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Clorox Co (NYSE:CLX)
Shiller PE Ratio
29.84 (As of Today)

As of today, Clorox Co's current share price is $133.69. Clorox Co's E10 for the quarter that ended in Dec. 2016 was $4.48. Clorox Co's Shiller P/E Ratio for today is 29.84.

CLX' s Shiller PE Ratio Range Over the Past 10 Years
Min: 15.54   Max: 31.81
Current: 29.85


During the past 13 years, Clorox Co's highest Shiller P/E Ratio was 31.81. The lowest was 15.54. And the median was 20.12.

CLX's Shiller PE Ratio is ranked lower than
53% of the 264 Companies
in the Global Household & Personal Products industry.

( Industry Median: 28.51 vs. CLX: 29.85 )

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Clorox Co's adjusted earnings per share data for the three months ended in Dec. 2016 was $1.140. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is $4.48 for the trailing ten years ended in Dec. 2016.


For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Clorox Co's Shiller P/E Ratio for today is calculated as

Shiller P/E Ratio=Share Price/E10

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

Clorox Co's E10 for the fiscal year that ended in Jun16 is calculated as:

For example, Clorox Co's adjusted earnings per share data for the three months ended in Dec. 2016 was:

Adj_EPS=Earnigns per Share/CPI of Dec. 2016 (Change)*Current CPI (Dec. 2016)

Current CPI (Dec. 2016) = 241.432.

Clorox Co Quarterly Data

per share eps 0.6800.9501.3001.4401.3101.1301.2301.2501.3601.140
CPI 238.031234.812236.119238.638237.945236.525238.132241.018241.428241.432
Adj_EPS 0.6900.9771.3291.4571.3291.1531.2471.2521.3601.140
per share eps 1.0101.3201.0100.9301.0001.3601.0300.8701.0401.290
CPI 229.392229.478231.407229.601232.773233.504234.149233.049236.293238.343
Adj_EPS 1.0631.3891.0540.9781.0371.4061.0620.9011.0631.307
per share eps 1.1100.7701.1601.2001.5200.1501.0901.2500.9800.790
CPI 215.969215.949217.631217.965218.439219.179223.467225.722226.889225.672
Adj_EPS 1.2410.8611.2871.3291.6800.1651.1781.3371.0430.845
per share eps 0.8401.0700.7600.6500.7101.1200.9000.6101.0801.200
CPI 205.352208.352208.490210.036213.528218.815218.783210.228212.709215.693
Adj_EPS 0.9881.2400.8800.7470.8031.2360.9930.7011.2261.343

Add all the adjusted EPS together and divide 10 will get our E10.


Compared with the regular P/E ratio, which works poorly for cyclical businesses, the Shiller P/E smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller P/E should give similar results to regular P/E.

Compared with the P/S ratio, the Shiller P/E makes the comparison between different industries more meaningful.

Be Aware

The Shiller P/E assumes that over the long term, businesses and profitability revert to their means. If a company’s business model does not work in the future compared with the past, the Shiller P/E and P/S ratio will give false valuations.

Related Terms

P/E Ratio, P/B Ratio, P/S Ratio, Price-to-Free-Cash-Flow ratio, E10

Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their local exchange's currency.

Clorox Co Annual Data

ShillerPE 23.2017.8017.7018.3017.9517.8319.5520.4125.0331.84

Clorox Co Quarterly Data

ShillerPE 21.6725.8626.8825.0327.7630.1329.6831.8428.4826.80
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