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Harte-Hanks Inc (NYSE:HHS)
Shiller P/E Ratio
22.93 (As of Today)

As of today, Harte-Hanks Inc's current share price is $6.19. Harte-Hanks Inc's E10 for the quarter that ended in Mar. 2015 was $0.27. Harte-Hanks Inc's Shiller P/E Ratio for today is 22.93.

HHS' s 10-Year Shiller P/E Ratio Range
Min: 3.75   Max: 30.26
Current: 23

3.75
30.26

During the past 13 years, Harte-Hanks Inc's highest Shiller P/E Ratio was 30.26. The lowest was 3.75. And the median was 13.94.

HHS's Shiller P/E Ratiois ranked higher than
87% of the 323 Companies
in the Global Marketing Services industry.

( Industry Median: 0.00 vs. HHS: 23.00 )

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Mar. 2015 was $0.030. Since most companies do not have as long as 10 years history, here we use 6 years to calculate. Add all the adjusted EPS for the past 6 years together and divide 6 will get our E10, which is $0.27 for the trailing six years ended in Mar. 2015.


Definition

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Harte-Hanks Inc's Shiller P/E Ratio for today is calculated as

Shiller P/E Ratio=Share Price/E10
=6.19/0.27
=22.93

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc's E10 for the fiscal year that ended in Dec14 is calculated as:

For example, Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Mar. 2015 was:

Adj_EPS=Earnigns per Share/CPI of Mar. 2015*CPI of Current
=0.03/236.119*237.167
=0.030

Since most companies do not have as long as 10 years history, GuruFocus uses 6 years to do the calculation.

Current CPI = 237.167.

Harte-Hanks Inc Quarterly Data

201212201303201306201309201312201403201406201409201412201503
per share eps 0.1690.1100.130-0.1300.1050.0300.0900.1000.1620.030
CPI 229.601232.773233.504234.149233.049236.293238.343238.031234.812236.119
Adj_EPS 0.1750.1120.132-0.1320.1070.0300.0900.1000.1640.030
201006201009201012201103201106201109201112201203201206201209
per share eps 0.2100.2200.2430.1200.1500.1900.2330.110-1.7400.140
CPI 217.965218.439219.179223.467225.722226.889225.672229.392229.478231.407
Adj_EPS 0.2290.2390.2630.1270.1580.1990.2450.114-1.7980.143
200906200909200912201003
per share eps 0.2000.2200.2100.170
CPI 215.693215.969215.949217.631
Adj_EPS 0.2200.2420.2310.185

Add all the adjusted EPS together and divide 6 will get our E10.


Explanation

Compared with the regular P/E ratio, which works poorly for cyclical businesses, the Shiller P/E smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller P/E should give similar results to regular P/E.

Compared with the P/S ratio, the Shiller P/E makes the comparison between different industries more meaningful.


Be Aware

The Shiller P/E assumes that over the long term, businesses and profitability revert to their means. If a company’s business model does not work in the future compared with the past, the Shiller P/E and P/S ratio will give false valuations.


Related Terms

P/E Ratio, P/B Ratio, P/S Ratio, Price-to-Free-Cash-Flow ratio, E10


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc Annual Data

Dec05Dec06Dec07Dec08Dec09Dec10Dec11Dec12Dec13Dec14
ShillerPE 24.8223.6613.575.008.8810.978.6310.0519.9327.53

Harte-Hanks Inc Quarterly Data

Dec12Mar13Jun13Sep13Dec13Mar14Jun14Sep14Dec14Mar15
ShillerPE 10.0513.8916.3919.5519.9324.1321.8421.3027.5329.06
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