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Harte-Hanks Inc (NYSE:HHS)
Shiller P/E Ratio
27.54 (As of Today)

As of today, Harte-Hanks Inc's current share price is $7.71. Harte-Hanks Inc's E10 for the quarter that ended in Dec. 2014 was $0.28. Harte-Hanks Inc's Shiller P/E Ratio for today is 27.54.

HHS' s 10-Year Shiller P/E Ratio Range
Min: 3.72   Max: 30.26
Current: 27.7

3.72
30.26

During the past 13 years, Harte-Hanks Inc's highest Shiller P/E Ratio was 30.26. The lowest was 3.72. And the median was 13.75.

HHS's Shiller P/E Ratiois ranked higher than
84% of the 281 Companies
in the Global Marketing Services industry.

( Industry Median: 0.00 vs. HHS: 27.70 )

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Dec. 2014 was $0.161. Since most companies do not have as long as 10 years history, here we use 6 years to calculate. Add all the adjusted EPS for the past 6 years together and divide 6 will get our E10, which is $0.28 for the trailing six years ended in Dec. 2014.


Definition

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Harte-Hanks Inc's Shiller P/E Ratio for today is calculated as

Shiller P/E Ratio=Share Price/E10
=7.71/0.28
=27.54

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc's E10 for the fiscal year that ended in Dec14 is calculated as:

For example, Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Dec. 2014 was:

Adj_EPS=Earnigns per Share/CPI of Dec. 2014*CPI of Current
=0.162/234.812*233.808
=0.161

Since most companies do not have as long as 10 years history, GuruFocus uses 6 years to do the calculation.

Current CPI = 233.808.

Harte-Hanks Inc Quarterly Data

201209201212201303201306201309201312201403201406201409201412
per share eps 0.1400.1690.1100.130-0.1300.1050.0300.0900.1000.162
CPI 231.407229.601232.773233.504234.149233.049236.293238.343238.031234.812
Adj_EPS 0.1410.1720.1100.130-0.1300.1050.0300.0880.0980.161
201003201006201009201012201103201106201109201112201203201206
per share eps 0.1700.2100.2200.2430.1200.1500.1900.2330.110-1.740
CPI 217.631217.965218.439219.179223.467225.722226.889225.672229.392229.478
Adj_EPS 0.1830.2250.2350.2590.1260.1550.1960.2410.112-1.773
200903200906200909200912
per share eps 0.1100.2000.2200.210
CPI 212.709215.693215.969215.949
Adj_EPS 0.1210.2170.2380.227

Add all the adjusted EPS together and divide 6 will get our E10.


Explanation

Compared with the regular P/E ratio, which works poorly for cyclical businesses, the Shiller P/E smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller P/E should give similar results to regular P/E.

Compared with the P/S ratio, the Shiller P/E makes the comparison between different industries more meaningful.


Be Aware

The Shiller P/E assumes that over the long term, businesses and profitability revert to their means. If a company’s business model does not work in the future compared with the past, the Shiller P/E and P/S ratio will give false valuations.


Related Terms

P/E Ratio, P/B Ratio, P/S Ratio, Price-to-Free-Cash-Flow ratio, E10


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc Annual Data

Dec05Dec06Dec07Dec08Dec09Dec10Dec11Dec12Dec13Dec14
ShillerPE 24.7923.6213.544.998.8611.048.6810.1119.8927.85

Harte-Hanks Inc Quarterly Data

Sep12Dec12Mar13Jun13Sep13Dec13Mar14Jun14Sep14Dec14
ShillerPE 10.9110.1113.8616.3619.7019.8924.3421.8421.3427.85
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