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Vera Bradley (Vera Bradley) ROA %

: -1.94% (As of Jan. 2024)
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ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Vera Bradley's annualized Net Income for the quarter that ended in Jan. 2024 was $-7.4 Mil. Vera Bradley's average Total Assets over the quarter that ended in Jan. 2024 was $381.8 Mil. Therefore, Vera Bradley's annualized ROA % for the quarter that ended in Jan. 2024 was -1.94%.

The historical rank and industry rank for Vera Bradley's ROA % or its related term are showing as below:

VRA' s ROA % Range Over the Past 10 Years
Min: -12.96   Med: 3.52   Max: 10.81
Current: 2.02

During the past 13 years, Vera Bradley's highest ROA % was 10.81%. The lowest was -12.96%. And the median was 3.52%.

VRA's ROA % is ranked better than
51.43% of 1083 companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 1.9 vs VRA: 2.02

Vera Bradley ROA % Historical Data

The historical data trend for Vera Bradley's ROA % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Vera Bradley Annual Data
Trend Jan15 Jan16 Jan17 Jan18 Jan19 Jan20 Jan21 Jan22 Jan23 Jan24
ROA %
Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 3.58 1.66 3.46 -12.96 2.00

Vera Bradley Quarterly Data
Apr19 Jul19 Oct19 Jan20 Apr20 Jul20 Oct20 Jan21 Apr21 Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24
ROA % Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -26.02 -4.77 9.60 5.29 -1.94

Competitive Comparison

For the Footwear & Accessories subindustry, Vera Bradley's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Vera Bradley ROA % Distribution

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Vera Bradley's ROA % distribution charts can be found below:

* The bar in red indicates where Vera Bradley's ROA % falls into.



Vera Bradley ROA % Calculation

Vera Bradley's annualized ROA % for the fiscal year that ended in Jan. 2024 is calculated as:

ROA %=Net Income (A: Jan. 2024 )/( (Total Assets (A: Jan. 2023 )+Total Assets (A: Jan. 2024 ))/ count )
=7.838/( (404.501+380.786)/ 2 )
=7.838/392.6435
=2.00 %

Vera Bradley's annualized ROA % for the quarter that ended in Jan. 2024 is calculated as:

ROA %=Net Income (Q: Jan. 2024 )/( (Total Assets (Q: Oct. 2023 )+Total Assets (Q: Jan. 2024 ))/ count )
=-7.42/( (382.834+380.786)/ 2 )
=-7.42/381.81
=-1.94 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is four times the quarterly (Jan. 2024) net income data. ROA % is displayed in the 30-year financial page.


Vera Bradley  (NAS:VRA) ROA % Explanation

ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A bank’s ROA % is typically well under 2%.

Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:

ROA %(Q: Jan. 2024 )
=Net Income/Total Assets
=-7.42/381.81
=(Net Income / Revenue)*(Revenue / Total Assets)
=(-7.42 / 533.06)*(533.06 / 381.81)
=Net Margin %*Asset Turnover
=-1.39 %*1.3961
=-1.94 %

Note: The Net Income data used here is four times the quarterly (Jan. 2024) net income data. The Revenue data used here is four times the quarterly (Jan. 2024) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.

E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.


Vera Bradley ROA % Related Terms

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Vera Bradley (Vera Bradley) Business Description

Traded in Other Exchanges
N/A
Address
12420 Stonebridge Road, Roanoke, IN, USA, 46783
Vera Bradley Inc designs women's handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the Most. Most of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its product, and the company distributes the product through its distribution center in Indiana.
Executives
Mary Lou Kelley director 7601 PENN AVENUE SOUTH, RICHFIELD MN 55423
Michael Schwindle officer: CHIEF FINANCIAL OFFICER 2400 WEST CENTRAL ROAD, HOFFMAN ESTATES IL 60192
Alison Hiatt officer: Chief Marketing Officer C/O VERA BRADLEY, INC., 12420 STONEBRIDGE ROAD, ROANOKE IN 46783
Jacqueline Ardrey director, officer: President and CEO C/O VERA BRADLEY, INC., 12420 STONEBRIDGE ROAD, ROANOKE IN 46783
Frances P Philip director ONE ALBION ROAD, LINCOLN RI 02865
Edward M Schmults director C/O VERA BRADLEY, INC., 2208 PRODUCTION ROAD, FORT WAYNE IN 46808
Robert Wallstrom director, officer: President & Chief Exec Officer 12 E. 49TH STREET, NEW YORK NY 10017
Daren Hull officer: Chief Customer Officer C/O VERA BRADLEY, INC., 12420 STONEBRIDGE ROAD, ROANOKE IN 46783
John Enwright officer: VP, Interim Chief Fin. Officer C/O VERA BRADLEY, INC., 12420 STONEBRIDGE RD., ROANOKE IN 46873
Mark C Dely officer: VP - Chief Legal Off. and Sec. 4300 NEW GETWELL RD, MEMPHIS TN 38118
P. Michael Miller director, 10 percent owner C/O VERA BRADLEY, INC., 2208 PRODUCTION ROAD, FORT WAYNE IN 46808
Patricia R. Miller director, 10 percent owner C/O VERA BRADLEY, INC., 2208 PRODUCTION ROAD, FORT WAYNE IN 46808
Nancy Twine director C/O VERA BRADLEY, INC., 12420 STONEBRIDGE ROAD, ROANOKE IN 46783
James Bradley Byrne 10 percent owner 12 CHURCHILL ROAD, MARBLEHEAD MA 01945
Byrne Thomas Farrell Ii 10 percent owner 13114 PERRY LAKE COURT, FORT WAYNE IN 46845

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