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Reed's (Reed's) ROA % : -121.11% (As of Dec. 2023)


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What is Reed's ROA %?

ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Reed's's annualized Net Income for the quarter that ended in Dec. 2023 was $-26.38 Mil. Reed's's average Total Assets over the quarter that ended in Dec. 2023 was $21.79 Mil. Therefore, Reed's's annualized ROA % for the quarter that ended in Dec. 2023 was -121.11%.

The historical rank and industry rank for Reed's's ROA % or its related term are showing as below:

REED' s ROA % Range Over the Past 10 Years
Min: -113.13   Med: -63.22   Max: -4.73
Current: -68.76

During the past 13 years, Reed's's highest ROA % was -4.73%. The lowest was -113.13%. And the median was -63.22%.

REED's ROA % is ranked worse than
94.55% of 110 companies
in the Beverages - Non-Alcoholic industry
Industry Median: 5.055 vs REED: -68.76

Reed's ROA % Historical Data

The historical data trend for Reed's's ROA % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Reed's ROA % Chart

Reed's Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
ROA %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -113.13 -56.46 -70.73 -77.43 -69.97

Reed's Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
ROA % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -97.07 -71.71 -57.21 -25.31 -121.11

Competitive Comparison of Reed's's ROA %

For the Beverages - Non-Alcoholic subindustry, Reed's's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Reed's's ROA % Distribution in the Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Reed's's ROA % distribution charts can be found below:

* The bar in red indicates where Reed's's ROA % falls into.



Reed's ROA % Calculation

Reed's's annualized ROA % for the fiscal year that ended in Dec. 2023 is calculated as:

ROA %=Net Income (A: Dec. 2023 )/( (Total Assets (A: Dec. 2022 )+Total Assets (A: Dec. 2023 ))/ count )
=-15.523/( (25.487+18.883)/ 2 )
=-15.523/22.185
=-69.97 %

Reed's's annualized ROA % for the quarter that ended in Dec. 2023 is calculated as:

ROA %=Net Income (Q: Dec. 2023 )/( (Total Assets (Q: Sep. 2023 )+Total Assets (Q: Dec. 2023 ))/ count )
=-26.384/( (24.687+18.883)/ 2 )
=-26.384/21.785
=-121.11 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is four times the quarterly (Dec. 2023) net income data. ROA % is displayed in the 30-year financial page.


Reed's  (OTCPK:REED) ROA % Explanation

ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A bank’s ROA % is typically well under 2%.

Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:

ROA %(Q: Dec. 2023 )
=Net Income/Total Assets
=-26.384/21.785
=(Net Income / Revenue)*(Revenue / Total Assets)
=(-26.384 / 46.772)*(46.772 / 21.785)
=Net Margin %*Asset Turnover
=-56.41 %*2.147
=-121.11 %

Note: The Net Income data used here is four times the quarterly (Dec. 2023) net income data. The Revenue data used here is four times the quarterly (Dec. 2023) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.

E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.


Reed's ROA % Related Terms

Thank you for viewing the detailed overview of Reed's's ROA % provided by GuruFocus.com. Please click on the following links to see related term pages.


Reed's (Reed's) Business Description

Traded in Other Exchanges
N/A
Address
201 Merritt 7, Norwalk, CT, USA, 06851
Reed's Inc sells Ginger Beer brand. The company's portfolio of handcrafted, all-natural beverages is sold in over 45,000 outlets nationwide including the natural and specialty food channel, grocery stores, mass merchants, drug stores, convenience stores, club stores, and on-premise locations including bars and restaurants. The company's two core brands are Reed's, which includes Reed's Craft Ginger Beer, Reed's Real Ginger Ale, Reed's Mules, and Reed's Hard Ginger Ale; and Virgil's Handcrafted sodas.
Executives
John Bello director 201 MERRITT 7 CORPORATE PARK, NORWALK CT 06851
Shufen Deng 10 percent owner ROOMS 3006-07, CHINA RESOURCES BUILDING, 26 HARBOUR ROAD, WANCHAI, HONG KONG K3 000000
D&d Source Of Life Holding Ltd. 10 percent owner ROOMS 3006-07, CHINA RESOURCES BUILDING, 26 HARBOUR ROAD, WANCHAI, HONG KONG K3 000000
Union Square Park Capital Management, Llc director, 10 percent owner, other: See Remarks 1120 AVENUE OF THE AMERICAS, SUITE 1512, NEW YORK NY 10036
Christopher Scott Burleson officer: CCO 6527 LEDERER AVE, WEST HILLS CA 91307
Thomas Wayne Kosler director 39919 N. 102ND ST, SCOTTSDALE AZ 85262
Leon Michael Zaltzman director, 10 percent owner, other: See Remarks 1120 AVENUE OF THE AMERICAS, FLOOR 15, NEW YORK NY 10036
Union Square Park Gp, Llc director, 10 percent owner, other: See Remarks 1120 AVENUE OF THE AMERICAS, 15TH FLOOR, NEW YORK NY 10036
Union Square Park Partners, Lp director, 10 percent owner, other: See Remarks 1251 AVENUE OF THE AMERICAS, 34TH FLOOR, NEW YORK NY 10020
Rhonda Kallman director 42 BROOK STREET, SCITUATE MA 02066
Thomas J. Spisak officer: CFO 201 MERRITT 7, NORWALK CT 06851
Snyder Norman E. Jr. officer: COO 88 GREY ROCKS ROAD, WILTON CT 06897
Richard H. Hubli officer: COO 36 ROCKHOUSE ROAD, WILTON CT 06897
Joann Christine Tinnelly officer: INTERIM CFO 11/22/19 -12/1/19 19 NORTON LANE, OLD GREENWICH CT 06870
Lewis Jaffe director 201 MERRITT 7 CORPORATE PARK, NORWALK CT 06851

Reed's (Reed's) Headlines

From GuruFocus

Reed's, Inc. Appoints Chris Burleson as Chief Commercial Officer

By Stock market mentor Stock market mentor 02-06-2023

Reed's Announces Closing of $5.6 Million Financing Transactions

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Reed's Debuts Spiked Ginger Ale

By PurpleRose PurpleRose 08-04-2022

Reed's Inc. Announces Reverse Stock Split

By Stock market mentor Stock market mentor 01-25-2023