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Harte-Hanks Inc (NYSE:HHS)
Shiller P/E Ratio
9.14 (As of Today)

As of today, Harte-Hanks Inc's current share price is $3.20. Harte-Hanks Inc's E10 for the quarter that ended in Sep. 2015 was $0.35. Harte-Hanks Inc's Shiller P/E Ratio for today is 9.14.

HHS' s Shiller P/E Ratio Range Over the Past 10 Years
Min: 4.08   Max: 23.6
Current: 9.03

4.08
23.6

During the past 13 years, Harte-Hanks Inc's highest Shiller P/E Ratio was 23.60. The lowest was 4.08. And the median was 9.69.

HHS's Shiller P/E Ratio is ranked higher than
82% of the 49 Companies
in the Global Marketing Services industry.

( Industry Median: 20.55 vs. HHS: 9.03 )

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Sep. 2015 was $-2.770. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is $0.35 for the trailing ten years ended in Sep. 2015.


Definition

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Harte-Hanks Inc's Shiller P/E Ratio for today is calculated as

Shiller P/E Ratio=Share Price/E10
=3.20/0.35
=9.14

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc's E10 for the fiscal year that ended in Dec14 is calculated as:

For example, Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Sep. 2015 was:

Adj_EPS=Earnigns per Share/CPI of Sep. 2015 (Change)*Current CPI (Sep. 2015)
=-2.77/237.945*237.945
=-2.770

Current CPI (Sep. 2015) = 237.945.

Harte-Hanks Inc Quarterly Data

201309201312201403201406201409201412201503201506201509201512
per share eps -0.1300.1000.0300.0900.1000.1600.030-0.070-2.7700.040
CPI 234.149233.049236.293238.343238.031234.812236.119238.638237.945236.525
Adj_EPS -0.1320.1020.0300.0900.1000.1620.030-0.070-2.7700.040
201103201106201109201112201203201206201209201212201303201306
per share eps 0.1200.1500.1900.2400.110-1.7400.1400.1600.1100.130
CPI 223.467225.722226.889225.672229.392229.478231.407229.601232.773233.504
Adj_EPS 0.1280.1580.1990.2530.114-1.8040.1440.1660.1120.132
200809200812200903200906200909200912201003201006201009201012
per share eps 0.2600.2300.1100.2000.2200.2100.1700.2100.2200.250
CPI 218.783210.228212.709215.693215.969215.949217.631217.965218.439219.179
Adj_EPS 0.2830.2600.1230.2210.2420.2310.1860.2290.2400.271
200603200606200609200612200703200706200709200712200803200806
per share eps 0.2900.3700.3500.3900.2700.3100.3000.3900.2100.290
CPI 199.800202.900202.900201.800205.352208.352208.490210.036213.528218.815
Adj_EPS 0.3450.4340.4100.4600.3130.3540.3420.4420.2340.315

Add all the adjusted EPS together and divide 10 will get our E10.


Explanation

Compared with the regular P/E ratio, which works poorly for cyclical businesses, the Shiller P/E smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller P/E should give similar results to regular P/E.

Compared with the P/S ratio, the Shiller P/E makes the comparison between different industries more meaningful.


Be Aware

The Shiller P/E assumes that over the long term, businesses and profitability revert to their means. If a company’s business model does not work in the future compared with the past, the Shiller P/E and P/S ratio will give false valuations.


Related Terms

P/E Ratio, P/B Ratio, P/S Ratio, Price-to-Free-Cash-Flow ratio, E10


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc Annual Data

Dec06Dec07Dec08Dec09Dec10Dec11Dec12Dec13Dec14Dec15
ShillerPE 21.1215.445.479.3011.057.876.409.3310.380.00

Harte-Hanks Inc Quarterly Data

Sep13Dec13Mar14Jun14Sep14Dec14Mar15Jun15Sep15Dec15
ShillerPE 10.259.3510.768.968.2110.3910.948.889.990.00
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