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Crocs (CROX) ROC %

: 31.89% (As of Dec. 2023)
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ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Crocs's annualized return on capital (ROC %) for the quarter that ended in Dec. 2023 was 31.89%.

As of today (2024-04-16), Crocs's WACC % is 12.98%. Crocs's ROC % is 23.86% (calculated using TTM income statement data). Crocs generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.


Crocs ROC % Historical Data

The historical data trend for Crocs's ROC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Crocs Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
ROC %
Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 36.51 55.20 79.35 25.95 24.05

Crocs Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
ROC % Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 17.60 18.64 24.51 20.91 31.89

Crocs ROC % Calculation

Crocs's annualized Return on Capital (ROC %) for the fiscal year that ended in Dec. 2023 is calculated as:

ROC % (A: Dec. 2023 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (A: Dec. 2022 ) + Invested Capital (A: Dec. 2023 ))/ count )
=1046.07 * ( 1 - 9.55% )/( (3853.788 + 4014.748)/ 2 )
=946.170315/3934.268
=24.05 %

where

Invested Capital(A: Dec. 2022 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=4501.797 - 456.38 - ( 191.629 - max(0, 641.274 - 1025.975+191.629))
=3853.788

Invested Capital(A: Dec. 2023 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=4643.834 - 479.798 - ( 149.288 - max(0, 698.296 - 910.704+149.288))
=4014.748

Crocs's annualized Return on Capital (ROC %) for the quarter that ended in Dec. 2023 is calculated as:

ROC % (Q: Dec. 2023 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (Q: Sep. 2023 ) + Invested Capital (Q: Dec. 2023 ))/ count )
=875.204 * ( 1 - -45.86% )/( (3990.675 + 4014.748)/ 2 )
=1276.5725544/4002.7115
=31.89 %

where

Invested Capital(Q: Sep. 2023 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=4581.364 - 463.369 - ( 127.32 - max(0, 647.877 - 979.182+127.32))
=3990.675

Invested Capital(Q: Dec. 2023 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=4643.834 - 479.798 - ( 149.288 - max(0, 698.296 - 910.704+149.288))
=4014.748

Note: The Operating Income data used here is four times the quarterly (Dec. 2023) data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Crocs  (NAS:CROX) ROC % Explanation

ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.

There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.

Why is ROC % important?

Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.

As of today, Crocs's WACC % is 12.98%. Crocs's ROC % is 23.86% (calculated using TTM income statement data). Crocs generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.


Be Aware

Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.


Crocs ROC % Related Terms

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Crocs (CROX) Business Description

Traded in Other Exchanges
Address
13601 Via Varra, Broomfield, CO, USA, 80020
Crocs Inc is engaged in the design, development, marketing, distribution, and sale of casual lifestyle footwear accessories for men, women, and children. The reportable geographic segments of the company include Americas, Asia pacific, and EMEA.
Executives
Adam Michaels officer: EVP, Chief Digital Officer C/O CROCS, INC., 13601 VIA VARRA, BROOMFIELD CO 80020
Michelle Poole officer: EVP CP&M Officer C/O CROCS, INC., 7477 DRY CREEK PARKWAY, NIWOT CO 80503
Shannon Sisler officer: EVP, Chief People Officer C/O CROCS, INC., 13601 VIA VARRA, BROOMFIELD CO 80020
Douglas J Treff director 3231 S.E. SIXTH AVENUE, TOPEKA KS 66607
Anne Mehlman officer: CFO C/O CROCS, INC., 7477 E DRY CREEK PARKWAY, NIWOT CO 80503
Thomas J Smach director C/O FLEXTRONICS INTERNATIONAL LTD, 2090 FORTUNE DRIVE, SAN JOSE CA 95131
Thomas Britt officer: EVP, Chief Information Officer C/O CROCS, INC., 13601 VIA VARRA, BROOMFIELD CO 80020
Andrew Rees officer: President C/O CROCS, INC., 7477 DRY CREEK PARKWAY, NIWOT CO 80503
Ian Bickley director 516 WEST 34TH STREET, NEW YORK NY 10001
Daniel P Hart officer: EVP-Admin. & Corp. Development 7477 E. DRY CREEK PARKWAY, NIWOT CO 80503
Richard Blackshaw officer: EVP, Brand President C/O CROCS, INC., 13601 VIA VARRA, BROOMFIELD CO 80020
Ronald Frasch director NEIMAN MARCUS GROUP, 1618 MAIN ST, DALLAS TX 75201
Charisse Ford Hughes director C/O CROCS, INC., 13601 VIA VARRA, BROOMFIELD CO 80020
Beth J Kaplan director 1716 LOCUST STREET, DES MOINES IA 50309
Elaine L Boltz officer: Chief Operations Officer C/O CROCS, INC., 7477 E DRY CREEK PARKWAY, NIWOT CO 80503