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Harte-Hanks Inc (NYSE:HHS)
Shiller P/E Ratio
26.71 (As of Today)

As of today, Harte-Hanks Inc's current share price is $7.48. Harte-Hanks Inc's E10 for the quarter that ended in Dec. 2014 was $0.28. Harte-Hanks Inc's Shiller P/E Ratio for today is 26.71.

HHS' s 10-Year Shiller P/E Ratio Range
Min: 3.75   Max: 30.26
Current: 26.8

3.75
30.26

During the past 13 years, Harte-Hanks Inc's highest Shiller P/E Ratio was 30.26. The lowest was 3.75. And the median was 13.85.

HHS's Shiller P/E Ratiois ranked higher than
84% of the 316 Companies
in the Global Marketing Services industry.

( Industry Median: 0.00 vs. HHS: 26.80 )

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Dec. 2014 was $0.162. Since most companies do not have as long as 10 years history, here we use 6 years to calculate. Add all the adjusted EPS for the past 6 years together and divide 6 will get our E10, which is $0.28 for the trailing six years ended in Dec. 2014.


Definition

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Harte-Hanks Inc's Shiller P/E Ratio for today is calculated as

Shiller P/E Ratio=Share Price/E10
=7.48/0.28
=26.71

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc's E10 for the fiscal year that ended in Dec14 is calculated as:

For example, Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Dec. 2014 was:

Adj_EPS=Earnigns per Share/CPI of Dec. 2014*CPI of Current
=0.162/234.812*235.483
=0.162

Since most companies do not have as long as 10 years history, GuruFocus uses 6 years to do the calculation.

Current CPI = 235.483.

Harte-Hanks Inc Quarterly Data

201209201212201303201306201309201312201403201406201409201412
per share eps 0.1400.1690.1100.130-0.1300.1050.0300.0900.1000.162
CPI 231.407229.601232.773233.504234.149233.049236.293238.343238.031234.812
Adj_EPS 0.1420.1730.1110.131-0.1310.1060.0300.0890.0990.162
201003201006201009201012201103201106201109201112201203201206
per share eps 0.1700.2100.2200.2430.1200.1500.1900.2330.110-1.740
CPI 217.631217.965218.439219.179223.467225.722226.889225.672229.392229.478
Adj_EPS 0.1840.2270.2370.2610.1260.1560.1970.2430.113-1.786
200903200906200909200912
per share eps 0.1100.2000.2200.210
CPI 212.709215.693215.969215.949
Adj_EPS 0.1220.2180.2400.229

Add all the adjusted EPS together and divide 6 will get our E10.


Explanation

Compared with the regular P/E ratio, which works poorly for cyclical businesses, the Shiller P/E smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller P/E should give similar results to regular P/E.

Compared with the P/S ratio, the Shiller P/E makes the comparison between different industries more meaningful.


Be Aware

The Shiller P/E assumes that over the long term, businesses and profitability revert to their means. If a company’s business model does not work in the future compared with the past, the Shiller P/E and P/S ratio will give false valuations.


Related Terms

P/E Ratio, P/B Ratio, P/S Ratio, Price-to-Free-Cash-Flow ratio, E10


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc Annual Data

Dec05Dec06Dec07Dec08Dec09Dec10Dec11Dec12Dec13Dec14
ShillerPE 24.8123.6413.564.998.8710.968.6110.1519.9927.74

Harte-Hanks Inc Quarterly Data

Sep12Dec12Mar13Jun13Sep13Dec13Mar14Jun14Sep14Dec14
ShillerPE 10.9510.1513.9116.4219.7919.9924.4421.9521.4527.74
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