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Harte-Hanks Inc (NYSE:HHS)
Shiller P/E Ratio
7.41 (As of Today)

As of today, Harte-Hanks Inc's current share price is $1.63. Harte-Hanks Inc's E10 for the quarter that ended in Jun. 2016 was $0.22. Harte-Hanks Inc's Shiller P/E Ratio for today is 7.41.

HHS' s Shiller P/E Ratio Range Over the Past 10 Years
Min: 3.95   Max: 21.6
Current: 7.54

3.95
21.6

During the past 13 years, Harte-Hanks Inc's highest Shiller P/E Ratio was 21.60. The lowest was 3.95. And the median was 9.54.

HHS's Shiller P/E Ratio is ranked higher than
85% of the 40 Companies
in the Global Marketing Services industry.

( Industry Median: 24.37 vs. HHS: 7.54 )

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Jun. 2016 was $-0.070. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is $0.22 for the trailing ten years ended in Jun. 2016.


Definition

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Harte-Hanks Inc's Shiller P/E Ratio for today is calculated as

Shiller P/E Ratio=Share Price/E10
=1.63/0.22
=7.41

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc's E10 for the fiscal year that ended in Dec15 is calculated as:

For example, Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Jun. 2016 was:

Adj_EPS=Earnigns per Share/CPI of Jun. 2016 (Change)*Current CPI (Jun. 2016)
=-0.07/241.038*241.038
=-0.070

Current CPI (Jun. 2016) = 241.038.

Harte-Hanks Inc Quarterly Data

201403201406201409201412201503201506201509201512201603201606
per share eps 0.0300.0900.1000.1600.030-0.070-2.7700.040-0.090-0.070
CPI 236.293238.343238.031234.812236.119238.638237.945236.525238.132241.038
Adj_EPS 0.0310.0910.1010.1640.031-0.071-2.8060.041-0.091-0.070
201109201112201203201206201209201212201303201306201309201312
per share eps 0.1900.2300.110-1.7400.1400.1600.1100.130-0.1300.100
CPI 226.889225.672229.392229.478231.407229.601232.773233.504234.149233.049
Adj_EPS 0.2020.2460.116-1.8280.1460.1680.1140.134-0.1340.103
200903200906200909200912201003201006201009201012201103201106
per share eps 0.1100.2000.2200.2100.1700.2100.2200.2400.1200.150
CPI 212.709215.693215.969215.949217.631217.965218.439219.179223.467225.722
Adj_EPS 0.1250.2240.2460.2340.1880.2320.2430.2640.1290.160
200609200612200703200706200709200712200803200806200809200812
per share eps 0.3500.3900.2700.3100.3000.3900.2100.2900.2600.220
CPI 202.900201.800205.352208.352208.490210.036213.528218.815218.783210.228
Adj_EPS 0.4160.4660.3170.3590.3470.4480.2370.3190.2860.252

Add all the adjusted EPS together and divide 10 will get our E10.


Explanation

Compared with the regular P/E ratio, which works poorly for cyclical businesses, the Shiller P/E smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller P/E should give similar results to regular P/E.

Compared with the P/S ratio, the Shiller P/E makes the comparison between different industries more meaningful.


Be Aware

The Shiller P/E assumes that over the long term, businesses and profitability revert to their means. If a company’s business model does not work in the future compared with the past, the Shiller P/E and P/S ratio will give false valuations.


Related Terms

P/E Ratio, P/B Ratio, P/S Ratio, Price-to-Free-Cash-Flow ratio, E10


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc Annual Data

Dec06Dec07Dec08Dec09Dec10Dec11Dec12Dec13Dec14Dec15
ShillerPE 21.0815.435.479.3111.067.896.429.3810.4410.63

Harte-Hanks Inc Quarterly Data

Mar14Jun14Sep14Dec14Mar15Jun15Sep15Dec15Mar16Jun16
ShillerPE 10.809.008.2510.4411.008.9310.1010.639.587.35
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