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This is the expense the company spent on research and development. Canon Inc's research and development for the three months ended in Jun. 2016 was $727 Mil. Its research and development for the trailing twelve months (TTM) ended in Jun. 2016 was $2,795 Mil.
This is the expense the company spent on research and development.
Canon Inc Research & Development for the trailing twelve months (TTM) ended in Jun. 2016 was 684.766071066 (Sep. 2015 ) + 684.794672586 (Dec. 2015 ) + 698.386724011 (Mar. 2016 ) + 726.752215691 (Jun. 2016 ) = $2,795 Mil.
If competitive advantage is created by a patent or tech advantage, at some point it will disappear.
High R&D usually dictates high SG&A which threatens the competitive advantage.
Canon Inc Annual Data
|Research & Development||2,628||3,286||4,098||3,386||3,790||3,956||3,538||2,961||2,589||2,701|
Canon Inc Quarterly Data
|Research & Development||731||753||699||688||658||676||685||685||698||727|