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Harte-Hanks Inc (NYSE:HHS)
Shiller P/E Ratio
21.10 (As of Today)

As of today, Harte-Hanks Inc's current share price is $8.30. Harte-Hanks Inc's E10 for the quarter that ended in Dec. 2013 was $0.39. Harte-Hanks Inc's Shiller P/E Ratio for today is 21.10.

HHS' s 10-Year Shiller P/E Ratio Range
Min: 3.72   Max: 30.38
Current: 21.1

3.72
30.38

During the past 13 years, Harte-Hanks Inc's highest Shiller P/E Ratio was 30.38. The lowest was 3.72. And the median was 13.82.

HHS's Shiller P/E Ratiois ranked higher than
72% of the 95 Companies
in the Global Marketing Services industry.

( Industry Median: 22.34 vs. HHS: 21.10 )

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Dec. 2013 was $0.107. Since most companies do not have as long as 10 years history, here we use 6 years to calculate. Add all the adjusted EPS for the past 6 years together and divide 6 will get our E10, which is $0.39 for the trailing six years ended in Dec. 2013.


Definition

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Harte-Hanks Inc's Shiller P/E Ratio for today is calculated as

Shiller P/E Ratio=Share Price/E10
=8.30/0.39
=21.28

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc's E10 for the fiscal year that ended in Dec13 is calculated as:

For example, Harte-Hanks Inc's adjusted earnings per share data for the three months ended in Dec. 2013 was:

Adj_EPS=Earnigns per Share/CPI of Dec. 2013*CPI of Current
=0.105/233.049*236.511
=0.107

Since most companies do not have as long as 10 years history, here we use 6 years to calculate:

Current CPI = 236.511.

Harte-Hanks Inc Quarterly Data

201109201112201203201206201209201212201303201306201309201312
per share eps 0.1900.2330.110-1.7400.1400.1690.1100.130-0.1300.105
CPI 226.889225.672229.392229.478231.407229.601232.773233.504234.149233.049
Adj_EPS 0.1980.2440.113-1.7930.1430.1740.1120.132-0.1310.107
200903200906200909200912201003201006201009201012201103201106
per share eps 0.1100.2000.2200.2100.1700.2100.2200.2430.1200.150
CPI 212.709215.693215.969215.949217.631217.965218.439219.179223.467225.722
Adj_EPS 0.1220.2190.2410.2300.1850.2280.2380.2620.1270.157
200803200806200809200812
per share eps 0.2100.2900.2600.225
CPI 213.528218.815218.783210.228
Adj_EPS 0.2330.3130.2810.253

Add all the adjusted EPS together and divide 6 will get our E10.


Explanation

Compared with the regular P/E ratio, which works poorly for cyclical businesses, the Shiller P/E smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller P/E should give similar results to regular P/E.

Compared with the P/S ratio, the Shiller P/E makes the comparison between different industries more meaningful.


Be Aware

The Shiller P/E assumes that over the long term, businesses and profitability revert to their means. If a company’s business model does not work in the future compared with the past, the Shiller P/E and P/S ratio will give false valuations.


Related Terms

P/E Ratio, P/B Ratio, P/S Ratio, Price-to-Free-Cash-Flow ratio, E10


Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Harte-Hanks Inc Annual Data

Dec04Dec05Dec06Dec07Dec08Dec09Dec10Dec11Dec12Dec13
ShillerPE 27.5424.7123.5413.624.978.9111.018.6510.0819.83

Harte-Hanks Inc Quarterly Data

Sep11Dec11Mar12Jun12Sep12Dec12Mar13Jun13Sep13Dec13
ShillerPE 7.758.658.7513.5710.8810.0813.9516.3019.6319.83
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