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This is the expense the company spent on research and development. Apple Inc's research and development for the three months ended in Mar. 2016 was $2,511 Mil. Its research and development for the trailing twelve months (TTM) ended in Mar. 2016 was $9,169 Mil.
This is the expense the company spent on research and development.
Apple Inc Research & Development for the trailing twelve months (TTM) ended in Mar. 2016 was 2034 (Jun. 2015 ) + 2220 (Sep. 2015 ) + 2404 (Dec. 2015 ) + 2511 (Mar. 2016 ) = $9,169 Mil.
If competitive advantage is created by a patent or tech advantage, at some point it will disappear.
High R&D usually dictates high SG&A which threatens the competitive advantage.
Apple Inc Annual Data
|Research & Development||712||782||1,109||1,333||1,782||2,429||3,381||4,475||6,041||8,067|
Apple Inc Quarterly Data
|Research & Development||1,330||1,422||1,603||1,686||1,895||1,918||2,034||2,220||2,404||2,511|