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This is the expense the company spent on research and development. Zipcar Inc's research and development for the three months ended in Dec. 2012 was $1.3 Mil. Its research and development for the trailing twelve months (TTM) ended in Dec. 2012 was $4.5 Mil.
This is the expense the company spent on research and development.
Zipcar Inc Research & Development for the trailing twelve months (TTM) ended in Dec. 2012 was 0.934 (Mar. 2012 ) + 1.058 (Jun. 2012 ) + 1.279 (Sep. 2012 ) + 1.251 (Dec. 2012 ) = $4.5 Mil.
If competitive advantage is created by a patent or tech advantage, at some point it will disappear.
High R&D usually dictates high SG&A which threatens the competitive advantage.
Zipcar Inc Annual Data
|Research & Development||0.0||0.0||0.0||0.0||0.0||1.5||2.3||3.2||3.9||4.5|
Zipcar Inc Quarterly Data
|Research & Development||0.8||0.9||1.0||1.0||1.1||0.9||0.9||1.1||1.3||1.3|