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Diageo PLC (NYSE:DEO)
Selling, General, & Admin. Expense
$2,712 Mil (TTM As of Dec. 2013)

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Diageo PLC's selling, general, & admin. expense for the six months ended in Dec. 2013 was $1,488 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2013 was $2,712 Mil.


Definition

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Diageo PLC Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2013 was $2,712 Mil.

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.


Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Related Terms

Gross Profit, Cost of Goods Sold


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Diageo PLC Annual Data

Jun04Jun05Jun06Jun07Jun08Jun09Jun10Jun11Jun12Jun13
SG&A 04,0474,2364,7222,4632,1722,1702,4852,6382,712

Diageo PLC Semi-Annual Data

Jun09Dec09Jun10Dec10Jun11Dec11Jun12Dec12Jun13Dec13
SG&A 9691,1711,0611,2821,1711,3911,2401,4661,3191,488
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