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Keurig Green Mountain Inc (NAS:GMCR)
Selling, General, & Admin. Expense
$849 Mil (TTM As of Mar. 2014)

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Keurig Green Mountain Inc's selling, general, & admin. expense for the three months ended in Mar. 2014 was $197 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2014 was $849 Mil.


Definition

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Keurig Green Mountain Inc Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2014 was 214.274 (Jun. 2013 ) + 200.121 (Sep. 2013 ) + 237.421 (Dec. 2013 ) + 196.946 (Mar. 2014 ) = $849 Mil.

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.


Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Related Terms

Gross Profit, Cost of Goods Sold


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Keurig Green Mountain Inc Annual Data

Sep04Sep05Sep06Sep07Sep08Sep09Sep10Sep11Sep12Sep13
SG&A 394164103134152287536701854

Keurig Green Mountain Inc Quarterly Data

Dec11Mar12Jun12Sep12Dec12Mar13Jun13Sep13Dec13Mar14
SG&A 191163174173237203214200237197
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