research and development. Apple Inc's research and development for the three months ended in Sep. 2014 was $1,686 Mil. Its research and development for the trailing twelve months (TTM) ended in Sep. 2014 was $6,041 Mil.
This is the expense the company spent on research and development.
Apple Inc Research & Development for the trailing twelve months (TTM) ended in Sep. 2014 was 1330 (Dec. 2013 ) + 1422 (Mar. 2014 ) + 1603 (Jun. 2014 ) + 1686 (Sep. 2014 ) = $6,041 Mil.
If competitive advantage is created by a patent or tech advantage, at some point it will disappear.
High R&D usually dictates high SG&A which threatens the competitive advantage.
Apple Inc Annual Data
|Research & Development||535||712||782||1,109||1,333||1,782||2,429||3,381||4,475||6,041|
Apple Inc Quarterly Data
|Research & Development||876||906||1,010||1,119||1,178||1,168||1,330||1,422||1,603||1,686|