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Harte-Hanks Inc (NYSE:HHS)
Shiller P/E Ratio
6.15 (As of Today)

As of today, Harte-Hanks Inc's current share price is $1.66. Harte-Hanks Inc's E10 for the quarter that ended in Mar. 2016 was $0.27. Harte-Hanks Inc's Shiller P/E Ratio for today is 6.15.

HHS' s Shiller P/E Ratio Range Over the Past 10 Years
Min: 3.22   Max: 21.85
Current: 6.14


During the past 13 years, Harte-Hanks Inc's highest Shiller P/E Ratio was 21.85. The lowest was 3.22. And the median was 9.63.

HHS's Shiller P/E Ratio is ranked higher than
80% of the 40 Companies
in the Global Marketing Services industry.

( Industry Median: 26.16 vs. HHS: 6.14 )

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Mar. 2016 was $-0.090. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is $0.27 for the trailing ten years ended in Mar. 2016.


For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Harte-Hanks Inc's Shiller P/E Ratio for today is calculated as

Shiller P/E Ratio=Share Price/E10

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc's E10 for the fiscal year that ended in Dec15 is calculated as:

For example, Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Mar. 2016 was:

Adj_EPS=Earnigns per Share/CPI of Mar. 2016 (Change)*Current CPI (Mar. 2016)

Current CPI (Mar. 2016) = 238.132.

Harte-Hanks Inc Quarterly Data

per share eps 0.1000.0300.0900.1000.1600.030-0.070-2.7700.040-0.090
CPI 233.049236.293238.343238.031234.812236.119238.638237.945236.525238.132
Adj_EPS 0.1020.0300.0900.1000.1620.030-0.070-2.7720.040-0.090
per share eps 0.1500.1900.2300.110-1.7400.1400.1600.1100.130-0.130
CPI 225.722226.889225.672229.392229.478231.407229.601232.773233.504234.149
Adj_EPS 0.1580.1990.2430.114-1.8060.1440.1660.1130.133-0.132
per share eps 0.2200.1100.2000.2200.2100.1700.2100.2200.2400.120
CPI 210.228212.709215.693215.969215.949217.631217.965218.439219.179223.467
Adj_EPS 0.2490.1230.2210.2430.2320.1860.2290.2400.2610.128
per share eps 0.3700.3500.3900.2700.3100.3000.3900.2100.2900.260
CPI 202.900202.900201.800205.352208.352208.490210.036213.528218.815218.783
Adj_EPS 0.4340.4110.4600.3130.3540.3430.4420.2340.3160.283

Add all the adjusted EPS together and divide 10 will get our E10.


Compared with the regular P/E ratio, which works poorly for cyclical businesses, the Shiller P/E smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller P/E should give similar results to regular P/E.

Compared with the P/S ratio, the Shiller P/E makes the comparison between different industries more meaningful.

Be Aware

The Shiller P/E assumes that over the long term, businesses and profitability revert to their means. If a company’s business model does not work in the future compared with the past, the Shiller P/E and P/S ratio will give false valuations.

Related Terms

P/E Ratio, P/B Ratio, P/S Ratio, Price-to-Free-Cash-Flow ratio, E10

Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc Annual Data

ShillerPE 21.0315.515.509.3511.027.866.399.3410.4910.51

Harte-Hanks Inc Quarterly Data

ShillerPE 9.3410.758.968.2010.4910.958.8810.0010.519.36
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