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rue21 Inc (NAS:RUE)
Shiller P/E Ratio
(As of Today)

As of today, rue21 Inc's current share price is \$41.99. rue21 Inc's E10 for the quarter that ended in Jul. 2013 was \$0.00. rue21 Inc's Shiller P/E Ratio for today is .

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

rue21 Inc's adjusted earnings per share data for the three months ended in Jul. 2013 was \$0.040. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is \$0.00 for the trailing ten years ended in Jul. 2013.

Definition

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

rue21 Inc's Shiller P/E Ratio for today is calculated as

 Shiller P/E Ratio = Share Price / E10 = 41.99 / 0.00 =

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

rue21 Inc's E10 for the fiscal year that ended in Jan13 is calculated as:

For example, rue21 Inc's adjusted earnings per share data for the three months ended in Jul. 2013 was:

 Adj_EPS = Earnigns per Share / CPI of Jul. 2013 (Change) * Current CPI (Jul. 2013) = 0.04 / 233.596 * 233.596 = 0.040

Current CPI (Jul. 2013) = 233.596.

rue21 Inc does not have a history long enough to calculate E10. Therefore GuruFocus does not calculate it.

Explanation

Compared with the regular P/E ratio, which works poorly for cyclical businesses, the Shiller P/E smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller P/E should give similar results to regular P/E.

Compared with the P/S ratio, the Shiller P/E makes the comparison between different industries more meaningful.

Be Aware

The Shiller P/E assumes that over the long term, businesses and profitability revert to their means. If a companys business model does not work in the future compared with the past, the Shiller P/E and P/S ratio will give false valuations.

Related Terms

Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

rue21 Inc Annual Data

 Jan08 Jan09 Jan10 Jan11 Jan12 Jan13 ShillerPE 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

rue21 Inc Quarterly Data

 Apr11 Jul11 Oct11 Jan12 Apr12 Jul12 Oct12 Jan13 Apr13 Jul13 ShillerPE 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
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