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This is the expense the company spent on research and development. Canon Inc's research and development for the three months ended in Sep. 2014 was $699 Mil. Its research and development for the trailing twelve months (TTM) ended in Sep. 2014 was $2,935 Mil.
This is the expense the company spent on research and development.
Canon Inc Research & Development for the trailing twelve months (TTM) ended in Sep. 2014 was 751.64314711 (Dec. 2013 ) + 731.072894274 (Mar. 2014 ) + 753.329564416 (Jun. 2014 ) + 699.339171167 (Sep. 2014 ) = $2,935 Mil.
If competitive advantage is created by a patent or tech advantage, at some point it will disappear.
High R&D usually dictates high SG&A which threatens the competitive advantage.
Canon Inc Annual Data
|Research & Development||2,647||2,422||2,628||3,286||4,098||3,386||3,790||3,956||3,538||2,961|
Canon Inc Quarterly Data
|Research & Development||975||928||891||776||799||780||752||731||753||699|