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Harte-Hanks Inc (NYSE:HHS)
Shiller P/E Ratio
5.87 (As of Today)

As of today, Harte-Hanks Inc's current share price is $1.82. Harte-Hanks Inc's E10 for the quarter that ended in Dec. 2015 was $0.31. Harte-Hanks Inc's Shiller P/E Ratio for today is 5.87.

HHS' s Shiller P/E Ratio Range Over the Past 10 Years
Min: 4.08   Max: 23.6
Current: 5.84

4.08
23.6

During the past 13 years, Harte-Hanks Inc's highest Shiller P/E Ratio was 23.60. The lowest was 4.08. And the median was 9.69.

HHS's Shiller P/E Ratio is ranked higher than
81% of the 36 Companies
in the Global Marketing Services industry.

( Industry Median: 24.38 vs. HHS: 5.84 )

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Dec. 2015 was $0.042. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is $0.31 for the trailing ten years ended in Dec. 2015.


Definition

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Harte-Hanks Inc's Shiller P/E Ratio for today is calculated as

Shiller P/E Ratio=Share Price/E10
=1.82/0.31
=5.87

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc's E10 for the fiscal year that ended in Dec15 is calculated as:

For example, Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Dec. 2015 was:

Adj_EPS=Earnigns per Share/CPI of Dec. 2015 (Change)*Current CPI (Dec. 2015)
=0.042/236.525*236.525
=0.042

Current CPI (Dec. 2015) = 236.525.

Harte-Hanks Inc Quarterly Data

201309201312201403201406201409201412201503201506201509201512
per share eps -0.1300.1050.0300.0900.1000.1620.030-0.070-2.7700.042
CPI 234.149233.049236.293238.343238.031234.812236.119238.638237.945236.525
Adj_EPS -0.1310.1070.0300.0890.0990.1630.030-0.069-2.7530.042
201103201106201109201112201203201206201209201212201303201306
per share eps 0.1200.1500.1900.2330.110-1.7400.1400.1690.1100.130
CPI 223.467225.722226.889225.672229.392229.478231.407229.601232.773233.504
Adj_EPS 0.1270.1570.1980.2440.113-1.7930.1430.1740.1120.132
200809200812200903200906200909200912201003201006201009201012
per share eps 0.2600.2250.1100.2000.2200.2100.1700.2100.2200.243
CPI 218.783210.228212.709215.693215.969215.949217.631217.965218.439219.179
Adj_EPS 0.2810.2530.1220.2190.2410.2300.1850.2280.2380.262
200603200606200609200612200703200706200709200712200803200806
per share eps 0.2900.3700.3500.3880.2700.3100.3000.3920.2100.290
CPI 199.800202.900202.900201.800205.352208.352208.490210.036213.528218.815
Adj_EPS 0.3430.4310.4080.4550.3110.3520.3400.4410.2330.313

Add all the adjusted EPS together and divide 10 will get our E10.


Explanation

Compared with the regular P/E ratio, which works poorly for cyclical businesses, the Shiller P/E smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller P/E should give similar results to regular P/E.

Compared with the P/S ratio, the Shiller P/E makes the comparison between different industries more meaningful.


Be Aware

The Shiller P/E assumes that over the long term, businesses and profitability revert to their means. If a company’s business model does not work in the future compared with the past, the Shiller P/E and P/S ratio will give false valuations.


Related Terms

P/E Ratio, P/B Ratio, P/S Ratio, Price-to-Free-Cash-Flow ratio, E10


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc Annual Data

Dec06Dec07Dec08Dec09Dec10Dec11Dec12Dec13Dec14Dec15
ShillerPE 21.0515.475.499.3310.987.836.369.3610.4010.40

Harte-Hanks Inc Quarterly Data

Sep13Dec13Mar14Jun14Sep14Dec14Mar15Jun15Sep15Dec15
ShillerPE 10.169.3610.678.988.2210.4010.858.8010.0010.40
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