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Harte-Hanks Inc (NYSE:HHS)
Shiller P/E Ratio
10.40 (As of Today)

As of today, Harte-Hanks Inc's current share price is $3.64. Harte-Hanks Inc's E10 for the quarter that ended in Sep. 2015 was $0.35. Harte-Hanks Inc's Shiller P/E Ratio for today is 10.40.

HHS' s 10-Year Shiller P/E Ratio Range
Min: 4.08   Max: 25.17
Current: 10.35


During the past 13 years, Harte-Hanks Inc's highest Shiller P/E Ratio was 25.17. The lowest was 4.08. And the median was 9.79.

HHS's Shiller P/E Ratiois ranked higher than
79% of the 33 Companies
in the Global Marketing Services industry.

( Industry Median: 25.29 vs. HHS: 10.35 )

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Sep. 2015 was $-2.770. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is $0.35 for the trailing ten years ended in Sep. 2015.


For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Harte-Hanks Inc's Shiller P/E Ratio for today is calculated as

Shiller P/E Ratio=Share Price/E10

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc's E10 for the fiscal year that ended in Dec14 is calculated as:

For example, Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Sep. 2015 was:

Adj_EPS=Earnigns per Share/CPI of Sep. 2015 (Change)*Current CPI (Sep. 2015)

Current CPI (Sep. 2015) = 237.945.

Harte-Hanks Inc Quarterly Data

per share eps 0.130-0.1300.1050.0300.0900.1000.1620.030-0.070-2.770
CPI 233.504234.149233.049236.293238.343238.031234.812236.119238.638237.945
Adj_EPS 0.132-0.1320.1070.0300.0900.1000.1640.030-0.070-2.770
per share eps 0.2430.1200.1500.1900.2330.110-1.7400.1400.1690.110
CPI 219.179223.467225.722226.889225.672229.392229.478231.407229.601232.773
Adj_EPS 0.2640.1280.1580.1990.2460.114-1.8040.1440.1750.112
per share eps 0.2900.2600.2250.1100.2000.2200.2100.1700.2100.220
CPI 218.815218.783210.228212.709215.693215.969215.949217.631217.965218.439
Adj_EPS 0.3150.2830.2550.1230.2210.2420.2310.1860.2290.240
per share eps 0.3770.2900.3700.3500.3880.2700.3100.3000.3920.210
CPI 196.800199.800202.900202.900201.800205.352208.352208.490210.036213.528
Adj_EPS 0.4560.3450.4340.4100.4570.3130.3540.3420.4440.234

Add all the adjusted EPS together and divide 10 will get our E10.


Compared with the regular P/E ratio, which works poorly for cyclical businesses, the Shiller P/E smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller P/E should give similar results to regular P/E.

Compared with the P/S ratio, the Shiller P/E makes the comparison between different industries more meaningful.

Be Aware

The Shiller P/E assumes that over the long term, businesses and profitability revert to their means. If a company’s business model does not work in the future compared with the past, the Shiller P/E and P/S ratio will give false valuations.

Related Terms

P/E Ratio, P/B Ratio, P/S Ratio, Price-to-Free-Cash-Flow ratio, E10

Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc Annual Data

ShillerPE 20.6821.0415.465.489.3210.977.836.429.3710.41

Harte-Hanks Inc Quarterly Data

ShillerPE 9.5010.279.3710.798.988.2310.4110.978.9010.03
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