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This is the expense the company spent on research and development. Canon Inc's research and development for the three months ended in Sep. 2014 was $695 Mil. Its research and development for the trailing twelve months (TTM) ended in Sep. 2014 was $2,931 Mil.
This is the expense the company spent on research and development.
Canon Inc Research & Development for the trailing twelve months (TTM) ended in Sep. 2014 was 749.462707568 (Dec. 2013 ) + 730.230923891 (Mar. 2014 ) + 755.720463928 (Jun. 2014 ) + 695.450371391 (Sep. 2014 ) = $2,931 Mil.
If competitive advantage is created by a patent or tech advantage, at some point it will disappear.
High R&D usually dictates high SG&A which threatens the competitive advantage.
Canon Inc Annual Data
|Research & Development||2,659||2,484||2,560||3,427||4,150||3,344||3,822||3,999||3,329||2,952|
Canon Inc Quarterly Data
|Research & Development||980||917||838||752||779||792||749||730||756||695|