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Harte-Hanks Inc (NYSE:HHS)
Shiller P/E Ratio
17.37 (As of Today)

As of today, Harte-Hanks Inc's current share price is $4.69. Harte-Hanks Inc's E10 for the quarter that ended in Mar. 2015 was $0.27. Harte-Hanks Inc's Shiller P/E Ratio for today is 17.37.

HHS' s 10-Year Shiller P/E Ratio Range
Min: 3.72   Max: 30.38
Current: 17.22

3.72
30.38

During the past 13 years, Harte-Hanks Inc's highest Shiller P/E Ratio was 30.38. The lowest was 3.72. And the median was 13.82.

HHS's Shiller P/E Ratiois ranked higher than
72% of the 86 Companies
in the Global Marketing Services industry.

( Industry Median: 26.86 vs. HHS: 17.22 )

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Mar. 2015 was $0.030. Since most companies do not have as long as 10 years history, here we use 6 years to calculate. Add all the adjusted EPS for the past 6 years together and divide 6 will get our E10, which is $0.27 for the trailing six years ended in Mar. 2015.


Definition

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Harte-Hanks Inc's Shiller P/E Ratio for today is calculated as

Shiller P/E Ratio=Share Price/E10
=4.69/0.27
=17.37

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc's E10 for the fiscal year that ended in Dec14 is calculated as:

For example, Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Mar. 2015 was:

Adj_EPS=Earnigns per Share/CPI of Mar. 2015*CPI of Current
=0.03/236.119*238.709
=0.030

Since most companies do not have as long as 10 years history, GuruFocus uses 6 years to do the calculation.

Current CPI = 238.709.

Harte-Hanks Inc Quarterly Data

201212201303201306201309201312201403201406201409201412201503
per share eps 0.1690.1100.130-0.1300.1050.0300.0900.1000.1620.030
CPI 229.601232.773233.504234.149233.049236.293238.343238.031234.812236.119
Adj_EPS 0.1760.1130.133-0.1330.1080.0300.0900.1000.1650.030
201006201009201012201103201106201109201112201203201206201209
per share eps 0.2100.2200.2430.1200.1500.1900.2330.110-1.7400.140
CPI 217.965218.439219.179223.467225.722226.889225.672229.392229.478231.407
Adj_EPS 0.2300.2400.2650.1280.1590.2000.2460.114-1.8100.144
200906200909200912201003
per share eps 0.2000.2200.2100.170
CPI 215.693215.969215.949217.631
Adj_EPS 0.2210.2430.2320.186

Add all the adjusted EPS together and divide 6 will get our E10.


Explanation

Compared with the regular P/E ratio, which works poorly for cyclical businesses, the Shiller P/E smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller P/E should give similar results to regular P/E.

Compared with the P/S ratio, the Shiller P/E makes the comparison between different industries more meaningful.


Be Aware

The Shiller P/E assumes that over the long term, businesses and profitability revert to their means. If a company’s business model does not work in the future compared with the past, the Shiller P/E and P/S ratio will give false valuations.


Related Terms

P/E Ratio, P/B Ratio, P/S Ratio, Price-to-Free-Cash-Flow ratio, E10


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc Annual Data

Dec05Dec06Dec07Dec08Dec09Dec10Dec11Dec12Dec13Dec14
ShillerPE 24.6923.5313.615.028.9111.018.6510.0819.8127.71

Harte-Hanks Inc Quarterly Data

Dec12Mar13Jun13Sep13Dec13Mar14Jun14Sep14Dec14Mar15
ShillerPE 10.0813.9416.3019.6119.8124.2321.7421.2227.7128.95
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