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This is the expense the company spent on research and development. Google Inc's research and development for the three months ended in Dec. 2014 was $2,813 Mil. Its research and development for the trailing twelve months (TTM) ended in Dec. 2014 was $9,832 Mil.
This is the expense the company spent on research and development.
Google Inc Research & Development for the trailing twelve months (TTM) ended in Dec. 2014 was 2126 (Mar. 2014 ) + 2238 (Jun. 2014 ) + 2655 (Sep. 2014 ) + 2813 (Dec. 2014 ) = $9,832 Mil.
If competitive advantage is created by a patent or tech advantage, at some point it will disappear.
High R&D usually dictates high SG&A which threatens the competitive advantage.
Google Inc Annual Data
|Research & Development||600||1,229||2,120||2,793||2,843||3,762||5,162||6,793||7,137||9,832|
Google Inc Quarterly Data
|Research & Development||1,935||1,617||1,766||1,821||1,933||2,126||2,238||2,655||2,813||2,753|